Faculty Details

faculty

Dr BALAJI K

Speciliazation : finance marketing

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2016

Name of Journal: International Journal of Economic Research

Date Of Publication: 13-May-2016

Category: Article in Research Journal

Volume No/Issue No/Page No: 13/4/1629 - 1640

Sole Authored /Co Authored: Co-Author

Author Name (s): BALAJI K,KISHORE BABU M

URL: https://serialsjournals.com/index.php?route=product/product&product_id=364

Indexing Agency: Scopus

2017

Name of Journal: International Journal of Applied Business and Economic Research

Date Of Publication: 10-May-2017

Category: Article in Research Journal

Volume No/Issue No/Page No: 15/4/171 - 185

Sole Authored /Co Authored: Co-Author

Author Name (s): BALAJI K,BABU, M. KISHORE

URL: https://serialsjournals.com/index.php?route=product/product&product_id=343

Indexing Agency: Scopus

Name of Journal: International Journal of Economic Research

Date Of Publication: 09-Mar-2017

Category: Article in Research Journal

Volume No/Issue No/Page No: 14/4/277 - 288

Sole Authored /Co Authored: Co-Author

Author Name (s): BALAJI K,BABU, M. KISHORE

URL: https://serialsjournals.com/index.php?route=product/product/volumeissue&product_id=364&vol_id=77

Indexing Agency: Scopus

Blog

Invited Talks

2025

Name of the Program: Workshop on Investment Awareness

Date: 2025-02-24 00:00:00

Name of the Institutions: Cambridge College

2024

Name of the Program: Guest lecture

Date: 2024-12-27 00:00:00

Name of the Institutions: Vemu Institute Of Technology

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Case Studies, Simulation, and Gamification

Name of the Organiser: CHRIST (Deemed to be University)

Level: Institutional

Role: Participant

Date: 2025-02-21

Name of the Workshop/FDP/Training Programme: AICTE Training And Learning (ATAL) Academy Faculty Development Program on Navigating Climate Variability and Impacts for Effective Water Management, Disaster Preparedness, Resilience and Mitigation

Name of the Organiser: AICTE Training and Learning (ATAL) Academy

Level: National

Role: Participant

Date: 2025-01-28

Name of the Workshop/FDP/Training Programme: Workshop on Indian Securities Market by National Institute of Securities Markets (NISM) & Kotak Securities Limited

Name of the Organiser: Kotak Securities Limited

Level: National

Role: Organiser & Presenter

Date: 2025-01-21

Name of the Workshop/FDP/Training Programme: AICTE Training And Learning (ATAL) Academy Faculty Development Program on Fast-Track to AI Mastery: Building the Future with Accelerated Technologies at SRM Institute of Science & Technology

Name of the Organiser: ALL INDIA COUNCIL FOR TECHNICAL EDUCATION

Level: National

Role: Participant

Date: 2025-01-20

Name of the Workshop/FDP/Training Programme: AICTE Training And Learning (ATAL) Academy Faculty Development Program on Beyond Limits: Exploring Supercomputing Applications in Business Management

Name of the Organiser: AICTE Training and Learning (ATAL) Academy

Level: National

Role: Participant

Date: 2025-01-06

2024

Name of the Workshop/FDP/Training Programme: Two Days FDP on "AI in Business Management"

Name of the Organiser: B.R Institute of Technology and Management Sciences, Guntur District, Andhra Pradesh

Level: National

Role: Participant

Date: 2024-11-26

Name of the Workshop/FDP/Training Programme: International Faculty Development Program on Project Excellence Guide: Digital Marketing

Name of the Organiser: MLR Institute of Technology, Dundigal - Hyderabad, SKN Sinhgad College of Engineering ? Maharashtra, Dhaanish Ahmed Institute of Technology, Coimbatore ? Tamil Nadu

Level: International

Role: Participant

Date: 2024-10-21

Name of the Workshop/FDP/Training Programme: ONE WEEK ONLINE FDP ON INNOVATIVE PEGAGOGICAL TECHNIQUES IN MANAGEMENT EDUCATION

Name of the Organiser: KAMAL INSTITUTE OF HIGHER EDUCATION AND ADVANCED TECHNOLOGY , NEW DELHI

Level: National

Role: Participant

Date: 2024-10-21

Name of the Workshop/FDP/Training Programme: Skill Training on Google Slide and CU presentation template

Name of the Organiser: CHRIST (Deemed to be University)

Level: Institutional

Role: Participant

Date: 2024-09-25

Name of the Workshop/FDP/Training Programme: Five Days Faculty Development Programme on ESG's Impact on sustainable Goods: a perspective & tenacity

Name of the Organiser: Department of Management Studies, St. Joseph?s College of Engineering and Technology, Thanjavur

Level: National

Role: Participant

Date: 2024-09-23

Name of the Workshop/FDP/Training Programme: Faculty Development Program Recent Trends in Entrepreneurship

