Department of
BUSINESS AND MANAGEMENT






Syllabus for
Bachelor of Business Administration (Tourism and Travel Management)
Academic Year  (2023)

 
3 Semester - 2022 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA331 FINANCIAL MANAGEMENT 4 4 100
BBA332 HUMAN RESOURCE MANAGEMENT 4 4 100
BBA333 MARKETING MANAGEMENT 4 4 100
BBAT334 GLOBAL TOURISM GEOGRAPHY-I 4 4 100
BBAT335 TRAVEL AND TOUR OPERATIONS MANAGEMENT 4 4 100
BBH311 KNOWLEDGE ACQUISITION SKILLS 2 2 50
4 Semester - 2022 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA431 COST AND MANAGEMENT ACCOUNTING 4 4 100
BBA432 ENTREPRENEURSHIP DEVELOPMENT 4 4 100
BBA433 RESEARCH METHODOLOGY 4 4 100
BBAT435 GLOBAL TOURISM GEOGRAPHY-II 4 4 100
BBT434 BUSINESS ANALYTICS 60 4 100
VBBH411 KNOWLEDGE APPLICATION SKILLS 2 0 50
5 Semester - 2021 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA531 STRATEGIC MANAGEMENT 4 4 100
BBA532 TAXATION LAWS 4 4 100
BBA581 INTERNSHIP PROJECT 2 2 100
BBAT511 SELF ENHANCEMENT SKILLS 2 0 50
BBAT541A DESTINATION MANAGEMENT 4 4 100
BBAT544A DESTINATION PLANNING ANALYSIS AND EVALUATION 4 4 100
BBAT545A EVENT PLANNING AND MANAGEMENT 4 4 100
6 Semester - 2021 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA631 PRODUCTION AND OPERATIONS MANAGEMENT 4 4 100
BBA632 BUSINESS LAWS 4 4 100
BBA681 RESEARCH PROJECT 2 3 100
BBAT641A LEISURE AND RECREATION MANAGEMENT 4 4 100
BBAT641B PUBLIC RELATIONS AND PROTOCOL IN TOURISM 4 4 100
BBAT642A TOURISM AND CRISIS MANAGEMENT 4 4 100
BBAT642B TOURISM CONSUMER BEHAVIOR 4 4 100
BBAT643A SOCIAL ENTREPRENEURSHIP AND SUSTAINABLE TOURISM 4 4 100
BBAT643B INTEGRATED MARKETING COMMUNICATIONS IN TOURISM 4 4 100
BBAT644A OPERATIONS AND INNOVATION MANAGEMENT IN TOURISM 4 4 100
BBAT644B FACILITIES AND CONTRACT MANAGEMENT 4 4 100
BBAT645A HOTELS AND RESTAURANTS MANAGEMENT 4 4 100
BBAT645B DESTINATION BRANDING 4 4 100
VBBAT611 EXPERIENTIAL TOURISM 2 0 50

BBA331 - FINANCIAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Learning Outcome

CLO1: Demonstrate understanding of the principles and concepts of financial management

CLO2: Extend the knowledge of financial management concepts in taking finance decisions

CLO3: Apply the relevant theories and concepts of financial management.

CLO4: Examine the relationship between capital structure, cost of capital and dividend decisions

CLO5: Evaluate projects for profitability

Unit-1
Teaching Hours:6
Introduction to Financial management
 

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Unit-2
Teaching Hours:9
Sources of finance and Capitalization
 

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading

Unit-3
Teaching Hours:10
Capital Structure
 

Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, theories of capital structure and EPS – practical problems. Point of indifference, capital gearing

Unit-4
Teaching Hours:12
Cost of capital and Leverages
 

Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital and Weighted Average Cost of Capital – practical problems. Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems

Unit-5
Teaching Hours:10
Capital budgeting
 

Meaning of capital budgeting, Importance, Need, Time value of money (using Table Value), capital budgeting process, project appraisal by using traditional methods and modern methods Practical problems on payback period, Accounting rate of return, NPV method , Profitability index, IRR methods

Unit-6
Teaching Hours:6
Dividend policy decisions
 

Meaning, Kinds, Bonus shares – merits and demerits, theories of dividend decisions, determinants of dividend policy decisions. (Theory only)

Unit-7
Teaching Hours:7
Management of working capital
 

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash –practical problems. Management of inventory and debtors – theory only.

Text Books And Reference Books:

Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill

Essential Reading / Recommended Reading

Fundamental of Financial Management, by Van Horne

Evaluation Pattern

Component

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1 & 2

20

100%

20

CIA2

Mid Semester Examination – Embedded Case study

1, 2, 3 &

4 (part only)

50

50%

25

CIA3

Individual Assignment

4 (Part only), 5,6 & 7

20

100%

20

ESE

Written Test

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA332 - HUMAN RESOURCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

 

Course Objectives:

  • To develop understanding of conceptual foundations of HRM
  • To understand the processes and practices in HR functions
  • To explain important labour laws and its implications
  • To identify contemporary trends and challenges in the field of HRM
  • To assess the application of appropriate HR intervention in conjunction with organization need.

Learning Outcome

CO1: Demonstrate conceptual clarity on various concepts, theories and frameworks in HRM

CO2: Apply different HR techniques for effective human resource management

CO3: Explain industrial relations and their implications

CO4: Develop appropriate policies and procedures according to organizational requirements

CO5: Outline ethical issues & other contemporary issues related to workplace

Unit-1
Teaching Hours:6
Introduction
 

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM.

Unit-2
Teaching Hours:10
Job Analysis and Human Resource Planning
 

Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.     

Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in case of shortage and surplus of the workforce.

Unit-3
Teaching Hours:8
Recruitment and Selection
 

Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program

Unit-4
Teaching Hours:8
Learning & Development and Career Mobility
 

Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the-Job and Off-the-Job Training & Development Methods. Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees.

Unit-5
Teaching Hours:12
Performance Appraisal & Compensation Management
 

Purpose of Performance Appraisal, Trait, Behavioural and Result Methods of Performance Appraisals, Process of Performance Appraisal, Components of compensation, incentive payments, scope of incentive schemes, types of incentives, group incentives, managing employee benefits and services

Unit-6
Teaching Hours:8
Introduction to Industrial Relations & Labour laws
 

Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures

Unit-7
Teaching Hours:8
Contemporary issues and trends in HRM
 

Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to International HRM

Text Books And Reference Books:

Dessler, G. (2020). Human Resource Management. New Delhi: Pearson.

Essential Reading / Recommended Reading
  • Armstrong, M. (2020). Handook of HRM Practice. USA: Kogan Page.
  • Basak, S. P. (2016). Human Resource Management: Text & Cases. New Delhi: Vikas
  • Rao, S. (2018). Essentials of Human Resource Management & Industrial Management: Text & Cases. New Delhi: Himalaya Publication.
  • Robbins, D. A. (2016). Fundamentals of Human Resource Management. New Delhi: Wiley.
Evaluation Pattern

CIA 1 – 20 Marks

CIA 2 – 50 Marks

CIA 3 – 20 Marks

ESE – 50 Marks 

BBA333 - MARKETING MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Learning Outcome

CO1: Outline challenges in the marketing environment

CO2: Identify existing marketing strategies and tactics

CO3 : Examine feasible marketing ideas using relevant tools

CO4: Evaluate the ethical perspectives of marketing actions

CO5: Propose socially relevant Marketing initiatives

Unit-1
Teaching Hours:8
Introduction to Marketing Fundamentals
 

Meaning Definition marketing, scope of marketing, core marketing concepts, Delivering and Creating Customer Value. Marketing Ecosystem- contemporary roles and responsibilities of marketing managers.

Unit-2
Teaching Hours:10
Connecting with Customers
 

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Unit-3
Teaching Hours:10
Product Decision
 

Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process

Unit-4
Teaching Hours:8
Pricing
 

Pricing consideration and approaches, Types of pricing, Methods, Pricing strategies: new product pricing strategies, Product mix pricing strategies, Price adjustment strategies.

Unit-5
Teaching Hours:8
Distribution Channels
 

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management channel (Channel design, channel conflict)

Unit-6
Teaching Hours:10
Promotion
 

Significance of Integrated Marketing Communication, Advertising, sales promotion, personal selling, and sales management.  Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model. Others promotional strategies (Buzz Marketing, Stealth Marketing, Guerrilla Marketing)

Unit-7
Teaching Hours:6
Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Principles and Marketing Ethics

Text Books And Reference Books:
  1. Kotler.P, & Keller.K.L., Koshy & Jha  (2020). Marketing Management, 20th edition, Pearson

 

Essential Reading / Recommended Reading
  1. Marshall & Johnston, Marketing Management, McGraw Hill
  2. Kotler & Sheth, 16th ed., Marketing Management, Pearson publication
  3. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
  4. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
  5. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
  6. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
  7. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1, 2,3

20

100%

20

CIA2

Mid Semester Examination

1,2,3, 4

50

50%

25

CIA3

Individual Assignment

4,5,6,7

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBAT334 - GLOBAL TOURISM GEOGRAPHY-I (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The paper will provide a thorough overview to destination geography in international tourism. The learners should be able to develop an in-deep knowledge and understanding on the major international tourist destinations. They will gain a clear overview and familiarity on the intra-regional tourism trends in major tourism generating areas of the world.Global Tourism Geography is offered with an objective to introduce students to understand the significance of destination geography in international tourism. The modules are developed to familiarize students with the intra-regional tourism trends in major tourism generating areas. 

