CHRIST (Deemed to University), Bangalore

DEPARTMENT OF MEDIA STUDIES

School of Arts and Humanities





Syllabus for
BA (Media and Journalism/Honours/Honours with Research)
Academic Year  (2023)

 
        

  
Assesment Pattern

The Continuous Internal Assessment (CIA) will be assessed for seventy per cent weightage and the End Semester Examination (ESE) for thirty per cent weightage. 

For Theory Courses:

CIA 1 (20 MARKS), MSE* (50 MARKS Written Exam) CIA 3 (20 MARKS) and ESE* (50 Marks Written Examination) Attendance 5 Marks. 
(*Mid Semester examination will be conducted for 50 marks and converted to 25 marks
*End Semester examination will be conducted for 50 marks and converted to 30 marks)

Question Paper Pattern: MSE and ESE (Max. Marks = 50) 

Section A

Section B

Section C

5 x 3 = 15 Marks

10 x 2 = 20 Marks

1 x 15 Marks

All practical courses have cumulative assessement based on submissions.

For Practical Papers : Assessment outline

Internal assessment: Over all CIA submission for 70 marks
Project I: 20 Marks 
Project II: 30 Marks
Project III: 20 Marks
End semester Submission: Project IV: 50 Marks* (End semester submission and viva)
End Semester submission will be conducted for 50 marks and converted to 30 marks.

Examination And Assesments

The assessments are divided in to two components: Continuous Internal Assessment (CIA) including Mid Semester Examination (MSE), and the End Semester Examination (ESE).

Mid Semester Exam: The student will be required to take a midterm exam which will cover units from the beginning of the semester up until the time of the exam.

End Semester Examination: ESEs will be conducted for both theory and practical courses at the end of semster.

 

Department Overview:

The Media Studies department, Bannerghatta Road branch offers an Honours program in Journalism, a prestigious degree that offers a number of electives and a dissertation project giving an edge to the graduating students over a regular degree program. During the coursework, candidates acquire skills that equip them to function efficiently in the multimedia environments in newsrooms. The same skills could also be employed in professions beyond journalism, enabling employability in careers in media fields other than journalism. Our graduating and graduated students have found employment in leading media organizations. The program is designed with an eye on building a foundation for conscientious journalism, resting on the pillars of ethics, social justice, and balance. The coursework is a combination of theory and practice. The coursework provides rigorous training to students, forming habits that prepare them to excel among the best of the industry professionals. 

Mission Statement:

Vision: To become a centre of media education, nurturing socially responsible media professionals. 

Mission: To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning.

Introduction to Program:

 The syllabus for this programme is designed to give the students a theoretical and practical base to specialize in Media and Journalism. The programme emphasizes Journalism in the broader field of communication and provides a background in the social sciences such as political science, psychology, marketing, economics and sociology. The course in its first year emphasizes writing, reporting and basic editing that is aimed at strengthening the knowledge base and imparting skills necessary to survive in the field of written communication. Special emphasis is given in the second year to the field of broadcast. The third year focuses on digital and new media aspects of communication, and the fourth year aims at orienting students on research and documentary production. The Department of Media Studies at Bannerghatta Road campus has streamlined with industrial expectations as well as provides intellectual and critical growth for students. 

Programme Objective:

  1.  To create an industry-oriented talent pool who are able to fulfill demanding managerial, networking, and organizational duties in a wide range of positions in the area of journalism.
  2. To offer a strong theoretical and practical foundation in journalism.
  3. To train students to become media professionals who help define communication.
Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Develop innovative solutions for real-world issues employing communication and media theories

PO2: Demonstrate proficiency in written and visual communication.

PO3: Exhibit teamwork, leadership, and communication skills

PO4: Display competence in interpersonal and intercultural communication.

PO5: Demonstrate awareness of local, regional, national, and global issues and engage within their socio-cultural contexts

PO6: PO6: Analyse and critique media content to demonstrate media literacy.

PO7: Interpret trends and dynamics that drive media industries regionally, nationally, and globally.

PO8: Analyse critical perspectives on social issues through an interdisciplinary lens