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Dr SERANMADEVI R

MBA, MCom, MCA, MPhil, PhD
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Unpacking the Psychology of Investment Intention: The Role of Emotional Intelligence, Personality Traits, and Risk Behaviour International Research Journal of Multidisciplinary Scope 30-Jan-2024 5 / 1 / 198-206

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R
Title of Article Unpacking the Psychology of Investment Intention: The Role of Emotional Intelligence, Personality Traits, and Risk Behaviour
Name of Journal International Research Journal of Multidisciplinary Scope
Volume No 5
Issue No 1
Page No 198-206
URL https://www.irjms.com/wp-content/uploads/2024/01/Manuscript_IRJMS_-0189_WS.pdf
Date of Publication 30-Jan-2024
2 Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective Universal Journal of Agricultural Research 24-May-2022 10 / 3 / 213-227

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A,HARIHARAN.R
Title of Article Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective
Name of Journal Universal Journal of Agricultural Research
Volume No 10
Issue No 3
Page No 213-227
URL https://www.hrpub.org/journals/jour_info.php?id=04
Date of Publication 24-May-2022
3 Perception of Climate Finance: An Empirical Approach Environment and Ecology Research 15-Mar-2022 10 / 2 / 284-293

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHIL KUMAR A,HARIHARAN R.,SERANMADEVI R
Title of Article Perception of Climate Finance: An Empirical Approach
Name of Journal Environment and Ecology Research
Volume No 10
Issue No 2
Page No 284-293
URL https://www.hrpub.org/journals/article_info.php?aid=11978
Date of Publication 15-Mar-2022
4 E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering 03-Sep-2019 8 / 11 / 3870-3877

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,D. DAVID WINSTER PRAVEENRAJ,M.LATHA NATARAJAN
Title of Article E- Wallet ? a Technological Revolution in Digital India
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No 8
Issue No 11
Page No 3870-3877
URL www.ijitee.org
Date of Publication 03-Sep-2019
5 Extended Value chain for customer?s delight through Out-bound retail logistics International Journal of Innovative Technology and Exploring Engineering 16-Jul-2019 8 / 9 / 3160-3165

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,M.VENKATALAKSHMI
Title of Article Extended Value chain for customer?s delight through Out-bound retail logistics
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No 8
Issue No 9
Page No 3160-3165
URL www.ijitee.org
Date of Publication 16-Jul-2019
6 Experiencing the effect of demonetization on service sectors in India Management Science Letters 18-Dec-2018 9 / / 389-398

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A
Title of Article Experiencing the effect of demonetization on service sectors in India
Name of Journal Management Science Letters
Volume No 9
Issue No
Page No 389-398
URL www.GrowingScience.com/msl
Date of Publication 18-Dec-2018
7 Experiencing the AI emergence in Indian retail - Early adopters approach Management Science Letters 01-Nov-2018 9 / / 33-42

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A
Title of Article Experiencing the AI emergence in Indian retail - Early adopters approach
Name of Journal Management Science Letters
Volume No 9
Issue No
Page No 33-42
URL www.GrowingScience.com/msl
Date of Publication 01-Nov-2018
8 Youngsters opinion on Personal Data Security International Journal of Mechanical and Production Engineering Research and Development 22-Jun-2018 / / 479-490

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,S.RAMESH
Title of Article Youngsters opinion on Personal Data Security
Name of Journal International Journal of Mechanical and Production Engineering Research and Development
Volume No
Issue No
Page No 479-490
URL www.tjprc.org
Date of Publication 22-Jun-2018
9 Demonetization Effect on Indian Retail Sector International Journal of Mechanical and Production Engineering Research and Development 04-Jun-2018 / / 383-390

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,S.MURALIDHAR
Title of Article Demonetization Effect on Indian Retail Sector
Name of Journal International Journal of Mechanical and Production Engineering Research and Development
Volume No
Issue No
Page No 383-390
URL www.tjprc.org
Date of Publication 04-Jun-2018

