Department of
BUSINESS AND MANAGEMENT






Syllabus for
Bachelor of Business Administration
Academic Year  (2023)

 
3 Semester - 2022 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA311 WORKING WITH SPREADSHEETS-I 2 0 100
BBA331 FINANCIAL MANAGEMENT 4 4 100
BBA332 HUMAN RESOURCE MANAGEMENT 4 4 100
BBA333 MARKETING MANAGEMENT 4 4 100
BBA334 INFORMATION TECHNOLOGY AND E-BUSINESS 4 4 100
BBA335 INDIAN FINANCIAL SYSTEM 4 4 100
BBA361 INNOVATION AND CREATIVITY IN BUSINESS 3 3 100
BBA362 EVENT MANAGEMENT 3 3 100
BBA363 CROSS CULTURAL MANAGEMENT 3 3 100
BBA364 BUSINESS ENVIRONMENT 3 3 100
BBA381 INDUSTRY REVIEW PROJECT 0 1 100
BECH331 MICROECONOMICS-II 5 5 100
BECH332 MACROECONOMICS-II 5 5 100
BECH333 ADVANCED STATISTICAL METHODS USING SPSS 5 5 100
BECH341A HEALTH ECONOMICS: THEORY AND APPLICATION 4 4 100
BECH341B FOUNDATIONS OF BEHAVIOURAL ECONOMICS 4 4 100
BECH361A INDIAN GOVERNMENT AND POLITICS 4 4 100
BECH361B ESSENTIALS OF ACCOUNTING 4 4 100
BECH362A CONSUMER PSYCHOLOGY 4 4 100
BECH362B EDUCATION AND DEVELOPMENT 4 4 100
SDEH311 SKILL DEVELOPMENT 2 0 50
4 Semester - 2022 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA431 COST AND MANAGEMENT ACCOUNTING 4 4 100
BBA432 ENTREPRENEURSHIP DEVELOPMENT 4 4 100
BBA433 RESEARCH METHODOLOGY 4 4 100
BBA434 INTRODUCTION TO BUSINESS ANALYTICS 4 4 100
BBA435 CORPORATE LAW AND GOVERNANCE 4 4 100
BBA461 INSURANCE AND RISK MANAGEMENT 3 3 100
BBA462 SUPPLY CHAIN MANAGEMENT 3 3 50
BBA463 GLOBAL BUSINESS 3 3 100
BBA464 SERVICE MANAGEMENT 3 3 100
BBA481 ENTREPRENEURSHIP DEVELOPMENT PROJECT 0 1 100
BECH431 FUNDAMENTALS OF ECONOMIC GROWTH AND DEVELOPMENT 5 5 100
BECH432 RESEARCH METHODOLOGY 5 5 100
BECH433 INTRODUCTION TO ECONOMETRICS 5 5 100
BECH441A ECONOMIC SOCIOLOGY 4 4 100
BECH441B LABOUR ECONOMICS 4 4 100
BECH461A INTERNATIONAL RELATIONS 4 4 100
BECH461B CORPORATE FINANCE 4 4 100
BECH462A INDUSTRIAL PSYCHOLOGY 4 4 100
BECH462B URBAN PLANNING AND DEVELOPMENT 4 4 100
SDEH411 SKILL DEVELOPMENT 2 0 50
VBBA411A WORKING WITH SPREADSHEETS-II 2 0 100
VBBA411B DEVELOPING COGNITIVE SKILLS 2 1 100
VBBA411C GREEN MANAGEMENT 2 0 100
VBBA411D EMOTIONAL INTELLIGENCE FOR MANAGERIAL SUCCESS 2 0 100
VBBA411E PROJECT MANAGEMENT SKILLS 2 0 100
5 Semester - 2021 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA511A DIGITAL TRANSFORMATION 2 1 100
BBA511E ENTREPRENEURIAL ENHANCEMENT AND DECISION TOOLS 2 0 100
BBA511F TIME SERIES ANALYSIS 2 1 100
BBA511H TALENT ACQUISITION SKILLS-I 2 1 100
BBA511M MARKET FORECASTING AND CONSUMER ANALYSIS 2 1 100
BBA531 STRATEGIC MANAGEMENT 4 4 100
BBA532 TAXATION LAWS 4 4 100
BBA541E MANAGEMENT OF BUSINESS SUSTAINABILITY 4 4 100
BBA541F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 4 4 100
BBA541M CONSUMER BEHAVIOR 4 4 100
BBA542F GLOBAL BUSINESS FINANCE 4 4 100
BBA542H COMPENSATION MANAGEMENT 4 4 100
BBA542M BRAND MANAGEMENT 4 4 100
BBA543F STRATEGIC FINANCIAL MANAGEMENT 4 4 100
BBA543H INTERNATIONAL HUMAN RESOURCE MANAGEMENT 4 4 100
BBA544E WORKING CAPITAL MANAGEMENT 4 4 100
BBA544H HUMAN RESOURCE DEVELOPMENT 4 4 100
BBA545E PRODUCT DESIGN AND DEVELOPMENT 4 4 100
BBA545M INTERNATIONAL MARKETING 4 4 100
BBA551A DATA MANAGEMENT FOR BUSINESS ANALYTICS 4 4 100
BBA552A DATA VISUALIZATION 4 4 100
BBA553A PYTHON PROGRAMMING FOR BUSINESS ANALYTICS 4 4 100
BBA581 INTERNSHIP PROJECT 2 2 100
6 Semester - 2021 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BBA631 PRODUCTION AND OPERATIONS MANAGEMENT 4 4 100
BBA632 BUSINESS LAWS 4 4 100
BBA641E INDUSTRIAL MARKETING 4 4 100
BBA641F TAXATION MANAGEMENT 4 4 100
BBA641H KNOWLEDGE MANAGEMENT 4 4 100
BBA641M INTEGRATED MARKETING COMMUNICATION 4 4 100
BBA642E MANAGING INTELLECTUAL PROPERTY RIGHTS 4 4 100
BBA642F CORPORATE RESTRUCTURING 4 4 100
BBA642M SALES AND DISTRIBUTION MANAGEMENT 4 4 100
BBA643E TECHNOLOGY AND ENTREPRENEURSHIP 4 2 100
BBA643F PROJECT AND INFRASTRUCTURE FINANCE 4 4 100
BBA643H STRATEGIC HUMAN RESOURCE MANAGEMENT 4 4 100
BBA643M RURAL MARKETING 4 4 100
BBA644E QUALITY MANAGEMENT 4 4 100
BBA644H PERFORMANCE MANAGEMENT 4 4 100
BBA644M DIGITAL MARKETING 4 4 100
BBA645E ENTREPRENEURIAL FINANCE 4 4 100
BBA645F DEBT MARKETS AND MUTUAL FUNDS 4 4 100
BBA645H HUMAN RESOURCE ANALYTICS 4 4 100
BBA645M NEURO MARKETING 4 4 100
BBA651A ADVANCED DATA ANALYTICS FOR BUSINESS APPLICATIONS 4 4 100
BBA652A DATA WAREHOUSING AND DATA MINING 4 4 100
BBA653A ARTIFICIAL INTELLIGENCE FOR BUSINESS AND SOCIETY 4 4 100
BBA654F FINANCIAL MODELING 4 4 100
BBA681 PROJECT 2 3 100
VBBA611A EMERGING TECHNOLOGIES AND BUSINESS INNOVATION 2 1 100
VBBA611E BUILDING BUSINESS MODELS 2 0 100
VBBA611F ADVANCED PANEL DATA ANALYSIS 2 1 100
VBBA611H TALENT ACQUISITION SKILLS-II 2 0 100
VBBA611M MEDIA ANALYTICS AND APPLICATIONS 2 1 100