Learning Outcome

CO1: Illustrate the significance of the World?s Continents, Oceans, and the World Time Zones in global tourism

CO2: Explain the overview of destination geography in international tourism

CO3: Develop in-depth knowledge of the major international tourist destinations

CO4: List the intra-regional tourism trends in major tourism generating areas of the world.

CO5: Evaluate the socio-cultural geography of world destinations

Unit-1
Teaching Hours:5
Introduction to Tourism Geography
 

Importance of Geography in Tourism, Destination Geography: 5 A’s of Destination – Attractions – Accessibility – Cost and Standards of Living – Culture – Climate.Cultural Geography

 

Unit-2
Teaching Hours:5
Introduction to Physical Geography
 

Physical Geography – Introduction to World Continents and Oceans; Map Plotting

Unit-3
Teaching Hours:15
Tourism Geography of North America (Canada and USA)
 

Introduction to North America, Intra-Regional Tourism between Canada and USA, Major Cities and their Tourist Attractions in Canada and United States of America; Map Plotting

Unit-4
Teaching Hours:10
Tourism Geography of Latin America
 

Introduction to Latin America; Intra-Regional Tourism between Mexico and Central American Countries; Tourist Attractions in Mexico and in the Central American Countries; Map Plotting

(LATIN AMERICA- Belize, El Salvador, Costa Rica, Venezuela, Honduras, Nicaragua)

Central America- Panama

Unit-5
Teaching Hours:15
Tourism Geography of South America
 

Introduction to South America; Intra-Regional Tourism between the South American Countries; Tourist Attractions in Brazil, Argentina, Peru, Chile; Paraguay and Uruguay; Map Plotting

Unit-6
Teaching Hours:5
Tourism Geography of North Eastern Africa
 

Introduction to North Eastern Africa; Political, Geographical and Physical Features; Tourist attractions of Sudan, Ethiopia, Uganda, and Kenya. Map Plotting

Unit-7
Teaching Hours:5
Tourism Geography of South western Africa
 

Introduction to South West Africa; Political, Geographical and Physical Features; SW Africa destination management, South Africa, Zimbabwe, Namibia, Kenya, Tanzania, Rwanda, Botswana, Zambia, Mozambique. Map Plotting

Text Books And Reference Books:

Burton, Rosemary, Travel Geography, Longman Edn. 2010.

 

Cooper, Chris and Bonifare, Worldwide Destinations, the Geography of Travel and Tourism, Butterworth

 

Essential Reading / Recommended Reading

Hudman, Lloyd and Jackson Richard, Geography of Travel and Tourism, Delmar Publishers, Edn: 2011

 

Perlitz, Lee and Elliot, Steven, International Destinations, Prentice Hall, Edn. 2012.

 

IATA/UFTAA Foundation Course Study Materials

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

BBAT335 - TRAVEL AND TOUR OPERATIONS MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Travel  and tour operations management course is offered with an objective to understand the relevance of sustainability orientation in tourism business . The modules are developed to enhance specialized knowhow on the technical aspects of travel business with a  practical approach. Travel  and tour operations management comprehensively examines the theoretical and applied dimensions of business practices in the current context of tourism with a global  and sustainability perspective. This course develope a sustainability orientation among students with an understanding of the role, function, and operation of businesss organizations in travel trade and transport sectors.

Learning Outcome

CO1: Demonstrate the basic knowledge on travel and tour operations business with sustainability orientation.

CO2: Identify skills, competencies and procedures to start travel and tour operations business with a multicultural perspective.

CO3: Analyse the opportunities for unique guest experiences with a focus on sustainability in travel and tour operations management.

CO4: Evaluate the impact of business practices using sustainability metrics in the production of package holidays and ways of promoting it.

CO5: Discuss on adaptation of business practices to meet sustainability standards through automation in travel trade and its implication on future travel and tourism business.

Unit-1
Teaching Hours:10
Travel Agency Business
 

Introduction to travel agency business – Definition: Operational, Marketing and Legal perspectives – Scope – Functions – Types of travel agencies –History of Travel Trade and Travel agency business – External factors affecting travel agency - All-inclusive travel system –Framework of travel trade – Roles and responsibilities of travel agents - Definition of Tour Operations – Functions – Types of Tour Operators – Challenges to tour operators - Travel distribution system.

Unit-2
Teaching Hours:10
Tourism Entrepreneurship
 

Skills and competencies for operating a travel agency - How to start Travel Business – Procedure for approval at a Travel Agency and Tour Operator – Organization and Structure of a Travel Agency/ Tour OperatorRegistering business: Federal, Provincial and Municipal Sector - Specific Registration: Licenses, Fees and Permits, Insurance: Protecting business, Risk Management and Business Operations – Threats faced by a travel agency.Innovation and Entrepreneurship in Tourism - Small Tourism Enterprises and Innovation

Unit-3
Teaching Hours:8
Functions of a Travel Organization
 

Functional departments of a travel agency and tour operators business – Sales department: Retail sales, Channel sales, Ticketing, Issuance of Ticket – Marketing department – Product Development: Packaging – Operations – Finance department – HR and Administration – Subsidiary departments: Service delivery, Service quality, IT services, Insurance, Travel cards – Documentation:  Passport and Visa – Types and Requirements – Forex department

Unit-4
Teaching Hours:8
Tour Operation
 

Tour Operating – Introduction – Package Holidays - The ‘economics’ of package holidays– Planning a package holiday programme: Research and product development, Contracting, costing- Fixed and variable costs in tour operations, Brochure production and pricing Selling package holidays - Mass Market Package Holidays –Specialist Tour Operators.

Unit-5
Teaching Hours:8
Itinerary Planning
 

Importance of travel itinerary, Types of tour itinerary, Itineraries are also Differentiated According to the Person for it is Prepared for. Prerequisites of Itinerary Preparation. Required Resources / Material. Things to be Considered While Preparing an Itinerary. Step by Step Procedure. Do’s and Don’ts of Itinerary Preparation.

Unit-6
Teaching Hours:8
Automation in Travel Trade
 

Information technology in travel agency business - Future of Travel and Tours Business – Automation in travel trade - Travel Trade and Transport Technology – Computer Reservation System – Global Distribution System – Skills required for working in a travel organization – sales techniques – clientele relations.

Unit-7
Teaching Hours:8
Serving the travel Customer
 

The role of travel professionals – Needs and expectations of the travel customers- Embracing technology to serve travel customers- Steps in delivering exceptional service – Responding to customer who is upset. Do’s and Don’ts of calming the customers – Dealing with customers challenging request.

Text Books And Reference Books:

Bhatia, A. K (2012) Business of Travel Agency& Tour Operations Management, Sterling Publishers

Essential Reading / Recommended Reading

1.       Chris Holloway, Claire Humphreys (2012),The Business of Tourism, Pearson Education

  1. J. Christopher Holloway, Claire Humphreys (2016),The Business of Tourism , Pearson Education
  2. Laws, E. (2000). Managing Packaged Tourism. International Thomson Business Press
  3. Mohinder, C. (2009). Travel Agency Management: An Introductory Test. Anmol Publications

Negi, J. (2006). Travel Agency and Tour Operation: Concepts and Principles. KanishkaPublications

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

BBH311 - KNOWLEDGE ACQUISITION SKILLS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.

Learning Outcome

CO-1: To clearly understand basic of excel operations

CO-2: To professional format spreadsheets and visualize data through charts and Graphs

Unit-1
Teaching Hours:15
Excel for Business: Essential
 

Key foundational features of Excel: The Excel user interface, basic Excel terminology, how to operate essential navigational controls in Excel and how to perform basic data entry with Excel spreadsheets. Introduced to formulas and functions - learn how to write them, use them to perform calculations and understand the different cell references. This module covers several formatting tools like font formatting, borders, alignment, number formatting, as well as the Excel styles and themes. Manage your spreadsheets – find data with Filter and Sort, retrieve and change data using Find and Replace, and use Conditional Formatting to highlight specific data. Learn how you can optimise your spreadsheet for printing by managing margins, orientation, headers & footers, and more. This module walks you through creating and modifying charts in Excel.

