Faculty Details

faculty-image

Dr KARTHIGAI PRAKASAM C

Specialization : Marketing

Qualification : MCom, MBA, MHRM, MPhil, PhD

Department : SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

Campus : BANGALORE CAMPUS

Dr. Karthigai Prakasam C is a distinguished academic and Associate Professor in Commerce. He also serves as Associate Dean of the School of Commerce, Finance, and Accountancy at CHRIST (Deemed to be University), Bangalore Central Campus. With expertise in teaching, research, and administration, he has contributed significantly to commerce education. He has held key roles, including Head of the Commerce Department and Coordinator for BCom, MCom, and MBA programs. His teaching expertise covers Security Analysis, Portfolio Management, Entrepreneurship, Management Accounting, and Cost Accounting. Dr. Karthigais research focuses on entrepreneurship, marketing, stock market sensitivity, and financial literacy, with publications in esteemed journals. He has guided PhD students on topics like stock market volatility, financial inclusion, and cashless payment systems. An accomplished administrator, he excels in team leadership, budget management, and strategic planning. His dedication has enriched the programs he oversees. Dr. Karthigai has been honored for teaching excellence, including the Best Faculty Award at New Horizon College. He also earned a Certificate in Online Teaching from GlobalNxt University. His career exemplifies commitment to advancing education and fostering dynamic learning environments.

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Articles in Periodicals

Articles in Journals

2022

Name of Journal: Finance India

Date Of Publication: 27-Dec-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 36/4/1381 - 1394

Sole Authored /Co Authored: Co-Author

Author Name (s): KARTHIGAI PRAKASAM C,MUHAMMADRIYAJ FANIBAND,PARASHRAM PATIL,TOUFIK NAYKAWADE

URL: https://financeindia.org/volumes/v36no4.htm

Indexing Agency: Scopus

Name of Journal: Prabandhan: Indian Journal of Management

Date Of Publication: 15-Jun-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 15/6

Sole Authored /Co Authored: Co-Author

Author Name (s): KARTHIGAI PRAKASAM C,INDU,GREESHMA BENNY THADIKARAN

URL: https://www.indianjournalofmanagement.com/

Indexing Agency: Scopus

2020

Name of Journal: Asian Economic and Financial Review

Date Of Publication: 12-Feb-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 10/2/146 - 159

Sole Authored /Co Authored: Co-Author

Author Name (s): KARTHIGAI PRAKASAM C,NATCHIMUTHU N,MUHAMMADRIYAJ FANIBAND

URL: https://www.scopus.com/sourceid/21100894743

Indexing Agency: Scopus

2025

Name of Journal: International Journal of Business and Globalisation

Date Of Publication: 02-Jan-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: 39/1/67 - 82

Sole Authored /Co Authored: Co-Author

Author Name (s): KARTHIGAI PRAKASAM C,PREETHI SARAH JP

URL: https://www.inderscienceonline.com/journal/ijbg

Indexing Agency: Scopus

Name of Journal: International Journal of Business and Globalisation

Date Of Publication: 02-Jan-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: 39/2/266 - 278

Sole Authored /Co Authored: Co-Author

Author Name (s): KARTHIGAI PRAKASAM C,PREETHI SARAH JP

URL: https://www.inderscienceonline.com/journal/ijbg

Indexing Agency: Scopus

Blog

Invited Talks

2016

Name of the Program: Trend of Micro Finance in Indian Context

Date: 2016-01-11 00:00:00

Name of the Institutions: St. Mary's College (Autonomous)

2015

Name of the Program: FACULTY DEVELOPMENT PROGRAMME- 2015-16

Date: 2015-05-28 00:00:00

Name of the Institutions: Christ University

Name of the Program: One Day National Level Seminar on Methodological Issues in Commerce Research

Date: 2015-01-06 00:00:00

Name of the Institutions: Sree Narayana Guru College

2014

Name of the Program: Faculty Development Programme on Emerging Areas In Commerce & Management

Date: 2014-06-23 00:00:00

Name of the Institutions: Karpagam University

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2020

Name of Student: Ms Shruti Jose (Reg. No. 1510072)

