Syllabus for
Bachelor of Business Administration (Honours)
Academic Year  (2023)

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading

Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, theories of capital structure and EPS – practical problems. Point of indifference, capital gearing

Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital and Weighted Average Cost of Capital – practical problems. Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems

Meaning of capital budgeting, Importance, Need, Time value of money (using Table Value), capital budgeting process, project appraisal by using traditional methods and modern methods Practical problems on payback period, Accounting rate of return, NPV method , Profitability index, IRR methods

Meaning, Kinds, Bonus shares – merits and demerits, theories of dividend decisions, determinants of dividend policy decisions. (Theory only)

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash –practical problems. Management of inventory and debtors – theory only.

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

Course Objectives:

• To develop understanding of conceptual foundations of HRM
• To understand the processes and practices in HR functions
• To explain important labour laws and its implications
• To identify contemporary trends and challenges in the field of HRM
• To assess the application of appropriate HR intervention in conjunction with organization need.

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM.

Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.     

Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in case of shortage and surplus of the workforce.

Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program

Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the-Job and Off-the-Job Training & Development Methods. Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees.

Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures

Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to International HRM

CIA 2 – 50 Marks

CIA 3 – 20 Marks

ESE – 50 Marks 

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Meaning Definition marketing, scope of marketing, core marketing concepts, Delivering and Creating Customer Value. Marketing Ecosystem- contemporary roles and responsibilities of marketing managers.

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process

Pricing consideration and approaches, Types of pricing, Methods, Pricing strategies: new product pricing strategies, Product mix pricing strategies, Price adjustment strategies.

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management channel (Channel design, channel conflict)

Significance of Integrated Marketing Communication, Advertising, sales promotion, personal selling, and sales management.  Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model. Others promotional strategies (Buzz Marketing, Stealth Marketing, Guerrilla Marketing)

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Principles and Marketing Ethics

Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.

Key foundational features of Excel: The Excel user interface, basic Excel terminology, how to operate essential navigational controls in Excel and how to perform basic data entry with Excel spreadsheets. Introduced to formulas and functions - learn how to write them, use them to perform calculations and understand the different cell references. This module covers several formatting tools like font formatting, borders, alignment, number formatting, as well as the Excel styles and themes. Manage your spreadsheets – find data with Filter and Sort, retrieve and change data using Find and Replace, and use Conditional Formatting to highlight specific data. Learn how you can optimise your spreadsheet for printing by managing margins, orientation, headers & footers, and more. This module walks you through creating and modifying charts in Excel.

Combine data, manage datasets and perform calculations across multiple sources, Date and Text functions,  manage and apply Named Ranges to enhance your calculations, COUNTIFS to extract information from data, as well as generate graphical representations of it. Formatting and managing tables and then move on to sorting and filtering tables, create and modify them to solve a variety of business problems.  Create interactive dashboards with pivot charts and slicers.

This, as a basic course on Indian Financial System, discusses the fundamental concepts andvarious aspects in and about the financial system in general and the Indian financial system inparticular. This course also covers various components or organizations of the Indian financialsystem,namelyfinancialmarkets,financialinstruments,financialintermediaries/institutions, financial services, and financialregulators and the linkagesbetween them, along with the recent development and changes in the Indian Financial System.Thus,thiscourseasapartofbachelorprograminbusinessadministration(BBAH)provides cutting-edge fundamentalknowledgeinthefrontiersof the financialsystemrequired for budding professionals in theareasoffinancialmarkets,financialinstitutions,financialservices,andfinancialregulators.

To develop the knowledge of the learner on how thefinancial system of India is organized

Toenrichtheunderstandingofthelearnersinmoneymarket and capital market instruments and their operations

Toequipthestudentsinunderstandingthefunctionsof various financial institutions

Todevelopthelearnerswith an overall understanding of the basics of different financial services

To generate awarenessofthevariousregulatorybodiesintheIndianfinancialsystem.

Introduction–Meaning-Structure- Functions -Components offinancialsystem - Financial systemand economicdevelopment-Evolution ofIndianfinancialsystem-ReformsinIndianfinancialsystem

Introduction – Meaning -Functions – Constituents –Importance-ClassificationofFinancialMarket-Capital Market - Meaning-Functions – Constituents –Classification of CapitalMarket- Primary Market-Meaning – Functions -Constituents – Importance of Primary Market - Issueof securities - IPO, PrivatePlacement - Right Issue -Bonus Issue - QualifiedInstitutional Placement(QIP) – Process of IPO -BookBuilding-MerchantBankers- LeadManagers-Prospectus – Types – RedHiring Prospectus - Priceband - Determination ofIssue Price – Allotment ofShares - ApplicationSupported BlockedAmount(ASBA)-AnchorInvestor - Green ShoeOption-ListingofShares- RecentIPOs

IntroductiontoSecondaryMarket – Meaning,Definition, Role andImportanceandFunctionsof secondary market –Constituents of the secondarymarket –Stockexchanges –Meaning,DefinitionandFunctions of stoc6kexchanges – Stockexchanges in India andabroad - Regulation ofStockexchangesinIndia-Demutualization of stockexchanges – Listing ofsecurities –Riskmanagement – TradingMechanisms – Stockmarket Indices –ConstructionofIndex–Depositories - MarginTrading - Capital market scams–SEBIReformsin capitalmarkets