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Organizer International Conference on Sustainable Finance and Accountancy - 2024 29/02/2024 Christ University International
2 Conference Presenter International Conference with the theme Global Progress, Local Actions : Aligning Business and Management Practices with SDG Agendas Peer Dynamics in Management Education: Nurturing Leadership Qualities through Peer Group Pressure - A Way Forward towards Quality Education (SDG-4) 19/02/2024 Christ University International
3 Conference Moderator/Chair Deriving Innovation for India 2030 18/01/2024 Jain University National
4 Conference Presenter International Conference - Digital Transformation - Navigating the new Frontier Rural Consumer Literacy towards Mobile Banking Apps - A Conceptual Framework 13/10/2023 Mount Carmel College Autonomous, Bangalore International
5 Conference Presenter International Conference: Digital Transformation: Navigating the new frontier Integrating ESG factors in the investment decision making process of Institutional Investors 13/10/2023 Mount Carmel College, Autonomous International
6 Conference Presenter The Future of Work: Redefining Business Management in the age of Automation and Artificial Intelligence Credit Economy - Pulse of Gen Z 06/10/2023 Adarsh Institute of Management and Technology International
7 Conference Presenter International Conference on Advanced Managerial Decisions for Sustainable Business Performances 2023 Effect of Human Capital Management on Employee Performance in Banking Sector 11/08/2023 JJ College of Engineering and Technology International
8 Conference Presenter International Conference on Advanced Managerial Decisions for Sustainable Business Performance 2023 Household Finance - Unexplored Bottom of Finance 11/08/2023 JJ College of Engineering and Technology, Trichy International
9 Conference Participant Sustainable Development: Challenges and Strategies for Indian Economy and Business 28/07/2023 Academy of Higher Learning National
10 Conference Presenter Contemporary Trends in Commerce and Management Effectiveness in Usage of UPI Payments by the Unorganised Retailers 30/06/2023 St. Francis College, Bangalore International
11 Conference Presenter International Conference on Environmental Social & Governance An Empirical Investigation of Financial Performance : A Comparative Analysis of Nifty 100 ESG Index and Nifty 100 Index in India 27/06/2023 M.S.Ramaiah Institute of Management International
12 Conference Presenter International Conference on Engineering, Social Sciences and Management (ICESSM-2023) Effect of Digital Detoxification in Gen Z 22/06/2023 Sri Balaji College of Engineering and Technology, Jaipur International
13 Conference Presenter National Conference on Digital Transformation: Challenges & Opportunities in Commerce and Management Green SCM Practices - Lead towards SDG 2030 09/05/2023 Marudhar Kesari Jain College for Women National
14 Seminar Keynote Speaker Webinar Academic Projects and Life Changing Experience 17/04/2023 J.J. College of Engineering and Technology, Trichy Regional
15 Conference Presenter International Virtual Conferece on AI for sustainable development - Challenges & Opportunities Currency Forecasting in relation to Theories of Foreign Exchange Rate 25/11/2022 VET Institute of Arts and Science International
16 Conference Presenter International conference on AI for Sustainable Development - Challenges and Opportunities Accounting Students and Professionals view on Double Materiality Under ESG 25/11/2022 VET Institute of Arts and Science International
17 Conference Presenter Sustainable Business Growth Challenges Measures and Solutions in Global Scnario Sustainability through Green Supply Chain Practices - An Initiative towards SDG 2030 19/11/2022 Global Research Conference Forum International
18 Conference Moderator/Chair Sustainable Entrepreneurship ? Rethink, Redesign & Redefine 10/10/2022 Jain University, Bangalore International
19 Conference Moderator/Chair International Conference on Emerging Trends in Commerce, Management and Computer Science 13/08/2022 Brindavan University International
20 Conference Keynote Speaker National Conference on Innovative Business Trends in Rising India Innovative Marketing Trends 04/06/2022 DB Jain College, Chennai National
21 Conference Moderator/Chair International Conference on ?Digital Disruption and Business Transformation" 29/03/2022 Jain University, Bangalore International
22 Conference Presenter New Populism and Responses of the 21st Century MUDRA Scheme - A populism initiative towards funding the non-funded sector 24/09/2021 Christ University International
23 Conference Presenter Emerging Multidisciplinary Trends in Education Research Experiencing the Virtual Reality in Education ? TAM Approach 16/09/2021 TJohn Group of Institutions Institutional
24 Conference Presenter International E-Conference on Recent Trends in HRM & Future Perspectives Examining The Most Common Factors for Employees? Performance On Review of 20 Articles 24/07/2021 Sree Vidyanikethan Institute of Management International