Institutions: Christ University

Month & Year: September 2020

Name of Student: SHRUTI JOSE

Institutions: Christ University

Month & Year: September 2020

Name of Student: Bitto Benny

Institutions: Christ University

Month & Year: January 2020

2018

Name of Student: Salma Fathima

Institutions: Christ University

Month & Year: May 2018

Name of Student: Norbu Gyaltsen (Reg. No. 1610006)

Institutions: Christ University

Month & Year: May 2018

2015

Name of Student: Shruti Jose (1510072)

Institutions: Christ University

Month & Year: June 2015

2025

Name of Student: BITTO BENNY

Institutions: Christ University

Month & Year: July 2025

2014

Name of Student: Natchimuthu N

Institutions: Bharathiar University

Month & Year: July 2014

2023

Name of Student: PREETHI SARAH J P

Institutions: Christ University

Month & Year: January 2023

Name of Student: ANUSHA A

Institutions: Christ University

Month & Year: April 2023

2022

Name of Student: NIKITHA NEELAPPA S

Institutions: Christ University

Month & Year: December 2022

2024

Name of Student: SAMREEN AYESHA

Institutions: Christ University

Month & Year: April 2024

Unknown

Name of Student: Kesavan M

Institutions: Bharathidasan University

Month & Year:

Name of Student: M.Karthikeyan (HDDPCM003)

Institutions: Karpagam University

Month & Year:

Name of Student: Jayanthi (1205240001)

Institutions: Annamalai University

Month & Year:

Name of Student: R Jayanthi

Institutions: Annamalai University

Month & Year:

Name of Student: Jeena Ann John

Institutions: Karpagam University

Month & Year:

Name of Student: Bindi K R

Institutions: Karpagam University

Month & Year:

Name of Student: Gowsalya G

Institutions: Karpagam University

Month & Year:

Name of Student: V. Manickam

Institutions: Bharathidasan University

Month & Year:

Name of Student: R. Asaithambi

Institutions: Bharathidasan University

Month & Year:

Name of Student: P. Karthik

Institutions: Annamalai University

Month & Year:

Name of Student: Lavanya D

Institutions: Karpagam University

Month & Year:

Name of Student: S Natarajan

Institutions: Bharathidasan University

Month & Year:

Name of Student: A Ravikumar

Institutions: Christ University

Month & Year:

Name of Student: R Maheswari

Institutions: Bharathidasan University

Month & Year:

Name of Student: Tsering Gonpo

Institutions: Department of Commerce, Christ University

Month & Year:

Name of Student: Sindu Ann George

Institutions: CUIM, Christ University

Month & Year:

Name of Student: Nehar Sulthana.A

Institutions: SNGC, Bharathiar University.

Month & Year:

Name of Student: Sathiyabama

Institutions: Karpagam University

Month & Year:

Name of Student: Gunasundari.K

Institutions: Karpagam University

Month & Year:

Name of Student: Sivaraman.P

Institutions: Bharathidasan University

Month & Year:

Name of Student: Surjith Singha

Institutions: Christ University

Month & Year:

Name of Student: Vincent Paul S

Institutions: Christ University

Month & Year:

Name of Student: S.Radhika

Institutions: Bharathidasan University

Month & Year:

Name of Student: Meera Babu

Institutions: Bharathidasan University

Month & Year:

Name of Student: Shamsath Begum H

Institutions: Bharathidasan University

Month & Year:

Name of Student: Brintha K

Institutions: Bharathidasan University

Month & Year:

Name of Student: Karthi G

Institutions: Karpagam University

Month & Year:

Research Project

1

Investigator(s):

Sponsors: Chrsit University

Internal

Investigator(s): KARTHIGAI PRAKASAM C, NATCHIMUTHU N

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Case Studies, Simulation, and Gamification

Name of the Organiser: TLEC, CHRIST University

Level: Institutional

Role: Presenter

Date: 2025-02-21

2024

Name of the Workshop/FDP/Training Programme: Teaching Transformations: Leveraging Case Studies and Andragogy Strategies

Name of the Organiser: Department of Commerce

Level: Institutional

Role: Presenter

Date: 2024-08-26

Name of the Workshop/FDP/Training Programme: Teaching Transformations: Leveraging Case Studies and Andragogy Strategies

