| Sl.No. | Type of Book | Title | Title of Book/Chapter/Article/Case Study) | ISBN | Month Year | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1 | Reference book | Industry 4.0 and the Digital Transformation of International Business | Changing Structure of Consumer Buying Behaviour and Expectation in the Digital Era | 978-981-19-7880-7 | Mar 2023 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Additional information
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | National Conference on Robotics & The Future Of Work: Robotics & The Future Of Work: Possibility, Feasibility And Possibility, Feasibility And Economic Reality | From Concept to Implementation: Case Studies of Successful and Unsuccessful Automation Projects and Economic Viability | 11/03/2025 | PSG COLLEGE OF ARTS & SCIENCE PSG COLLEGE OF ARTS & SCIENCE | National |
| 2 | Conference | Presenter | International conference on Shaping Business Models: Role of Emerging Technologies | Study on Predictive Analytics in Business Strategy and Market Forecasting | 05/03/2025 | Christ Nagar College Trivandrum | International |
| 3 | Conference | Presenter | Two Days International Conference on Emerging Business Models: India and the New World Order | Impact of Online Reviews on Consumer Experience and Purchase Behavior | 31/01/2025 | MAR IVANIOS COLLEGE (AUTONOMOUS) THIRUVANANTHAPURAM, KERALA IN ASSOCIATION WITH KERALA STATE HIGHER EDUCATION COUNCIL (KSHEC) | International |
| 4 | Conference | Presenter | One Day National Conference on Fostering Business Excellence: The Role of Technology, Leadership and Sustainability in Commerce and Management | IMPACT OF GREENWASHING ON CONSUMER TRUST IN THE BEAUTY INDUSTRY: A FOCUS ON FEMALE CONSUMERS | 31/01/2025 | ST.JOSEPH?S COLLEGE (AUTONOMOUS) | National |
| 5 | Conference | Presenter | National Conference on SUSTAINABLE DEVELOPMENT IN SOCIETY, ECONOMY AND SCIENCE | Algorithmic Dynamics in Contemporary Social Media Marketing: Understanding Challenges and Implications for Business | 04/05/2024 | ST. JOHN COLLEGE OF HUMANITIES & SCIENCES | National |
| 6 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | A Study of the impact of influencer marketing on overall brand awareness | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 7 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | The study on examining the green washing and its impact on consumer trust, purchase intentions and brand image | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 8 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | State how online reviews affects consumer buying behavior | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 9 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | Understanding Consumer Decision Making Process in a Digital World of Information | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 10 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | A study of consumer preference on autonomous vehicles with ADAS | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 11 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | The impact of social media influencers on consumer purchase intention in fast fashion industry in India amongst young adults | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 12 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | The role of AI in personalized marketing and its impact on consumer engagement | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 13 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | A study on the impact of generative AI on customer experience in the Food delivery service industry | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 14 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | A study on the influence of packaging design on consumer decision making in the food and beverage industry | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 15 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | Impact of Counterfeit packaged drinking water on the brand image of genuine products in India | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 16 | Conference | Presenter | National Conference on Business Opportunities and Challenges to Entrepreneurship | A report on the study on cognitive dissonance and post purchase consumer behaviour with special reference to smartphone industry | 16/04/2024 | M.A.M. Business School, Trichy | National |