BBA311 - WORKING WITH SPREADSHEETS-I (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0

Course Objectives/Course Description

 

In this course you will learn the basic functions of excel through guided demonstration. Each week you will build on your excel skills and be provided an opportunity to practice what you have learned. Finally, you will have a chance to put your knowledge to work in a mini project. Please note, the content in this course was developed using a Windows version of Excel 2013.

Course Objectives:

●To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

●To compare and contrast between formulas and functions in Excel.

●To examine and interpret data using the database functions of Excel.

 

●To model the chart function of Excel to represent numeric data in multiple formats.

Learning Outcome

CO1: Students are able to demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

CO2: Students are able to compare and contrast between formulas and functions in Excel.

CO3: Students are able to examine and interpret data using the database functions of Excel.

CO4: Students are able to model the chart function of Excel to represent numeric data in multiple formats.

Unit-1
Teaching Hours:6
Introduction to Spread Sheet
 

Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum, and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets

Text Books And Reference Books:
  1. “Microsoft Excel 2019: Data Analysis and Business Model” by L. Winston Wayne, PHI Learning Publishers, ISBN: 978-9389347180.
Essential Reading / Recommended Reading
  1. “Excel 2019 All-in-One: Master the new features of Excel 2019/Office 365”, by Lokesh Lalwani, ISBN: 978-9388511582.
  2. https://www.tutorialspoint.com/advanced_excel/index.htm
  3. https://www.reed.co.uk/courses/microsoft-excel-3-course-bundle--basic-intermediate-advanced-courses-only-24/67735
Evaluation Pattern

CIA I – 20 Marks

CIA II – 20 Marks

CIA III – 20 Marks

CIA IV – 20 Marks

CIA V – 20 Marks

Total – 100 Marks (Grade)

BBA331 - FINANCIAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Learning Outcome

CLO1: Demonstrate understanding of the principles and concepts of financial management

CLO2: Extend the knowledge of financial management concepts in taking finance decisions

CLO3: Apply the relevant theories and concepts of financial management.

CLO4: Examine the relationship between capital structure, cost of capital and dividend decisions

CLO5: Evaluate projects for profitability

Unit-1
Teaching Hours:6
Introduction to Financial management
 

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Text Books And Reference Books:

Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill

Essential Reading / Recommended Reading

Fundamental of Financial Management, by Van Horne

Evaluation Pattern

Component

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1 & 2

20

100%

20

CIA2

Mid Semester Examination – Embedded Case study

1, 2, 3 &

4 (part only)

50

50%

25

CIA3

Individual Assignment

4 (Part only), 5,6 & 7

20

100%

20

ESE

Written Test

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA332 - HUMAN RESOURCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

 

Course Objectives:

  • To develop understanding of conceptual foundations of HRM
  • To understand the processes and practices in HR functions
  • To explain important labour laws and its implications
  • To identify contemporary trends and challenges in the field of HRM
  • To assess the application of appropriate HR intervention in conjunction with organization need.