Introduction–Meaning–Significance – Structure -Featuresofmoneymarket — Importance of moneymarket–PlayersinMoney market-Moneymarketinstruments- Reforms inIndian money market -Monetarypolicy–Credit Policy–RoleofRBIinmoneymarket

Introduction – Meaningand Classification ofFinancial institutions -Banking institutions –Classificationofbanks-Commercial banks –FunctionsofCommercialBanks – Non bankingfinancial institutions –Development, All Indiaand Specialized FinancialInstitutions - Role andFunctions of RBI inregulating Banking andNon-bankingfinancial Institutions

Introduction - Meaning –Types–Fundbasedandfeebased financial services –Bankingservices–E-BankingandInternetBanking - Mobile Bankingand Telephone Banking -ATMandElectronicMoney-CreditCards- ElectronicFundsTransfer System - RTGS, NEFT andIMPS, Modern Channels inBanking Services - UPI andBHIM-Insurance–Meaning,Definition,Principlesandclassification ofInsurance.

Introduction - Leasing -Hire purchase - Mutualfunds - Meaning,Definition advantages,disadvantagesandtypesofmutual fund – Net Asset Value (NAV) in mutualfund–Calculation ofNAV Factoring–Forfaiting–Credit rating – Venturecapital - Other FinancialServices-Loansyndication PortfolioManagement-Wealth Managementservice–Recent developmentsinfinancialservicesindustryin India

Sharma, G. (2014). Indian Financial System. Ludhiana: Kalyani publishers

2.      Gordon, N. (2014). Indian Financial System. Mumbai: Himalaya Publishers.

3.     Singh, P. (2010). Dynamics of Indian Financial System: Markets, Institutions and Services, ANE Books

 This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The primary objective is to provide a framework for gaining an insight to visualization of business analytics. The course will also provide insights to predictive modelling techniques and application of analytics in various management functional areas.

Course Objectives:

1. To introduce Analytics as a tool for Business Decision Making

2. To Analyse the theory and concepts of Business Analytics. 

3.  To give an insight into data and its characteristics.

4.  To understand the descriptive and predictive models of data analytics.

5.  To apply the analytical techniques in various management functional areas and find solutions to realistic business problems and establish ethical decision-making in ambiguous situations

Data – information – intelligence – knowledge approach, What is analytics, types of analytics, organization and source of data, importance of data quality, dealing with missing or incomplete data, popular tools used for analytics, Role of Data Scientist in Business & Society, Analytics Methodology

Data Selection, Data classification, Data Reduction, Data Exploration, Data Preparation, Data Partition, Types of data, modifying data using Excel, creating distribution from data, measures of location, measures of variability, analysing distribution, measures of association

Data visualisation, Tables, Charts, Advanced data visualisation, data dashboards

The simple linear regression model, least square method, assessing the fit of simple regression model, multiple regression models.

Time Series Pattern, forecast, accuracy, moving averages, seasonality

Marketing Analytics, Finance Analytics, HR Analytics, Operation Analytics

Problem formulation - payoff tables, decision trees; Decision analysis without probabilities : optimistic approach, conservative approach and mini-max regret approach; Decision analysis with probabilities : expected value approach, risk analysis and sensitivity analysis; Decision analysis with sample information - expected value of sample information and expected value of perfect information

2.U.Dinesh Kumar. Business Analytics :The Science of Data-Driven Decision Making. 2nd Edition. Wiley Publications.

3. Regi Mathew. Bisiness Analytics for Decision Making. Pearson Education.

4. R.N.Prasad and Seema Acharya. Fundamentals of Business Analytics.Wiley.

Students will be Given any 7 ten marker question Out of which 5 should be answered.

5*10=50 Marks

This course covers the fundamentals of sports marketing, including branding, sponsorship, advertising, and event management. Students will learn about the unique challenges and opportunities of marketing sports teams, athletes, and events, and explore strategies for engaging fans and building lasting relationships with audiences. Case studies and hands-on projects provide practical experience in the field.

Scope of sports marketing-Historical and current perspectives-Importance of sports marketing in the sports industry-growth of the sports industry-Sports Marketing Mix-Contingency framework for strategic sports marketing-Sports marketing careers and opportunities.

Understanding consumer behavior in sports-Sports market segmentation and targeting- Developing marketing strategies based on consumer behavior and segmentation-Case studies and examples of successful sports marketing campaigns

Building and managing sports brands-Sponsorship and endorsement deals in sports-Leveraging sponsorships and endorsements for marketing purposes-Measuring the effectiveness of sports sponsorships-Planning and executing sports events-Event marketing and promotion strategies-Maximizing revenue and attendance for sports events-Managing logistics and operations for sports events

Introduction to esports and the esports industry-Consumer behavior and segmentation in esports-Developing esports marketing strategies-Branding and sponsorship in esports-Examples of successful esports marketing campaigns-Social media marketing in sports.

Sports Law and Regulation in India-Authorities in India for Sports-Ministry of Sports and its functions-Contemporary Issues and disputes in Indian Sports-Agents and contracts-Sports Associations-Players Rights-Need of ethics in sports-Ethical practices in the field of Sports- Sports Code of Conduct-Standards in practice in sports-Social and Ethical responsibilities of different sports persons

This course provides an overview of public relations, including the various types of media relations, and crisis management. Students will learn the principles and strategies used in the industry to plan and execute successful public relations campaign.