| 17 | Seminar | Co-presenter | ICSSR Sponsored One Day National Seminar on Structural and Institutional Dimensions of SDG in India: A Narrative | 04/08/2023 | PSG College of Arts and Science | National | |
| 18 | Conference | Presenter | International Conference on ?Global Shift in Hospitality Sector Emphasizing on Accommodation, Food and Beverage, Food Nutrition and Technology? | Study Of Consumption Pattern And Awareness Of Ready-To-Drink (Rtd) Cocktails And Emerging Health Problems Among Youngsters | 08/05/2023 | Department of Hospitality Management and Catering Technology, Garden City University in association with LEAD College of Management | International |
| 19 | Conference | Presenter | e International Conference on ?Global Shift in Hospitality Sector Emphasizing on Accommodation, Food and Beverage, Food Nutrition and Technology? | Study on Relationship Between Coffee Consumption and Personality Traits | 08/05/2023 | Department of Hospitality Management and Catering Technology, Garden City University in association with LEAD College of Management | International |
| 20 | Conference | Presenter | International Conference on ?Global Shift in Hospitality Sector Emphasizing on Accommodation, Food and Beverage, Food Nutrition and Technology? | The Impact Of Servicescape On Guest Experience To Enhance Guest Satisfaction | 08/05/2023 | Department of Hospitality Management and Catering Technology, Garden City University in association with LEAD College of Management | International |
| 21 | Seminar | Participant | National Level Webinar on "World PI Day" | 14/03/2023 | S.S.T College of Arts and Commerce | National | |
| 22 | Conference | Presenter | International Conference on Management & Data Analytics (ICOMDA 2022) | Data Analytics Reshaping the Future of Marketing | 19/10/2022 | School of Management, CMR University, Bengaluru. | International |
| 23 | Conference | Presenter | International Conference On Research, Innovation And Entrepreneurship For Sustainable Economic Development | Application of AI in Financial Sector: Applications, Challenges and Way Forward | 07/09/2022 | Patrician College of Arts and Science | International |
| 24 | Conference | Presenter | 3RD INTERNATIONAL CONFERENCE (ONLINE) ?Nurturing and Transforming Business Practices in Global Village? | Gaining Momentum in Digital Marketing ? The Flywheel Model as a new add-on | 30/10/2021 | D. Y. PATIL VIDYAPEETH, PUNE (Deemed to be University) GLOBAL BUSINESS SCHOOL & RESEARCH CENTRE | International |
| 25 | Conference | Presenter | Two Day International E-Conference on ?New Age Businesses and Transformative Leadership - A Solution to Combat? | Digital Transformation | 06/08/2021 | Centre for Management Studies, ICFAI Law School, ICFAI Foundation for Higher Education, Hyderabad | International |
| 26 | Conference | Presenter | e International Conference on ?Global Perspectives On Business, Economy And Society - For Sustainability in The New Normal? | Sustainable Education In The New Normal | 05/08/2021 | ISBR Business School in association with ISBR College, Bengaluru | International |
| 27 | Conference | Presenter | International Management Conference on Post Covid Management Strategies - Recovery, Resilience and Adaptation | The New Models of Teaching-Learning under Higher Education in the New Normal | 23/04/2021 | IIM Bodh Gaya | International |
| 28 | Conference | Convenor | National Conference On Industry 4.0: Innovation, Transformation & Business Strategies | 07/04/2021 | Christ University | National | |
| 29 | Seminar | Participant | Webinar Commodity Markets: Challenges in the wake of COVID-19 | 29/07/2020 | Christ University | Institutional | |
| 30 | Symposium | Participant | e-Symposium on "Employee Engagement in the Virtual World" | 25/07/2020 | Christ University | Institutional | |