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Artificial Intelligence -Impact on Digital Marketing Workshop 05/02/2024 Selvam Arts and Science College, Namakkal
2 Case Analysis and Presentation Workshop 09/11/2023 Erode Sengunthar Engineering College
3 Multivariate Analysis using SPSS - 5 Days Faculty Development Program 03/11/2023 GomsGuru Academy, Bangalore
4 Multivariate Analysis using SPSS - 5 days Webinar 17/07/2023 GomsGuru Academy, Bangalore
5 Transformation in Social Media marketing Club Inuaguration 14/02/2023 Ebenezer Group of Institutions
6 Data Analysis using SPSS Faculty Development Program 10/02/2023 GomsGuru Academy, Bangalore
7 An Orientation on SPSS Faculty Enrichment Program 27/01/2022 St Francis De Sales College
8 Consumer Paradigm Shift in Digital Marketing Era Guest Lecture 17/11/2021 Kongu Arts and Science College (Autonomous), Erode
9 Digital Marketing Online Webinar 27/10/2021 Arul Anandhar (Autonomous) College, Madurai
10 Social Media - Etiquettes and Ethics Webinar 27/09/2021 Sona College of Arts and Science, Salem
11 Technology Enabled Business World Webinar 11/09/2021 Vivekanandha Institute of Information and Management Studies
12 Emerging Technology Trends in Business Two Day National Level virtual Conference on Emerging Trends in Commerce 27/08/2021 Angappa Arts and Science college
13 Digital marketing Webinar on Digital marketing 14/08/2021 Sree Saraswathi Thyagaraja College

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A study on impact of IT Enabled Services in banking sector with special reference to Tamil Nadu Dr.Saravanaraj.M.G. K.S. Rangasamy College of Technology / Anna
2 A study on the Performance of Self Help Group with reference to Tiruchengode Taluk Dr.Shanmugasundaram.S Madurai Kamaraj University

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 A Study on Impact of Buying Behaviour on Customer Satisfaction and Loyalty in Apparel Retail Stores in Chennai City Mr.U.Vijayshankar Vel Tech Deemed to be University
2 A Study on the impact of Organizational citizenship behavious towards Organizational Commitment and Job Satisfaction in Private Sector Banks with Special Reference to Chennai. Coimbatore, Madurai and Tiruchirappalli Ms.Karthika.V Vel Tech Deemed to be University
3 IMPACT OF BRAND SATISFACTION AND BRAND TRUST ON BRAND LOYALTY: MODERATING ROLE OF PERSONALITY TRAITS GAJALAKSHMI N S Christ University February 2020
4 An Empirical study on Faculty Engagement Practices with special reference to select Higher Educational Institutions in Erode District Mr.S.Piradeep Bharathiyar University
5 Measuring Services Quality Dimensions and Brand Image Relationships towards franchises restaurants with special reference in Chennai Ms.Maheswari.P Bharathiyar University
6 A Study on Impact of TQM Implementation on Organizational Performance through Mediating Effect of Organizational Culture with respect to select Wind Companies in India Jeyasingh Raj.I VELS Institute of Science, Technology and Advanced
7 ESG and its Impact on Economic Sustainability: A Study Based on BRICS and G7 Nations SELAS CHERIAN Christ University March 2022
8 The Influence of Finfluencers on Financial Literacy and Financial Behaviour among Generational Cohorts: A Comparative Analysis of Gen Z, Millennials and Gen X ANNIE ISSAC Christ University June 2023
9 A study on Accessibility of Credit to Farmers in Erode District - an analysis from Borrowers perspective Mr. Arulananth P Bharathiyar University
10 . DOROTHY DEEPA Christ University August 2023
11 . ARUN JAMES Christ University August 2023
12 Consumer?s Perception, Expectation and Satisfaction towards Organic Food Products in Chennai Mr. Ravikumar B Bharathiyar University

