Dr. V R Uma has over twenty-six years of teaching experience. She teaches undergraduate and postgraduate students in commerce and management. She also handles coursework sessions for doctoral research scholars. Her specialization lies in the field of Consumer Behaviour. She completed BCS, M.Com, and M.Phil from Pondicherry University. She earned her doctoral degree from Bharathiar University, Coimbatore. She has published several patents related to the insurance domain. Her work reflects applied research and domain-specific expertise. She co-authored a book titled Review of Literature for Beginners. The book provides practical tips and techniques for academic research. She has been associated with Christ University since the year 2006. She currently serves as an Associate Professor in the Commerce Department. Her academic profile reflects strong teaching, research, and mentoring commitment. She continues contributing to commerce education and scholarly development.
Name of Journal: International Journal of Services and Operations Management
Date Of Publication: 18-Feb-2026
Category:
Volume No/Issue No/Page No: 53/2/187 - 211
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R,GIRISH S,TOMY K KALLARAKAL,SACHIN K. PARAPPAGOUDAR
URL: https://www.inderscience.com/jhome.php?jcode=ijsom
Indexing Agency: Scopus
Name of Journal: Journal of Property Investment and Finance
Date Of Publication: 11-Oct-2024
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 42/6/539 - 553
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R,SWATHI G R
URL: https://www.emerald.com/insight/publication/issn/1463-578x
Indexing Agency: Web of Science
Name of Journal: International Journal of Process Management and Benchmarking
Date Of Publication: 04-Mar-2024
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 16/4/433 - 457
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R,GIRISH S,TOMY K KALLARAKAL,BASKAR
URL: https://www.inderscience.com/jhome.php?jcode=ijpmb
Indexing Agency: Scopus
Name of Journal: Studies in Systems, Decision and Control
Date Of Publication: 04-Oct-2023
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 487/1/807 - 818
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R,ANEESHA K SHAJI
URL: https://link.springer.com/book/10.1007/978-3-031-35828-9
Indexing Agency: Scopus
Name of Journal: Computers, Materials & Continua
Date Of Publication: 03-Jan-2022
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 71/2/4101 - 4114
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R,V ILANGO
URL: https://www.techscience.com/journal/cmc
Indexing Agency: Web of Science
Name of Journal: International Journal of Engineering and Advanced Technology (IJEAT)
Date Of Publication: 30-Aug-2019
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 8/6/5056 - 5061
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R,GIRISH KUMAR
URL: https://www.scopus.com/sourceid/21100899502
Indexing Agency: Scopus
Name of Journal: International Journal of Engineering and Advanced Technology
Date Of Publication: 25-Aug-2019
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 8/6/5056 - 5061
Sole Authored /Co Authored: Co-Author
Author Name (s): GIRISH KUMAR,UMA V R
URL: https://www.scopus.com/sourceid/21100899502
Indexing Agency: Scopus
Name of Journal: International Journal of Applied Business and Economic Research
Date Of Publication: 01-Dec-2017
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 15/22/593 - 602
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R,JAWAHAR KUMAR
URL: https://www.scopus.com/sourceid/21100218545
Indexing Agency: Scopus
Name of Journal: Indian Journal of Marketing
Date Of Publication: 27-Feb-2013
Category: NATIONAL_REFEREED
Volume No/Issue No/Page No: 43/8/46 - 64
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R
URL: https://www.scopus.com/sourceid/21100241711
Indexing Agency: Scopus
Name of Journal: International Journal of Management
Date Of Publication: 20-Feb-2013
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 3/3/72 - 91
Sole Authored /Co Authored: Co-Author
Author Name (s): UMA V R
URL: https://www.scopus.com/sourceid/21100945713
Indexing Agency: Scopus
Name of the Program:
Date: 2026-02-24 00:00:00
Name of the Institutions: CHRIST (Deemed to be University)
Name of the Program: International Conference on Science, Engineering, Technology and Social Sciences
Date: 2026-01-30 00:00:00
Name of the Institutions: Kuriakose Elias College, Mannanam
Name of the Program: Rationalization of Research Design
Date: 2020-03-16 00:00:00
Name of the Institutions: Christ University
Name of the Program: FDP
Date: 2019-10-18 00:00:00
Name of the Institutions: CHRIST University - Lavasa Campus, Pune
Name of the Program: Quality Improvement Programme
Date: 2019-05-22 00:00:00
Name of the Institutions: Department of Commerce, CHRIST (Deemed to be University)
Name of the Program: RHAPSODY Intercollegiate Meet
Date: 2018-01-30 00:00:00
Name of the Institutions: PKR Arts College for Women
Name of the Program: National Seminar on Challenges and Opportunities of Social Media for Personal Life and Business
Date: 2016-02-19 00:00:00
Name of the Institutions: P.G.& Research Department of Commerce, Voorhees College, Vellore
Name of the Program: Panel Discussion
Date:
Name of the Institutions: Christ University
Name of Student: ANEESHA K SHAJI
Institutions: Christ University
Month & Year: November 2024