Learning Outcome

CO1: Demonstrate conceptual clarity on various concepts, theories and frameworks in HRM

CO2: Apply different HR techniques for effective human resource management

CO3: Explain industrial relations and their implications

CO4: Develop appropriate policies and procedures according to organizational requirements

CO5: Outline ethical issues & other contemporary issues related to workplace

Unit-1
Teaching Hours:6
Introduction
 

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM.

Text Books And Reference Books:

Dessler, G. (2020). Human Resource Management. New Delhi: Pearson.

Essential Reading / Recommended Reading
  • Armstrong, M. (2020). Handook of HRM Practice. USA: Kogan Page.
  • Basak, S. P. (2016). Human Resource Management: Text & Cases. New Delhi: Vikas
  • Rao, S. (2018). Essentials of Human Resource Management & Industrial Management: Text & Cases. New Delhi: Himalaya Publication.
  • Robbins, D. A. (2016). Fundamentals of Human Resource Management. New Delhi: Wiley.
Evaluation Pattern

CIA 1 – 20 Marks

CIA 2 – 50 Marks

CIA 3 – 20 Marks

ESE – 50 Marks 

BBA333 - MARKETING MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Learning Outcome

CO1: Outline challenges in the marketing environment

CO2: Identify existing marketing strategies and tactics

CO3 : Examine feasible marketing ideas using relevant tools

CO4: Evaluate the ethical perspectives of marketing actions

CO5: Propose socially relevant Marketing initiatives

Unit-1
Teaching Hours:8
Introduction to Marketing Fundamentals
 

Meaning Definition marketing, scope of marketing, core marketing concepts, Delivering and Creating Customer Value. Marketing Ecosystem- contemporary roles and responsibilities of marketing managers.

Text Books And Reference Books:
  1. Kotler.P, & Keller.K.L., Koshy & Jha  (2020). Marketing Management, 20th edition, Pearson

 

Essential Reading / Recommended Reading
  1. Marshall & Johnston, Marketing Management, McGraw Hill
  2. Kotler & Sheth, 16th ed., Marketing Management, Pearson publication
  3. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
  4. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
  5. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
  6. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
  7. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1, 2,3

20

100%

20

CIA2

Mid Semester Examination

1,2,3, 4

50

50%

25

CIA3

Individual Assignment

4,5,6,7

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA334 - INFORMATION TECHNOLOGY AND E-BUSINESS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The objective of the course is to make students aware about how information systems work in different functional areas and provide information according to the needs of different management levels. This course covers basic concepts and its understanding would help students to learn most recent developments in the area of information systems and e-commerce. After going through this course, student will be able to leverage information systems and e-commerce to manage the organizations more efficiently. They will learn about security issues and how to safeguard organizational information.  

Course Objectives: 

  • To provide students with basic concepts in information system and the benefits with these systems, in modern society.
  • To understand systems definition, systems requirements, and information needed for decision maker.
  • To identify several methods to enhance and develop information systems and to   manage the information system resources electronically.
  • To understand several financial technologies used in information system. 
  • To expose students to legal aspects of Information System.

 

 

 

Learning Outcome

CO1: Understand the fundamental concepts of Information Systems.

CO2: Demonstrate the role of Data Base Management System in enhancing Information Systems.

CO3: Evaluate the impact of Decision Support System on Information Systems.

CO4: Assess the functions of cloud computing, grid computing and other financial technologies.

CO5: Examine the importance of Electronic Commerce and Information Technology Act.

Unit-1
Teaching Hours:8
FOUNDATION CONCEPTS OF INFORMATION SYSTEM
 

Concept of Business Information System, DIKW pyramid, Pyramid structure of BIS, Architecture of BIS, Types of BIS, Challenges for BIS in a multinational organization, Information System Activities, Strategic use of Information Systems

Text Books And Reference Books:
  1. Joshi, G. (2013). 1st Edition, Management Information Systems. Oxford University Press
Essential Reading / Recommended Reading
  1. Kenneth C. Laudon and Jane Price Laudon, (2018). Management Information Systems – Managing the digital firm, PHI Learning. Pearson Education, PHI, Asia
  2. James A O’Brien and George M Marakas, (2017), 10th edition. Management Information Systems, Tata McGraw Hill Publishers
  3. Justice Yatindra Singh, (2012), 4th edition. Cyber Laws, Universal Law Publishing Co, New Delhi.
  4. Rekha Chandulal, (2015), 1st edition, Ecommerce Unmasked: Hidden Secrets to fight Online Battles.
  5. Effy Oz, (2008), 6th edition. Management Information Systems, Course Technology Publishers

 

Evaluation Pattern

Overall Assessment Description

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I (10 + 10)

20

100 %

20

CIA-II

50

50%

25

CIA-III (10 + 10)

20

100%

20

End Semester

50

60 %

30

Attendance

5

100%

5

Total

   

100

BBA335 - INDIAN FINANCIAL SYSTEM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:This course is to make students familiarize with various components of Indian financial system and enable them to understand the mechanisms in exchange of funds among various players in the financial system. The course also imbibes knowledge on the independent regulators of the Capital market, insurance, banking, and various services sectors. The course also introduces students to the various financial instruments dealt in the Indian financial markets and provides an insight into the international financial markets.