Unit-2
Teaching Hours:15
Excel for Business: Intermediate
 

Combine data, manage datasets and perform calculations across multiple sources, Date and Text functions,  manage and apply Named Ranges to enhance your calculations, COUNTIFS to extract information from data, as well as generate graphical representations of it. Formatting and managing tables and then move on to sorting and filtering tables, create and modify them to solve a variety of business problems.  Create interactive dashboards with pivot charts and slicers.

Text Books And Reference Books:

Chapra, S. C. (2003). Power programming with VBA/excel. Prentice Hall.

Essential Reading / Recommended Reading

David, M. (2017). Statistics for managers, using Microsoft excel. Pearson Education India.

Evaluation Pattern

Assessment after each module

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

MCQ and Assignment

I

25

50%

 

CIA2

Mid-term

II

25

50%

 

BBA431 - COST AND MANAGEMENT ACCOUNTING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course covers the fundamental concepts and various aspects in and of cost as well as management accounting. This course discusses how to prepare cost sheet, costing for materials, labour cost and overheads. This course also talks about financial statement analysis using various tools like comparative and common size Income Statements and Balance Sheet, Trend Analysis, Ratio Analysis, Cash Flow Statement, Budgets and Budgetary Control. It also throws some light on Management Reporting in general. And thus this course as a part of Business administration programme provides fundamental knowledge and basic understanding on various methods, tools and techniques of cost and management accounting helpful for financial decision making required for a budding professional in the domain of accounting and finance.

·       To familiarize the learners with the basic concepts and processes used to determine product costs.

·        To make known the students in ascertaining Material, Labour and Overhead cost

·       To enrich the knowledge of the learners in knowing and applying various tools like ratio analyis, cash flow statemet, marginal costing for analysing the financial statements for managerial information

·       To provide with the basic understanding of budgetary control

Learning Outcome

CO1: Interpret the relevant theories of cost and management accounting and prepare cost sheet and quotations.

CO2: Ascertain Material and Labor cost

CO3: Ascertain, allot and apportion of the overheads

CO4: Assess and interpret the financial statements for managerial decision making

CO5: Examine and understand management reports

Unit-1
Teaching Hours:8
Introduction to Cost and management accounting
 

Definitions, features, objectives, functions, scope, advantages and limitations. Relationship and differences between Cost accounting, Management accounting and Financial accounting.  Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation

Unit-2
Teaching Hours:10
Material Cost. Labour Cost and Overheads
 

Material Cost: direct and indirect material cost, Inventory control techniques-stock levels, EOQ, ABC analysis. Issue of materials to production- pricing methods-FIFO, LIFO and Average methods

Labor cost: direct and indirect labour cost-methods of payment of wages including incentive plans -Halsey and Rowan plans, Taylor's Piece Rate method.

Overheads: features, classification, methods of allocation and apportionment of overheads, primary and secondary distributions (Repeated & step ladder method only)

Unit-3
Teaching Hours:8
Marginal Costing
 

Meaning - Importance - Marginal Cost Equation - Difference between Marginal costing and Absorption costing - Applications of Marginal costing

Unit-4
Teaching Hours:7
Budgetary control
 

Meaning and importance - Types of Budgets, practical problems- Flexible Budget  and cash Budget

Unit-5
Teaching Hours:10
Financial Statement Analysis
 

Comparative Income Statements and Balance Sheets, Common size Income Statements and Balance Sheet Trend Analysis,

Ratio Analysis  Introduction, Classification and Interpretation of Ratios, Problems on ratio analysis 

Unit-6
Teaching Hours:13
Cash flow statement
 

Introduction, Concept of Cash, Sources of cash flow Cash from operation, cash from Financing and cash from investment, Inflow and outflow of cash Preparation of cash flow statements- practical problems 

Unit-7
Teaching Hours:4
Management Reporting
 

Procedures and Utility, Sample Reports

Text Books And Reference Books:

Arora,M.N (2016).Cost and Management Accounting, New Delhi: Himalaya Publishing House.

Essential Reading / Recommended Reading

SP Jain & Narang. Cost and Management Accounting, Kalyani Publishers, New Delhi

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

 

20

100%

20

CIA2

Mid Semester Examination

 

50

50%

25

CIA3

Individual Assignment

 

20

100%

20

ESE

End Semester Examination

 

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA432 - ENTREPRENEURSHIP DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: From the perspective of a country's economic development, entrepreneurship is a

necessary ingredient for stimulating economic growth and employment opportunities. In the developing

world, successful small businesses are the primary engines of job creation & income growth. In this

direction, this course on entrepreneurship development, educates an individual about the efforts taken by

the government broadly to encourage entrepreneurship.From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or

ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and

cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The

course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course Objective:

To demonstrate an understanding of the need for entrepreneurship development.

2. To identify critical success factors for taking up entrepreneurship

3. To evaluate factors influencing the entrepreneurial activities in different contexts.

4. To analyze functional strategies required for entrepreneurial success

 

5. To develop business plans for entrepreneurial opportunities

 

Learning Outcome

 

CLO1. Demonstrate an understanding of the need entrepreneurship development

 

CLO2. Identify Critical success for taking up entrepreneurship

 

CLO3. Evaluate factors influencing   the entrepreneurial activities in different contexts

 

CLO.4 Analyze functional strategies required for entrepreneurial success

CLO5. Develop business plans for entrepreneurial opportunities

Unit-1
Teaching Hours:12
Introduction to Entrepreneurship
 

 Evolution of the Concept of Entrepreneurship; Theories of Entrepreneurship- Innovation Theory, Harvard

School Theory, Theory of High Achievement, Theory of Profits, Theory of Adjustment of Price-

Entrepreneurship Today; Difference Between a Manager and an Entrepreneur; Models of Entrepreneurial

Development; Types of Entrepreneurs; Intrapreneurship; Women Entrepreneurship-Women Enterprises-

Challenges Faced by Women Entrepreneurs; Entrepreneurial Competencies-Types and importance;

Mobility of Entrepreneurs; Geographical Mobility of Entrepreneurs; Occupational Mobility; Entrepreneurship

in Family Owned Businesses and Non Family Owned Businesses; Challenges & Obstacles faced by

Entrepreneurs; Factors influencing Entrepreneurship-Socio-Cultural, Economic, Political Technological &

Global factors; Business Climate in India for entrepreneurship; Creating Favorable Conditions for the

growth of entrepreneurship in India; Capacity Building for Entrepreneurs.

Unit-2
Teaching Hours:10
Identification of Opportunities
 

 Opportunity sensing & Idea Generation; The creativity & innovation; Techniques of Idea Generation-Brain

storming, Reverse Brain storming, Brain writing, Attribute Listing, Free Association, Forced Relationship,

Gordon Method & Parameter Analysis; Selection of Product/Service, Invention, Innovation & Imitation;

Product innovation; Identification of Business Opportunities; Business Opportunities in India; Models for

Opportunity Evaluation & Screening.

Unit-3
Teaching Hours:8
Entrepreneurship in Micro, Small and Medium Enterprises
 

 Definition, Role and Importance of Micro, Small, and Medium Enterprises (MSMEs); Problems Faced by

MSME Sector; Government Policy for MSME Sector; Rural Entrepreneurship- Cottage, Khadi and Village

Industries. Make in India Initiatives & Skill Development; Entrepreneurship Development Programs (EDP),

 

An overview of UNCTAD’s Entrepreneurship Policy Framework.

Unit-4
Teaching Hours:7
Feasibility analysis for Business Plan
 

 Business Planning-Financial Planning, Marketing Planning- Production & Operational Planning and Human

Resource Planning; Importance of a Business Plans; Contents of a Business Plan- Management Summary;Financial Feasibility, Marketing Feasibility and Technological Viability of Business Plans. Business Incubation and Development.

Unit-5
Teaching Hours:8
New Venture Creation and Promotion
 

 

Procedure for Setting Up an Enterprise; Selection of a Project; Decide on the Constitution Obtain

Registration; Obtain Clearances from Departments as Applicable; Arrange for Land/Shed; Arrange for Plant

and Machinery; Arrange for Infrastructure; Prepare Project Report; Apply for and Obtain Finance;

Implement the Project and Obtain Final Clearances. Project Life Cycle , Project Scheduling -Gantt Charts,

Network Techniques ; Project Management Software; Capital Budgeting; Generating an Investment Project

Proposal; Project Analysis; Market Analysis, Technical Analysis, Financial Analysis, Economic Analysis,

Project Evaluation and Selection ; The Payback Period; ; Benefit-Cost Ratio (BCR) Project Financing Equity

Financing; Angel Investing ; Debt Financing ; Miscellaneous Sources; Project Implementation Phase;

Capital Structure and Cost of Capital; Detailed Project Report; Ecological Analysis.

