Faculty Details

faculty

Dr VASUDEVAN M

Speciliazation : Management

Qualification : MA, MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2022

Name of Journal: International Journal of Electronic Commerce Studies

Date Of Publication: 30-Sep-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 13/3/99 - 118

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE,KRISHNAKISHORE S V

URL: https://academic-pub.org/ojs/index.php/ijecs/search

Indexing Agency: Scopus

Name of Journal: Thailand and the world economy

Date Of Publication: 22-Aug-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 40/3/109 - 128

Sole Authored /Co Authored: Co-Author

Author Name (s): KRISHNAKISHORE S V,VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE

URL: https://so05.tci-thaijo.org/index.php/TER/index

Indexing Agency: Scopus

Name of Journal: Journal of International Food and Agribusiness Marketingthis link is disabled

Date Of Publication: 20-Feb-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 34/1/01 - 27

Sole Authored /Co Authored: Co-Author

Author Name (s): SANGEETA MEHROLIA,SUBBURAJ ALAGARSAMY,VASUDEVAN M,JEEVANANDA S

URL: https://www.tandfonline.com/doi/pdf/10.1080/08974438.2022.2035881?needAccess=true

Indexing Agency: Web of Science and Scopus

Name of Journal: Psychology, Health & Medicine

Date Of Publication: 13-Dec-2022

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,SUBBURAJ ALAGARSAMY,SANGEETA MEHROLIA,JEEVANANDA S

URL: https://www.tandfonline.com/journals/cphm20

Indexing Agency: Web of Science and Scopus

2019

Name of Journal: International Journal of Recent Technology and Engineering (IJRTE)

Date Of Publication: 30-Sep-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 8/3/3894 - 3902

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,JAYANTA BANERJEE

URL: https://www.ijrte.org/wp-content/uploads/papers/v8i3/C5111098319.pdf

Indexing Agency: Scopus

Name of Journal: Adalya Journal

Date Of Publication: 23-Oct-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 8/10/178 - 184

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,JAYANTA BANERJEE

URL: http://adalyajournal.com/gallery/23-oct-a1223.pdf

Indexing Agency: Web of Science

2020

Name of Journal: Materials Today:Proceedings

Date Of Publication: 28-Nov-2020

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,KRISHNAKISHORE S V,JAYANTA BANERJEE

URL: https://www.sciencedirect.com/science/article/pii/S2214785320375441

Indexing Agency: Scopus

Name of Journal: Asian Journal of Psychiatry

Date Of Publication: 21-Nov-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 55/102490

Sole Authored /Co Authored: Co-Author

Author Name (s): SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,ATHUL K. BALACHANDRAN

URL: https://www.sciencedirect.com/science/article/pii/S1876201820306031#!

Indexing Agency: Web of Science and Scopus

Name of Journal: Journal of Psychiatric Research

Date Of Publication: 19-Dec-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 134/30 - 31

Sole Authored /Co Authored: Co-Author

Author Name (s): SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,JEEVANANDA S

URL: https://www.sciencedirect.com/journal/journal-of-psychiatric-research

Indexing Agency: Web of Science and Scopus

2021

Name of Journal: Asian Journal of Psychiatry

Date Of Publication: 24-Nov-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 67

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN,KRISHNAKISHORE S V

URL: https://www.sciencedirect.com/science/article/pii/S1876201821003968

Indexing Agency: Scopus

Name of Journal: Journal of Affective Disorders

Date Of Publication: 22-Jul-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 294/477 - 478

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,SANGEETA MEHROLIA,SUBBURAJ A

URL: https://www.journals.elsevier.com/journal-of-affective-disorders

Indexing Agency: Web of Science and Scopus

Name of Journal: The Journal of Distribution Science

Date Of Publication: 05-Jan-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 19/1/105 - 113