Course Objectives: 

        To understand the structure, organisation and working of the financial system in India.

        To demonstrate the role of regulatory bodies in Indian financial system 

        To evaluate the impact of money market and capital market operations.  

        To assess the functions of the financial institutions and financial services. 

To examine the importance of International financial markets

Learning Outcome

CO1: Understand the components of Indian Financial System

CO2: Demonstrate the role of regulatory authorities in financial system

CO3: Evaluate the impact of money market and capital market operations

CO4: Assess the functions of various financial institutions and financial services

CO5: Examine the importance of International Financial markets

Unit-1
Teaching Hours:4
Introduction
 

Meaning – Structure - Functions - Components of financial system - Financial system and economic development - Reforms in Financial Sector in India 

Text Books And Reference Books:

 Pathak, B. V (2018). Indian Financial System. New Delhi: Pearson Education

Essential Reading / Recommended Reading
  1. Desai, V. (2019). The Indian Financial System and Development. Mumbai: Himalaya Publishers.
  2. Gordon, N. (2014). Indian Financial System. Mumbai: Himalaya publishers.
  3. Khan, M.Y. (2019). Indian Financial System. New Delhi: McGraw-Hill.
  4. Sharma, G. (2014). Indian Financial System. Ludhiana: Kalyani publishers.
  5. Singh, P. (2018). Dynamics of Indian Financial System: Markets, Institutions and Services, ANE Books.
Evaluation Pattern

Component

 

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1A

1

10

100%

10

CIA1B

1,2 and 3

10

100%

10

CIA2

1,2 & 3

50

50%

25

CIA3

4 & 5

20

100%

20

 

 

 

 

 

ESE

ALL

50

60%

30

Attendance

 

5

100%

5

Total

100

 

BBA361 - INNOVATION AND CREATIVITY IN BUSINESS (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description: Actual business context requires a degree of adaptation to change which requires the acquisition of new skills and abilities to seize opportunities and improve productivity and economic performance. This course deals with the study of innovation and creativity. Students are expected to understand and identify strategies to promote ideas on innovative /creative products or services and necessary actions to implement them successfully.

 

Course Objectives: 

        To infer the concept of innovation and creativity, their components and differences. 

        To identify the tools used for formulation of an innovation strategy for a product/business/industry.

        To explain the key planning elements in idea generation process for business as well as societal issues. 

        To assess the role of a business leader in facilitating creativity within the organisation.

  • To discuss a framework for the design and implementation of a systematic innovation strategy.

 

 

Learning Outcome

CO1: Compare and contrast the difference between creativity and innovation in terms of its types and how creativity leads to innovation.

CO2: Apply the tools used for formulation of an innovation strategy for a product/business/industry.

CO3: Demonstrate the key planning elements in idea generation for business as well as societal issues.

CO4: Evaluate the role of a business leader in facilitating creativity within the organization.

CO5: Develop a framework for the design and implementation of a systematic innovation strategy.

Unit-1
Teaching Hours:9
Introduction to the process of innovation
 

 

Level of knowledge: Conceptual

 

Incremental and Radical Innovation, Factors that favours incremental innovation, Innovation in processes, Service innovations. The concept of S-curve: Three lessons, Where do you stand on the S- curve, Limits to these lessons.

 

Text Books And Reference Books:

1.  Richard Luecke. Guide to Managing Creativity and Innovation, Harvard Business Press.

2.  Managing Creativity and Innovation: Practical Strategies to Encourage Creativity by Harvard Business Review 

Essential Reading / Recommended Reading

 

  1. P. Rizwan Ahmed (2015).Creative & Innovation Management,Margham Publications.

       2. R. Keith Sawyer (2014). Explaining Creativity: The Science of Human Innovation,Oxford University Press

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA362 - EVENT MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Event Management is a glamorous and exiting profession which demands a lot of hard work with team coordination and foresight. As the name suggests, it means conceptualizing, planning, organizing and finally executing the event. This industry is relatively new in India, but holds a lot of promise for expansion. It offers enormous scope for ambitious young people.  This course is designed to provide an introduction to the Principles of Event management. The student will learn how to formulate event tourism strategies for destinations. The planning and implementation of festivals, entertainment events, corporate events, cultural events and sports events will be focused upon.

Course Objectives: The main objectives of this course are to: 

       Give an understanding of the concept and significance of event management.

       Create awareness about the type of events.

       Identify the different marketing techniques and revenue generation methods for events.

       Aid the students to plan and organize events in campus or take it up as a career. 

Learning Outcome

CO1: Identify the importance of Event Management.

CO2: Classify the types of events.

CO3: Describe the difference between sponsorship and donations.

CO4: Explain the steps necessary to plan and create successful events.

Unit-1
Teaching Hours:10
Introduction to Event Management
 

Type of Event, Event Team, Why Event Management, Requirement of Event Management, Analyzing the event, scope of the event, Decision makers, Establishing Policies and Procedures, career in event management.