Unit-6
Teaching Hours:8
Institutional Support to Promote Entrepreneurship
 

 

Institutions Supporting Business Enterprises; Central-level Institutions; National Board for Micro, Small, and

Medium Enterprises (NBMSME) The Khadi and Village Industries Commission (KVIC) The Coir Board

MSME-DO; National Small Industries Corporation (NSIC); National Science and Technology

Entrepreneurship Development Board (NSTEDB) National Productivity Council (NPC) Entrepreneurship

Development Institute of India (EDII) National Research Development Corporation of India (NRDCI)

National Entrepreneurship Development Institutes; Other Institutions National Bank for Agriculture and

Rural Development (NABARD) Housing and Urban Development Corporation (HUDCO); Technical

Consultancy Organization (TCO); Small Industries Development Bank of India (SIDBI) ; Export Promotion

Councils (EPCs).

State-level Institutions; State Directorate of Industries and Commerce; District Industries Centers (DIC) ;

State Financial Corporation (SFC); State Industrial Development Corporation (SIDC); State Industrial Area

Development Board (SIADB).

Unit-7
Teaching Hours:7
Social Entrepreneurship
 

Meaning &; importance Social Entrepreneurship; Sustainable Development Goals (SDG,2030); Social and

Environmental Dimension of Entrepreneurship; Social Enterprises and their Goals; Need & Importance of

Social Enterprise Establishment and Management of Non-Government Organizations; Government Policy

for Social Enterprises.

Text Books And Reference Books:

Poornima M Charantimath (2020) “Entrepreneurship Development and Small Business Enterprises”, 3rd Edition, Pearson Publication.

Hisrich, Robert D, Manimala, J. Mathew, Peters, Michael P. and Shepard, Dean A, (2015).

Entrepreneurship. New Delhi: Tata-McGraw-Hill.

 

Essential Reading / Recommended Reading

David, H. (2013). Entrepreneurial Development (5ed.), Prentice Hall

● Gupta, C.B., & Srinivasan, N.D. (2012) Entrepreneurship Development, New Delhi:Sultan Chand & Sons.

 

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

30

15 %

15

CIA-II

50

25 %

25

CIA-III

30

15%

15

End Semester

100

40 %

40

Attendance

5

5 %

5

Total

 

 

100

BBA433 - RESEARCH METHODOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Research in common parlance refers to a search for knowledge in any stream or discipline, finding solutions or inputs for questions raised.  Students will be provided with basic concepts of research and its process. The course focuses on inculcating research culture among students through hands-on learning experiences. This course will equip the students with the required skill sets for identifying, analysing and interpreting business problems. This process will help in informed business decision-making. The course is designed to provide experiential learning in all the modules.

Course Objectives:

  • To understand the concepts, tools and terminologies used in the research world.
  • To identify the methods best suited for investigating different types of problems and questions.
  • To demonstrate hands-on experience with different tools used in research
  • To construct research questions that are based on and build upon a critical appraisal of existing research;
  • To develop a research design and analysis of the results, to provide suggestions based on research findings.

 

Learning Outcome

CO 1: Demonstrate ability to understand different research terminologies.

CO 2: Identify research problems and questions

CO 3: Develop methodology for research problems

CO 4: Analyse data required for business decision-making.

CO 5: Propose suggestions based on the findings from the research.

Unit-1
Teaching Hours:6
Introduction to Business Research
 

Meaning, Objectives, purpose, types, scope and significance of research in business and industry.  Criteria for Good research, Ethics in Research.

 

 

Unit-2
Teaching Hours:8
Research Process
 

Research Process - Steps in research, identification and formulation of research problem, extensive literature review, Research gap, statement of the problem, need for the study, Variables- meaning and types.  Theoretical framework, research questions. Deductive and inductive logic

Unit-3
Teaching Hours:10
Formulation of Research Problem and Hypotheses
 

Identifying and formulating research problem, Diagnosis of symptoms and problem. Setting research objectives. Doing a review of literature – purpose, methods.  Hypothesis – Meaning, Purpose, Sources, characteristics of hypotheses, types of hypothesis, Formulation of hypothesis.

Unit-4
Teaching Hours:10
Measurement Scales and Sampling Techniques
 

Sample design, steps in sampling process, sampling methods – probability Sampling and non-probability sampling, sampling error, Criteria for good sample, determining sample size (infinite and finite). Measurement – Types of Scales, Scaling techniques. 

Unit-5
Teaching Hours:10
Data Collection
 

Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus group technique. Data collection instruments, construction of Questionnaire, schedule, characteristics of good instrument, and errors in measurement, Reliability and validity of research instruments.

 

Unit-6
Teaching Hours:12
Data Analysis
 

Data processing – Editing, coding, tabulation, normality and stationary test, pictorial and graphical presentation of Data, Parametric and non-parametric hypothesis testing, hypothesis testing using statistical tools such as descriptive, Chi–square, t-test, ANOVA, Correlation and Regression. 

Unit-7
Teaching Hours:4
Report Writing and Presentation of Results
 

Classification and tabulation, research presentation, types of report - Research proposal, research report. Format of a report-Layout, Precautions. Citation and referencing (APA, 6th edition)

 

Text Books And Reference Books:

1.Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan.

Essential Reading / Recommended Reading

1.Bryman, Alan and Bell, Emma (2011), Business Research Methods, 3/e, Oxford University Press 

2.Chawla, D., &Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House 

3.Gupta, S. L and Gupta, Hitesh (2012), Business Research Methods, McGraw Hill Education (India) Private Limited, New Delhi

4.Krishnaswamy, K.N., Sivakumar, A.I., Mathirajan, M (2007), Management Research Methodology, Pearson, New Delhi 

5.Kothari, C. R. (2009). Research Methodology Methods & Techniques (2 ed.). New Delhi: VishwaPrakashan.

6.Krishnaswami, O., &Ranganatham, M. (2013). Methodology of Research in Social Sciences. Mumbai: Himalaya Publishing House.

7.Majhi, P. R., &Khatua, P. K. (2013). Research Methodology (Concepts, Methods, Techniques and SPSS). Mumbai: Himalaya Publishing House.

8.Srivastava. T. N and RegoShailaja (2012), Business Research Methodology, Tata McGraw Hill Education Private Limited, New Delhi.

9.Bajpal, N. (2017). Business research methods. New Delhi: Pearson.

 

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Journal review and problem identification     

1,2 & 3

25

100%

25

CIA2

Hypothesis Formulation, Questionnaire Design  & Sample Design

3,4 & 5

20

100%

20

CIA3

Data collection and Analysis

5& 6

20

100%

20

CIA4

Construct a research report and Presentation

 7

50

60%

30

Class participation

5

100%

5

TOTAL

100

BBAT435 - GLOBAL TOURISM GEOGRAPHY-II (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The paper will provide a thorough overview to destination geography in international tourism. The learners should be able to develop an in-deep knowledge and understanding on the major international tourist destinations. They will gain a clear overview and familiarity on the intra-regional tourism trends in major tourism generating areas of the world. 

Learning Outcome

CO1: Understand the tourism geography of Europe and the trend of intra-regional tourism in the continent

CO2: Identify the major international tourism destinations of the Middle East.

CO3: List major tourism destinations of Asia and its intra-regional tourism trends.

CO4: Explain the geography of tourism in Australia, New Zealand, and the Pacific Ocean islands.

CO5: Discuss the World time calculation and prominent cities of the world through World Map plotting.

Unit-1
Teaching Hours:10
Tourism Geography of South Western Europe
 

Introduction to South Western Europe- Intra regional tourism in South western Europe; Major tourist attractions in the countries of; Portugal, Spain, Austria, Belgium, France, Germany, Ireland and Luxembourg.

Unit-2
Teaching Hours:10
Tourism Geography of North Eastern Europe
 

Introduction to North Eastern Europe; Intra-Regional Tourism in North eastern Europe; Major tourist attractions in the countries ofPrague, Budapest, Montenegro, Denmark, Finland, Sweden, Iceland, UK, and Norway.

Unit-3
Teaching Hours:10
Tourism Geography of Middle East
 

Introduction to the Middle East Region; Countries in the Middle East; Tourist Attractions in Israel, Saudi Arabia, Oman, Qatar, Jordan and UAE; Map Plotting

Unit-4
Teaching Hours:10
Tourism Geography of Asia
 

Introduction to Asia, South East Asia, Far East Asia and the Indian Sub-Continent; Intra -regional Tourism trends in Asia; Major Tourist Attractions in Pakistan and Afghanistan, India, Nepal and Sri Lanka, Tourist Attractions in Russia and China, Tourist Attractions in Hong Kong, Singapore, Malaysia, Thailand, Indonesia, Cambodia, Laos and Vietnam; Map Plotting

Unit-5
Teaching Hours:5
Tourism Geography of Australia
 

Introduction and Intra-Regional Tourism in Australia, New Zealand and the Pacific Islands; Map Plotting

Unit-6
Teaching Hours:5
Tourism Geography of Pacific Region
 

Introduction to Tourism in the pacific region; Major tourism attractions of Vanuatu, Fiji and the Cook Islands, South pacific tourism organization.