Name of the Organiser: Department of Commerce

Level: Institutional

Role: Participant

Date: 2024-08-26

Name of the Workshop/FDP/Training Programme: Faculty Development Programme in Pedagogy and Research Methods

Name of the Organiser: Indian Institute of Management, Ahmedabad

Level: National

Role: Participant

Date: 2024-04-08

2021

Name of the Workshop/FDP/Training Programme: International Faculty Development Programme (FDP)

Name of the Organiser: Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia

Level: International

Role: Participant

Date: 2021-07-12

Name of the Workshop/FDP/Training Programme: Ten Days National Level Workshop on Data Analysis using SPSS

Name of the Organiser: V V Academy

Level: National

Role: Participant

Date: 2021-07-06

Name of the Workshop/FDP/Training Programme: ONE-DAY SEMINAR ON UGC SPONSORED PARAMARSH PROGRAMME ?CONTINUOUS EVALUATION METHODS : ACCOUNTABILITY AND RESPONSIBILITY OF FACULTY?

Name of the Organiser: East Point College of Managment

Level: Regional

Role: Invited Resource Person/Trainer

Date: 2021-02-27

2020

Name of the Workshop/FDP/Training Programme: Two week AICTE sponsored FDP on Delivering Outcome Based Education (OBE) in Management Education:

Name of the Organiser: Saintgits institute of Managment

Level: International

Role: Invited Resource Person/Trainer

Date: 2020-11-23

Name of the Workshop/FDP/Training Programme: Online Teaching Tools

Name of the Organiser: School of Management Studies UNIVERSITY OF HYDERABAD

Level: National

Role: Participant

Date: 2020-08-05

Name of the Workshop/FDP/Training Programme: TWO - DAY INTERNATIONAL WEBINAR

Name of the Organiser: DON BOSCO COLLEGE, GOLAGHAT

Level: International

Role: Invited Resource Person/Trainer

Date: 2020-07-13

Name of the Workshop/FDP/Training Programme: Webinar on Enhancing Teaching & Learning Through Course Plans

Name of the Organiser: PSG College of Arts & Science, Coimbatore

Level: Regional

Role: Invited Resource Person/Trainer

Date: 2020-05-18

Name of the Workshop/FDP/Training Programme: 5 Day Quality Improvemnt Programme

Name of the Organiser: Academic Staff College, Christ (Deemed to be University)

Level:

Role: Participant

Date: 2020-04-22

Name of the Workshop/FDP/Training Programme: Learning to Teach Online

Name of the Organiser: The University of New South Wales

Level: International

Role: Participant

Date: 2020-04-15

2019

Name of the Workshop/FDP/Training Programme: Pathway to Excellence

Name of the Organiser: Praveen Kenneth Chair on Leadership

Level: Institutional

Role: Participant

Date: 2019-02-16

Name of the Workshop/FDP/Training Programme: Academic Administrative Processes Traning

Name of the Organiser: Praveen Kenneth Chair on Leadership

Level: Institutional

Role: Participant

Date: 2019-01-07

2018

Name of the Workshop/FDP/Training Programme: Faculty Development programme

Name of the Organiser: Valluvar College of Science & Management, Karur

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2018-11-17

Name of the Workshop/FDP/Training Programme: Faculty Development programme

Name of the Organiser: Valluvar College of Science & Management

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2018-11-17

Name of the Workshop/FDP/Training Programme: National Workshop on Data Analysis using E-Views

Name of the Organiser: Centre for Advanced Research & Training (CART)

Level: National

Role: Participant

Date: 2018-10-25

Name of the Workshop/FDP/Training Programme: Leadership Development Seminar

Name of the Organiser: Praveen Kenneth Chair on Leadership

Level:

Role: Participant

Date: 2018-10-09

Name of the Workshop/FDP/Training Programme: Quality Improvement Programme

Name of the Organiser: Academic Staff College

Level:

Role: Participant

Date: 2018-05-21

2017

Name of the Workshop/FDP/Training Programme: Quality Improvement Program

Name of the Organiser: Dept of Commercce

Level:

Role: Participant & Presenter

Date: 2017-10-27

2016

Name of the Workshop/FDP/Training Programme: Research and Publication

Name of the Organiser: Academic Staff College, Christ University

Level: Institutional

Role: Participant

Date: 2016-09-23

Name of the Workshop/FDP/Training Programme: New Dimensions in Research

Name of the Organiser: Academic Staff College, Christ University

Level: Institutional

Role: Participant

Date: 2016-05-23

2015

Name of the Workshop/FDP/Training Programme: Fundamentals of Service Learning

Name of the Organiser: Centre for Social Action, Christ University and United Board for Christian Higher Education in Asia

Level: Institutional

Role: Participant

Date: 2015-11-16

Name of the Workshop/FDP/Training Programme: Quality Improvement Programme on "Paradigms in Research"

Name of the Organiser: CU- Academic Staff College

Level:

Role: Participant

Date: 2015-09-30

Name of the Workshop/FDP/Training Programme: Skill Development in Higher Education for Academic Administrators

Name of the Organiser: Center for Research- Projects and Centre for Education Beyond Curriculum (CEDBEC)

Level: National

Role: Participant

Date: 2015-05-18

Name of the Workshop/FDP/Training Programme: Quality Improvement Programme on 'Transition in Concepts and Practices in Commerce and Management'

Name of the Organiser: CU - Academic Staff College & Department of Commerce

Level:

Role: Participant

Date: 2015-03-14

Name of the Workshop/FDP/Training Programme: Leading Desirable Changes in Higher Education for Higher Educational Leaders

Name of the Organiser: Centre for Education Beyond Curriculum (CEDBEC)

Level: National

Role: Participant

Date: 2015-03-10

2013

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: Deanery of Commerce & Management, Christ University

Level: Institutional

Role: Participant

Date: 2013-10-01

Name of the Workshop/FDP/Training Programme: Facilitators Training Program in SPSS

Name of the Organiser: Centre for Advanced Research and Training (CART), Christ University

Level: Institutional

Role: Participant

Date: 2013-07-06

Name of the Workshop/FDP/Training Programme: Industry Exposure Prpgramme - SAP Training

Name of the Organiser: Christ University & SAP LABS

Level: Regional

Role: Participant

Date: 2013-06-14

Name of the Workshop/FDP/Training Programme: FDP - Kengeri Campus

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2013-05-31

Name of the Workshop/FDP/Training Programme: Refresher Program "Contemprary Perspectives in Business Research"

Name of the Organiser: Academic Staff College - Christ University

Level:

Role: Participant

Date: 2013-04-15

Name of the Workshop/FDP/Training Programme: "Research Workshop"

Name of the Organiser: Department of Commerce, Christ University

Level: Institutional

Role: Participant

Date: 2013-03-21

Name of the Workshop/FDP/Training Programme: "Data Management with Excel"

Name of the Organiser: Department of Commerce, Christ University

Level: Institutional

Role: Participant

Date: 2013-03-20

Name of the Workshop/FDP/Training Programme: "IFRS Workshop"

Name of the Organiser: Department of Commerce, Christ University

Level: Institutional

Role: Participant

Date: 2013-01-24

2011

Name of the Workshop/FDP/Training Programme: Methodologies for Teaching Management Effectively ( Coordinator for the workshop - National Level )

Name of the Organiser: coordinator for the work shop -national level

Level: Regional

Role: Participant

Date: 2011-10-08

2010

Name of the Workshop/FDP/Training Programme: Teacher Training Workshop

Name of the Organiser: NHC campus

Level: Institutional

Role: Participant

Date: 2010-06-30

2009

Name of the Workshop/FDP/Training Programme: Workshop on "Case writing and Case teaching"

Name of the Organiser: New Horizon College of Engineering

Level: Institutional

Role: Participant

Date: 2009-09-18

Name of the Workshop/FDP/Training Programme: Workshop on Institutional Quality

Name of the Organiser: Education Management Services, Bangalore

Level: Institutional

Role: Participant

Date: 2009-04-02

2006

Name of the Workshop/FDP/Training Programme: Refresher course in Commerce with the theme "Financial Sector Reforms and IT applications in Commerce

