Faculty Details

faculty

Dr JYOTHI VIJAYAN NAIR

Specialization : Marketing

Qualification : MBA, PhD

Department : BUSINESS AND MANAGEMENT (BBA)

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

Awards / Achievements /Others

Books

Book Chapters

Case Study

Patents

2025

Inventors: JYOTHI VIJAYAN NAIR

Type of Specification: PUBLISHED

Granted/Awarded Date: 21-Jul-2025

Publication/Application Date: 21-Jul-2025

Application/Filing Date: 10-Jan-2025

Publication Number: IN-GJ66033660051686X

Patent Number: IN-GJ66033660051686X

Field of Invention: field of corporate risk analytics and governance intelligence

Participation in Seminars/Conferences/Symposium

2026

Type of the Program: CONFERENCES


Role: PRESENTER


Title: AI-Enabled Personalization as a Catalyst for Sustainable Consumption and Enhanced Customer Experience in the Digital Marketplace


Date: 2026-04-01


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: The Impact of Greenwashing Disclosure on Consumer Skepticism, Brand Trust, and Purchase Intentions: A Moderating Role of Message Specificity and Source Credibility


Date: 2026-04-01


Organising Institution: Jain (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: COLLABORATION_WITH_UG_PG_STUDENTS


Title: Udbhavana - 2026


Date: 2026-03-12


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: COLLABORATION_WITH_UG_PG_STUDENTS


Title: Jain University Conference


Date: 2026-03-12


Organising Institution: Jain Deemed to be University


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: The Influence of Generative AI on the Decision-Making of Gen Z Consumers in the Fast Fashion Industry: A Study on Sustainable Purchase Intentions


Date: 2026-01-23


Organising Institution: CHRIST (Deemed to be University)


Level:


2025

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Exploring the influence of AI- Driven Personalization on Promoting Sustainable Consumption and Cusotmer Experienc ein Digital Age


Date: 2025-09-25


Organising Institution: Kristu Jayanti (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: AI Driven Personalization and its Impact on Sustainable Consumer Behavior and Customer Experience: An Empirical Study


Date: 2025-09-12


Organising Institution: Dayananda Sagar Business School


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Impact of Celebrity Endorsement on Consumer Purchase Intention: The Moderating role of Brand Loyalty


Date: 2025-06-18


Organising Institution: Jain (Deemed to be University)


Level:


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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