Unit-7
Teaching Hours:10
World Time Calculation
 

Introduction to Latitudes, Longitudes, GMT, DST, Standard Time, International Date Line, Time Zones and OAG Time Calculator, Calculation of Time, Time Differences, Flying Time

Text Books And Reference Books:

 

 

Burton, Rosemary, Travel Geography, Longman Edn. 2010.

 

Essential Reading / Recommended Reading

Hudman, Lloyd and Jackson Richard, Geography of Travel and Tourism, Delmar Publishers, Edn: 2011

Perlitz, Lee and Elliot, Steven, International Destinations, Prentice Hall, Edn. 2012.

IATA/UFTAA Foundation Course Study Materials

 

Evaluation Pattern

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

BBT434 - BUSINESS ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:4
No of Lecture Hours/Week:60
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The primary objective is to provide a framework for gaining an insight to visualization of business analytics. The course will also provide insights to predictive modelling techniques and application of analytics in various management functional areas

Learning Outcome

CO1: 1. To introduce Analytics as a tool for Business Decision Making

CO2: 2. To Analyse the theory and concepts of Business Analytics.

CO3: 3. To give an insight into data and its characteristics.

CO4: 4. To understand the descriptive and predictive models of data analytics.

CO5: 5. To apply the analytical techniques in various management functional areas and find solutions to realistic business problems and establish ethical decision-making in ambiguous situations

Unit-1
Teaching Hours:8
Unit I Introduction to Marketing Fundamentals
 

                              

Level of knowledge: Conceptual

 

Meaning and Definition of Marketing; Scope of marketing - What Is Marketing? What Is Marketed? Who Markets, Evolution of marketing - The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core marketing concepts - Needs, Wants, and Demands, Target Markets, Positioning, and Segmentation, Offerings and Brands, Value and Satisfaction, Marketing Channels, Supply Chain, Competition Marketing Environment

Unit-2
Teaching Hours:10
Unit II Connecting with Customers
 

                                       Level of knowledge: Conceptual

 

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Unit-3
Teaching Hours:10
Unit III Product Decision
 

 

Level of knowledge: Conceptual

Setting Product Strategy: Product Classification, Product Levels, Product and Services Differentiation, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process.Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies – Market Challenger Strategies Market Follower Strategies, Market Nicher Strategies.

 

Unit-4
Teaching Hours:8
Unit IV Pricing
 

      

Level of knowledge: Conceptual

 

Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing.

Unit-5
Teaching Hours:8
Unit V Distribution Channels
 

    Level of knowledge: Conceptual

 

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management (Channel design and Channel Conflict)

Unit-6
Teaching Hours:10
Unit VI Promotion
 

 Level of knowledge: Conceptual

 

Significance of Integrated Marketing communication, Advertising, sales promotion, personal selling and sales management.  Public and customer relations, direct and online marketing, multi-level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth Marketing and Guerilla Marketing)

Unit-7
Teaching Hours:6
Unit VII Competitive Dynamics and Socially Responsible Marketing
 

       Level of knowledge: Conceptual

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics

Text Books And Reference Books:

1.      Camm, J. D., Cochran, J. J., Fry, M. J., Ohlmann, J. W., & Anderson, D. R. (2018). Essentials of Business Analytics (Book Only). Nelson Education.

James R. Evans, Business Analytics: Methods, Models & Decisions, 1stedi. Prentice Hall

Essential Reading / Recommended Reading

1.      Camm, J. D., Cochran, J. J., Fry, M. J., Ohlmann, J. W., & Anderson, D. R. (2018). Essentials of Business Analytics (Book Only). Nelson Education.

James R. Evans, Business Analytics: Methods, Models & Decisions, 1stedi. Prentice Hall

Evaluation Pattern

 

Components of assessment

Components

CIA I

CIA II

CIA III

ESE

Marks/Percentage

20%

25%

20%

30%

VBBH411 - KNOWLEDGE APPLICATION SKILLS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

Knowledge Application refers to the ability to use learned material in new and concrete situations. This may include the application of such things as rules, methods, concepts, principles, laws, and theories. Learning outcomes in this area require a higher level of understanding than those of comprehension.

Learning Outcome

CO-1: Students will learn the purpose and benefits of using statistical software programs such as SPSS for managing and analyzing data.

CO-2: Students will gain critical hands-on experience using various features of SPSS software database design and perform descriptive and inferential statistical analysis.

CO-3: Complete mini project with application of SPSS for analysis.

CO-4: Choose appropriate statistical techniques/tools to address specific business problems.

Unit-1
Teaching Hours:5
Data Analysis using SPSS -I
 

Introduction to SPSS: general description, functions, menus, commands , SPSS file management, Manual input of data , Automated input of data and file import ,Defining variables

Unit-2
Teaching Hours:5
Creating data sets
 

creating a new data set, measurement scales,  Descriptive statistics analysis- Frequencies ,Descriptive ,Explore , Crosstabs ,Charts, validation, Statistical significance

Unit-3
Teaching Hours:5
Hypothesis testing
 

Hypothesis testing ,Types of Hypothesis, P-value, Normality tests, Means, Validation of data, Interpretation-meaning, techniques of interpretation.

Unit-4
Teaching Hours:5
Data Analysis using SPSS:-II
 

Types of inferential tools, T-test – independent and paired sample test

Unit-5
Teaching Hours:5
Anova testing
 

One-way ANOVA, chi-square testing, correlation analysis

Unit-6
Teaching Hours:5
Regression analysis
 

Regression(Simple, multiple linear regression, Logistic , ordinal regression and multinomial regression).

Text Books And Reference Books:

1.      Chawla, D., & Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House

2.      Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.

Essential Reading / Recommended Reading

1.      A.K.P.C.Swain(2010),A text book on Research Methodology, Kalyani Publishers, 3rd edition.

Evaluation Pattern

Subject teachers will do class activities for assessment after each module.

BBA531 - STRATEGIC MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

 

Course Objective:

·       To learn the fundamentals of strategic management using the case method.

·       To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

·       To understand the interrelationships of business to individuals, other organizations, government and society.

Learning Outcome

CLO 1: Explain the strategy adopted by the companies in response to environmental changes.

CLO 2: Illustrate the manner in which strategic and competitive advantage is developed.

CLO 3: Explain various methods and techniques for internal analysis.

CLO 4: Determine how positioning of the firm in the industry help to determine the competitive advantage.

CLO 5: Outline the tools and technique for strategic analysis to understand different business strategies.

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Text Books And Reference Books:

Rao, V.S.P., & Krishna, V.H., (2013).Strategic Management: Text and Cases. New Delhi: Excel Books.

Essential Reading / Recommended Reading

1.     Amason, A.C. (2011). Strategic Management :From theory to Practice(1st ed.). New York: Routledge. 

2.     Barney, J.B. &Hesterly, W.S.(2011).Strategic Management & Competitive Advantage: Concepts & Cases(4th ed.). Prentice Hall.

3.     Dess, G., Eisner, A., Lumpkin, G.T., &Namara, G.M. (2011).Strategic Management: creating competitive advantages (6thed.).McGraw Hill Education.

4.     Hill, C.W.L., & Jones, G.R. (2012). Strategic Management-An Integrated Approach (10thed.).South Western: Cengage Learning.

Evaluation Pattern

Component of Final Grade

Description

Units

Max Marks

Weightage

Total marks in final grade

CIA 1

Group Assignment

1,2

20

100%

20

CIA 2

Mid Semester Examination

1,2,3,4

50

50 %

25

CIA 3

Individual Assignment

5

20

100%

20

ESE

End Semester Examination

5,6,7

50

60%

30

Attendance

 

 

5

100 %

5

Total

 

 

 

100%

100

BBA532 - TAXATION LAWS (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

·         To equip the students with proper understanding about law and practice of Income Tax in India

·         To impart the knowledge and understanding about law and practice of Goods and Service Tax in India.

·         To comprehend with tax laws and its application in taxation management

  •   To connect the students with law and practice of Customs Duty in India

Learning Outcome

CO1: Outline the tax laws and practice of income tax in India

CO2: Analyze simple fact situations and recognize Income tax implications on it.

CO3: Apply basic tax concepts to situations in appropriate format

CO4: Show calculation of total customs duty.

