Faculty Details

Name of Journal: Indian Journal Of Marketing

Date Of Publication: 21-Jun-2021

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,BARKATHUNISSA A,PRATEEK GUPTA

URL: http://indianjournalofmarketing.com/index.php/ijom/pages/view/ib

Indexing Agency: Scopus

Name of Journal: International journal of advanced science and technology

Date Of Publication: 26-Apr-2020

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 29/05/2540 - 252554

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,BARKATHUNISSA A,ADISHESHA SAIRAM K

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

Name of Journal: International journal of advanced science and technology

Date Of Publication: 26-Apr-2020

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 29/5/3084 - 3102

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,BARKATHUNISSA A,KARTHIK SANTHANARAJ

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

Name of the Awards/Achievements/Others: Best Paper Award - Marketing Track

Description:

Organisation: Symbiosis Institute of Management

Month/Year: 17 February 2021

Name of the Awards/Achievements/Others: Best Paper Award -Conference

Description: Exploring the plausibility of the pre-purchase decision process in user acceptance of Smart Wearable Technology devices.

Organisation: Symbiosis Institute of Management

Month/Year: 16 February 2021

Name of the Awards/Achievements/Others: Best Case Award

Description:

Organisation: Christ University

Month/Year: 12 November 2021

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Effect of sponsored content on perceived authenticity and its influence on Consumer purchase intentions

Date: 2026-03-12

Organising Institution: Bharatha Matha institute of management

Level: —

Type of the Program: SEMINARS

Role: PRESENTER

Title: Visual Merchandising of Snack Products in Quick commerce: Influence on Generation Z purchase intention

Date: 2026-03-12

Organising Institution: CMS Business School

Level: —

Type of the Program: CONFERENCES

Role: COLLABORATION_WITH_UG_PG_STUDENTS

Title: The Synthetic Authenticity Paradox: Navigating the power shift to AI- Generated influences in the age of Digital Trust

Date: 2026-02-19

Organising Institution: CHRIST (Deemed to be University)

Level: —

Type of the Program: CONFERENCES

Role: CHAIR

Title: International conference on Business innovation and Transformation

Date: 2026-02-18

Organising Institution: CHRIST (Deemed to be University)

Level: —

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Reimagining SMB Onboarding as a strategic marketing Lever at Fine LABS

Date: 2025-12-12

Organising Institution: CHRIST (Deemed to be University)

Level: —

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Streamlining SMB onboarding through strategic process design at Fine Labs

Date: 2025-07-23

Organising Institution: CHRIST (Deemed to be University)

Level: —

Type of the Program: CONFERENCES

Role: PRESENTER

Title: ACCELERATING GROWTH THROUGH SALES FORCE OPTIMIZATION AND STRATEGIC MARKETING AT PRICOL LOGISTICS

Date: 2025-07-23

Organising Institution: CHRIST (Deemed to be University)

Level: —

Type of the Program: CONFERENCES

Role: CHAIR

Title: International conference on Business transformation and innovation

Date: 2025-07-23

Organising Institution: CHRIST (Deemed to be University)

Level: —

Type of the Program: CONFERENCES

Role: PRESENTER

Title: A study on the brand sentiments on fashion fashion on gen z customers

Date: 2025-03-14

Organising Institution: Dayananda sagar college of arts, science and commerce

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Consumer trust and preferences in Green cosmetics and certification

Date: 2025-03-14

Organising Institution: Dayananda sagar college of arts, science and commerce

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Exploring the impact of celebrity endorsement and product attributes on consumer purchase intention in sportswear and fitness clothing.

Date: 2025-03-07

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Analyzing factors influencing purchase intention in the preloved fashion industry.

Date: 2025-03-07

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Evaluating the effectiveness of organic labels in shaping purchase intention and consumer preferences in the skin care industry.

Date: 2025-03-07

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Exploring the factors influencing advertisement and branding on the consumption of carbonated drinks by the youth.

Date: 2022-04-05

Organising Institution: Symbiosis Institute of management studies

Level: INTERNATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Customer Acceptance Of Using Ai And Its Impact On Online Apparel Companies?

Date: 2022-01-20

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Influence Of Customised Advertisements Of High-End Smartphones In Ott Platforms On The Consumer Buying Intentions Of Millennial & Generation Z

Date: 2022-01-20

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: PARIVARTHANA - Transformation from Trash to Treasure - Need for Revival

Date: 2021-11-12

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands

Date: 2021-04-07

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands

Date: 2021-04-07

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices

Date: 2021-02-16

Organising Institution: Symbiosis Institute of Business Management

Level: INTERNATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: The Last Generation: The decline of the Channapatna wooden toy industry

Date: 2020-11-07

Organising Institution: Christ university-NCR

Level: INTERNATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: A study on effect of Brand personality and Brand image on purchase intention towards skin care and face care products.

Date: 2020-02-20

Organising Institution:

Level: NATIONAL

Type of the Program: SEMINARS

Role: PRESENTER

Title: A study on the factors affecting usage of voice assistants and the interface transition from touch to voice for users.

Date: 2020-02-20

Organising Institution:

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: A study on the factors influencing consumer buying intentions towards air conditioners in Delhi region.

Date: 2019-10-18

Organising Institution: SDMIMD

Level: INTERNATIONAL

Type of the Program: SEMINARS

Role: PRESENTER

Title: IMPORTANCE OF BUSINESS ANALYTICS FOR HR PROFESSIONALS (SMART HR 4.0)

Date: 2019-09-03

Organising Institution: PSGR KRISHNAMMAL COLLEGE FOR WOMEN

Level: NATIONAL

Type of the Program: CONFERENCES

Role: PRESENTER

Title: CHINESE WHISPERS:A TEACHING CASE STUDY OF HOW CHINESE WOODEN TOYS ARE DESTROYING THE CHANAPATNA WOODEN TOY INDUSTRY AND THE LIVELIHOOD OF ITS ARTISAN AND THE NEED FOR URGENT ANSWER

Date: 2019-08-16

Organising Institution:

Level: NATIONAL

Faculties: AJAY JOSE,,ANIL JOSEPH PINTO,ANU BINNY,APARNA R HAWALDAR,BARKATHUNISSA A,BINDHIA JOJI,DEEPTI SINHA,DELMA THALIYAN,ELIZABETH CHACKO,GANESH L,GEORGY P KURIEN,HELEN JOSEPHINE V L ,JAIN MATHEW,JEEVANANDA S,LIDWEENA MARY,MAREENA MATHEW,REKHA HITHA ARANHA,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR

Theme of Consultancy: Pastoral Leadership and Management Program for National Biblical Catechetical & Liturgical Centre.

Type: MOU_BASED

Faculties: JEEVANANDA S,,AJAY JOSE,ANIL JOSEPH PINTO,ANU BINNY,APARNA R HAWALDAR,BARKATHUNISSA A,BINDHIA JOJI,DEEPTI SINHA,DELMA THALIYAN,ELIZABETH CHACKO,GANESH L,GEORGY P KURIEN,HELEN JOSEPHINE V L ,JAIN MATHEW,LIDWEENA MARY,MAREENA MATHEW,REKHA HITHA ARANHA,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR

Theme of Consultancy: Pastorol Leadership and Management Program

Type: MOU_BASED

Faculties: APARNA R HAWALDAR,,AJAY JOSE,BARKATHUNISSA A,DELMA THALIYAN,GANESH L,JAIN MATHEW,MAREENA MATHEW,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR

Theme of Consultancy: Pastoral Leadership and Management Program

Type: MOU_BASED