Name of Journal: Springer Nature
Date Of Publication: 07-Feb-2026
Category:
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): KERENA ANAND,ANKITA PRITI ROY,ELANGOVAN N,HALASWAMY D
URL: https://link.springer.com/chapter/10.1007/978-981-96-7140-3_3
Indexing Agency: Scopus
Name of Journal: Springer Nature
Date Of Publication: 02-Jan-2026
Category:
Volume No/Issue No/Page No: 1445/47 - 61
Sole Authored /Co Authored: Co-Author
Author Name (s): KERENA ANAND,BINCY ANN BABU,ELANGOVAN N,JACOB JOSEPH K
URL: https://link.springer.com/series/15179
Indexing Agency: Scopus
Name of Journal: Springer Nature, Data Mining And Information Security
Date Of Publication: 03-Oct-2025
Category:
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): KERENA ANAND,ANKITA PRITI ROY,ELANGOVAN N,HALASWAMY D
URL: https://link.springer.com/chapter/10.1007/978-981-96-6063-6_26
Indexing Agency: Scopus
Name of Journal: Springer Nature
Date Of Publication: 03-Aug-2025
Category:
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): KERENA ANAND,ANKITA PRITI ROY,ELANGOVAN N,HALASWAMY D
URL: https://link.springer.com/chapter/10.1007/978-981-96-7140-3_3
Indexing Agency: Scopus
Name of Journal: Data Mining and Information Security
Date Of Publication: 02-Oct-2025
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 1385/603 - 618
Sole Authored /Co Authored: Co-Author
Author Name (s): JACOB JOSEPH K,ELANGOVAN N,KERENA ANAND,BINCY ANN BABU
URL: https://link.springer.com/book/10.1007/978-981-96-6046-9
Indexing Agency: Scopus
Name of Journal: Vision
Date Of Publication: 16-Jan-2023
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): KERENA ANAND,SIVAKANTHA SETTY,SWATHI SHREE
URL: https://journals.sagepub.com/home/vis
Indexing Agency: Scopus
Name of Journal: Business Perspectives and Research
Date Of Publication: 03-Feb-2020
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: /1 - 8
Sole Authored /Co Authored: Co-Author
Author Name (s): KERENA ANAND,DILIP CHANDRA S,SIVAKANTHA SETTY
URL: https://www.scopus.com/sourceid/21100865028
Indexing Agency: Scopus
Name of Journal: Business Perspectives and Research
Date Of Publication: 01-Jun-2020
Category: NATIONAL_REFEREED
Volume No/Issue No/Page No: /1 - 23
Sole Authored /Co Authored: Co-Author
Author Name (s): RAGHAVENDRA A N,KERENA ANAND,RAGHAVENDRA A N,SIVAKANTHA SETTY
URL: https://www.scopus.com/sourceid/21100865028
Indexing Agency: Scopus
Name of Journal: Problems and Perspectives in Management
Date Of Publication: 02-Dec-2019
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 17/04/163 - 175
Sole Authored /Co Authored: Co-Author
Author Name (s): SIVAKANTHA SETTY,KERENA ANAND,NAGENDRA B V
URL: https://www.scopus.com/sourceid/19700170105
Indexing Agency: Scopus
Name of the Program: Enhancing Case Writing Skills: Crafting Engaging Learning Experiences
Date: 2024-11-14 00:00:00
Name of the Institutions: Christ University
Name of Student: ANKITA PRITI ROY
Institutions: Christ University
Month & Year: October 2022
Name of Student: Vikram R
Institutions: Christ University
Month & Year: June 2021
Name of Student: Sinduja L
Institutions: Christ University
Month & Year: December 2020
Name of Student:
Institutions: Garden City University
Month & Year:
Name of Student: Vijayalakshmi O J
Institutions: Christ University
Month & Year:
Name of Student: Bincy Ann Babu
Institutions: Christ University
Month & Year:
Name of Student: Chandan A
Institutions:
Month & Year:
Name of Student: Pratik Ghosh
Institutions:
Month & Year:
Name of Student: Anu Sarah Daniel
Institutions:
Month & Year:
Name of Student: Ardra T Dayanand
Institutions:
Month & Year:
Name of Student: Dilip S
Institutions: Alliance University
Month & Year:
Name of Student: Mohamed Adil
Institutions: Alliance University
Month & Year:
Name of the Workshop/FDP/Training Programme: Academic Partner International Visitor Program
Name of the Organiser: Macquarie Business School, Sydney Australia
Level: International
Role: Invited Resource Person/Trainer
Date: 2024-08-26
Name of the Workshop/FDP/Training Programme: Demystifying AI and Case Study writing for Business Educators
Name of the Organiser: SBM- Christ University
Level: Institutional
Role: Participant
Date: 2024-06-01
Name of the Workshop/FDP/Training Programme: AI Assisted Manuscript Writing
Name of the Organiser: RV Institute of Management
Level: National
Role: Participant
Date: 2024-04-19