| 31 | Seminar | Participant | Webinar on Opportunities & Challenges of Online Education in India | 21/07/2020 | School of Commerce & Management, G H Raisoni University, Saikheda, MP | National | |
| 32 | Conference | Presenter | International Conference on Business Dynamics & Sustainable Development (ICBD 2020) | Digital Payment Systems: Perception and awareness among the urban population | 02/03/2020 | St. Joseph's College | International |
| 33 | Conference | Presenter | National Conference on Emerging Trends in Business 2020 (NCETB 2020) | Admented Reality: An Overview | 27/02/2020 | Christ University | National |
| 34 | Conference | Presenter | National Conference on Emerging Trends in Business 2020 | Amented Reality: An Overview | 27/02/2020 | Christ University | National |
| 35 | Conference | Presenter | International Conference on Multidisciplinary Research on Challenges to Change and Development | A Study The Buying Behavior Of Premium Apparels In Bangalore | 19/02/2020 | VET First Grade College | International |
| 36 | Seminar | Presenter | International - Seminar South Asia In Transition | Women and Legal Changes | 13/02/2020 | Christ University | International |
| 37 | Conference | Presenter | International Conference in Innovations in Technology, Business and Management | Digital Payment Systems Usage among Urban Youth in Bangalore | 07/02/2020 | Nagarjuna Group of Institutions | International |
| 38 | Conference | Presenter | Second International Conference on Innovations In Technology, Management and Business | Digital Payment - Usage among Urban Customers | 07/02/2020 | Nagarjuna Group of Institutes | International |
| 39 | Conference | Presenter | International Conference on "Harmonizing People, Planet and Profits - Sustainable Strategies and Ethical Considerations in the 21st Century." | A Study On Consumer Awareness Towards Green Products | 20/01/2020 | Christ University | International |
| 40 | Conference | Presenter | Future of Learning Conference | Defining The Skill Set For The Workforce Of Industry 4.0 | 03/01/2020 | IIMB | National |
| 41 | Conference | Presenter | Future of Learning Conference | Education 4.0: Evolving learning technologies | 03/01/2020 | IIMB | National |
| 42 | Conference | Presenter | International Interdisciplinary Conference on New Work Order: Hopes & Challenges | A Study On The Factors Influencing Online Purchase | 13/12/2019 | Christ University | International |
| 43 | Symposium | Convenor | Conclave on Entrepreneurship | 25/11/2019 | Christ University | National | |
| 44 | Conference | Presenter | Krupakon 2019 International Scopus Indexed Conference | An Overview Of GST On India Economy: Impact & Implication | 08/11/2019 | Krupanidhi School of Management | International |
| 45 | Conference | Presenter | International Conference on Changing Business Land Scape (ICCBL - 2019) 6 and 7 February 2019 | GST in India: An Overview | 06/02/2019 | Christ University | International |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Digital Payment Systems: Perception and Attitude among Urban Customers | SUNANDA VINCENT JAIWANT | Internal | |
| 2 | "pandemics, public security and Risk Assessments: challenges and implications for policy Making,, | LEENA JAMES, SUNANDA VINCENT JAIWANT | ICSSR | External |
| 3 | A Study on the Sudden Deaths among Youth in Bangalore (Urban) | MEGHA PANDEY, SUNANDA VINCENT JAIWANT | Internal | |
| 4 | A Comprehensive Study on the Rising Incidence of Heart Attacks Among Youth in Bangalore (Urban) | SUNANDA VINCENT JAIWANT, MEGHA PANDEY | Internal | |
| 5 | Challenges and implications for policymaking in the health sector | LEENA JAMES, SUNANDA VINCENT JAIWANT | ICSSR | External |
| 6 | International Conference on "TECH DIPLOMACY 2.0: INDIA?S GLOBAL STRATEGIC ALLIANCE IN THE DIGITAL DECADE" | DHEEPA T, UMASANKAR M,AJITHA H,SUNANDA VINCENT JAIWANT,SABARMATHI G | Indian Council of World Affairs | External |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | Brand Management: Aligning Business, Brand and Behaviour | Coursera & University of London and London Business School | International | 22/03/2025 |
