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Dr HARPREET KAUR

MCom, PhD
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Creating a Sustainable Future: Insights into Brand Marketing in the Luxury Fashion Industry Cogent Business & Management 28-Feb-2024 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARPREET KAUR,SHRUTI CHOUDHARY,ADARSH MANOJ,MUSKAN TYAGI
Title of Article Creating a Sustainable Future: Insights into Brand Marketing in the Luxury Fashion Industry
Name of Journal Cogent Business & Management
Volume No
Issue No
Page No -
URL https://www.tandfonline.com/action/journalInformation?journalCode=oabm20
Date of Publication 28-Feb-2024
2 Demographic influences on consumer decisions in the banking sector: evidence from India Journal Of Financial Services Marketing 11-Nov-2019 24 / / 81-93

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARPREET KAUR,SANGEETA ARORA
Title of Article Demographic influences on consumer decisions in the banking sector: evidence from India
Name of Journal Journal Of Financial Services Marketing
Volume No 24
Issue No
Page No 81-93
URL http://www.palgrave.com/gp/journal/41264
Date of Publication 11-Nov-2019
3 Demographic influences on consumer decisions in the banking sector: evidence from India Journal Of Financial Services Marketing 11-Nov-2019 24 / / 81-93

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARPREET KAUR,SANGEETA ARORA
Title of Article Demographic influences on consumer decisions in the banking sector: evidence from India
Name of Journal Journal Of Financial Services Marketing
Volume No 24
Issue No
Page No 81-93
URL http://www.palgrave.com/gp/journal/41264
Date of Publication 11-Nov-2019
4 Exploring the bank selection criteria in India: scale development and validation International Journal of Bank Marketing 25-Apr-2019 37 / 3 / 666-690-

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARPREET KAUR,SANGEETA ARORA
Title of Article Exploring the bank selection criteria in India: scale development and validation
Name of Journal International Journal of Bank Marketing
Volume No 37
Issue No 3
Page No 666-690-
URL https://www.emerald.com/insight/publication/issn/0265-2323
Date of Publication 25-Apr-2019

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 3rd International Marketing Conference (iMarC III) Linkages between filter bubble phenomenon and social media: A bibliometric approach 30/01/2024 Indian Institute of Management, Shillong International
2 Conference Presenter 7 International Conference On Navigating the Future: The Triple Bottom Line Approach Factors affecting the adoption of mobile payment services during the COVID-19 pandemic 19/01/2024 Chetana?s Institute of Management & Research International
3 Conference Presenter Management Case Conference (MCC 2023) From Food to Finance: Zomato's Journey through the UPI Dilemma in the Indian Digital Payment Market? 03/11/2023 CIMP International
4 Conference Presenter International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 Personalised Marketing Techniques: A Systematic Review using Gough Model 10/02/2023 Christ University International
5 Conference Coordinator International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 10/02/2023 Christ University International
6 Conference Moderator/Chair International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 10/02/2023 Christ University International
7 Conference Moderator/Chair 16th GJ-IntConMITE 2022: Challenge of Changing Patterns in a Borderless World 29/07/2022 Gyan Jyoti Institute of Management and Technology International
8 Conference Presenter Conference on Excellence in Research and Education Social Entrepreneurship in India: mindsets and motivation and challenges 03/06/2022 Indian Institute Of Management Indore International
9 Conference Moderator/Chair CERE2022: 12th Conference on Excellence in Research and Education 03/06/2022 IIM INDORE International
10 Conference Participant 49th ISTD-IFTDO World Conference and Exhibition May 19-21, 2022, New Delhi 19/05/2022 International Federation of Training and Development Organisations - IFTDO International
11 Conference Presenter 49th ISTD-IFTDO World Conference and Exhibition May 19-21, 2022, New Delhi Rethinking transformational leadership and innovation to get organizational commitment in complex, multicultural, and global environment 19/05/2022 International Federation of Training and Development Organisations - IFTDO International
12 Conference Presenter 7th Global Leadership Research Conference 2022 Hedge Funds Herding In Currency Futures: The Polemicist Manifestation 16/02/2022 Amity Business School, Amity University International
13 Conference Presenter International conference on Global Business and Societal Reset Hedge Funds Herding: The polemicist Manifestation 05/02/2022 Christ University International
14 Conference Presenter International conference on Global Business and Societal Reset Key Indicators of a global financial crisis and its significance: An exploratory study 05/02/2022 Christ University International
15 Conference Coordinator International conference on Global Business and Societal Reset 05/02/2022 Christ University International
16 Conference Coordinator International conference on Global Business and Societal Reset 05/02/2022 Christ University International

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 Customer Retention in the Banking Sector: Integrated Framework and Strategies Dr Sangeeta Arora Guru Nanak Dev University

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 Decoding The Filter Bubble In Online Fashion Clothing And Accessories RUTH MATHEWS Christ University December 2020

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Global Immersion Program Ureka Education International 06/11/2023
2 Case Analysis and Writing CHRIST (DEEMED TO BE UNIVERSITY) Institutional 03/07/2023
3 Tech- Savvy Educators: Embracing Digital Tools for Enhanced Teaching and Learning CHRIST (DEEMED TO BE UNIVERSITY) Institutional 21/06/2023
4 PROJECT PROPOSAL WRITING CHRIST (DEEMED TO BE UNIVERSITY) Institutional 03/09/2022
5 Applications of various Tools and Tests in research CHRIST (DEEMED TO BE UNIVERSITY) Institutional 30/07/2022
6 Holistic academic development of Faculty CHRIST (DEEMED TO BE UNIVERSITY) 01/07/2022
7 Enhancing Teaching and Learning: The Journey from being Good to Great CHRIST (DEEMED TO BE UNIVERSITY) Institutional 22/06/2022
8 Re-Design Your Life SCHOOL OF COMMERCE, FINANCE, AND ACCOUNTANCY Institutional 16/05/2022

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