Text Books And Reference Books:
  1. Mohan.S. (2011). Event Management & Public Relations. New Delhi: Enkay Publishing House.
Essential Reading / Recommended Reading

1)     Allen, J. (2003). Event Planning Ethics and Etiquette. Canada: John Wiley & Sons.

2)      Allison.S. (2012). The Event Marketing Handbook. Kaplan Business.

3)      Kimball, C. (2015). Start Your Own Event Planning Business. Entrepreneur Press.

4)      S.K, Goyal. (2013). Event Management. New Delhi: Adhyayan Publishers.

5)      Singh.G, K. &. (2012). Event Management: A Blooming Industry and an Eventful Career. New Delhi: Haranand Publications.

Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1

Individual

 

20

20%

20

CIA2

Mid-term

 

50

25%

25

CIA3

Individual/Group

 

20

20%

20

ESE

 

 

50

30%

30

Attendance

 

 

10

5%

5

TOTAL

 

 

100

BBA363 - CROSS CULTURAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course will make students understand the importance of managing cultural diversity in a globalized world. They will learn about the factors that influence a country’s culture and communication process. The course will help them to develop cultural sensitivity and improve their cultural awareness.

 

Course Objectives:

 

        To understand the importance of managing cultural diversity in a globalized world.

 

        To learn about the factors that influence a country’s culture and communication process.

To develop cultural sensitivity and improve their cultural awareness.

Learning Outcome

CO1: To understand the importance of managing cultural diversity in a globalized world.

CO2: To learn about the factors that influence a country?s culture and communication process.

CO3: To develop cultural sensitivity and improve their cultural awareness.

Unit-1
Teaching Hours:9
Challenging roles of Global Manager
 

 

Challenges of Globalization, Role of Global Manager- organizational context, culture and managerial roles- Evaluating cross cultural management studies

 

Text Books And Reference Books:

 

        Thomas, D. C. 1. (2018). Cross-cultural management: Essential concepts (Fourth edition.). London: Sage.

 

Essential Reading / Recommended Reading

Thomas, D. C. 1. (2018). Cross-cultural management: Essential concepts (Fourth edition.). London: Sage.

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA364 - BUSINESS ENVIRONMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:

 

        To explore the dynamic nature of business in an intensely competitive environment.

 

        To examine the two-way impact of Business on Environment and Environment on Business.

 

        To evaluate the multidimensional settings within which businesses operate.

 

        To analyze the market forces and their influence on business. 

           To build a conducive internal business environment for the firm to operate.

Learning Outcome

CO1: To explore the dynamic nature of business in an intensely competitive environment.

CO2: To examine the two-way impact of Business on Environment and Environment on Business.

CO3: To evaluate the multidimensional settings within which businesses operate.

CO4: To analyze the market forces and their influence on business.

CO5: To build conducive Internal business environment for the firm to operate.

Unit-1
Teaching Hours:10
Introduction to Business Environment
 

 

Level of knowledge: Conceptual

 

Concept of Business, Characteristics of Business; Goals of Business;  Introduction to Business History; Evolution of Businesses as Family Business in India;  Components  of  Business Environment – Internal, External, Micro and Macro Elements; SWOT Analysis ; Michael Porter’s  Five Forces Model of Industry Analysis. Impact of  global  political, economic and technological developments on Businesses in India.

 

Text Books And Reference Books:

 

  1. Cherunilam, F. (2019). Business Environment - Text and Cases. New Delhi: Himalaya Publishing House.

 

Essential Reading / Recommended Reading

 

  1. K.Ashwatappa. (2016). Essentials of Business Environment. New Delhi: Himalaya Publishing House.
  2. Alam, F. A. (2017). Business Environment: Indian and Global Perspective. New Delhi: PHI Learning Pvt., Ltd.,.
  3. Paul, J. (2010). Business Environment: Text & Cases. New Delhi: Tata McGraw Hill Education Private Limited.
  4. Saleem, S. (2015). Business Environment. New Delhi: Pearson Education

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA381 - INDUSTRY REVIEW PROJECT (2022 Batch)

Total Teaching Hours for Semester:25
No of Lecture Hours/Week:0
Max Marks:100
Credits:1

Course Objectives/Course Description

 

Course Description:

Industry Review Project work is aimed at preparing the BBA third semester student, in understanding the underlying forces at works in the industry; the overall attractiveness of the industry and the critical factors that determine the company’s success within the industry. Students get an opportunity to understand  the nature of business, changes  taking in  business and also analyze the strategic  role played by the management of the company in spearheading the company towards its growth and expansion. 

Course Objectives:

·         To provide an understanding of the industry through the performance of selected companies.

·         To apply management theories in constructing industry profiles.

·         To examine organization structure, product and client  profile, financial details and strategies of the companies studied.

·         To evaluate the contribution and challenges of the industry through the companies studied.

·         To suggest solutions and strategies for better market growth and sustainability of the company and the industry.

Learning Outcome

On having completed this course student should be able to:

To understand the industry through the performance of the companies.

 To apply management theories in constructing industry profile.

To examine  organization structure, product and client       profile, financial details and startegies of the companies studied

To evaluate the contribution and challenges of the industry through the companies studied

To evaluate the contribution and challenges of the industry through the companies studied.

Unit-1
Teaching Hours:6
Unit 1. Introduction to the Industry
 

Common for all three companies-For Each of the 3 Companies.