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Text Books And Reference Books:

·         Gaur, V.P. &Narang, B.K. (2020). Income Tax Law and practice. New Delhi,Kalyani Publishers

·         Datey V S (2020), GST Laws and Practice with Customs and Foreign Tax Practice (FTP), New Delhi, Taxmann Publications.

Essential Reading / Recommended Reading

.Mehrothra, H.C., &Goyal, S.P. (2018). Income Tax Law and practice, (Latest edition).SahityaBhavan Publishers.

2.Prasad, B. Income Tax Law and practice (2018).New Age Publications.

3. Singhania,(2018) Income tax law and practice , Taxman publishers, NewDelhi

Evaluation Pattern

Component

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

 Written assignment   Individual submission

I

20

100%

20

CIA2

Mid semester Examination

 

I/II/III

50

50%

25

CIA3

 Written assignment   Individual submission

 

IV/V/VI&VII

20

100%

20

ESE

2 Hours written examination

ALL

50

 60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA581 - INTERNSHIP PROJECT (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Internship project is an opportunity to students to learn the real-time structure, operations and practices of organization by undertaking training in business organization for a month and half period of time. During this period students spend in various functional departments of organization and reporting their learnings to their guides.

Learning Outcome

CO1,: Learn about the organization?s structure, products and services

CO2,: Learn the various processes and systems within the company and their related area of operations.

CO3,: Learn the work and culture of the organization

CO4,: Analyse whether the companies? visions, missions, core values and strategies are in proper alignment

CO5,: Learn about the various functional departments such as Marketing, Finance, H.R., etc,.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Text Books And Reference Books:

Department Guidelines

Essential Reading / Recommended Reading

Department Guidelines

Evaluation Pattern

Viva-voce: 50 marks

Presentation of key facts with clarity       – 20 marks

Answering the questions                           – 20 marks

Innovation & Sources of Data use            – 10 marks

 

Guide marks: 50 marks

Project Report: 25 marks

Content                                                         – 10 marks

Sources of data                                            – 10 marks

Report format                                              – 5 marks

Guide Interactions: 25 marks

Content of the weekly report                    – 10 marks

Learning outcome                                       – 10 marks

Timely submission of the weekly report  – 5 marks

 

BBAT511 - SELF ENHANCEMENT SKILLS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

This course explains how to design and develop tourism product that exceed customer expectations and sales and marketing of those products. This will also help students in enhancing their skills in collaboration and network with sector that supports directly and indirectly for the success of tourism business.

Course Objective

·         To create the skills on product design and development

·         To identify sales and marketing strategies for the product designed and developed

·         To develop network that supports tourism business development

Learning Outcome

CO1: Create the skills on product design and development

CO2: Identify sales and marketing strategies for the product designed and developed

CO3: Develop network that supports tourism business development

Unit-1
Teaching Hours:10
PRODUCT AND EXPERIENCE DESIGN AND DEVELOPMENT
 

Creating and offering well packaged high-quality products and experiences thatexceed the customers’ expectations. Identifying the business opportunities in the multi-sectoral environment, developing competitive and versatile offerings from the interfaces of tourism and other fields. Designing and developing customer-oriented products with service design methods. Differentiation of products to customer segments

Unit-2
Teaching Hours:10
SALES AND MARKETING COMMUNICATION
 

Making finding and buying travel products easy by identifying and developing thematic domestic and international sales channels and models. Creating and managing market-oriented destinations by means of suitable marketing communication tools, increasing the visibility of destinations and their products. Selling tourism products with a proactive and goal-oriented approach off and online. Understanding the travel purchasing and selling processes as seen by buyers, suppliers and intermediaries. Developing digital services and a multichannel customer experience by applying user-oriented methods

Unit-3
Teaching Hours:10
COLLABORATION AND NETWORKS
 

Strengthening the theme-based collaboration of tourism centers and networks of tourism-related companies, business clusters with joint sales and marketing organizations. Establishing new collaboration models and multi-sectoral co-operation. Recognizing value chains and value networks and utilizing strategic partnershipsand cluster networks in tourism business development.

Text Books And Reference Books:

APA Style

Essential Reading / Recommended Reading

APA Style

Evaluation Pattern

Component 1- 25 Marks

Component 2- 25 Marks

BBAT541A - DESTINATION MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course covers destination management techniques for analyzing tourism planning and thereby destination management issues. It also provides students with the knowledge and analytical skills necessary to use destination planning and management framework as a basis for formulating and evaluating destination management issues. A central theme of the course is to address strategic management and facilitate the development of destinations.

 This course is aimed at;

 

●          Educating and providing students with a broad understanding of the operational aspects of the tourism industry, together with knowledge of the basic principles.

 

●          Designed to prepare students for destination managers positions.

 

●          To acquire a comprehensive foundation in the fundamentals planning and operational aspects involved in tourism development.

Through this course Students learn how to address destination management process and outlines the tourism development and planning process with a detailed overview of destination planning

Learning Outcome

CO1: Educating and providing students with a broad understanding of the operational aspects of the tourism industry, together with knowledge of the basic principles.

CO2: Designed to prepare students for destination managers positions.

CO3: Acquire a comprehensive foundation in the fundamentals planning and operational aspects involved in tourism development.

Unit-1
Teaching Hours:10
Destination Management
 

Definition, Typology of destinations – Destination mix- Interdependencies between the destination mix elements – Hospitality resources - Reasons for destination development – Competitive destinations and futurity dimensions – Benchmarking destinations – Vigor and deficiencies of a tourism destination – Reasons for deterioration of destinations – Strategies to revitalize and restore competency. Tourism System: Modified Leiper’s Model. Tourism development: Introduction, components of tourism Development: Stakeholders and Agents in Development: Public and private sector, NGO’s, Local governing bodies etc. Destination management system and techniques.

Unit-2
Teaching Hours:10
Public Sector and Tourism Policy
 

Concept, Need, Objectives and Principal lines of Public tourism policy- characteristics and elements in policy- Process of tourism policy - Formulation - Structure and composition of Tourism Policy- Approaches to Tourism policy. The role of Govt. public and private sector in the formation of tourism policy- Role of International, National, State and local tourism organizations in carrying out tourism policies- National Action Plan 1992 onwards-Policies on Tourism and -Tourism policy Analysis - Strategic planning and management in tourism - Strategic objectives and policies – premeditated approaches in policy formulation

Unit-3
Teaching Hours:10
Tourism and Destination Planning
 

Significance and need for tourism planning-purpose of tourism planning- contemporary planning approaches and techniques- Process of tourism planning-study preparation-determination of objectives- Relevance of resource planning- Planning of destinations at transnational level - Master Plan- Planning process - Elements of tourism plan - Tourism impact analysis- recommendation-implementation and monitoring- Levels and types of tourism planning-international, national, regional and sub regional planning. Role of public and private sector in tourism planning - Challenges and issues addressed.

Unit-4
Teaching Hours:5
Deliberations in Destination Planning
 

Determinants in destination planning - Planning Process - Sustainable destination development- Consequences of involuntary tourism development and barriers in destination planning- Destination Audit – Procedures involved - Renaissance and revitalizing procedures for developed destinations - Tourism Investment Strategy- Role of dominant stakeholders: Government sectors lead role and types of incentives – Criteria for government’s fiscal assistance. Role of private sectors initiatives and public private partnership for destination development.

Unit-5
Teaching Hours:5
Destination Management Organizations
 

Destination Management Organizations – Definitions, Functions, Need and Operational perspectives of Destination Management Organizations - Organizational structure of Destination Management Organization and Destination Management - Future implications of DMOs- Role of Information Communication Technology in Destination Management - DMOs Contribution to Destination Branding and Destination Governance, Role of DMO towards Benchmarking – Relevance of Crisis Management and destination preparedness- Contemplating Role of DMOs for Destination Competitiveness and models - DMOs for Effective Visitor Attraction Management.

Unit-6
Teaching Hours:5
Destination Governance and Stakeholder Alliance
 

Governance of partnerships and alliances in tourism businesses and destinations-Network-based destination-destination governance with collaboration, co-operation and leadership- Conceptual framework of destination governance- Principle of good governance  and modes of governance-Tourist destination governance through local elites-Implementing Destination Governance- DMO and governance effectiveness

Unit-7
Teaching Hours:10
Destination Development and Sustainable Future
 

Economic growth and development- Principal economic drivers – Fundamental determinants: Economic viability, social prosperity, visitor appreciation, physical integrity, biological diversity, resource efficiency and ecological purity. Sustainable tourism development – Steps taken by the Ministry of Tourism, Govt. of India to ensure methodical Tourism development - Linkage of tourism planning and tourism development – Pre Feasibility study and economic feasibility aspects – Cost benefit analysis and environmental impact analysis. Case Studies on emerging trends in destination management.

