| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Navigating the Nexus of Travel Videos and Travel Purchase Intention: Mediation Role of Psychological Factors | International Research Journal of Multidisciplinary Scope | 30-Jul-2024 | 5 / 3 / 670-681 | ||||||||||||||||||||
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| 2 | Examining the Technological Progress and Consumer Based Brand Equity of Indian Deemed to be Universities | Nanotechnology Perceptions | 04-Jun-2024 | 20 / S5 / 429-434 | ||||||||||||||||||||
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| 3 | Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector | International Journal of Marketing, Communication and New Media | 01-May-2024 | 14 / Special Issue / 86-107 | ||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | Second International Conference on Recent Trends in Science, Technology and Management (ICRTSTM) 2025 | Drivers of Green Purchase Intention: Role of Product Knowledge, Environmental Awareness, and Media Exposure | 30/06/2025 | Bharati Vidyapeeth's College of Engineering for Women (BVCOEW) | International |
| 2 | Conference | Presenter | International Conference on Business Innovation, Transformation and Sustainability | Enhancing Users? Continuance Use intention of online Travel Platforms: The role of Relationship Quality | 23/05/2025 | SGT University | International |
| 3 | Conference | Presenter | 3rd International Conference on Integrated Circuits and Communication Systems | Enhancing Human Resource Management Practices in Marketing Companies using Dual Graph Attention Networks | 21/02/2025 | Sri M Visvesvaraya College of Engineering | International |
| 4 | Conference | Presenter | 18th ISDI Conference on the theme " Navigating the AI Frontier in the Business: Balancing Economy, Ecology and Inclusion | Modelling the Influence of Fashion Consciousness and Perceived Social Risk on Consumer Purchase Intentions | 26/12/2024 | Pune Institute of Business Management | International |
| 5 | Conference | Presenter | International Conference on Advance Computing and Ingenious Technology in Engineering Science | Digital Marketing Strategies for High-Tech Products: Digital and Social Media Marketing Research | 19/12/2024 | ITS Engineering College, Greater Noida | International |
| 6 | Conference | Presenter | Interrnational Conference on Advance Computing and Ingenious Technology in Engineering Technology | Customer Journey Mapping in Engineering Services | 19/12/2024 | I.T.S. Engineering College, Greater Noida | International |
| 7 | Conference | Presenter | International Conference on Advance Computing And Ingenious Technology In Engineering Science-ICACITES-24 | Innovative Product Design and Market Success: Exploring Relationship Between Engineering Excellence and Marketing Effectiveness | 19/12/2024 | ITS Engineering College, Greater Noida | International |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | A Study on Mobile Phone Purchase Behaviour in Visakhapatnam City | Prof. V Krishna Mohan | Jawaharlal Nehru Technological University |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | A Study on User's Intention to Continuous Usage of Online Travel Platforms in India | Chudamani S. | GITAM (Deemed to be) University | May 2025 |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | "Deep Learning and Generative Al for Managers" | CENTRE FOR EXECUTIVE EDUCATION (CEE), Christ University | National | 01/02/2025 |
| 2 | Artificial Intelligence, Machine Learning & Deep Learning | Edgate Technologies and Christ University | Institutional | 22/01/2025 |
| 3 | Programming for Everybody (Getting Started with Python) | University of Michigan | International | 01/11/2024 |
| 4 | Oracle SQL Practice Course | Learn Quest | International | 21/09/2024 |
| 5 | Workshop on Business Intelligence using Power BI | Skill Nation | National | 20/07/2024 |
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