1.1. Evolution of the industry with brief History in general

1.2. Major players/competitors and their market share

1.3. Industry Growth Rate and Turnover

1.4. Govt. Regulations & Policies

1.5. Environmental Impact Assessment.

Text Books And Reference Books:

Websites related to Industry as well as company

Essential Reading / Recommended Reading

Websites related to Industry as well as company

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

VIVA-VOCE

50

50 %

50

REPORT EVALUATION

50

50 %

50

Total

 

 

100

 

 

BECH331 - MICROECONOMICS-II (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Course Description:

The course is designed to provide a sound training in microeconomic theory to formally analyze the behaviour of individual agents. Since students have familiarity with the quantitative techniques in the previous semesters, mathematical tools are used to facilitate understanding of the basic concepts. This course looks at the behaviour of the consumer and the producer and covers the behaviour of a competitive firm, general equilibrium, imperfect markets and topics under information economics.

 

Course Objectives:

The course aims to help students to:

 

  1. understand various aspects of consumer behaviour and demand analysis, production theory and behaviour of costs, market structure and equilibrium and efficiency of firms;

  2. examine various concepts related to optimizing behavior of economic agents; 

  3. understand the contribution of various Micro-Economic concepts and in evaluating their macro -policy prescriptions.

Learning Outcome

CO1: explain the dynamic relationship of microeconomic variables/aspects related to consumer and producer behaviour and efficiency of firms

CO2: explain the dynamic relationship of microeconomic variables/aspects related to consumer and producer behaviour and efficiency of firms

CO3: examine the implications of microeconomic foundations on macroeconomic policies.

Unit-1
Teaching Hours:22
Consumer Theory
 

Preferences: Consumer Preferences, assumptions about preferences; Indifference Curves: Well-behaved preferences; The Marginal Rate of Substitution, other interpretations of the MRS, behaviour of the MRS; Utility: Cardinal Utility, constructing an utility function, indifference curves from utility; Marginal utility (MU): Marginal utility and MRS, The n-good case; Indirect utility function, expenditure minimization; Budget constraint: Properties of the budget set; Slutsky equation: Substitution effect, income Effect; Change in demand, rates of change, law of demand; Compensated demand curves; Choice under risk: Contingent consumption, functions and probabilities, expected utility function; The Von Neumann-Morgenstern theorem, risk aversion, risk spreading.

Text Books And Reference Books:

Bernheim, D & B. Michael, W. D. (2009). Microeconomics. New Delhi: Tata McGraw-

Hill India.

Snyder, C. & Nicholson, W. (2011). Fundamentals of Microeconomics (11 th ed.). New 

Delhi Cengage Learning India.

Varian, H. R. (2014). Intermediate Microeconomics: a Modern Approach (9t h ed.). New

 

Delhi: W.W. Norton and Company/Affiliated East-West Press India.

Essential Reading / Recommended Reading

Henderson, J. M. & Quandt R. E. (2003). Microeconomic Theory: A Mathematical 

Approach, New Delhi: McGraw Hill.

Koutsoyiannis, A. (1979). Modern Microeconomics. London: Macmillan Press.

Evaluation Pattern

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage

20

25

20

30

05

* Mid Semester Exam      ** End Semester Exam

BECH332 - MACROECONOMICS-II (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

In continuation to the Macroeconomics - I, wherein the students were given a systematic and sequential school-wise introduction to mainstream approaches in Macroeconomics, this course introduces the dynamic relationship that exists between various important macroeconomic variables in the short-run as well as in the long-run. The course begins with an in-depth discussion of the IS-LM framework which forms the fountain of the Keynesian approach. Then it proceeds to the derivation of aggregate demand and supply, followed by discussions on output, unemployment and inflation nexus and the exchange rate determination in an open economy. The course has also included in its discussion recent debates in the field of macroeconomics such as the critiques of IS-LM framework, backward-bending Phillips curve, Discretion versus Policy debate etc. It also introduces students to the latest development in the field of macroeconomic policy such as the inflation targeting approach.

Course Objectives:

This course has been conceptualised in order to:

 

  1. enhance the understanding of the learners regarding the macroeconomic dynamics in the short-run closed as well as open economy.

  2. introduce the fundamental theoretical differences between the Classicals and the Keynesians on their approach related to aggregate demand and supply.

  3. understand and analyse the nexus between output, inflation and unemployment in both the short-run and in the long-run.

  4. understand and critically evaluate contemporary macroeconomic policies, create reports and deliver presentations.

Learning Outcome

CO1: explain the macroeconomic dynamics in the short-run closed economy as well as open economy.

CO2: compare and contrast the theoretical differences between the Keynesians and the Classicals related to Aggregate Demand and Aggregate Supply.

CO3: test and discover the nexus between output, inflation and unemployment in both the short-run and in the long-run.

CO4: evaluate the pros and cons of various macroeconomic policies in the real-world context; create reports following APA guidelines, and deliver presentations before peers.

Unit-1
Teaching Hours:20
The Closed Economy in the Short Run
 

The goods market and derivation of IS curve; real influences and Shift in IS schedule; the money market and derivation of LM curve; monetary influences and the shift in LM curve; determination of equilibrium income and interest rates; the relative efficacy of fiscal and monetary policy under IS-LM framework; Critiques of IS-LM.