Course Objectives:

1. Understand the importance of public relations in promoting an organization's brand and reputation
2. Plan and manage successful public relations campaigns
3. Develop and implement effective media relations strategies
4. Understand crisis management techniques and strategies
5. Analyze and evaluate the success of public relations campaigns

Definition of Contemporary Public Relations, Marketing Vs PR, Parts of PR,  Origin in Organisation, PR and Top Management, Inter-Departmental interaction, Historical significance of PR, Digital Age and Globalisation

PR Associations in various countries, Code of Ethics, Licensing and Accreditation, Free Press and Media Relations, Access to Government and Public Affairs, Corporate Expression, Lobbying, Employee and Labour Relations, Public Companies and Investors Relations, Protecting PR Materials, Reputation, Defamation and Privacy, Litigation PR

The Ecological Approach, Tracking the Trends,  A Systems Perspective, Open and Closed Systems, Goal States, Structure, and Process, Cybernetics in Open Systems, Open Systems Model of Public Relations, Dissemination Versus Communication,  Elements of the Mass Communication Model, Mass Communication Effects, Public Opinion Contexts, Orientation and Coorientation.

Defining Public Relations Problems-Management Process, Role of Research in Strategic Planning, Research Attitude, Listening as Systematic Research,  Defining Public Relations Problems, Research Methods,  Informal or “Exploratory” Methods, Formal Methods,

Planning and Programming- Public Relations Goals, Public Relations Planning, Target Publics, Program Objectives, Strategies and Tactics

The Action Program, The Communication Program, Message Content, Message Delivery, Barriers to Implementation, Crisis Communication, Implementation Summary,

Evaluating the Program-The Push for Measurable Results, Preparing for Evaluation, Evaluation Research Process, Evaluation Research Steps, Levels of Program Evaluation, Interpreting and Using Results of Evaluation
Stakeholders-Importance of Internal Relations, Cultural Contexts, Regulatory and Business Contexts, Communicating Internally, External Media and Media Relations -Traditional Media, New Uses, New Media, New Challenges and Opportunities, Working with the Media

CIA 2 - For 25 marks- Written exam for 50 marks, converted to 25 marks.

CIA 3 - For 20 Marks- Report Submission either individual of in group.

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

Attendance percentage - carry a maximum of 5 Marks.

Introduction to Mutual Fund                                                                       8 Hours

Meaning – Concept – Mechanism- Characteristics - classifications of mutual funds- Direct

Plan and Regular Plan-Growth Option and Dividend Options-compare and contrast with

 conventional investment avenues – Participants - role in the Indian Economy 

UNIT II Fund Structure and Constituents                                                                 8 Hours

Asset Management Companies – Structure- Legal structure of Mutual Funds – Functions-

              Fund Manager - Role and Function of AMFI- SEBI

UNIT III  Mutual Fund Products and  Services                                                         12 Hours

               Categorization - NFO Process-Allotment of Mutual Fund units- Cut-off time and Time

                Stamping- financial transactions with mutual funds (Purchase, Redemption and Switches-

                KYC requirement for mutual fund investors- Marketing of Mutual Fund Products

UNIT IV  Net Asset Value, Total Expense Ratio and Pricing of Units                   8Hours

Fair Valuation Principles- Dividends & Distributable Reserves- Entry and Exit Load and its

impact on NAV- expense ratio and pricing of units for the Segregated Portfolio- calculation

 of NAV

UNIT V  Risk, Return and Performance of funds                                                          9 Hours

General and Specific Risk Factors- Factors that affect mutual fund performance- Drivers of

Returns and Risk in mutual fund Scheme- benchmark for some of the mutual fund

schemes- Scheme Selection based on Investor needs, preferences and risk-profile –

Performance indicators – Sharpe, Jensen and Treynor, SIP – Taxation on Mutual Fund

1. Sankaran S (2018). 5^th Edition Indian Mutual Funds Handbook : A Guide for Industry Professionals and Intelligent Investors

1. Thamaraipandy L (2018). 1^st  Edition, Mutual Funds: The Money Multiplier
2. Baker, H Kent (2018). 2^nd Edition,  Mutual funds and exchange-traded funds : building blocks to wealth , Oxford University Press.

Mutual Fund foundation  (2019), TAXMANN 

This course covers the various stages in the growth and development of banking in India to its present status, relationship between banker and customer, legal status of banks as a paying banker and collecting banker and principles and procedures for sanctioning of loans. It also covers the modern services rendered by the commercial banks. This course also covers the principles of insurance as well as different types of insurance such as life, general and different types of general insurances in detail and with practical approach

·       To prepare the students with the growth and development of banking industry in India, the changing dimensions of banking services. 

·       To understand the legal aspects of the relationship between banker and customer, negotiable instruments, paying banker and collecting banker

·       To appraise loan sanctioning procedures and also the various modern banking services. 

·       To familiarize the learners with the insurance business in general and life insurance and various insurance product and 

To familiarize different types of general insurance business.