Name of the Organiser: UGC -Academic Staff College, Bharathiar University, Coimbatore

Level:

Role: Participant

Date: 2006-11-01

Awards / Achievements /Others

2009

Name of the Awards/Achievements/Others: Faculty Excellence Award

Description: Best Faculty of the Department (Department of Management)

Organisation: New Horizon College, Bangalore

Month/Year: October 2009

Name of the Awards/Achievements/Others: Best Faculty of the College Award

Description: Best Faculty of the College

Organisation: New Horizon College, Bangalore

Month/Year: October 2009

2014

Name of the Awards/Achievements/Others: MOOC Course

Description: Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Organisation: University of Maryland, US

Month/Year: December 2014

Name of the Awards/Achievements/Others: Certificate in Online Teaching

Description: Successfully Completed "Certificate In Online Teaching"

Organisation: GlobalNxt University, Malaysia.

Month/Year: August 2014

2016

Name of the Awards/Achievements/Others: BOE Member for Maharani Lakshmi Ammanni College for Women Autonomous

Description: BOE Member

Organisation: Maharani Lakshmi Ammanni College for Women Autonomous

Month/Year: 02 September 2016

Books

Book Chapters

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2022

Type of the Program: Conference


Role: Presenter


Title: Purchase Behavior of Gen X & Gen Y towards Online Food Ordering Apps Advertisements on YouTube


Date: 2022-03-16


Organising Institution: SRM College of Management, Kattankulathur


Level: International


2021

Type of the Program: Conference


Role: Presenter


Title: Feasibility Analysis on risk and return analysis of selected Socially Responsible Investment Avenues


Date: 2021-10-06


Organising Institution: Ajeenkya DY Patil university, Pune India


Level: International


Type of the Program: Conference


Role: Presenter


Title: Impact of Pandemic on the Performance of Green Bonds in India


Date: 2021-09-04


Organising Institution: Lexicon Management Institute of Leadership and Excellence, Pune


Level: International


Type of the Program: Conference


Role: Presenter


Title: Key Indicator of Corporate Financial Status: Empirical Evidence from Indian Industrial Sector


Date: 2021-04-12


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2021-02-27


Organising Institution: KIIT School of Management, KIIT, BBSR, India.


Level: International


2020

Type of the Program: Conference


Role: Co-presenter


Title: Analysis of the need for Impact Investments in Health Care and Education Sector in India


Date: 2020-03-11


Organising Institution: St. Josephs College of Commerce


Level: National


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2020-03-11


Organising Institution: St. Josephs College of Commerce


Level: National


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2020-02-28


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Impact of terrorism and Macro-Economic variables on FDI


Date: 2020-02-07


Organising Institution: Nagarjuna group of Institutions, Bangalore


Level: International


2019

Type of the Program: Conference


Role: Co-presenter


Title: Job Challenges of E-Commerce Food Delivery Executives


Date: 2019-03-14


Organising Institution: Kristu Jayanti College, Bangalore


Level: International


Type of the Program: Conference


Role: Co-presenter


Title: The Impact of User Interface on Purchase Intentions


Date: 2019-02-06


Organising Institution: Christ University


Level: International


2017

Type of the Program: Conference


Role: Keynote Speaker


Title: Emerging trends in corporate sector


Date: 2017-07-19


Organising Institution: St.Xaviers college for women,Aluva


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2017-03-10


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2017-02-13


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Keynote Speaker


Title: Power of Social Networking


Date: 2017-01-05


Organising Institution: Sri Krishna Arts & Science College , Coimabtore


Level: National


Type of the Program:


Role: Participant


Title:


Date:


Organising Institution: A.V.V.M Sri Puspham College


Level: International


Type of the Program:


Role: Participant


Title:


Date:


Organising Institution: Karpagam University


Level: National


Own MPhil / PhD Thesis

2010

Guide Name: Dr.Mohamed Mohideen.M

Institution: Bharathidasan University

Month Year: September 2010

Consultancy

Copyright

Cases / Notes / Working Papers

Case

Title: “Monopoly to Competition”.

Abstract Objectives: The case is about HAL, its status from monopoly to competition

Type: Case

Sponsors: “ecch the case for learning”.

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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