Text Books And Reference Books:

D’Souza, E. (2012). Macroeconomics (2nd ed.).  New Delhi: Pearson Education.

Dornbusch, R., Fischer, S., & Startz, R. (2015). Macroeconomics (11th ed.). New Delhi: Tata McGraw.

Froyen, R. (2014). Macroeconomics: Theories and Policies (10th ed.). New Delhi: Pearson Education.

Mankiw, N. G. (2015). Macroeconomics (9th ed.). London: Worth Publishers.

 

Essential Reading / Recommended Reading

Abel, A. B. & Bernanke, B. S. (2011). Macroeconomics (7th ed.) New Delhi: Pearson Education.

Blanchard, O. (2009). Macroeconomics (5th ed.). New Delhi: Pearson Education.

Krugman, P. R., Obstfeld, M. & Melitz, M. (2012). International Economics (9th ed.). New Delhi: Pearson Education.

Moorthy, V. (2017). Applied Macroeconomics. New Delhi: I. K. International Publishing House.

 

Sheffrin, S. M. (1996). Rational Expectations (2nd ed.). Cambridge:  Cambridge University Press.

Evaluation Pattern

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage

20

25

20

30

05

* Mid Semester Exam      ** End Semester Exam

BECH333 - ADVANCED STATISTICAL METHODS USING SPSS (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Course Description:

This course on Advanced Statistical Methods begins with some basic concepts of probability, followed by probability distributions of discrete and continuous random variables and joint distributions. A detailed focus is given to inferential statistics (testing of hypothesis), and the course ends with parametric and non-parametric tests for better statistical inference. The course content will be delivered using SPSS software for a better understanding of applications in economics.

Course Objectives:

This course has been designed to help students to:

  • demonstrate understanding of basic probability theory and relate sampling technique with the theory of distribution;
  • understand the methodology of testing theories.
  • apply different methods of hypothesis testing to verify theories.

Learning Outcome

CO1: Explain various concepts of probability and relate different sampling techniques with the help of theory of distribution.

CO2: Summarise different stages involved in testing a theory, or theories.

CO3: Make use of different parametric and non-parametric tests to verify the existing theories and assumptions.

Unit-1
Teaching Hours:15
Elementary Probability Theory and Distribution
 

Sample spaces and events; probability axioms and properties; counting techniques; conditional probability and Bayes’ rule; independence.

Text Books And Reference Books:

Anderson, D. R., Sweeney, D. J., Williams, T. A., Camm, J. D., & Cochran, J. J. (2014). Essentials of Statistics for Business and Economics. Boston: Cengage Learning.

Douglas, A. L., Lind, W. G. M., & Samuel, A. W. (2006). Basic Statistics for Business and Economics. New York: McGraw-Hill Education

Field, A. (2009). Discovering Statistics using SPSS. London: Sage publications.

Gibbs, G. R. (2002). Qualitative Data Analysis: Explorations with NVivo. Buckingham: Open University Press Hall.

Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International.

Levine, D. M. (2005). Statistics for Managers Using Microsoft Excel (5th ed.). New York: Prentice.

Sharma, J. K. (2010). Fundamentals of Business Statistics. New Delhi: Vikas Publishing House.

Essential Reading / Recommended Reading

Croxton, F. E. F. E., & Cowden, D. J. (1955). Applied General Statistics. New Jersey: Prentice Hall. Inc.

Freund, J. E., & Perles, B. M. (2007). Modern Elementary Statistics. New Jersey: Prentice Hall.

Gupta, S. C., & Kapoor, V. K. (2007). Fundamentals of Applied Statistics. New Delhi: Sultan Chand & Sons.

Larsen, R. J., & Marx, M. L. (2012). An Introduction to Mathematical Statistics and its Applications. (5th ed.). New Jersey: Prentice Hall.

Evaluation Pattern

Evaluation Pattern

CIA 1

MSE* (CIA 2)

CIA 3

ESE**

Attendance

Weightage

20

25

20

30

05

Mid Semester Exam      ** End Semester Exam

ESE: will be a submission-based evaluation.

BECH341A - HEALTH ECONOMICS: THEORY AND APPLICATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

Health economics is at the interface of economics and health science. Economic theory is applied for decision making in the health sector. The course aims at providing the students with the basic knowledge on the definition and scope of health and measuring the quality of health using appropriate methods and to relate the supply and demand concept with respect to health, understanding different health costs concepts and functioning of economics of health insurance. The course also aims to introduce economic evaluation techniques to measure the health outcomes and its implication which will enable the students to practically use the evaluation technique for predicting outcomes.

Course Objectives

The course aims to help students to:

  • provide an understanding of the role of health economics in health care decision making.
  • introduce and explain various concepts and dimensions of decision making in the health sector and health care management.
  • apply various evaluation techniques to analyse the health outcomes.
  • provide overview of manpower in the Indian health sector

Learning Outcome

CO1: outline the basics of health economics, distinguish between the demand for and supply of health and will be able to restate the quality of health.

CO2: compare different cost concepts and interpret the functioning of economics of health insurance.

CO3: apply the cost-benefit/cost-effective/cost-utility methods to measure health outcomes.

CO4: assess the manpower planning in the health sector.