Growth and Development of Banking Institutions in India- Presidency Banks – Imperial Bank of India-State Bank of India and its subsidiaries. Nationalization of Private Sector Banks-Objective of Nationalization achievement of Nationalization, Changing dimensions of Banking Services after the financial reforms. Functions of commercial bank, Capital structure of commercial banks. BASEL Norms, Structure of Banking system in India. Reserve bank of India- Functions. Meaning Features and Mechanism of E-Banking & Internet Banking, Mobile Banking & Telephone  Banking, ATM & Electronic Money (Credit Cards) ,Electronic Funds Transfer System & INFINET - Modern Banking Services. ITES and the worldwide banking sector

General relationship,–Special relationship –Statutory Obligation to honor Cheque, Bankers lien Bankers duty to maintain secrecy of Customer Accounts .Exemption from law of limitation, legal framework – corporate banking, loan documentation

Rules & Regulations, Payments of cheques, Negotiable Instruments Crossing of cheques& Endorsements, Protection to Paying Banker.

Principles of lending-ALM-, Types of advances, Security, Types & charges Lien –Pledge –Hypothecation –Mortgage Appraisal procedure and Documentation for corporate credit.

Meaning and Importance of Insurance, Definition of risk and uncertainty; classification of risk; Sources of risk - external and Internal. Brief History of Insurance, Indian Contract Act, Special Feature of Insurance Contract Act, Insurance Laws Introduction to Life Insurance, Concepts of different types of plans, conceptual frame work to different types insurances.

Principles of life insurance. Contracts of Life Insurance: proposals and policy, assignment and nomination, title and claims, Life insurance products, pensions & Annuities-Basic problems on surrender value ,age and premiu

Principles of general Insurance Personal general insurance products (Fire, personal liability, home owners, personal motors, miscellaneous insurance) Terminology, persists, clauses & covers . Risk assessment, Underwriting & ratemaking, product design, Development & evaluation

 Gupta, S.N. (2010). Banking Law in Theory & Practice (5thedition). New Delhi: Universal Law Publishers

Srinivasan, T.M.N. (2010). Principles of Insurance Law. Nagpur: Lexis Nexis Butterworth Wadhwa

1. Guruswamy, S. (2010). Banking theory, law & practice (2nd edition). New Delhi: McGraw hill-higher publication
2. Srinivasan, T.M.N. (2010). Principles of Insurance Law. Nagpur: Lexis Nexis Butterworth Wadhwa
3. Tannan, M.L. (2010). Banking Law & Practice in India. Nagpur: LexisNexis Butterworth  
4. Maheshwari, S.K. &Maheshwari. S N. (2015). Law & Practice of Banking. New Delhi Kalyani Publishers.

This course covers the fundamental concepts and various aspects in and of cost as well as management accounting. This course discusses how to prepare cost sheet, costing for materials, labour cost and overheads. This course also talks about financial statement analysis using various tools like comparative and common size Income Statements and Balance Sheet, Trend Analysis, Ratio Analysis, Cash Flow Statement, Budgets and Budgetary Control. It also throws some light on Management Reporting in general. And thus this course as a part of Business administration programme provides fundamental knowledge and basic understanding on various methods, tools and techniques of cost and management accounting helpful for financial decision making required for a budding professional in the domain of accounting and finance.

·       To familiarize the learners with the basic concepts and processes used to determine product costs.

·        To make known the students in ascertaining Material, Labour and Overhead cost

·       To enrich the knowledge of the learners in knowing and applying various tools like ratio analyis, cash flow statemet, marginal costing for analysing the financial statements for managerial information

·       To provide with the basic understanding of budgetary control

Definitions, features, objectives, functions, scope, advantages and limitations. Relationship and differences between Cost accounting, Management accounting and Financial accounting.  Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation

Material Cost: direct and indirect material cost, Inventory control techniques-stock levels, EOQ, ABC analysis. Issue of materials to production- pricing methods-FIFO, LIFO and Average methods

Labor cost: direct and indirect labour cost-methods of payment of wages including incentive plans -Halsey and Rowan plans, Taylor's Piece Rate method.

Overheads: features, classification, methods of allocation and apportionment of overheads, primary and secondary distributions (Repeated & step ladder method only)

Meaning - Importance - Marginal Cost Equation - Difference between Marginal costing and Absorption costing - Applications of Marginal costing

Meaning and importance - Types of Budgets, practical problems- Flexible Budget  and cash Budget

Comparative Income Statements and Balance Sheets, Common size Income Statements and Balance Sheet Trend Analysis,

Ratio Analysis  Introduction, Classification and Interpretation of Ratios, Problems on ratio analysis 

Introduction, Concept of Cash, Sources of cash flow Cash from operation, cash from Financing and cash from investment, Inflow and outflow of cash Preparation of cash flow statements- practical problems 

Procedures and Utility, Sample Reports

Course Description: From the perspective of a country's economic development, entrepreneurship is a

necessary ingredient for stimulating economic growth and employment opportunities. In the developing

world, successful small businesses are the primary engines of job creation & income growth. In this

direction, this course on entrepreneurship development, educates an individual about the efforts taken by

the government broadly to encourage entrepreneurship.From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or

ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and

cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The

course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course Objective:

To demonstrate an understanding of the need for entrepreneurship development.