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Civic view on Synergy and Trade -off effect of Sustainable Development Goals in Bangalore SERANMADEVI R Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP on Research Methodology Dr. MGR Educational and Research Institute National 26/09/2023
2 Seven Day Professional Development programme for Higher Education Teachers Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai National 21/08/2023
3 Faculty Development Programme - I CHRIST University Institutional 26/06/2023
4 E-Quiz on Intellectual Property Rights Vinayaka Mission's Kirupananda Variyar Engineering college, Salem National 26/04/2023
5 Value Added Course on "Object Oriented Programming in JAVA" JJ College of Engineering and Technology, Trichy National 11/01/2023
6 Consumer Behaviour Swayam NPTEL sponsored by MHRD National 06/01/2023
7 Consumer Behaviour Swayam NPTEL sponsored by MHRD National 06/01/2023
8 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Staff Development college, CHRIST university Institutional 05/12/2022
9 Implementation of NEP?2020 for University and College Teachers SWAYAM IGNOU National 07/10/2022
10 Customer Relationship Management Swayam NPTEL sponsored by MHRD National 03/08/2022
11 Services marketing: Integrating People, Technology, Strategy Swayam NPTEL sponsored by MHRD National 03/08/2022
12 Services marketing: Integrating People, Technology, Strategy NPTEL AICTE - IIT MADRAS National 03/08/2022
13 Customer Relationship Management NPTEL AICTE - IIT MADRAS National 03/08/2022
14 Sales and Distribution Management NPTEL - AICTE sponsored by MHRD National 14/02/2022
15 Marketing Management - II Swayam NPTEL sponsored by MHRD National 14/02/2022
16 Marketing Management - II Swayam NPTEL sponsored by MHRD National 14/02/2022
17 Sales and Distribution Management Swayam NPTEL sponsored by MHRD National 14/02/2022
18 Orientation Programme Staff Development College, Christ University 03/12/2021
19 Induction Programme Staff Development College, Christ University 07/10/2021
20 5 Day Online National Level QIP on Upskilling Security Marketing Operations Christ University - SCFA - DPS - BGR 26/08/2021
21 Pre-Conference Faculty Development Programme Amity University, Uttar Pradesh Institutional 23/08/2021
22 2 Day workshop on "LinkedIn Profile Building" Christ University - CAPS - BGR Regional 07/08/2021
23 Managing services Swayam NPTEL sponsored by MHRD National 02/08/2021
24 Development Research Methods Swayam NPTEL sponsored by MHRD National 02/08/2021
25 Development Research Methods Swayam NPTEL sponsored by MHRD National 02/08/2021
26 Managing services Swayam NPTEL sponsored by MHRD National 02/08/2021
27 Marketing Management - I Swayam NPTEL sponsored by MHRD National 02/08/2021
28 Marketing Management - I Swayam NPTEL sponsored by MHRD National 02/08/2021
29 3 Days Virtual FDP on Business Analytics Acharya Institute of Technology National 29/07/2021
30 National Level five days FDP on Strategies for Investing in Stock Market Jain Deemed to be University National 26/07/2021
31 Supply Chain Management Swayam CEC sponsored by MHRD National 01/04/2021
32 Supply Chain Analytics NPTEL AICTE - IIT MADRAS National 01/02/2021
33 enhancing Soft Skills and Personality NPTEL AICTE - IIT MADRAS National 01/02/2021
34 Supply Chain Analytics NPTEL AICTE - IIT MADRAS National 01/02/2021
35 Enhancing Soft Skills and Personality NPTEL AICTE - IIT Kanpur National 01/02/2021
36 Modelling and Analytics for Supply Chain Management NPTEL AICTE - IIT MADRAS National 03/01/2021

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 SWAYAM - NPTEL - IIT Kharagpur Won Silver medal from the SWAYAM NPTEL, approved by Ministry of Human Resource Development, India for the subject Modelling and Analytics for Supply Chain Management through the Certificate Examination held on August 2021 SWAYAM - NPTEL - IIT Kharagpur 22 September 2021
2 Elite + Silver medal Won the Silver Medal for the course Development Research Methods SWAYAM - NPTEL - IIT Guwahati, sponsored by MHRD 09 November 2021
3 Elite + Silver medal Won the Elite + Silver Medal for the course Managing services SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 03 November 2021
4 Elite + Gold Medal and Topper Won the Elite plus Gold medal with Topper position from the Mooc course Marketing Management -I offered by IIT, Kanpur, through Swayam NPTEL empowered by MHRD, India SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 12 November 2021
5 NPTEL BELIEVERS Awarded NPTEL Believer (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry of Human Resource Development, India SWAYAM - NPTEL - IIT Madras, sponsored by MHRD 02 December 2021
6 NPTEL ENTHUSIASTS Awarded NPTEL Enthusiasts (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry SWAYAM - NPTEL - IIT Madras, sponsored by MHRD 02 December 2021
7 Elite + Silver medal Sales and Distribution Management SWAYAM - NPTEL - IIT Kharagpur, sponsored by MHRD 07 May 2022
8 Elite + Silver medal Marketing Management - II SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 11 May 2022
9 Best Paper Award Won the Best Paper Award in International Conference paper presentation held at SRM University, Chennai SRM University, Chennai 30 September 2022
10 Elite + Silver medal Won the Silver Medal in SWAYAM NPTEL Exam SWAYAM - NPTEL - IIT Kharagpur 30 October 2022
11 Domain Star - Marketing Domain Star - Marketing MHRD - SWAYAM - NPTEL 09 June 2023
12 Best Paper Award Won the award for the paper - A Study on the Influence of Emotional Bias on Demographic Factors in Crypto World at the International Conference on Contemporary Trends in Commerce and Management on 30.06.2023 St.Francis College, Bangalore 30 June 2023

CHRIST UNIVERSITY

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.



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