Name of the Organiser: PRESIDENCY UNIVERSITY,BANGALORE

Level: National

Role: Participant

Date: 2024-08-26

Name of the Workshop/FDP/Training Programme: International Faculty Development Program on Machine Learning and Artificial Intelligence

Name of the Organiser: Pimpri Chinchwad College of Engineering and Research, Ravet, Pune ? Maharashtra, Sri Venkateswara Degree College, Kadapa - Andhra Pradesh, SJB Institute of Technology, Bangalore ? Karnataka

Level: International

Role: Participant

Date: 2024-08-12

Name of the Workshop/FDP/Training Programme: International Faculty Development Program on AI & Gen Ai with Industry Application

Name of the Organiser: MIT Academy of Engineering(AOE) Autonomous - Maharashtra , The National Institute of Engineering - Mysore, Narasaraopeta Engineering College Autonomous - Andhra Pradesh, Matrusri Engineering College A

Level: International

Role: Participant

Date: 2024-07-16

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript onMission Statement On The Higher Education System In Colombia And Its Relationship With Its Quality: |"

Description: Higher Education and Quality Assurance Practices.

Organisation: IGI Global Publishing

Month/Year: 31 July 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on"Navigating the Nexus: International Rankings and Enhancing Quality of Learning in Higher Education",

Description: Higher Education and Quality Assurance Practices.

Organisation: IGI Global Publishing

Month/Year: 31 July 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on"Teacher-Focused Approach to Merging Intelligent Tutoring Systems with Adaptive Learning Environments in AI-Driven Classrooms: Empowering Educators"

Description: Higher Education and Quality Assurance Practices

Organisation: IGI Global Publishing

Month/Year: 31 July 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on "Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing: Artificial Intelligence (AI)"

Description: Advancing the Marketing Technology (MarTech) Revolution.

Organisation: IGI Global Publishing

Month/Year: 24 October 2024

Name of the Awards/Achievements/Others: Appreciation for Review of Manuscript for article "The Magnitude of Sustainable HRM practices and Wellbeing in a changing Environment"

Description: Harnessing Happiness and Wisdom for Organizational Well-Being.

Organisation: IGI Global Publishing

Month/Year: 24 August 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on "COMMUNICATION FOR PROMOTING TOURISM BY COMMUNITY LEADERS IN CHULABHORN PATTANA 9 YALA PROVINCE"

Description: Sustainable Futures With Life Cycle Assessment in Industry 5.0.

Organisation: IGI Global Publishing

Month/Year: 19 November 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on ""Perceived Environmental Corporate Social Responsibility and Sustainable Innovation in Hotel Business"

Description: Trust in Sustainability Reporting

Organisation: IGI Global Publishing

Month/Year: 19 November 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on "Investigation of Social Innovativeness and Product Involvement of Environmental Consumers: Environmental Consumer Behaviors and Demographics"

Description: Human-Centric, Sustainable, and Resilient Organizations in the Digital Age

Organisation: IGI Global Publishing

Month/Year: 19 November 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on"Artificial Intelligence Techniques in Financial Statement Analysis",

Description: Machine Learning and Modeling Techniques in Financial Data Science

Organisation: IGI Global Publishing

Month/Year: 14 October 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on "SUSTAINABILITY OF IPO RETURNS IN INDIAN EQUITY MARKET"

Description: Neuromarketing's Role in Sustainable Finance

Organisation: IGI Global Publishing

Month/Year: 13 September 2024

Name of the Awards/Achievements/Others: Appreciation for Review of Manuscript for article Disrupting Marketing: Content Creation with Generative AI Applications

Description: Advancing the Marketing Technology (MarTech) Revolution

Organisation: IGI Global Publishing

Month/Year: 06 September 2024

Name of the Awards/Achievements/Others: Appreciation for Review of Manuscript for articleMarketing, Strategic Planning, Culture, and Organizational Adaptability in Retail Markets"

Description: Retail Innovations in Business Models

Organisation: IGI Global Publishing

Month/Year: 06 September 2024

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on "Climate risk and firm performance: Evidence from Transportation firms"

Description: Sustainable Futures With Life Cycle Assessment in Industry 5.0.

Organisation: IGI Global Publishing

Month/Year: 06 November 2024

Name of the Awards/Achievements/Others: Appreciation for Review of Manuscript for article titled FINANCIAL MODELS IN THE INVESTMENT OF BLUE ECONOMY SECTORS ZANZIBAR

Description: Asian Journal of Economics, Business and Accounting

Organisation: Asian Journal of Economics, Business and Accounting

Month/Year: 04 October 2024

Name of the Awards/Achievements/Others: Appreciation for Review of Manuscript for article titled BUSINESS INTELLIGENCE AND MARKET RESEARCH - DRIVERS OF E-COMMERCE GROWTH

Description: Advancing the Marketing Technology (MarTech) Revolution.

Organisation: IGI Global Publishing

Month/Year: 03 October 2024

Name of the Awards/Achievements/Others: Appreciation for Review of Manuscript for article t# SO-24-3737 entitled "Unraveling the Impact of Smart Technologies on Customer and Employee Satisfaction: An Asymmetric Approach

Description: Sage Open.