2. To identify critical success factors for taking up entrepreneurship

3. To evaluate factors influencing the entrepreneurial activities in different contexts.

4. To analyze functional strategies required for entrepreneurial success

5. To develop business plans for entrepreneurial opportunities

CLO1. Demonstrate an understanding of the need entrepreneurship development

CLO2. Identify Critical success for taking up entrepreneurship

CLO3. Evaluate factors influencing   the entrepreneurial activities in different contexts

CLO.4 Analyze functional strategies required for entrepreneurial success

CLO5. Develop business plans for entrepreneurial opportunities

 Evolution of the Concept of Entrepreneurship; Theories of Entrepreneurship- Innovation Theory, Harvard

School Theory, Theory of High Achievement, Theory of Profits, Theory of Adjustment of Price-

Entrepreneurship Today; Difference Between a Manager and an Entrepreneur; Models of Entrepreneurial

Development; Types of Entrepreneurs; Intrapreneurship; Women Entrepreneurship-Women Enterprises-

Challenges Faced by Women Entrepreneurs; Entrepreneurial Competencies-Types and importance;

Mobility of Entrepreneurs; Geographical Mobility of Entrepreneurs; Occupational Mobility; Entrepreneurship

in Family Owned Businesses and Non Family Owned Businesses; Challenges & Obstacles faced by

Entrepreneurs; Factors influencing Entrepreneurship-Socio-Cultural, Economic, Political Technological &

Global factors; Business Climate in India for entrepreneurship; Creating Favorable Conditions for the

growth of entrepreneurship in India; Capacity Building for Entrepreneurs.

 Opportunity sensing & Idea Generation; The creativity & innovation; Techniques of Idea Generation-Brain

storming, Reverse Brain storming, Brain writing, Attribute Listing, Free Association, Forced Relationship,

Gordon Method & Parameter Analysis; Selection of Product/Service, Invention, Innovation & Imitation;

Product innovation; Identification of Business Opportunities; Business Opportunities in India; Models for

Opportunity Evaluation & Screening.

 Definition, Role and Importance of Micro, Small, and Medium Enterprises (MSMEs); Problems Faced by

MSME Sector; Government Policy for MSME Sector; Rural Entrepreneurship- Cottage, Khadi and Village

Industries. Make in India Initiatives & Skill Development; Entrepreneurship Development Programs (EDP),

An overview of UNCTAD’s Entrepreneurship Policy Framework.

 Business Planning-Financial Planning, Marketing Planning- Production & Operational Planning and Human

Resource Planning; Importance of a Business Plans; Contents of a Business Plan- Management Summary;Financial Feasibility, Marketing Feasibility and Technological Viability of Business Plans. Business Incubation and Development.

Procedure for Setting Up an Enterprise; Selection of a Project; Decide on the Constitution Obtain

Registration; Obtain Clearances from Departments as Applicable; Arrange for Land/Shed; Arrange for Plant

and Machinery; Arrange for Infrastructure; Prepare Project Report; Apply for and Obtain Finance;

Implement the Project and Obtain Final Clearances. Project Life Cycle , Project Scheduling -Gantt Charts,

Network Techniques ; Project Management Software; Capital Budgeting; Generating an Investment Project

Proposal; Project Analysis; Market Analysis, Technical Analysis, Financial Analysis, Economic Analysis,

Project Evaluation and Selection ; The Payback Period; ; Benefit-Cost Ratio (BCR) Project Financing Equity

Financing; Angel Investing ; Debt Financing ; Miscellaneous Sources; Project Implementation Phase;

Capital Structure and Cost of Capital; Detailed Project Report; Ecological Analysis.

Institutions Supporting Business Enterprises; Central-level Institutions; National Board for Micro, Small, and

Medium Enterprises (NBMSME) The Khadi and Village Industries Commission (KVIC) The Coir Board

MSME-DO; National Small Industries Corporation (NSIC); National Science and Technology

Entrepreneurship Development Board (NSTEDB) National Productivity Council (NPC) Entrepreneurship

Development Institute of India (EDII) National Research Development Corporation of India (NRDCI)

National Entrepreneurship Development Institutes; Other Institutions National Bank for Agriculture and

Rural Development (NABARD) Housing and Urban Development Corporation (HUDCO); Technical

Consultancy Organization (TCO); Small Industries Development Bank of India (SIDBI) ; Export Promotion

Councils (EPCs).

State-level Institutions; State Directorate of Industries and Commerce; District Industries Centers (DIC) ;

State Financial Corporation (SFC); State Industrial Development Corporation (SIDC); State Industrial Area

Development Board (SIADB).

Meaning &; importance Social Entrepreneurship; Sustainable Development Goals (SDG,2030); Social and

Environmental Dimension of Entrepreneurship; Social Enterprises and their Goals; Need & Importance of

Social Enterprise Establishment and Management of Non-Government Organizations; Government Policy

for Social Enterprises.

Hisrich, Robert D, Manimala, J. Mathew, Peters, Michael P. and Shepard, Dean A, (2015).

Entrepreneurship. New Delhi: Tata-McGraw-Hill.

● Gupta, C.B., & Srinivasan, N.D. (2012) Entrepreneurship Development, New Delhi:Sultan Chand & Sons.

Research in common parlance refers to a search for knowledge in any stream or discipline, finding solutions or inputs for questions raised.  Students will be provided with basic concepts of research and its process. The course focuses on inculcating research culture among students through hands-on learning experiences. This course will equip the students with the required skill sets for identifying, analysing and interpreting business problems. This process will help in informed business decision-making. The course is designed to provide experiential learning in all the modules.