Sole Authored /Co Authored: Co-Author

Author Name (s): SURESH A S,VASUDEVAN M,VINOD SHARMA

URL: https://kodisa.jams.or.kr/co/main/jmMain.kci

Indexing Agency: Scopus

2023

Name of Journal: FIIB Business Review

Date Of Publication: 11-May-2023

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SANGEETA MEHROLIA,SUBBURAJ A,JEEVANANDA S,VASUDEVAN M

URL: https://journals.sagepub.com/home/fib

Indexing Agency: Web of Science and Scopus

Name of Journal: Cleaner and Responsible Consumption

Date Of Publication: 01-Jun-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: 9

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN,KRISHNAKISHORE S V

URL: https://www.sciencedirect.com/journal/cleaner-and-responsible-consumption

Indexing Agency: Scopus

2025

Name of Journal: Applied Marketing Analytics: The Peer-Reviewed Journal

Date Of Publication: 10-Jan-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: 10/3/255 - 270

Sole Authored /Co Authored: Co-Author

Author Name (s): BINDHIA JOJI,JOSEPHINE V L, HELEN,HELEN JOSEPHINE V L ,VASUDEVAN M,SAI CHANDANA

URL: https://hstalks.com/article/8962/

Indexing Agency: Scopus

Name of Journal: Quality Management Journal

Date Of Publication: 03-Apr-2025

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): VASUDEVAN M,SUBBURAJ ALAGARSAMY,JAYANTA BANERJEE

URL: https://www.tandfonline.com/journals/uqmj20

Indexing Agency: ABDC, SCOPUS and Web of Science

2017

Name of Journal: Journal of Business & Retail Management Research

Date Of Publication: 01-Jul-2017

Category: Article in Research Journal

Volume No/Issue No/Page No: 11/4/108 - 113

Sole Authored /Co Authored: Sole Author

Author Name (s): VASUDEVAN M

URL: http://www.jbrmr.com/result.php?cid=297

Indexing Agency: Scopus

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2024

Name of Student: SUNDARAVEL E

Institutions: Christ University

Month & Year: August 2024

Research Project

1

Investigator(s): ROSEWINE JOY, VASUDEVAN M

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Empowering Educators for the Digital Future

Name of the Organiser: IIM Bangalore

Level: National

Role: Participant

Date: 2025-04-26

Name of the Workshop/FDP/Training Programme: Generative AI for University Leaders

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2025-03-15

Name of the Workshop/FDP/Training Programme: Customer Understanding and Digital Marketing Channels

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2025-02-01

2024

Name of the Workshop/FDP/Training Programme: Case Method: Teaching, Writing and Simulation

Name of the Organiser: Center for Case Research and Development and SBM - MBA

Level: National

Role: Organiser & Presenter

Date: 2024-11-28

2023

Name of the Workshop/FDP/Training Programme: Faculty Development Program on Lean Six Sigma for Higher Education Institution

Name of the Organiser: AICTE TRAINING AND LEARNING ACADEMY

Level: National

Role: Participant

Date: 2023-12-11

Name of the Workshop/FDP/Training Programme: Faculty Development Program 2023

Name of the Organiser: School of Business and Management

Level: Institutional

Role: Organiser & Presenter

Date: 2023-06-19

2022

Name of the Workshop/FDP/Training Programme: Faculty Development Programme 1- 2022

Name of the Organiser: CEDBEC and IQAC

Level: Institutional

Role: Participant

Date: 2022-07-06

Name of the Workshop/FDP/Training Programme: Faculty Development program in Pedagogy and Research Methods

Name of the Organiser: IIM Ahmedabad

Level: International

Role: Participant

Date: 2022-04-20

2021

Name of the Workshop/FDP/Training Programme: Faculty Development Program - I

Name of the Organiser: Center for Education Beyond Curriculum and Human Resource Development Center

Level: Institutional

Role: Participant

Date: 2021-06-16

Name of the Workshop/FDP/Training Programme: FDP on Emotional Intelligence

Name of the Organiser: NITTR & AICTE Training and Learning Academy

Level: National

Role: Participant

Date: 2021-06-07

Name of the Workshop/FDP/Training Programme: Marketing Innovative Products and Services