Name of the Workshop/FDP/Training Programme: Short Term Training Program on Data Analysis using MS Excel, IBM SPSS and R
Name of the Organiser: University of Hyderabad-UGC-Human Resource Development Centre
Level: International
Role: Participant
Date: 2021-06-14
Name of the Awards/Achievements/Others: Independent Assessor for Social and Development Projects
Description:
Organisation: Karnataka Evaluation Authority
Month/Year: 02 August 2021
Name of the Awards/Achievements/Others: Best Case Award
Description: Ninth Annual Conference on Case Studies in association with Emerald Publishing
Organisation: Centre for Case Research and Development, SBM-Christ University
Month/Year: 20 November 2020
Type of Book: CHAPTER
Title : Lecture Notes in Networks and Systems
ISBN: 978-981967139-7
Month/Year: Feb 2026
Type of Book: CHAPTER
Title : Smart Innovation, Systems and Technologies
ISBN: 978-981-97-7716-7
Month/Year: Mar 2025
Type of Book: CHAPTER
Title : Smart Innovation, Systems and Technologies
ISBN: 978-981-97-7716-7
Month/Year: Mar 2025
Type of Book: CHAPTER
Title : Lecture Notes in Networks and Systems 1385 LNNS
ISBN: 978-981966045-2
Month/Year: Oct 2025
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Understanding the Impact of Review Valence, Review Volume, Visual Content, and Source Credibility on Purchase Intention: Testing the Moderating Effect of Source Credibility
Date: 2026-03-12
Organising Institution: CMS Business School, JAIN (Deemed-to-be University
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Mediating Role of Perceived Ease of Use and Trust of UPI in Shaping Willingness to Buy Among Indian Digital Shoppers
Date: 2026-03-12
Organising Institution: CMS Business School, JAIN (Deemed-to-be University
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Impact of Algorithmic Personalization on Subscriber Loyalty in the Over-the-Top (OTT) Streaming Market
Date: 2026-03-12
Organising Institution: CMS Business School, JAIN (Deemed-to-be University
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Factors influencing consumer decision overload in Indian quick- commerce platforms and its impact on purchase intention
Date: 2026-02-27
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: What do shoppers actually look at on snack packs? Exploring FOP (Front) vs BOP (Back) cues for snacks (Urban 18 - 30)
Date: 2026-02-26
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Augmented Reality (AR) / Virtual Try-On Tools and their Impact on Reducing Returns & Increasing Purchase Confidence in Fashion and jewellery
Date: 2026-02-26
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Parasocial relationship and consumer trust: How micro and macro influencers differ in driving purchase intentions
Date: 2026-02-26
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Exploring trust and buying intention in social commerce among Gen Z
Date: 2026-02-26
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Role of Sustainability Self-Identity in Shaping Purchase Intentions for Eco-Friendly Personal Care Products Among Gen Z Consumers
Date: 2026-02-26
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A comparative study of digital convenience based purchasing and experiential marketing on Gen Z consumers' purchase intentions in the skincare industry
Date: 2026-02-26
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Mediating role of perceived ease of use and trust in UP in shaping willingness to buy among Indian digital shoppers
Date: 2026-02-26
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Impact of Sugar Sweetened Beverages and Consumer Willingness to Shift Towards Healthier Alternatives in India
Date: 2025-03-14
Organising Institution: Dayananda Sagar College of Arts, Science and Commerce
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A Study on Influencer Marketing for Small Food Startups: Leveraging Consumer Perceptions and Trends to Drive Engagement and Growth
Date: 2025-03-07
Organising Institution: CHRIST (Deemed to be University)
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Farmers' Markets in India: Understanding Consumer Preferences and Attitude Towards In-Market Consumer Engagement Activities
Date: 2025-03-07
Organising Institution: CHRIST (Deemed to be University)
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Shift in India's Coffee Culture: How Consumer Preferences are Reshaping India's Coffee Market?
