CHRIST (Deemed to be University) | Central Campus

Faculty Details

faculty

Dr BARKATHUNISSA A

Specialization : Marketing

Qualification : MBA, MPhil, PhD

Department : BUSINESS AND MANAGEMENT (MBA)

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

2021

Name of Journal: Indian Journal Of Marketing

Date Of Publication: 21-Jun-2021

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,BARKATHUNISSA A,PRATEEK GUPTA

URL: http://indianjournalofmarketing.com/index.php/ijom/pages/view/ib

Indexing Agency: Scopus

2020

Name of Journal: International journal of advanced science and technology

Date Of Publication: 26-Apr-2020

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 29/05/2540 - 252554

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,BARKATHUNISSA A,ADISHESHA SAIRAM K

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

Name of Journal: International journal of advanced science and technology

Date Of Publication: 26-Apr-2020

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 29/5/3084 - 3102

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,BARKATHUNISSA A,KARTHIK SANTHANARAJ

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

Awards / Achievements /Others

2021

Name of the Awards/Achievements/Others: Best Paper Award - Marketing Track

Description:

Organisation: Symbiosis Institute of Management

Month/Year: 17 February 2021

Name of the Awards/Achievements/Others: Best Paper Award -Conference

Description: Exploring the plausibility of the pre-purchase decision process in user acceptance of Smart Wearable Technology devices.

Organisation: Symbiosis Institute of Management

Month/Year: 16 February 2021

Name of the Awards/Achievements/Others: Best Case Award

Description:

Organisation: Christ University

Month/Year: 12 November 2021

Books

Book Chapters

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2026

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Effect of sponsored content on perceived authenticity and its influence on Consumer purchase intentions


Date: 2026-03-12


Organising Institution: Bharatha Matha institute of management


Level:


Type of the Program: SEMINARS


Role: PRESENTER


Title: Visual Merchandising of Snack Products in Quick commerce: Influence on Generation Z purchase intention


Date: 2026-03-12


Organising Institution: CMS Business School


Level:


Type of the Program: CONFERENCES


Role: COLLABORATION_WITH_UG_PG_STUDENTS


Title: The Synthetic Authenticity Paradox: Navigating the power shift to AI- Generated influences in the age of Digital Trust


Date: 2026-02-19


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: CHAIR


Title: International conference on Business innovation and Transformation


Date: 2026-02-18


Organising Institution: CHRIST (Deemed to be University)


Level:


2025

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Reimagining SMB Onboarding as a strategic marketing Lever at Fine LABS


Date: 2025-12-12


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Streamlining SMB onboarding through strategic process design at Fine Labs


Date: 2025-07-23


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: ACCELERATING GROWTH THROUGH SALES FORCE OPTIMIZATION AND STRATEGIC MARKETING AT PRICOL LOGISTICS


Date: 2025-07-23


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: CHAIR


Title: International conference on Business transformation and innovation


Date: 2025-07-23


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: A study on the brand sentiments on fashion fashion on gen z customers


Date: 2025-03-14


Organising Institution: Dayananda sagar college of arts, science and commerce


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Consumer trust and preferences in Green cosmetics and certification


Date: 2025-03-14


Organising Institution: Dayananda sagar college of arts, science and commerce


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Exploring the impact of celebrity endorsement and product attributes on consumer purchase intention in sportswear and fitness clothing.


Date: 2025-03-07


Organising Institution:


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Analyzing factors influencing purchase intention in the preloved fashion industry.


Date: 2025-03-07


Organising Institution:


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Evaluating the effectiveness of organic labels in shaping purchase intention and consumer preferences in the skin care industry.


Date: 2025-03-07


Organising Institution:


Level: NATIONAL


2022

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Exploring the factors influencing advertisement and branding on the consumption of carbonated drinks by the youth.


Date: 2022-04-05


Organising Institution: Symbiosis Institute of management studies


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Customer Acceptance Of Using Ai And Its Impact On Online Apparel Companies?


Date: 2022-01-20


Organising Institution:


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Influence Of Customised Advertisements Of High-End Smartphones In Ott Platforms On The Consumer Buying Intentions Of Millennial & Generation Z


Date: 2022-01-20


Organising Institution:


Level: NATIONAL


2021

Type of the Program: CONFERENCES


Role: PRESENTER


Title: PARIVARTHANA - Transformation from Trash to Treasure - Need for Revival


Date: 2021-11-12


Organising Institution:


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands


Date: 2021-04-07


Organising Institution:


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands


Date: 2021-04-07


Organising Institution:


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices


Date: 2021-02-16


Organising Institution: Symbiosis Institute of Business Management


Level: INTERNATIONAL


2020

Type of the Program: CONFERENCES


Role: PRESENTER


Title: The Last Generation: The decline of the Channapatna wooden toy industry


Date: 2020-11-07


Organising Institution: Christ university-NCR


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: A study on effect of Brand personality and Brand image on purchase intention towards skin care and face care products.


Date: 2020-02-20


Organising Institution:


Level: NATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: A study on the factors affecting usage of voice assistants and the interface transition from touch to voice for users.


Date: 2020-02-20


Organising Institution:


Level: NATIONAL


2019

Type of the Program: CONFERENCES


Role: PRESENTER


Title: A study on the factors influencing consumer buying intentions towards air conditioners in Delhi region.


Date: 2019-10-18


Organising Institution: SDMIMD


Level: INTERNATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: IMPORTANCE OF BUSINESS ANALYTICS FOR HR PROFESSIONALS (SMART HR 4.0)


Date: 2019-09-03


Organising Institution: PSGR KRISHNAMMAL COLLEGE FOR WOMEN


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: CHINESE WHISPERS:A TEACHING CASE STUDY OF HOW CHINESE WOODEN TOYS ARE DESTROYING THE CHANAPATNA WOODEN TOY INDUSTRY AND THE LIVELIHOOD OF ITS ARTISAN AND THE NEED FOR URGENT ANSWER


Date: 2019-08-16


Organising Institution:


Level: NATIONAL


Own MPhil / PhD Thesis

Consultancy

MOU_BASED

Faculties: AJAY JOSE,,ANIL JOSEPH PINTO,ANU BINNY,APARNA R HAWALDAR,BARKATHUNISSA A,BINDHIA JOJI,DEEPTI SINHA,DELMA THALIYAN,ELIZABETH CHACKO,GANESH L,GEORGY P KURIEN,HELEN JOSEPHINE V L ,JAIN MATHEW,JEEVANANDA S,LIDWEENA MARY,MAREENA MATHEW,REKHA HITHA ARANHA,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR

Theme of Consultancy: Pastoral Leadership and Management Program for National Biblical Catechetical & Liturgical Centre.

Type: MOU_BASED

Faculties: JEEVANANDA S,,AJAY JOSE,ANIL JOSEPH PINTO,ANU BINNY,APARNA R HAWALDAR,BARKATHUNISSA A,BINDHIA JOJI,DEEPTI SINHA,DELMA THALIYAN,ELIZABETH CHACKO,GANESH L,GEORGY P KURIEN,HELEN JOSEPHINE V L ,JAIN MATHEW,LIDWEENA MARY,MAREENA MATHEW,REKHA HITHA ARANHA,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR

Theme of Consultancy: Pastorol Leadership and Management Program

Type: MOU_BASED

Faculties: APARNA R HAWALDAR,,AJAY JOSE,BARKATHUNISSA A,DELMA THALIYAN,GANESH L,JAIN MATHEW,MAREENA MATHEW,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR

Theme of Consultancy: Pastoral Leadership and Management Program

Type: MOU_BASED

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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