Course Objectives:

• To understand the concepts, tools and terminologies used in the research world.
• To identify the methods best suited for investigating different types of problems and questions.
• To demonstrate hands-on experience with different tools used in research
• To construct research questions that are based on and build upon a critical appraisal of existing research;
• To develop a research design and analysis of the results, to provide suggestions based on research findings.

Meaning, Objectives, purpose, types, scope and significance of research in business and industry.  Criteria for Good research, Ethics in Research.

Research Process - Steps in research, identification and formulation of research problem, extensive literature review, Research gap, statement of the problem, need for the study, Variables- meaning and types.  Theoretical framework, research questions. Deductive and inductive logic

Identifying and formulating research problem, Diagnosis of symptoms and problem. Setting research objectives. Doing a review of literature – purpose, methods.  Hypothesis – Meaning, Purpose, Sources, characteristics of hypotheses, types of hypothesis, Formulation of hypothesis.

Sample design, steps in sampling process, sampling methods – probability Sampling and non-probability sampling, sampling error, Criteria for good sample, determining sample size (infinite and finite). Measurement – Types of Scales, Scaling techniques. 

Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus group technique. Data collection instruments, construction of Questionnaire, schedule, characteristics of good instrument, and errors in measurement, Reliability and validity of research instruments.

Data processing – Editing, coding, tabulation, normality and stationary test, pictorial and graphical presentation of Data, Parametric and non-parametric hypothesis testing, hypothesis testing using statistical tools such as descriptive, Chi–square, t-test, ANOVA, Correlation and Regression. 

Classification and tabulation, research presentation, types of report - Research proposal, research report. Format of a report-Layout, Precautions. Citation and referencing (APA, 6th edition)

2.Chawla, D., &Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House 

3.Gupta, S. L and Gupta, Hitesh (2012), Business Research Methods, McGraw Hill Education (India) Private Limited, New Delhi

4.Krishnaswamy, K.N., Sivakumar, A.I., Mathirajan, M (2007), Management Research Methodology, Pearson, New Delhi 

5.Kothari, C. R. (2009). Research Methodology Methods & Techniques (2 ed.). New Delhi: VishwaPrakashan.

6.Krishnaswami, O., &Ranganatham, M. (2013). Methodology of Research in Social Sciences. Mumbai: Himalaya Publishing House.

7.Majhi, P. R., &Khatua, P. K. (2013). Research Methodology (Concepts, Methods, Techniques and SPSS). Mumbai: Himalaya Publishing House.

8.Srivastava. T. N and RegoShailaja (2012), Business Research Methodology, Tata McGraw Hill Education Private Limited, New Delhi.

9.Bajpal, N. (2017). Business research methods. New Delhi: Pearson.

Information systems (IS) are vital organizational resources and constitute an integral part of managerial decision making. It is important to understand how managers can effectively utilize IS to achieve organizational goals. Accordingly, the objective of this course is to train students to identify and resolve managerial issues surrounding the use of IS in organizations. The purpose of this course is to provide the fundamentals associated with the information systems in a business perspective. These fundamentals are business concepts in which the influence of information systems has made some change or brought in new concepts. The course also gives insights on current technology that aids business decision making

Concept of Information system, Role of Information System in Business, Trends in Information System, Types of Information System, Components of Information System, Information System Resources, Information System Activities, Business Process, Role of Information Systems function in Business

DBMS-Concepts-Models-Latest Trends-Business Intelligence Infrastructure-Data Warehouse, Analytical Tools, OLAP, OLTP, Data Mining, Web Mining, Text Mining-Information Policy for managing firm’s data resources.

Digital Transformation-Importance of digital transformation in today’s business Scenario-Overview of Emerging technologies- Data to Analytics to Machine Learning to Artificial Intelligence, Connected Clouds (public, private and Hybrid), Augmented Reality, Internet of Things (IoT), Big Data, Industry 4.0-Future Technologies.

Introduction-Cross Functional Enterprise Application and Architecture-Functional Business Systems-IT in business: Marketing Systems, Interactive Marketing, Targeted Marketing, Sales Force Automation, Manufacturing Systems, Computer Integrated Manufacturing, Human Resource System, HRM and Internet, HRM and Corporate Intranet, Financial Management Systems.

E-Commerce Today-New E-commerce (SMAC)-Key concepts in E-Commerce-Ecommerce Types-Business Models-Revenue Model-Social E-commerce and Social Network Marketing-E-Payment Systems.

Emerging mobile digital platform- Evolution of M-commerce, M-commerce applications, Challenges of M-commerce, Components of mobile commerce, Payment Systems, Growth of M-commerce and its effect on business.

Ethical and social issues connected with systems-legal issues, privacy issues, ethical issues, Accountability and liability issues, Internet challenges to privacy- Information Act in India.

Duration: 2 Hrs                                                                                   Max Marks: 50

(Only Application Oriented Questions) 

Section A: 3*5=15 marks (3 Questions are to be answered out of 5)

Section B: 2*10=20 marks (2 Questions are to answered out of 3)

Section C: 1*15=15 marks (Case study-Compulsory Question)

Course Description: Legal framework is an important constituent of any business undertakings in general and of company form of business entities in particular. No corporate entity can effectively function and survive without meeting its legal obligation. In addition to these, concepts, theories and best practices relating to Corporate Governance are perhaps the most significant and all-pervasive amongst various legal formalities. In this background, a course titled ‘Company Law and Corporate Governance’ is introduced in BBA programme. This course is structured to introduce provisions of Company Law in India and Corporate Governance practices. It covers the requirements of Companies Act, 2013 with respect to Formation, Managing and Winding up of a Company. In addition, it also deals with various theories and practices of Corporate Governance based on recommendations of various Committees. It also deals with Internal Control System and Disclosure and Reporting Requirements of a company.