Name of Student: Aneesha K Shaji
Institutions: Christ University
Month & Year: November 2024
Name of Student: LIYA JOSEPH
Institutions: Christ University
Month & Year: August 2023
Name of Student: SWATHI G R
Institutions: Christ University
Month & Year: April 2023
Name of Student: GIRISH K
Institutions: Christ University
Month & Year: September 2020
Name of Student: Girish K
Institutions: Christ University
Month & Year: November 2020
Name of Student: Sarayu Sudhindra
Institutions: Christ University
Month & Year: June 2020
Name of Student: Hemanth Angadi
Institutions: Christ University
Month & Year: September 2019
Name of Student: ANJU K J
Institutions: Christ University
Month & Year: November 2019
Name of Student: Ashish G Wilson
Institutions: Christ University
Month & Year: June 2019
Name of Student: Shiva T
Institutions: Christ University
Month & Year: June 2019
Name of Student: Honey Gupta
Institutions: Christ University
Month & Year: May 2018
Name of Student: JANNATH UL FIRDOSE
Institutions: Christ University
Month & Year: June 2018
Name of Student: KRISHNA PRASATH S
Institutions: Christ University
Month & Year: December 2018
Name of Student: Deepa
Institutions: Christ University
Month & Year: May 2017
Name of Student: Aneesha K Shaji
Institutions: Christ University
Month & Year: December 2017
Name of Student: Aneesha K Shaji
Institutions: Christ University
Month & Year: December 2017
Name of Student: Anju K J
Institutions: Christ University
Month & Year: September 2015
Name of Student: Anju K J
Institutions: Christ University
Month & Year: November 2015
Name of Student: Shruthi Jose
Institutions:
Month & Year: May 2014
Name of Student: Cheryl Shais Pellisary
Institutions:
Month & Year: May 2013
Name of Student: Tejashwini G
Institutions:
Month & Year: May 2012
Name of Student: Sheril Michael Almeida
Institutions:
Month & Year:
Name of Student: R Rekha
Institutions:
Month & Year:
Name of Student: Ishwarya
Institutions:
Month & Year:
Investigator(s): UMA V R
Sponsors:
Investigator(s): UMA V R
Sponsors:
Investigator(s): UMA V R
Sponsors:
Name of the Workshop/FDP/Training Programme: Digital Learning Playbook
Name of the Organiser: Indian Institute of Management, Bangalore
Level: National
Role: Participant
Date: 2024-04-13
Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach
Name of the Organiser: Teaching Learning Enhancement Cell (TLEC)
Level: Institutional
Role: Participant
Date: 2024-03-01
Name of the Workshop/FDP/Training Programme: Faculty Development Program on Curriculum Design and Revision with specific focus on OBE
Name of the Organiser: Academic Staff College
Level: Institutional
Role: Participant
Date: 2022-12-05
Name of the Workshop/FDP/Training Programme: Excel Skills for Business Essentials
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-04-10
Name of the Workshop/FDP/Training Programme: Learning to teach online
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-04-10
Name of the Workshop/FDP/Training Programme: Marketing Analytics
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-04-02
Name of the Workshop/FDP/Training Programme: Research and Technology in Commerce
Name of the Organiser: Academic Staff College
Level:
Role: Participant & Presenter
Date: 2017-10-27
Name of the Workshop/FDP/Training Programme: Research and Publication
Name of the Organiser: Academic Staff College, Christ University
Level: Institutional
Role:
Date: 2016-09-23
Name of the Workshop/FDP/Training Programme: New Dimensions in Research
Name of the Organiser: Academic Staff College, Christ University
Level: Institutional
Role:
Date: 2016-05-23
Name of the Workshop/FDP/Training Programme: Paradigms in Research
Name of the Organiser: Centre for Research, Christ University
Level: Institutional
Role:
Date: 2015-09-30
Type of Book: CHAPTER
Title : The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part A
ISBN: 978-1-80382-028-6
Month/Year: May 2023
Type of Book: CHAPTER
Title : Lecture notes in Networks and Systems
ISBN: 978-3-031-08954-1
Month/Year: Jul 2022
Inventors: UMA V R
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: -
Application/Filing Date: 30-Sep-2019
Publication Number: 201941039390 A
Patent Number: 201941039390 A
Field of Invention: EN
Inventors: UMA V R
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: -
Application/Filing Date: 30-Sep-2019
Publication Number: 201941039391 A
Patent Number: 201941039391 A
Field of Invention: EN
Inventors: ANAND SHANKAR RAJA M, UMA V R
Type of Specification: GRANTED
Granted/Awarded Date: 02-Oct-2020
Publication/Application Date: 02-Oct-2020
Application/Filing Date: 17-Sep-2020
Publication Number: 40/2020
Patent Number: 202041040245 A
Field of Invention: Sustainable Goals
Inventors: LEENA N FUKEY, UMA V R
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 08-Jul-2022
Application/Filing Date: 29-Jun-2022
Publication Number: 27/2022
Patent Number: 202241037278 A
Field of Invention: Laundering
Inventors: UMA V R
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 08-Jul-2022
Application/Filing Date: 29-Jun-2022
Publication Number: 27/2022
Patent Number: 202241037277
Field of Invention: Forecasting Purposes
Inventors: UMA V R
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 08-Jul-2022
Application/Filing Date: 29-Jun-2022
Publication Number: 27/2022
Patent Number: 202241037276 A
Field of Invention: Data Processing Systems or Methods
Inventors: UMA V R