Name of the Organiser: University of Maryland

Level: International

Role: Participant

Date: 2021-04-28

Name of the Workshop/FDP/Training Programme: Quality Improvement Program

Name of the Organiser: Staff Development College, Christ University

Level:

Role: Participant

Date: 2021-03-02

2020

Name of the Workshop/FDP/Training Programme: FDP on Productivity Enhancement

Name of the Organiser: NIT Warangal & AICTE - ATAL Academy

Level: National

Role: Participant

Date: 2020-11-03

Name of the Workshop/FDP/Training Programme: FDP on Design Thinking

Name of the Organiser: AICTE Training And Learning (ATAL) Academy

Level: National

Role: Participant

Date: 2020-09-14

Name of the Workshop/FDP/Training Programme: International Research Development Programme on "Conceptual Research Model and Analysis Using Structural Equation Modeling"

Name of the Organiser: Sri Ramakrishna Institute of Technology

Level: International

Role: Participant

Date: 2020-09-07

Name of the Workshop/FDP/Training Programme: Training on Microsoft Teams

Name of the Organiser: 30M Training and Media Studeis & IT Services- CHRIST (Deemed to be University)

Level: Institutional

Role: Participant

Date: 2020-07-10

Name of the Workshop/FDP/Training Programme: Social Media Marketing Boot Camp

Name of the Organiser: Prof.Seema Gupta

Level: International

Role: Participant

Date: 2020-07-08

Name of the Workshop/FDP/Training Programme: Online Faculty Development Program on Outcome Based Learning Approach in Higher Education

Name of the Organiser: Kristu Jayanti College

Level: National

Role: Participant

Date: 2020-04-23

Name of the Workshop/FDP/Training Programme: Two weeks faculty development programme on "Managing online classes and co-creating Moocs?

Name of the Organiser: Teaching Learning Centre, Ramanujan College,University of Delhi Sponsored by Ministry of Human Resource Development ? Pandit Madan Mohan Malavia National Mission on Teachers and Teaching

Level: National

Role: Participant

Date: 2020-04-20

Name of the Workshop/FDP/Training Programme: Learning to Teach Online

Name of the Organiser: MOOC course by Coursera

Level: International

Role: Participant

Date: 2020-04-16

Name of the Workshop/FDP/Training Programme: Channel Management and Retailing

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2020-04-14

Name of the Workshop/FDP/Training Programme: Marketing Analytics for Retail Business Management

Name of the Organiser: Udemy

Level: International

Role: Participant

Date: 2020-04-01

Name of the Workshop/FDP/Training Programme: Management Development Program

Name of the Organiser: CHRIST Institute of Management

Level: National

Role: Participant

Date: 2020-01-16

2019

Name of the Workshop/FDP/Training Programme: Quality Improvement Program on Pedagogical leadership:Sharpening the Saw & Digitization of pedagogy

Name of the Organiser: Academic Staff College, CHRIST (Deemed to be University)

Level:

Role: Participant

Date: 2019-05-20

Name of the Workshop/FDP/Training Programme: Intensive Workshop on Case Teaching, Writing and Research

Name of the Organiser: Christ Institute of Management, Lavsa, Pune

Level: Institutional

Role: Participant

Date: 2019-01-17

2018

Name of the Workshop/FDP/Training Programme: IBM Career Education Program

Name of the Organiser: IBM and Institute of Management, Christ(Deemed to be University)

Level: Institutional

Role: Participant

Date: 2018-08-02

Name of the Workshop/FDP/Training Programme: Revisiting Management:Thoughts and Practices

Name of the Organiser: Academic Staff College

Level:

Role: Participant

Date: 2018-05-21

2017

Name of the Workshop/FDP/Training Programme: Faculty Development Program on Business Simulation

Name of the Organiser: IIM - B in Collaboration with Emerald Publishing and Cesim Oy, Finland

Level: International

Role: Participant

Date: 2017-04-24

Name of the Workshop/FDP/Training Programme: National Level Summer Workshop on AMOS ( Basic)

Name of the Organiser: Centre for Advanced Research and Training, Christ University