Course Objectives:

• To introduce the learners to Companies Act 2013 along with the history and development of company laws in India
• To import knowledge on nature, types and formation of company of joint stock companies in India as per Companies Act 2013
• To facilitate the students in knowing the rules and regulations relating to management of company.
• To enable the students to know rules and regulations relating to winding up of company.
• To familiarize the learners with evolution and need for corporate governance including various theories of Corporate Governance and recommendations of various Committee.
• To make the students to understand Internal Control System, Disclosure and Reporting Requirements. 

Introduction, Development of Company Law, Objects of Companies Act, Meaning and definition of Company, Special features of Co. Kinds of Companies Features of various types of companies, Differences between Private and Public companies, Punishment for improper use of “Limited” or “Private Limited” .

Introduction - Incorporation of a Company - Role of Promoters - Memorandum of Association, Contents and alteration of Memorandum of Association - Doctrine of Ultra vires - Articles of Association and its contents - Difference between Memorandum of Association and Articles of Association - Doctrine of Constructive Notice - Doctrine of Indoor Management – Exceptions to Doctrine of Indoor Management - Certificate of Incorporation and Commencement of Business - Prospectus and its contents - Statement in lieu of Prospectus – Understanding SPICe+ of MCA in registering a company in India

Introduction - Meaning, Definition, Rights and Duties of managerial personnel - Appointment of key managerial personnel - Directors - Types of directors - Position, Powers, Duties and Liability of Directors, Appointment, Removal and disqualification of Directors - Types of Committees - Managerial Remuneration - Auditor – Role, Appointment and Rotation - Company Meetings - Meetings of Board of Directors – Meetings of Shareholders – Statutory Meeting – Annual General Meeting – Extraordinary General 

Introduction - Meaning and Definition - Types of winding up - Winding up by the Court - Voluntary winding up - Winding up subject to the supervision of the Court - Company Liquidator - Meaning and Definition - Appointment, Duties, Powers and Liabilities of Liquidator - Preferential payments - Overriding preferential payments - Settlement of list of contributories and application of assets - Removal and Replacement of Liquidator - Effect of winding up order - Stay of suits, etc., on winding up order - Consequences of winding up - Audit of Company Liquidator's accounts - Final meeting and dissolution of company

Introduction - Role and purpose of Corporation - Concept of Corporate Governance - Definitions of Corporate Governance - History of Corporate governance - Issues in Corporate governance - Need and Importance of Corporate governance - Theories of Corporate Governance - Stewardship theory, Agency theory, Stakeholder theory - Committees and their recommendations on Corporate Governance - Cadbury Committee, Sarbanes- Oxley, Naresh Chandra Committee, Kumar Mangalam, Birla Committee, Narayana Murthy Committee, Kotak Committee and Shri Uday Kotak Committee

Introduction – Meaning and Objectives of Internal Control - Role and importance of Management and Auditor in Internal Control - Mechanism of internal control system - Corporate Governance and Internal Control. 

Introduction – Disclosures as per the Companies Act, 2013 – Disclosures - Financial and Non Financial- Financial and Operating Results, Company objectives, Ownership, Related party transactions, Board, Remuneration of the boards, Risk Factor.

N.D.Kapoor on Company Law, Charles Wild and Stuart Weinstein Smith and Keenan, Company Law, Pearson Longman, 2009

1. C.A.Kamal Garg, Bharat's Corporate and Allied Laws, 2013

2. Institute of Company Secretaries of India, Companies Act 2013, CCH Wolter Kluver Business, 2013

3. Lexis Nexis, Corporate Laws 2013 (Palmtop Edition)

4. Avtar Singh : Company Law

Meaning, The four essential base camps of entrepreneurial leadership path, Intentional Entrepreneurial Action Model

Cognitive ambidexterity - The underlying mental model of the entrepreneurial leader, Creation Logic in innovation, Prediction logic –Analytics for entrepreneurial thinking

Defining SEERS - Social, Environmental and economic responsibility and sustainability, Sustainability  metrics, The financial challenge – Reconciling social and environmental value with shareholder value

Creating vision and strategic direction, shaping culture and values, leading change

.

Ethical leadership, contemporary trends and issues in leadership, Business Leadership, Sports leadership, Political Leadership analysis of ethical orientation

2. Ana Tur Porcar and Domingo Ribeiro Soriano(2018), Inside the Mind of the Entrepreneur, Springer International Publishing AG

Introduction, Definition of social entrepreneurship, origins and development of the concept ; models of social change; intersection of the fields of entrepreneurship and social change; Models of Social entrepreneurship, Characteristics of a social entrepreneur. Myths about social entrepreneurship

Public Compassion as the: Groundwork for Success, Meaning- compassion, compassion is everybody’s responsibility, Breaking Down Exclusionary Social Distance, Attachment: Emotional Bonds and Public Compassion, Spreading Public Compassion: The Clarity of Social Insight

Communicating in the Social Enterprise – The etiquette of communication, communicating in small groups, communicating in hierarchies, Communication in Social Development – Development communication vs. communication for social change, basics of participatory democracy, communicating trends and tipping points

Identifying Major Trends Facing the World Today, Issues Arising from the Major Trends, Trends in Social Responsibility and Corporate Social Responsibility- social impact assessment, ethical investing

Finding Your Focus: Civil Society’s Many Faces, The Ground Floor: Doing the Initial Planning, For-Profit and Nonprofit: Considering Your Options, Funding Nonprofits, Creating Your Brand.