Text Books And Reference Books:

Bhatia, A.K. (2009). Tourism Development: Principles & Practices. Sterling Publishers.

Burkart, A. J, &Medlik, S. (1994). Tourism Past, Present and Future. London: William Heinemann Ltd.

Cooper, C. Fletcher, J. Gilbert, D. &Wanhill, S. (2000). Tourism Principles and Practices. London: Pitman Publishing.

Christie, R. M. & Morrison. A.M (2006). The Tourism System. 5th Edn. New York: Kendall/ Hunt Publishing Company

 

Essential Reading / Recommended Reading

Douglas, F. (1995). Travel & Tourism Management. London: Macmillan

Edward, I. (1991). Tourism Planning – An integrated and sustainable Development Approach. New York: John Wiley & Sons Inc.

Gartner, W. C. (1996). Tourism Development Principles, Process and Policies. New York: John Wiley & Sons.

 

Mill, R. C., & Morrison, A. M. (2006). The Tourism System. Kendall-Hunt Publishing Company.

Seth, P. (1997). Successful Tourism Planning and Management. Cross Section Publications

 

 

Evaluation Pattern

CIA-1 20 Marks

CIA-2 25 Marks

CIA-3 20 Marks

Attendance- 5 Marks

ESE- 30 Marks

BBAT544A - DESTINATION PLANNING ANALYSIS AND EVALUATION (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course covers Destination planning Analysis techniques for analyzing tourism planning and thereby address evaluation and destination management issues. It also provides students with the knowledge and analytical skills necessary to use destination planning and management framework as a basis for formulating and evaluating planning assessment. A central theme of the course is to address planning analysis and strategic management to facilitate the development of destinations.

This course is aimed at;

●          Educating and providing students with a broad understanding of the operational aspects of destination planning with the knowledge of the basic principles.

●          Designed to prepare students for tourism managers positions.

●          To acquire a comprehensive foundation in the planning and operational aspects involved in destination development.

Through this course Students learn how to address destination planning and management and outlines the tourism development and planning process with a detailed overview of destination planning

Learning Outcome

CO1: Educating and providing students with a broad understanding of the operational aspects of destination planning with the knowledge of the basic principles.

CO2: Designed to prepare students for tourism managers positions.

CO3: Acquire a comprehensive foundation in the planning and operational aspects involved in destination development.

CO4: Outlines the tourism development and planning process with a detailed overview of destination planning

Unit-1
Teaching Hours:10
Introduction to Destination planning
 

Management for tourism destinations- Role of integrated destination plans and tourism development- Destination attractiveness as a function of supply and demand interaction. Developing a sustainable tourism strategy - Determining the level and nature of tourism – Destination Analysis- Influencing tourism development for regional growth - Influencing the operation of tourism enterprises - Influencing visitors- Promoting sustainable consumption - Enhancing destination performance and long term sustainability.

Unit-2
Teaching Hours:5
Conceptualizing strategic planning and stakeholder participation
 

Strategic planning for tourism – Guidelines for Successful Planning - Strategic planning tools, objectives and policies – strategic management in tourism –Benefits of Stakeholder participation in Strategic Planning - planning for change and technology.

Unit-3
Teaching Hours:10
Tourism planning process evaluation
 

Tourism and development process- An analysis of tourism plans- values and powers, actors in development process, policy, planning and politics – reasons for public sector involvement, coordination, planning, legislation and regulation, steps in establishing tourism policies, goals, constraints, internal and external- tourism development in India-Planning and regulating for development - Integrative development and alternative tourism, ecotourism, culture and heritage based tourism - Tourism development out comes: increased linkages and participation. Tourism plans and compliance with standards.

Unit-4
Teaching Hours:10
Strategic Destination planning for local tourism destinations
 

Stakeholder participation in the planning process - Indigenous Tourism and Community Involvement in Tourism Planning. Nature of communities- interaction between tourism and communities - response to tourism by communities - models of attitude towards tourism - community based tourism - the power of communities in the face of tourism - The role of NGO’s in community tourism - Role of tourism WTTC, UN-WTO,PATA, UNEP,IUCN, in sustainable tourism development

Unit-5
Teaching Hours:12
Destination Capacity Analysis and Tourism Impacts
 

Physical, environmental and economic situation analysis. Measurement Criteria of destination carrying Capacity – Capacity Standards – Integrated Analysis and Synthesis – Identification of Opportunities and Limitations – Identification of Markets and Market Trends – Impacts of Tourism Activity – Economic Impacts – Leakages of Expenditure out of the Local Economy – Indirect and Induced Effects & Displacement and Opportunity Costs – The Multiplier Concept - Multiplier Process and Types – Economic Benefits -  Economic Costs – Methodological Approaches to Measure Economic Impacts – Weakness and Limitations of Multiplier Models – The Policy Implications of Multiplier Analysis – Socio Cultural Impacts -  Nature of Socio Cultural Impacts -  Approaches to the Study of Socio Cultural Impacts – Elements of Culture – Factors Influencing Socio Cultural Impacts – Tourism Development Process Considering Psychological basis, Sociological basis and Socio Economic Basis – Positive and Negative Socio Cultural Impacts Associated with Tourism.

Unit-6
Teaching Hours:5
Destination Planning and Synthesis for sustainable tourism development
 

Strategic Planning and Community Involvement- Contributors to Sustainable Tourism Development. Market analysis – Forecasting measures – characteristic deliberations – appraisal of Tourist Facility and Infrastructure Requirements – Forecasts of Accommodation Needs and Land Area Requirements – Accessibility or Transportation Requirements – Other Tourist Facility and Service Requirements – Other Infrastructure Concerns.

Unit-7
Teaching Hours:8
Destination community vision and values
 

Crafting a destination vision: Concept of resident responsive tourism into practice- Engaging stakeholders with a common direction for destination management- Strategic direction of the destination- Core values and principles of the destination in the long-term- Aligning destination’s values and culture and with stakeholder goals and ideals- Long-term destination performance- Aspirations and sustainable outlook.

Text Books And Reference Books:

Chris Cooper, John Fletcher, Alan Fyall, David Gilbert, Stephen Wanhill (Third Edition) – Tourism Principles & Practice.

Essential Reading / Recommended Reading

Faulkner, B. (2001) - Towards a framework for tourism disaster management. Tourism Management

Hayes, M. (2011). Holland International Destination Management. Breda: NHTV Breda University of Applied Sciences.

Heath, E., & Wall, G. (1992). Marketing tourism destinations: A strategic planning approach

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

20 %

20

CIA-II

50

25 %

25

CIA-III (10 + 10)

20

20%

20

End – Term

50

30 %

30

Attendance

5

5 %

5

Total

   

100

BBAT545A - EVENT PLANNING AND MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The learners will be able to develop a better and more systematic understanding and appreciation of Event Management as a career in the Tourism and Hospitality Industry. They will gain a clear overview of Event Planning and Operations with emphasis on the preparation, execution and evaluation of Events from the perspective of a professional in the Hospitality Industry.

This course is aimed at;

●          To understand basic framework for event planning and management and involvement of various players in event industry.

●          To explain event marketing strategies and various platforms to market the event

●          To Identify the importance of forming event theme and team

●          To Explain the management of venue i.e. before the event, during the event and various technology that facilitate events.

●          To assess the various risk involved in event and preparing budget for the event.

●          To develop evaluation process that helps to identify strength and weakness of the event.

Learning Outcome

CO1: Demonstrate on Various framework for event planning and management and involvement of various players in event industry

CO2: Explain various approach available for event marketing and branding.

CO3: Identify themes for the different events and event managing team

CO4: Analyze the site selection process and availability of technology required to organize events

CO5: Assess the various risk involved in event and preparing budget for the event.

CO6: Develop evaluation process that helps to identify strength and weakness of the event.

Unit-1
Teaching Hours:10
Introduction to Events and MICE
 

Understanding Events – Characteristics and Classification of Events, Major Event Organizations - Conceptual foundations of Events - Five C’s of Event Management (Conceptualization, Costing, Canvassing, Customization, Carrying out) – Advantages and Need for Events - To the Organizer, Event Planner, Participants, Economy and Society - Introduction to MICE: Components and Significance - Evolution of MICE industry - Introduction to Professional Meeting Planning – Types of Meeting Planners - Travel Agencies and Tour Operators as MICE planners - Convention Visitor Bureaus (CVB) – Functions and Structure

Unit-2
Teaching Hours:9
Event Management and Marketing
 

Event Planning – Introduction and Importance - Determining the purpose and goal of the Event - Understanding the Event's Audience – Need Analysis -  Event Planning Process - Introduction and Objectives of Event Marketing - Types of Media, PR and its use in Event Management, Product Launches / PR Events - Using Media - Advertising Campaigns  - Road Shows - e-marketing.  Event Sponsorships –Importance of sponsorship for Event Organizer, Sponsor - Type of Sponsorship.

