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Dr AISHWARYA N

MBA, MPhil, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka Community Practitioner 25-May-2024 21 / 5 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SANGEETHA R,KAVITHA R
Title of Article Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka
Name of Journal Community Practitioner
Volume No 21
Issue No 5
Page No -
URL https://commprac.com/may-2024/
Date of Publication 25-May-2024
2 Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market JIMS8M The Journal of Indian Management & Strategy 03-Aug-2023 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market
Name of Journal JIMS8M The Journal of Indian Management & Strategy
Volume No 28
Issue No 2
Page No -
URL https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Date of Publication 03-Aug-2023
3 Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research 01-May-2022 5 / 1 / 230-252

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
Title of Article Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 1
Page No 230-252
URL https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Date of Publication 01-May-2022
4 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Date of Publication 27-Mar-2021
5 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No -
URL Https://cibg.org.au/
Date of Publication 13-Mar-2021
6 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 / 1-5

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No 1-5
URL http://www.irphouse.com/volume/ijertv12n12.htm
Date of Publication 28-Jan-2020
7 Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City Indian Journal of Public Health Research and Development (Scopus Indexed) 30-Nov-2019 10 / 11 / 1255-1260

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,SIMRAN THARANI
Title of Article Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City
Name of Journal Indian Journal of Public Health Research and Development (Scopus Indexed)
Volume No 10
Issue No 11
Page No 1255-1260
URL https://www.scopus.com/sourceid/19700188435
Date of Publication 30-Nov-2019

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Marketing Conference (iMarC III) Strategic Insights: Exploring varied crisis management approaches in dynamic challenges 30/01/2024 Indian Institute of Management Shillong International
2 Conference Presenter The 4th International Conference on Business and Technology Green Data Centers: A review of current trends and practices 01/11/2023 EuroMid Academy of Business and Technology International
3 Conference Keynote Speaker TITAN 2023 Blockchain Management 11/09/2023 Mangayarkarasi College of Arts and Science for Women Regional
4 Conference Presenter ICRAIBM 2023 ?Digital Supply Chain Twin: Exploring limits and expanding horizons? 02/08/2023 Jain University International
5 Conference Presenter ICICE Art Film Consumption in India - An Analysis of business reform and market preference 27/04/2023 CARE College of Engineering International
6 Conference Presenter ICESCE Evaluating the impacts of Consumer's Perception of Influencer's Authenticity on Consumer buying behaviour and Brand image 28/02/2023 Kamaraj College International
7 Conference Presenter ICESCE Understanding In-Film branding and Co-branding in global context 28/02/2023 Kamaraj College International
8 Conference Presenter International Conference on Emerging Technologies and Intelligent Systems Modeling the Intention to use AI Healthcare Chatbots in Indian Context 02/09/2022 ICETIS International
9 Conference Presenter IEEE - International conference on Computer Networks, Big Data and IoT An Overview of Augmenting AI Application in Healthcare 09/12/2021 CARE college of Engineering International
10 Conference Participant DigiXMar 25/09/2021 Jain University International
11 Conference Presenter How Disruptive Chains can shape Sustainable Business models Dark Humour and its implications on the interpersonal relations in Indian Organizations 29/07/2021 FISAT Business School International
12 Seminar Participant Research Methodology 01/06/2021 AMET International
13 Conference Presenter Trends & Innovations In Management And Entrepreneurship HR Green Initiatives For Sustainable Development 24/04/2020 Unique Research & Consultancy Services International
14 Conference Presenter Trends & Innovations In Management And Entrepreneurship Impact And Effectiveness Of Youtube Branding In Bangalore City 24/04/2020 Unique Research & Consultancy Services International
15 Conference Presenter "Information to Knowledge to Wisdom - Multidisciplinary approach to research" Can Menstrual cups become an alternative to sanitary napkins- A critical analysis among women in Bangalore city 29/03/2019 Dayananda Sagar Business Academy International
16 Conference Presenter International Conference on Innovations in Business and Management Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district 01/02/2019 The American College International
17 Conference Presenter Contemporary issues of Commerce, Management and IT Competency mapping - A Strategic HR tool in globalized era 04/03/2017 Managayarkarasi Group of Institutions International
18 Seminar Presenter New Dimensions of Management in the Globalized Era Competency Mapping 30/03/2016 Madurai Kamaraj University National
19 Seminar Presenter ICT in Education and Research : Innovations, Trends and Issues E-Competencies of the digital age teachers 11/03/2016 ST.Charles college of Education International
20 Conference Presenter ICCBRCC HR Green Initiatives for Sustainable development 09/03/2016 Department of Commerce, Periyar University International

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP on Artificial Intelligence Centre for Artificial Intelligence Institutional 24/04/2024
2 Academic Interface with Industrial Practioners Jain College International 01/01/2024
3 Soft Skills Training for Professional Sucess Periyar University National 15/09/2023
4 Blockchain Essentials IBM International 01/08/2022
5 Google Analytics : Foundations Coursera International 01/02/2022
6 Creating Dynamic Dashboards Skill Nation International 19/10/2021
7 Tableau Fundamentals tableau International 17/10/2021
8 Information and cyber security AICTE National 12/07/2021
9 Research paper writing and Introduction to Econometrics and SPSS Sri Bhagawan Mahaveer Jain College National 15/06/2021
10 Techniques of writing research paper and its publication. National 01/07/2020
11 Nurturing Creativity and Innovation through Digital Learning Platforms RJS INSTITUTE OF MANAGEMENT STUDIES International 25/06/2020
12 Teacher's Leadership Quality in Higher Education International 24/06/2020
13 IT Security: Defense against the digital dark arts Coursera International 15/04/2020
14 HR Analytics National 26/08/2019
15 HR Analytics Don Bosco Institute of Technology National 26/08/2019
16 Emotional Intelligence MHRD, India National 01/05/2019
17 Recent trends in Financial Statements- IAS & IFRS requirements Mangayarkarasi College of Arts and Science for Women International 19/01/2019
18 Emotional Intelligence NPTEL National 01/01/2019
19 Knowledge Management MHRD, India National 06/08/2018
20 Artificial Intelligence Chatbots for Business CHRIST National 28/07/2018
21 FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION Christ University 21/05/2018
22 Academic Strategic Plan Christ University Institutional 14/05/2018

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 UGC - National Eligibility Test (NET) Eligibility for Assistant Professor in Management University Grants Commission, National Educational Testing Bureau, New Delhi 25 March 2013
2 Certificate of Completion Blockchain and Bitcoin fundamentals Udemy 21 July 2018
3 Topper In Knowledge Management NPTEL Course Topper 1 % in Online certification course - Knowledge management, conducted by National Programme on Technology Enhanced Learning (NPTEL) MHRD, India 24 October 2018
4 Certified Behavior & Mentoring Analyst Talent Matrix 30 December 2023

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