2.       Satish Modh & Nisha pandey,2019. Building a Model of change: Achieving Sustainability Through Social Entrepreneurship

 Brooks,A.C.(2007). Social Entrepreneurship: A Modern Approach to Social Value Creation,  Prentice hall

Bornstein,D. (2007).How to Change the World: Social Entrepreneurs and the Power of New Ideas, Oxford University Press

CIA - Evaluation Pattern

Mid Semester Examination

End Semester Examination

Orgin of lean startup, what is Lean? , Why start Ups fail? , Principles of Lean, The Lean startup process

Introduction to Lean manufacturing , Lean practices - Kanban, Value steam mapping, Kaizen, Principles of Lean manufacturing

Agile leadership – Meaning, Learning agility, empathy, thoughtful decisiveness, Digital literacy Agile and Digital society

Introduction to Lean UX, Process, Lean UX canvas model, Team organization

Meaning , significance, Creating an MVP, Creating an MVP to understand value, understand implementation, The truth curve Case studies : Dropbox  , Wealthfront , Votizen

2.       Gothelf,Jeff and Josh Seiden.Lean UX:Designing Great Products with Agile Teams.O’Reilly Media .2016

Mid Semester Examination

End Semester Examination

Course Description:This course deals with the various forms of financial products that are helpful in providing finances to social finance stakeholders. It also helps to understand the role of microfinance in the social finance area. It enables the students to know how companies in the social sector create sustainable social value while working profitably. This course provides scope for gaining benefits from the innovations in the field of social finance. It helps to develop skills needed for using crowdfunding.

Course Objectives: The course will help students understand the concept of impact investing and shift the focus of young entrepreneurs’ for-profit business model to social entrepreneurship. This course will provide a comprehensive framework to students on social issues and try to come up with innovative business ideas that have a strong social mission embedded in their business operations. Thus to create “market ready” social enterprises.

Meaning, Definitions, Concepts of Social Finance, Stakeholders of social finance, Advantages, and Disadvantages of Social finance. The legal framework of social finance, Future of Social Finance, Spectrum of social finance, The lifecycle of social finance, Instruments of Social Finance,

Introduction – Meaning, Definition, Features of Microfinance - Stakeholders in Microfinance – Stakeholders’ Demand for the financial products, Role of the traditional financial system in meeting the demand.   Recent innovations in the financial markets for the stakeholders. Pro-poor financial innovations, pro-poor urban finance, Role of social finance in financial inclusion

Introduction - Meaning of Micro Enterprises - Objectives of Micro Enterprises, Financing to Micro Enterprises in India - Financial constraints faced by microenterprises – Institutional, and legal constraints restricting access to finance - Financial market innovations supporting SME finance - Credit Scoring Model -Credit Information for Microenterprises  - Securitization, leasing, factoring, value chain lending - Financing startup and venture capital - Credit guarantee mechanisms,  micro-loans – Govt support and Schemes of SIDBI to micro-enterprises - SME Exchange in India.,

Introduction – Meaning, Definition, and Features of social enterprises and impact investing - Social enterprises in India - Capital for social enterprises- Venture capital and private equity, - Equity Infusion - Strategies adopted by investors in social enterprises -Sustainable Social Value Creation - Profitability and issues related to profitability in social enterprises - balancing the needs of investors and social entrepreneurs – Measurement of the social impact of impact investing 

Introduction – Meaning, Definition, Features of  Crowdfunding -  Origin and development – Legal status of crowdfunding – Major Crowdfunded projects in India and other countries – Types of Crowdfunding –Legal framework for Crowdfunding - SEBI Guidelines on crowdfunding.

www.citi.groups.com social finance report

Knowledge Application refers to the ability to use learned material in new and concrete situations. This may include the application of such things as rules, methods, concepts, principles, laws, and theories. Learning outcomes in this area require a higher level of understanding than those of comprehension.

Introduction to SPSS: general description, functions, menus, commands , SPSS file management, Manual input of data , Automated input of data and file import ,Defining variables

creating a new data set, measurement scales,  Descriptive statistics analysis- Frequencies ,Descriptive ,Explore , Crosstabs ,Charts, validation, Statistical significance

Hypothesis testing ,Types of Hypothesis, P-value, Normality tests, Means, Validation of data, Interpretation-meaning, techniques of interpretation.

Types of inferential tools, T-test – independent and paired sample test

One-way ANOVA, chi-square testing, correlation analysis

Regression(Simple, multiple linear regression, Logistic , ordinal regression and multinomial regression).

2.      Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.

Course Description:

An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

Course Objective:

·       To learn the fundamentals of strategic management using the case method.

·       To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

·       To understand the interrelationships of business to individuals, other organizations, government and society.

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy