CHRIST (Deemed to be University) | Central Campus

Faculty Details

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Dr AJITABH AMBASTHA

Specialization : Strategy, Competitiveness

Qualification : MBA, PhD

Department : BUSINESS AND MANAGEMENT (MBA)

Campus : BANGALORE CAMPUS

Dr. Ajitabh Ambastha specializes in Strategy, Competitiveness, Sustainability, Quality, and Business Excellence. He has over two decades of industry experience, including nine years at Tata as Vice President in Mumbai. Dr. Ajitabh has taught at prestigious institutions like Narsi Monjee and KJ Somaiya, and is a visiting professor at IIT Bombay. He holds a Ph.D. in Management from IIT Delhi, an MBA from IMI New Delhi, and an Engineering degree from MN NIT Allahabad. He has published over 10 papers in national and international journals and authored the book Global Competitiveness, published by Excel Publisher, New Delhi. Since February 2024, Dr. Ajitabh has been a part of Christ University. He currently serves as Professor of Strategy and Leadership at the School of Business and Management, Bangalore Central Campus.

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

Blog

Invited Talks

2025

Name of the Program:

Date: 2025-09-26 00:00:00

Name of the Institutions: IISc., Bangalore

Name of the Program:

Date: 2025-09-19 00:00:00

Name of the Institutions: CHRIST (Deemed to be University)

Name of the Program: Lecture Session @ SOM, IITB

Date: 2025-01-25 00:00:00

Name of the Institutions: IIT Bombay

2024

Name of the Program: Excellence Assessment

Date: 2024-11-14 00:00:00

Name of the Institutions: CII

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Name of Student:

Institutions: Christ University

Month & Year:

Name of Student:

Institutions: Christ University

Month & Year:

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Teaching and Research for Tomorrow: Innovation, Impact and Global Readiness

Name of the Organiser:

Level: Institutional

Role: Participant

Date: 2025-05-13

Awards / Achievements /Others

2026

Name of the Awards/Achievements/Others: CII Sr. Assessor

Description: Assessor for HR Excellence Award

Organisation: CII

Month/Year: 11 March 2026

2025

Name of the Awards/Achievements/Others: Citations 1000+

Description: 1000 + Citation from 1 paper and Top 60 Researchers in Area of COMpetitiveness

Organisation: IIT Bombay

Month/Year: 25 January 2025

Name of the Awards/Achievements/Others: Panelist- Xenova 2025

Description: Panelist- Xenova 2025

Organisation: CHRIST Univ

Month/Year: 07 March 2025

2024

Name of the Awards/Achievements/Others: Business Coach - Delhi Govt. Incubation

Description:

Organisation: Directorate of Education, NCT Delhi

Month/Year: 01 April 2024

Books

Book Chapters

2026

Type of Book: CHAPTER

Title : Sustainable Tourism, Hospitality and Events

ISBN: 9781032786094

Month/Year: Jan 2026

2021

Type of Book: CHAPTER

Title : AI for Sustainable finance and sustainable technology

ISBN: ISBN 978-3-030-93464

Month/Year: Sep 2021

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2026

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Emotional and Rational Advertising appeals and their influence on purchase intention: A Study of Brand Attitude as a mediator in FMCG


Date: 2026-02-27


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: ESG Adoption and Sustainability Reporting in Medium-Scale Textile MSMEs: A Systematic Review and Conceptual Framework


Date: 2026-02-25


Organising Institution: CHRIST (Deemed to be University)


Level:


Own MPhil / PhD Thesis

Consultancy

SOLE

Faculties: AJITABH AMBASTHA

Theme of Consultancy: CMMI Level 3 Training

Type: MOU_BASED

Faculties: AJITABH AMBASTHA

Theme of Consultancy: To Train, conduct Gap Analysis in Cochin Shipyard Ltd.[CSL]

Type: MOU_BASED

PRIVATE_CONSULTING

Faculties: AJITABH AMBASTHA

Theme of Consultancy: Benchmarking: Select Products & Services of Ujjivan Bank

Type:

COLLABORATIVE

Faculties: SUJIT K S ,,AJITABH AMBASTHA

Theme of Consultancy: Strategic Benchmarking for Ujjivan Small Finance Bank Ltd.

Type: RESEARCH_CONSULTANCY

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 80 4012 9100 / 9600

Fax: +91 80 4012 9000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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