| 2 | Introduction to Social Media Analytics | Emory University | International | 08/01/2025 |
| 3 | Market Research and Consumer Behavior | Coursera | International | 01/07/2024 |
| 4 | IQAC & Department of Commerce (Honours) Dr. T. Mohanashree Principal Sri Vootukuru Sarath Kumar Hony. Correspondent Dr. P. Barani Kumari IQAC Coordinator HOD - Dept. of Commerce (Honours) Dr. L. Madhumitha Assistant Professor Ms. P.A. Thirupura Sundary Assistant Professor Ms. P.M. Nithisha Assistant Professor Ms. R. Rakshanaa Assistant Professor Organizing Committee 5 PDP on AI tools for Optimizing Pedagogical Delivery | Sri Kanyaka Parameswari Arts & Science College for Women, Chennai | National | 23/04/2024 |
| 5 | 5 Days Live International Faculty Development Program on Applications on Business Analytics. | ExcelR solutions | International | 09/11/2023 |
| 6 | FDP on CRAFTING AND DRAFTING A QUALITY RESEARCH PAPER | KONGU ENGINEERING COLLEGE, Perundurai, Erode-, Tamil Nadu. | National | 11/09/2023 |
| 7 | NATIONAL LEVEL PDP ON RESEARCH METHODOLOGY & DATA ANALYSIS | Seshadripuram Academy of Business Studies | National | 09/08/2023 |
| 8 | Professional Development Programme (PDP) on "AI-POWERED TEACHING: NAVIGATING THE FUTURE OF EDUCATION" | SHRI KRISHNASWAMY COLLEGE FOR WOMEN, CHENNAI | National | 03/08/2023 |
| 9 | RESEARCH METHODOLOGY MASTER CLASS FACULTY DEVELOPMENT PROGRAMME | Department of Management and Commerce, Mandsaur University, Mandsaur MP. INDIA. | National | 10/07/2023 |
| 10 | United Board for Christian Higher Education in Asia | WOMEN?S LEADERSHIP IN ASIA 2023 Feminist Leadership for Social Transformation | International | 06/03/2023 |
| 11 | WOMEN?S LEADERSHIP IN ASIA 2023 Feminist Leadership for Social Transformation | United Board for Christian Higher Education in Asia | International | 06/03/2023 |
| 12 | 5 day Faculty Development Program on Curriculum Design and Revision on OBE | Staff Development College | Institutional | 05/12/2022 |
| 13 | 3 Day National Level Webinar on "Research Guidelines - Literature Review, Questionnaire Designing and Application of Statistical Tools" | Sivananda Sarma Memorial R.V. College | National | 02/11/2022 |
| 14 | FDP ON USAGE OF INNOVATIVE PEDAGOGICAL TECHNIQUES | Kristu Jayanti College, Autonomous, Bengaluru | National | 17/10/2022 |
| 15 | FDP on Decluttering the clutter of Fake/Predatory/cloned Journals and Impact factors in Academics | AAFT University of Media and Arts, Raipur CG | National | 06/04/2022 |
| 16 | Faculty Development Program on Stock Trading Vs. Investing | TCS iON & NSE Academy | National | 31/08/2021 |
| 17 | Five Day Online National Level Quality Improvement Programme on ?Upskilling Security Market Operations? | Department of Professional Studies, School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Bangalore | 26/08/2021 | |
| 18 | One-Week Online Faculty Development Programme on ?Intellectual Property Rights | E&ICT Academy IIT Guwahati | National | 23/08/2021 |
| 19 | Five Days AICTE Training and Learning Online Faculty Development Programme on CORPORATE RESTRUCTURING OF PUBLIC SECTOR BANKS IN INDIA-PRESENT SCENARIO | ALAGAPPA UNIVERSITY | International | 26/07/2021 |
| 20 | Six Days International Virtual Multidisciplinary Development Program on EDUCATION AND HUMAN VALUES | MMK & SDM MAHILA MAHAVIDYALAYA CENTRE FOR PG STUDIES | International | 12/07/2021 |
| 21 | Understanding Research Methods | Coursera - University of London | International | 16/04/2020 |
| 22 | Learning to Teach Online | The University of New South Wales Sydney (UNSW Sydney) | International | 14/04/2020 |
| 23 | Strategic Management | Copenhagen Business School | International | 14/04/2020 |
| 24 | Marketing Analytics | University of Virginia | International | 13/04/2020 |
| 25 | Strategic Management (Level, Form and Implementation) | Udemy | International | 11/04/2020 |
| 26 | FDP on using Blended MOOCs in Management Education | IIMB | National | 23/02/2019 |
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