CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management





Syllabus for
BBA (Finance and Marketing Analytics/Honours/Honours with Research)
Academic Year  (2023)

 
        

  
Assesment Pattern

 

 

Total Marks: 50

Duration: 2 Hours

 

Section

Number of questions

Total marks

Section A

3 Questions  of either or choices carrying 5 marks

15

Section B

2 Questions of either or choices carrying 10 marks

20

Section C

Compulsory question – Case Study

15

 

Components of CIA-I       20 marks                                                                                    

 

Components of CIA-II                                                                                               25 Marks

 

Mid Term Exam

Syllabus: Unit I, II, III

   

Components of CIA-III  20 Marks  

                                                                                    

End Sem                            50 Marks  from all unit will be converted into 30

 

 

Examination And Assesments

Components of CIA-I       20 marks                                                                                    

 

Components of CIA-II                                                                                               25 Marks

 

Mid Term Exam

Syllabus: Unit I, II, III

   

Components of CIA-III  20 Marks  

                                                                                    

End Sem                            50 Marks  from all unit will be converted into 30
Department Overview:

School of Business and Management is a premier wing of Christ (Deemed to be University), since 1991 with a clearly defined approach for creating quality managers and entrepreneurs required to face the challenges of the corporate sector. The department offers undergraduate courses in Business and Administration and master’s Programme in Management and Finance which are challenging and specifically designed to develop and enhance career opportunities and to contribute in the dissemination of academic and applied knowledge in business management.

 

Mission Statement:

VISION

Our vision is to be an institution of excellence developing leaders serving enterprises and society globally.

MISSION

Our mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement.

Introduction to Program:

The Course offers the students opportunity to learn the various aspects of finance and marketing analytics which has a definite edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyze finance and marketing data and take effective decisions on the challenges of the global economy. Students will acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc.

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG5.1: Understand the basic concepts of Finance and Marketing Analytics

PLG5.2: Evaluate Financial and Marketing real problems through the analytical tools

Programme Specific Outcome:

PSO1: Develop proficiency in utilizing analytical tools to evaluate real-world financial challenges.

PSO2: Apply financial analytics techniques to analyze and interpret complex financial data.

Programme Educational Objective:

PE01: Develop a strong proficiency in using analytical tools to assess and address real-world financial and marketing challenges.

PEO2: Apply advanced financial and marketing analytics techniques to analyze and interpret complex data, fostering informed decision-making.