Date: 2025-03-07
Organising Institution: CHRIST (Deemed to be University)
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Optichanneling Omnichannel Retail Strategies by Integrating AIoT
Date: 2024-12-09
Organising Institution: Indian Institute of Management Bangalore
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A Multi- Criteria Decision Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms
Date: 2024-10-07
Organising Institution: Eminent College of Management and Technology and Universitas Al Asyariah Mandar, Indonesia
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Prioritizing Risks in Al-Enabled EdTech Platforms: An Analytic Hierarchy Process Approach
Date: 2024-08-09
Organising Institution: IBS Bangalore
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Choice of value added fruits and vegetables and its role in waste reduction- A study on online shoppers
Date: 2024-07-26
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: titled Prioritisation of Challenges in OTT Video Platforms: A Multi-Criteria Decision Making Approach
Date: 2024-04-06
Organising Institution: RV Institute of Management (RVIM)
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Prioritisation of challenges in OTT Video Platforms: A multi-Criteria Decision Making Approach
Date: 2024-04-06
Organising Institution: RV Institute of Management
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Fashion Clothing Involvement Among Evolving Gender-Oriented Customers
Date: 2024-03-26
Organising Institution: Xavier Institute of Management and Entrepreneurship, Chennai
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Impact of Affiliate Marketing on Skin Care Products' Purchase Intention
Date: 2024-03-22
Organising Institution: SRM Institute of Science and Technology, Chennai
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Impact of Free Samples on Luxury Perfume Brands: Examining the Purchase Intention
Date: 2024-03-07
Organising Institution: Jyothi Nivas College
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: "Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences"
Date: 2023-09-07
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Securing the Future: OTT Platform Strategies for Sustainable Growth
Date: 2023-09-07
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences
Date: 2023-09-07
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Role of Brand Activism in Brand Management and its Impact on Customer Purchase Intention
Date: 2023-03-16
Organising Institution: Welingkar Institute of Management Development and Research
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model
Date: 2023-02-24
Organising Institution: SSN School of Management
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Patriotic Advertising and Millennials in India: An Empirical Investigation
Date: 2022-01-20
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Compulsive Buying Behaviour of Gamers Post Pandemic through InGame Purchases
Date: 2022-01-20
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Tanishq: Brand Activism Gone Wrong?
Date: 2020-11-20
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Kangana Ranaut: Brand Ambassador or Brand Destroyer
Date: 2020-11-20
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products
Date: 2020-01-13
Organising Institution: Welinkar Institute of Management Development & Research
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products
Date: 2020-01-13
Organising Institution: Welingkar Institute of Management Development & Research
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Empirical Investigation into Customer Perception Towards Brand Premiumisation
Date: 2020-01-02
Organising Institution: IIM Kozhikode
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: OLD MONK: The Resurrection of a Heritage Brand
Date: 2019-08-16
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Parle Products: The Journey of Budget Brand towards Premiumization
Date: 2019-08-16
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Parle Products Pvt Ltd. The Journey of Budget Brand towards Premiumization
Date: 2019-08-16
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism
Date: 2019-07-26
Organising Institution: IIM Indore
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Selling the Past: The Impact of Brand Heritage on Customer Perceived Value
Date: 2019-07-26
Organising Institution: IIM Indore
Level: INTERNATIONAL
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