Dr. J. Joshua Selvakumar is an Associate Professor of Marketing at the School of Business and Management, Christ University, Bangalore. He holds a Doctorate from Anna University, Chennai. Dr. Joshua has both national and international sales experience with companies like Mahindra & Mahindra, TTK Healthcare, and Excel International in Qatar. He has over 19 years of teaching experience in top business schools, including PSG Institute of Management. He also served as the Centre Head for PSG Institutions' advertising and communication division. Dr. Joshua is a member of the Governing Body of Coimbatore Productivity Council. He has published more than 50 works and authored a book titled Dimensions of Integrated Marketing Communications with Lambert Publishing, Germany. His interests include Integrated Marketing Communication and Sales Management. Dr. Joshua has visited numerous international universities and collaborated with institutions in Malaysia and Singapore. He has served as adjunct faculty at the University of Toledo, Ohio, USA.
