Dr. M.B. Srinivasan is an Associate Professor at CHRIST (Deemed to be University). He is affiliated with the Department of Business and Management, Bangalore Bannerghatta Road Campus. He started his career in the software industry, working in sales and marketing. Later, he moved into a business analyst role in Malaysia. Dr. Srinivasan has over 16 years of teaching experience and 8 years in the industry. Before joining Christ University, he held positions at Veltech University and Vinayaka Mission Research Foundation. He also served as a program leader for two international MBA programs in Malaysia. Dr. Srinivasan has taught at institutions like Anna University and the University of South Wales. His research areas include digital marketing, consumer behavior, leadership, and work-life balance. He has published numerous research articles and book chapters. His contributions earned him the Eminent Professor Award in 2021 from Kaviyarasar Kalai Tamil Sangam, Malaysia.