Level: National

Role: Participant

Date: 2017-04-17

Name of the Workshop/FDP/Training Programme: Story Based Learning Workshop

Name of the Organiser: Centre for Education Beyond Curriculum, Christ University

Level: Institutional

Role: Participant

Date: 2017-03-17

Awards / Achievements /Others

2021

Name of the Awards/Achievements/Others: Best Paper Award

Description: Won the best paper award in the International Conference

Organisation: Maharaja Agrasen Institute of Management Studies

Month/Year: 23 April 2021

2020

Name of the Awards/Achievements/Others: Best Case Award

Description: Won the Best Case Award for the Case study entitled "Crunchy Cookies - A dent-urous journey towards the market" presented in the Ninth Annual conference on case studies in association with Emerald Publishing

Organisation: School of Business and Management & Centre for Case Research and development

Month/Year: 21 November 2020

Name of the Awards/Achievements/Others: BEST PAPER AWARD

Description: Won the best paper award in the "International Scopus Indexed Conference on Rise of Disembedded Unilateral Economy"

Organisation: Krupanidhi group of Institutions

Month/Year: 09 November 2020

Books

Book Chapters

2024

Type of Book: Chapter

Title : Pharma Marketing and Pharmacoeconomics

ISBN: 978-177491686-5

Month/Year: Apr 2024

2022

Type of Book: Chapter

Title : Achieving $5 Trillion Economy of India

ISBN: 978-981-16-7818-9

Month/Year: Feb 2022

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Impulse Buying and its Aftermath:Understanding Return behaviour in Consumer Electronics


Date: 2025-03-17


Organising Institution: St Joseph's University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Examining the Impact of Service Quality and Perceived Value in Ride-Hailing Services


Date: 2025-03-17


Organising Institution: St Joseph's University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Exploring the Determinants of Green FMCG Purchase Behaviour among Generation Z


Date: 2025-03-17


Organising Institution: St Joseph's University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Finding a Right Fit: The Recruitment Dilemma of an E-Commerce Company


Date: 2025-01-23


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Distribution dynamics and Challenges - Haldiram's Market Expansion in Coimbatore


Date: 2025-01-23


Organising Institution: Christ University


Level: International


Type of the Program: Seminar


Role: Moderator/Chair


Title:


Date: 2025-01-23


Organising Institution: Periyar University, Salem


Level: International


Type of the Program: Conference


Role: Panelist


Title:


Date: 2025-01-23


Organising Institution: Christ University


Level: International


2024

Type of the Program: Conference


Role: Presenter


Title: Impact of Social-Oriented Chatbots in Service Recovery Leading to Consumer Trust and Satisfaction


Date: 2024-03-07


Organising Institution: Jyoti Nivas College


Level: International


Type of the Program: Symposium


Role: Presenter


Title: Consumer's Choice Behaviour Towards Plant Based Protein


Date: 2024-01-06


Organising Institution: IRSSM


Level: International


Type of the Program: Conference


Role: Panelist


Title:


Date: 2024-01-04


Organising Institution: Christ University


Level: National


2022

Type of the Program: Symposium


Role: Presenter


Title: Exploring the Consumer and Brand Perspectives of Metaverse


Date: 2022-12-17


Organising Institution: IRSSM India


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2022-12-16


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Promiscuity beyond a one-night stand: Anthropomorphic Brand Love enhanced Customer Citizenship Behavior


Date: 2022-12-10


Organising Institution: KJ Somaiya Institute of Management, Somaiya Vidyavihar University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Promiscuity beyond a one-night stand: Anthropomorphic Brand Love enhanced customer citizenship behaviour - A Quasi-experiment


Date: 2022-12-10


Organising Institution: K J Somaiya Institute of Management


Level: International


2021

Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2021-10-27


Organising Institution: CMS Business School, Jain(Deemed to be University)


Level: International


Type of the Program: Conference


Role: Presenter


Title: Investigating Factors Leading to Quality of Worklife at Garment Industry in Bangalore South - A Resolve for Labour Market Issues


