Faculty Details

faculty-image

Dr GARIKIPARTHI NAGA PHANI VEERABHADRA BABU

Specialization : Management Science

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

2024

Name of Journal: International Research Journal of Multidisciplinary Scope

Date Of Publication: 30-Jul-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 5/3/670 - 681

Sole Authored /Co Authored: Co-Author

Author Name (s): GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,CHUDAMANI S.,SUMANDATTA S.

URL: https://www.irjms.com

Indexing Agency: Scopus

Name of Journal: Nanotechnology Perceptions

Date Of Publication: 04-Jun-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 20/S5/429 - 434

Sole Authored /Co Authored: Co-Author

Author Name (s): GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,RAMA KRISHNA KOMPELLA,PERI PINAKAPANI

URL: https://nano-ntp.com/index.php/nano

Indexing Agency: Scopus

Name of Journal: International Journal of Marketing, Communication and New Media

Date Of Publication: 01-May-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 14/Special Issue/86 - 107

Sole Authored /Co Authored: Co-Author

Author Name (s): GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,CHUDAMANI SRIRAMNENI,SUMAN DATTA SRIRAMANENI

URL: http://u3isjournal.isvouga.pt/index.php/ijmcnm

Indexing Agency: Web of Science

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2025

Name of Student: Chudamani S.

Institutions: GITAM (Deemed to be) University

Month & Year: May 2025

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: "Deep Learning and Generative Al for Managers"

Name of the Organiser: CENTRE FOR EXECUTIVE EDUCATION (CEE), Christ University

Level: National

Role: Participant

Date: 2025-02-01

Name of the Workshop/FDP/Training Programme: Artificial Intelligence, Machine Learning & Deep Learning

Name of the Organiser: Edgate Technologies and Christ University

Level: Institutional

Role: Participant

Date: 2025-01-22

2024

Name of the Workshop/FDP/Training Programme: Programming for Everybody (Getting Started with Python)

Name of the Organiser: University of Michigan

Level: International

Role: Participant

Date: 2024-11-01

Name of the Workshop/FDP/Training Programme: Oracle SQL Practice Course

Name of the Organiser: Learn Quest

Level: International

Role: Participant

Date: 2024-09-21

Name of the Workshop/FDP/Training Programme: Workshop on Business Intelligence using Power BI

Name of the Organiser: Skill Nation

Level: National

Role: Participant

Date: 2024-07-20

Awards / Achievements /Others

Books

Book Chapters

2025

Type of Book: Article

Title : IEEE XPLORE

ISBN: 979-8-3315-0845-6

Month/Year: Apr 2025

Case Study

Patents

2024

Inventors: CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,DHANALAKSHMI K,JOJI CHANDRAN O,GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,PRADEEP KUMAR S V ,SANDHYA D,AJITHA KRISHNAPRASAD,RAHUL R KURUP,JAYA SHANKAR,GIREESH KUMAR

Type of Specification: Complete

Granted/Awarded Date: 30-Nov-2024

Publication/Application Date: 30-Nov-2024

Application/Filing Date: 21-Nov-2024

Publication Number: 6406115

Patent Number: 6406115

Field of Invention: 14 RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT , 02 DATA PROCESSING EQUIPMENT

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Drivers of Green Purchase Intention: Role of Product Knowledge, Environmental Awareness, and Media Exposure


Date: 2025-06-30


Organising Institution: Bharati Vidyapeeth's College of Engineering for Women (BVCOEW)


Level: International


Type of the Program: Conference


Role: Presenter


Title: Enhancing Users? Continuance Use intention of online Travel Platforms: The role of Relationship Quality


Date: 2025-05-23


Organising Institution: SGT University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Enhancing Human Resource Management Practices in Marketing Companies using Dual Graph Attention Networks


Date: 2025-02-21


Organising Institution: Sri M Visvesvaraya College of Engineering


Level: International


2024

Type of the Program: Conference


Role: Presenter


Title: Modelling the Influence of Fashion Consciousness and Perceived Social Risk on Consumer Purchase Intentions


Date: 2024-12-26


Organising Institution: Pune Institute of Business Management


Level: International


Type of the Program: Conference


Role: Presenter


Title: Digital Marketing Strategies for High-Tech Products: Digital and Social Media Marketing Research


Date: 2024-12-19


Organising Institution: ITS Engineering College, Greater Noida


Level: International


Type of the Program: Conference


Role: Presenter


Title: Customer Journey Mapping in Engineering Services


Date: 2024-12-19


Organising Institution: I.T.S. Engineering College, Greater Noida


Level: International


Type of the Program: Conference


Role: Presenter


Title: Innovative Product Design and Market Success: Exploring Relationship Between Engineering Excellence and Marketing Effectiveness


Date: 2024-12-19


Organising Institution: ITS Engineering College, Greater Noida


Level: International


Own MPhil / PhD Thesis

2015

Guide Name: Prof. V Krishna Mohan

Institution: Jawaharlal Nehru Technological University

Month Year: February 2015

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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