Unit-3
Teaching Hours:10
Getting Started with the Event Theme and Team
 

Use of Events Themes – Color – Décor - Focal Points – Fabrics – Furnishing – Lighting - Audio Visual Events – Logistics – Security, Transport, Parking, Accommodation, Special Needs and Disabled Requirements Forming the Event Team – Recruitment, Selection and Training of Event Volunteers – Pre-Event Briefing - Event Rehearsals - Event Networking – Importance of handling Vendors and Service Contractors – Negotiations and Bidding – Bidding Process

Unit-4
Teaching Hours:10
Managing the Event Venue
 

Concept and Types of Event Venues - Determinants of Site and Venue Selection – Facilities - Check-in and Check-out Procedures – Requirements - Lay-outs - Inter-related Venues - Project Planning and Development - Site Inspection - Seating Plans - Protocol and VIP Services, Event Venue Signage - Event Technology: LED Displays, e-podiums, e-posters, Webinar, Virtual Reality, Gamification, Apps, iBeacons, Near Field Communication, Cloud Computing, Event Registration – Importance – Process - Pre-registration – Introduction, benefits and methods - Onsite Registration - Registration Layout – Payments – Event Kits -  Events Planning Checklists. Refreshment Services – Importance and Major Considerations - Audience, Price/Cost, Type and Duration of the Event – Hygiene – Environment - Types of food Functions - Food Plan - Beverage Services - Common Practices and Emerging Trends - Beverage Control Functions

Unit-5
Teaching Hours:10
Event Risk Management
 

Objective of Event Risk Management - Types of Risks - Legal Risks, Physical Risks, Financial Risks, Moral and Ethical Risks - The Risk Management Process. Significance of Event Budgeting – Preparing the Budget - Do’s and Don’ts of Event Budgeting - Expenditure and Revenue considerations for the Event. Event Laws and Permissions - Required for holding the Event – General - Police Permissions, Traffic Police – Ambulance - Fire Brigade - Municipal Corporation - Indian Performing Rights Society (IPRS) - Phonographic Performing License - Entertainment Tax - Permissions for Open Ground Events - License for serving Liquor

Unit-6
Teaching Hours:3
Closing the Event
 

Event Evaluation – Importance – Performance Assessment Indicators - SWOT Analysis – Identifying Problem Areas - Waste Management - Green Events                       

Unit-7
Teaching Hours:7
Event Tourism
 

Developing destination based event tourism strategies, development of event tourism goals, creation of an event tourism organizational structure, development of event tourism strategy, implementation of event tourism strategy, tourism events and regional development.

Text Books And Reference Books:

Fenich, G.G. (2005). Meetings, Expositions, Events and Conventions- An Introduction to the Industry. New Delhi: Pearson/Prentice Hall. (L)

Essential Reading / Recommended Reading
  1. Hoyle, L.H., CAE and CMP, (2013). Event Marketing. India: Wiley India Pvt Ltd.
  2. Shone, A. and Parry, B. (2008). Successful Event management(2e). Canada: Cengage learning
  3. Silvers, J. R. (2012). Professional Event Coordinator(2e). Wiley
  4. Wagen, L.V.D. and Carlos, B. R. (2008). Event Management. Delhi: Dorling Kindersley Pvt. Ltd.
  5. Weirich, M.L. (1992). Meetings and Conventions Management. New York: Delmar Publishers Inc

      6. Robincon, P., Wale, D. & Dickson, G. (2010). Events Management ‘Ed’. London: CABI 

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

20 %

20

CIA-II

50

25 %

25

CIA-III (10 + 10)

20

20%

20

End – Term

50

30 %

30

Attendance

5

5 %

5

Total

   

100

BBA631 - PRODUCTION AND OPERATIONS MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Production and Operations Management (POM) is concerned with the management of resources and activities that produce and deliver goods and services for customers.  Efficient and effective operations can provide an organization with major competitive advantages since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share. The course focuses on the basic concepts, issues, and techniques for efficient and effective management of production and operations.

Learning Outcome

1: Compare the key concepts and issues of production and operations management in manufacturing and service organizations

2: Identify the strategic role of production and operations management in attaining competitive advantage for a firm.

3: Analyse and relate production and operations management with other key departments of a firm.

4: Assess emerging and important topics related to production and operations management.

5: Design, manage and control the best processes so that value-addition occurs in the most efficient and effective way.

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌, ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌ ‌location, Weber’s theory of location. General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌ ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout,‌ ‌Product‌ ‌Layout,‌ ‌Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout.‌ ‌Physical‌ ‌Facilities.‌ ‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌

Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌

Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌

Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-5
Teaching Hours:8
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌Planning,‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP),‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling.‌

 ‌

Unit-6
Teaching Hours:9
Quality Control
 

Introduction‌ ‌to‌ ‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ ‌Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control,‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-7
Teaching Hours:7
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ ‌Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance

Text Books And Reference Books:

Kumar, S.A & Suresh, N. (2017). Production and Operations Management, New age

International publishers.

Essential Reading / Recommended Reading

1. Aswathappa,‌ ‌K.‌ ‌&‌ ‌Reddy,‌ ‌G.S.,‌ ‌Reddy,‌ ‌M.K.‌ ‌(2016).‌ ‌‌Production‌ ‌and‌ ‌Operations‌ ‌

Management‌,‌ ‌Himalaya‌ ‌Publishers.‌ ‌

2.Khanna,‌ ‌R.B.‌ ‌(2016).‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management,‌ PHI‌ ‌Learning‌ ‌Pvt.‌ ‌ Ltd., New Delhi

3. Krajewski,‌ ‌Lee‌ ‌J.,‌ ‌Ritzman,‌ ‌Larry‌ ‌P.,‌ ‌and‌ ‌Manoj‌ ‌K.‌ ‌Malhotra‌ ‌(2013).‌ ‌Operations‌ ‌Management:‌ ‌Processes‌ ‌and‌ ‌Value‌ ‌Chains,‌ ‌8/e;‌ ‌New‌ ‌Delhi:‌ ‌Pearson‌ ‌Education.‌ ‌ ‌Richard,‌ ‌B.‌ ‌Chase,‌ ‌

4.Ravi‌ ‌Shankar,‌ ‌F.‌ ‌Robert,‌ ‌Jacobs‌ ‌and‌ ‌Nicholas,‌ ‌J.‌ ‌Aquilano‌ ‌(2018).‌ ‌Operations‌ ‌and‌ ‌Supply‌ ‌Management‌ ‌12/e;‌ ‌New‌ ‌Delhi:‌ ‌Tata‌ ‌McGraw-Hill‌ ‌

 

5.Singh,‌ ‌S.P.‌ ‌(2014)‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management,‌ ‌1/e,‌ ‌New‌ ‌Delhi:‌ ‌Vikas‌ ‌

      Publishing ‌House‌

6. Paneerselvam R (2016), Production and Operations Management, 3/e, PHI Learning, New Delhi

7. Richard Chase, Nicholas Acquilano et al (2015), Operations Management for Competitive Advantage, 11/e, The Mc Graw Hill Company

 

Evaluation Pattern

CIA assessment pattern

CIA 1: 20  (100%) : 20 marks

CIA 2: 50 (50%) 25 marks

CIA 3: 20 (100%) : 20 marks,

ESE : 50( 60%): 30 marks

Attendance: 5 marks.

CIA: ESE = 70:30

Total 100 marks

BBA632 - BUSINESS LAWS (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:  A law that governs the dealings regarding commercial matters, quietly known as business law. Business Law, a branch of civil law comprises governance of commercial and business transactions in both the public and private realms. Business law helps to resolve the business disputes, maintain order and build an acceptable  standards when it come close to the other business, government and customers. A better understanding of legal matters also provides a manager with a framework on which a decision can be made. This course covers important sub branches of Business Laws,  such as Contract Law, Intellectual Property Law, Consumer Protection Law, Competition Law, Law of Sale of Goods and Cyber Law etc.

 

Course Objectives:

 

        To illustrate  the  legal provisions of  key aspects  of business laws

 

        To outline the framework of Contract Law in India

 

        To explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India

 

        To demonstrate an understanding of regulatory framework of Sale of Goods

              To identify the  causes of the problem faced by consumers and competitors  and analyze the remedies provided for violations of legal provisions

Learning Outcome

CO1: Illustrate the legal provisions of key aspects of business laws

CO2: Outline the framework of Contract Law in India

CO3: Explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India

CO4: Demonstrate an understanding of the regulatory framework for Sale of Goods

CO5: Identify the causes of the problem faced by consumers and competitors and analyze the remedies provided for violations of legal provisions

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.