Date: 2021-04-23


Organising Institution: Maharaja Agrasen Institute of Management studies


Level: International


Type of the Program: Conference


Role: Keynote Speaker


Title: Changing dynamics of sales and marketing in the pandemic scenario


Date: 2021-03-30


Organising Institution: Vivekananda College of Arts and Science for Women


Level: International


Type of the Program: Conference


Role: Presenter


Title: Analyzing mobile advergaming effectiveness: Purchase intention and brand advocacy


Date: 2021-03-30


Organising Institution: Vivekananda College of Arts and Science for Women


Level: International


Type of the Program: Conference


Role: Presenter


Title: Customer Incentive Expectations From Electronic Brands With Respect To E-Waste Recycling Intention


Date: 2021-03-30


Organising Institution: Vivekanandha College of Arts and Science for Women


Level: International


Type of the Program: Conference


Role: Presenter


Title: A Study on factors that make the youths to influence parents for the usage of M-wallet services


Date: 2021-01-21


Organising Institution: Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry


Date: 2020-12-03


Organising Institution: Nandha College


Level: National


Type of the Program: Conference


Role: Presenter


Title: Crunchy Cookies - A -dent-urous journey towards the market


Date: 2020-11-20


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Participant


Title:


Date: 2020-09-19


Organising Institution: The Institute of Company Secretaries of India


Level: International


Type of the Program: Conference


Role: Presenter


Title: Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology


Date: 2020-09-15


Organising Institution: Nandha College of Technology (AICTE Sponsored)


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-08-28


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Sustainability Performance in Educational Institution


Date: 2020-07-25


Organising Institution: Maharaja Agrasen Institute of Management Studies


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-07-24


Organising Institution: Christ University


Level: Institutional


Type of the Program: Conference


Role: Presenter


Title: Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants


Date: 2020-05-08


Organising Institution: City University, Malaysia


Level: International


2019

Type of the Program: Conference


Role: Presenter


Title: Impact of Marketing Mix on Purchase Pattern of Customers Towards Herbal Products in India


Date: 2019-12-27


Organising Institution: BNM Institute of Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: Impact Of Technology On Sales Conversion Cycle - A B2b Perspective


Date: 2019-11-08


Organising Institution: Krupanidhi School Of Management


Level: International


Type of the Program: Conference


Role: Presenter


Title: Antecedents of Consumer Purchase Decision with Respect to Cement Purchase in India


Date: 2019-10-18


Organising Institution: SDMIMD, MYSORE


Level: International


Type of the Program: Seminar


Role: Presenter


Title: Antecedents of Online Shopping in India with respect to Fashion Apparels


Date: 2019-10-18


Organising Institution: SDMIMD, MYSORE


Level: International


Type of the Program: Conference


Role: Presenter


Title: Investigating the antecedents of customer citizenship behaviour


Date: 2019-10-02


Organising Institution: ACHARYA BANGALORE B SCHOOL


Level: International


Type of the Program: Conference


Role: Presenter


Title: Social Media Marketing And Purchase Intention Of Gen Y Customers


Date: 2019-08-17


Organising Institution: Academic Research Conferences / AMITY-BSMED-DSU-ARC 2019 - Singapore


Level: International


Type of the Program: Conference


Role: Presenter


Title: Social Media Marketing and Purchase Intention of Gen Y Customers


Date: 2019-08-17


Organising Institution: AMITY Global Institute Singapore


Level: International


2017

Type of the Program: Conference


Role: Participant


Title:


Date: 2017-09-21


Organising Institution: Christ University


Level: National


Own MPhil / PhD Thesis

1970

Guide Name: Dr.V.M.SENTHILKUMAR

Institution: Bharathiar University

Month Year: January 1970

Consultancy

Departmental

Faculties: VASUDEVAN M,

Theme of Consultancy: Strategic Management for Business Excellence for MSME Business Leaders

Type: Paid

Faculties: VASUDEVAN M,

Theme of Consultancy: Management and Leadership for NBCLC

Type: Paid

Institutional

Faculties: VASUDEVAN M,

Theme of Consultancy: Advanced Leadership Coaching

Type: Paid

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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