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 04-Jul-2025
Application/Filing Date: 11-Jun-2025
Publication Number: 202541056168 A
Patent Number: 202541056168 A
Field of Invention: Artificial Intelligence / Data Analytics for Behavioral Prediction in Digital Learning
Inventors: UMA V R
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 26-Jun-2025
Application/Filing Date: 11-Jun-2025
Publication Number: 202541056167 A
Patent Number: 202541056167 A
Field of Invention: Financial Technology (FinTech)
Type of the Program: CONFERENCES
Role: PRESENTER
Title: IMPACT OF VISUAL AND HAPTIC STIMULI ON PURCHASE INTENTION IN CAFES
Date: 2025-10-30
Organising Institution: Vellore Institute of Technology (VIT)
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Analysing Crypto Trends: Unveiling Ethereum and Bitcoin Price Forecasts through Analytics-Driven Weighted Moving Average
Date: 2023-12-11
Organising Institution: Machine Intelligence Research Labs (MIR Labs), Scientific Network for Innovation and Research Excellence, Auburn, Washington, USA
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Behavioral Bias as an instrumental factor in Investment Decision-An Empirical Analysis
Date: 2023-02-06
Organising Institution: Ahlia University, Bahrain
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product
Date: 2022-04-21
Organising Institution: Shri Shankaracharya Technical Campus (SSTC), Bhilai, Chhattisgarh, India
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: ?Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product
Date: 2022-04-21
Organising Institution: Institute of Electrical & Electronics Engineers, IEEE
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Online Gaming on Psychological Well-Being of Youths and Millennials: In the Light if COVID 19
Date: 2022-02-17
Organising Institution: Shri Krishnaswamy College for Women, Chennai
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role:
Title:
Date: 2020-12-04
Organising Institution: Nandha Engineering College, Erode, Tamil Nadu
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Ayyamittu Unn, A case study on zero food waste through Community Refrigerator
Date: 2020-01-13
Organising Institution: Weligkar Institute of Management Development and Research
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market
Date: 2019-06-27
Organising Institution: Innovative Research Foundation
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Ascertaining the Key Omnichannel Retail Capability Priority for Typical Formats in the Context of Indian Organized Retailers
Date: 2019-04-11
Organising Institution: Alliance University
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role:
Title:
Date: 2019-02-06
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Reinforcing Retail Customer Experience in the Omnichannel World
Date: 2019-02-06
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Occurrence of Illness Episodes
Date: 2018-08-30
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role:
Title:
Date: 2018-04-28
Organising Institution: New Horizon College, Bangalore
Level: NATIONAL
Type of the Program: CONFERENCES
Role:
Title: The Relationship between Enterprise risk Management and Firm Value - An Analysis using Panel Data Approach
Date: 2018-03-01
Organising Institution: Mount CArme College, Bagalore, Binary University, Malaysia and ISDC and TCS
Level: INTERNATIONAL
Type of the Program: SYMPOSIUM
Role: PANELIST
Title:
Date: 2017-12-20
Organising Institution:
Level: INSTITUTIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Determinants of Firm Value from Enterprise Risk Management Perspective: A Conceptual Framework
Date: 2017-02-07
Organising Institution:
Level: INTERNATIONAL
Type of the Program: SEMINARS
Role: KEYNOTE_SPEAKER
Title: Viral Marketing in Financial Services
Date: 2017-01-05
Organising Institution: Sri Krishna Arts and Science College, Coimbatore,
Level: NATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2016-03-10
Organising Institution: P.G. & Research Department of Commerce, Voorhees College, Vellore
Level: NATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2014-09-30
Organising Institution: Institute of Management, Christ University
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Application of Psychographics in the preference for footwear by the youth in Bengaluru - Empirical Analysis
Date: 2013-03-18
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Impact of Psychographics on the Footwear purchase of Youth: Implications for the manufacturers to reposition their products
Date: 2013-03-18
Organising Institution:
Level: INTERNATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2013-03-18
Organising Institution: Centre for Education beyond Curriculum (CEDBEC)
Level: INSTITUTIONAL
Type of the Program: SEMINARS
Role: PRESENTER
Title: Retail Talk
Date: 2013-03-18
Organising Institution:
Level: NATIONAL
Guide Name: Dr M I Saifil Ali
Institution: BHARATHIAR UNIVERSITY, COIMBATORE
Month Year: January 1970
Faculties: UMA V R
Theme of Consultancy: Swayam - a Government of India Initiative. Name of the Course: Research Methods
Type: GOVERNMENT_PROJECT
Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India
Tel: +91 80 4012 9100 / 9600
Fax: +91 80 4012 9000
Email: mail@christuniversity.in
Web: https://www.christuniversity.in
EXCELLENCE AND SERVICE
CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.