Organisation: SAGE OPEN

Month/Year: 03 October 2024

2025

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on "Mitigation Measures for Climate Change: An Environmental and Public Health Emergency"

Description: Web of Science reviews for journal article

Organisation: Archives of Current Research International

Month/Year: 12 April 2025

Name of the Awards/Achievements/Others: Appreciation as reviewer for the manuscript on "Eco-Friendly Investors and Sustainable Corporate Performance: Insights from Japanese Data"

Description: Reviewd the journal article" Eco-Friendly Investors and Sustainable Corporate Performance: Insights from Japanese Data", to be provided with web of science peer review credits

Organisation: Journal of Economics, Management and Trade

Month/Year: 04 March 2025

Books

Book Chapters

2025

Type of Book: Chapter

Title : AI as a Game Changer: How Digital Entrepreneurs Are Redefining Business Practices

ISBN: 979-836931496-8

Month/Year: Jun 2025

Type of Book: Chapter

Title : Exchange-Traded Funds (ETFs): Redefining financial instruments in the 21st century

ISBN: 979-836938585-2

Month/Year: Jun 2025

Type of Book: Chapter

Title : Harnessing AI and blockchain in sustainability assurance: Trends shaping the future of verification

ISBN: 979-833730119-8

Month/Year: Mar 2025

Type of Book: Chapter

Title : E-Government and E- Governance: Driving Digital Transformation in Public Administration

ISBN: 979-836939288-1

Month/Year: Mar 2025

Type of Book: Chapter

Title : Governance models and regulatory mechanisms in employee-owned businesses: A global perspective

ISBN: 979-833731764-9

Month/Year: Mar 2025

Type of Book: Chapter

Title : Revolutionizing High-Frequency Trading: The Impacts of Financial Technology and Data Science Innovations

ISBN: 979-836938188-5

Month/Year: Jan 2025

Type of Book: Chapter

Title : Human-Centric Innovation: Building Sustainable Organizations for Industry 5.0

ISBN: 979-836938183-0

Month/Year: Jan 2025

Type of Book: Chapter

Title : Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology

ISBN: 979-836934362-3

Month/Year: Jan 2025

2024

Type of Book: Chapter

Title : Proceedings of the Nineth International Conference on Communication and Electronics Systems (ICCES-2024)

ISBN: 979-835037797-2

Month/Year: Dec 2024

Type of Book: Chapter

Title : Neuromarketing and Sustainable Finance: Real- World Case Studies of Green Investment Promotions

ISBN: 979-836939119-8

Month/Year: Nov 2024

Type of Book: Article

Title : Artificial Intelligence for Enhanced Anti-Money Laundering and Asset Recovery: A New Frontier in Financial Crime Prevention

ISBN: 979-8-3315-4066-1

Month/Year: Sep 2024

Type of Book: Chapter

Title : Harnessing Green and Circular Skills for Digital Transformation

ISBN: 979-836932866-8

Month/Year: Jun 2024

Type of Book: Chapter

Title : Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments

ISBN: 9798369318782

Month/Year: Feb 2024

2023

Type of Book: Chapter

Title : 2023 3rd International Conference on Smart Generation Computing, Communication and Networking, SMART GENCON 2023

ISBN: 979-835031912-5

Month/Year: Dec 2023

Type of Book: Chapter

Title : Blockchain Based Banking Transactions Enabled by Big Data

ISBN: 9798350313123

Month/Year: Jun 2023

Type of Book: Article

Title : Unlocking the Potential of BI-Enhancing Banking Transactions Through AI&ML Tools

ISBN: 9798350323795

Month/Year: Jun 2023

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Generative AI in Credit Scoring: Enhancing Accuracy and Reducing Bias


Date: 2025-02-27


Organising Institution: VEMU Institute of Technology (Autonomous)


Level: National


2024

Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-12-20


Organising Institution: Association of Indian Management Schools(AIMS)


Level: International


Type of the Program: Conference


Role: Presenter


Title: Artificial Intelligence and Chatbots: Transforming User Experience in E-tailing


Date: 2024-12-16


Organising Institution: PPG Institute of Technology


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-11-13


Organising Institution: Association of Indian Management Schools(AIMS)


Level: National


Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-09-20


Organising Institution: Association of Indian Management schools(AIMS)


Level: National


Type of the Program: Conference


Role: Presenter


Title: Harnessing Artificial Intelligence for Enhanced Anti-Money Laundering and Asset Recovery: A New Frontier in Financial Crime Prevention


Date: 2024-08-28


Organising Institution: JCT College of Engineering and Technology Pichanur Road, Off NH 47, Pichanur, Coimbatore, Tamil Nadu


Level: International


Own MPhil / PhD Thesis

1970

Guide Name: DR. M. KISHORE BABU

Institution: Koneru Lakshmaiah Education Foundation

Month Year: January 1970

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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