Unit-1
Teaching Hours:10
Introduction
 

What is Health Economics?; the four basic questions: Production and Allocative efficiency and the production possibility curve, the distribution question, implications of the four basic questions; Concept of Health; Health as a good and utility analysis; Concept of medical care; Production of good health, Determinants of good health; Measurement of health status and quality of life: Mortality, morbidity and HALY, QALY family of summary measures. The concept of economics of epidemics and pandemics.

Text Books And Reference Books:

Phelps, C. E. (2012). Health Economics. (5th ed.). London: Routledge.

Saterre, R. E, & Neun S P. (2007). Health Economics: Theories, Insights and Industry Studies. (5th ed.). New Delhi: Cengage Learning India Private Limited.

Essential Reading / Recommended Reading

Clewer, A. & Perkins, D. (1998). Economics for Healthcare Management. (1st ed.). United States: Prentice Hall.

Olsen, J A. (2009). Principles in Health Economics and Policy. (1st ed.). New Delhi: Oxford University Press.

Shanmugasundaram, Y. (1994). Theory and Practice of Health Economics in India. Chennai: Institute of Advanced Studies and Research.

Evaluation Pattern

 

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage

20

25

20

30

05

*  Mid Semester Exam      ** End Semester Exam


 

BECH341B - FOUNDATIONS OF BEHAVIOURAL ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

The course aims to explain the principles and methods of behavioral economics while contrasting them with standard economic models. It highlights the importance of cognitive ability, social interaction, moral incentives and emotional responses in explaining human behaviour and economic outcomes. 

Course Objectives

  • To understand the scope of interaction between psychological phenomena and economic variables
  • To develop perspectives about economic phenomena outside the spectrum of core economic theories.

Learning Outcome

CO1: Identify and explain the most important contributions to behavioural economics.

CO2: Examine and analyse the importance of such findings in explanation of economic behaviour and outcomes.

Unit-1
Teaching Hours:13
Introduction to Behavioural Economics
 

Nature of Behavioural economics; Methodological approach; Origins of behavioral economics; Neo-classical and behavioral approaches to studying economics

Text Books And Reference Books:

Angner, E. (2016). A Course in Behavioral Economics .(2nd ed.).New York: Palgrave Macmillan.

Wilkinson, N., &  Klaes, M. (2012).  An Introduction to Behavioral Economics. New York:  Palgrave Macmillan.

Essential Reading / Recommended Reading

Ariely, D. (2008). Predictably Irrational. New York: Harper & Collins.

Camerer, C. F., Loewenstein, G., & Rabin, M. (eds). (2011). Advances in Behavioral Economics. Princeton:  Princeton University Press.

Cartwright, E. (2017). Behavioral Economics. London: Routledge.

Jalan, B. (1997). India's Economic Policy. New Delhi: Penguin Books India.

Kahneman, D., & Tversky, A. (2013). Choices, Values, and Frames. In Handbook Of The Fundamentals Of Financial Decision Making: Part I (pp. 269-278).

Kahneman, D., &  Tversky, A. (Eds.). (2000). Choices, Values, and Frames. Cambridge: Cambridge University Press.

Kapila, U. (Eds.). (2009). Indian Economy since Independence.  New Delhi: Academic Foundation.

Thaler, R. H., & Sunstein, C. R. (1975). Nudge: Improving Decisions about Health, Wealth, and Happiness. London: Penguin Books.

Evaluation Pattern

 

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage 

20

25

20

30

05

Question Paper Pattern: MSE and ESE (Max. Marks = 50)

Section A

Section B

Section C

5 x 2 = 10 Marks

6 x 5 = 30 Marks

1 x 10 = 10 Marks

BECH361A - INDIAN GOVERNMENT AND POLITICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

This course analyzes the structural aspects of the Indian state and offers a detailed understanding of important components of the Indian Constitution. It further examines the important organs of the state and their structural equations. Specifically, it provides debates on the functional aspects through executive and judiciary and its influence on Indian economy. 

Course Objectives

The objectives of the course are to introduce students to: 

  • examine the dynamics of the Indian state and structure.
  • identify and analyze the contemporary issues and debates of Indian Constitution.
  • illustrating and outlining the nature, structure, working of the Constitution and the functional implications involved in it.

Learning Outcome

CO1: CO1: Interpret and appraise the philosophy and structure of the Indian Constitution.

CO2: CO2: Analyze the evolution of the Indian Constitution and how the executive and judiciary relations are determined by various constitutional factors.

CO3: CO3: Evaluate the structural determinants of legislature, executive and judiciary in handling the economic affairs.

Unit-1
Teaching Hours:15
State and Constitution
 

The Concepts of State and Constitutionalism; Preamble of the Indian Constitution; Philosophy of the Constitution;Salient Features; Fundamental Rights; Directive Principles of State Policy.

Text Books And Reference Books:
  • Avasthi, AP. (2016). Indian Government and Politics. Agra: Lakshmi Narain Agarwal.
  • Bakshi, P.M. (2012). The Constitution of India. New Delhi: Universal Law.
  • Chakrabarty, B. and Pandey, R.K. (2008). Indian Government and Politics. New Delhi: Sage.
  • Fadia, B.L. (2016). Indian Government and Politics. Agra: Sahitya Bhawan.
  • Ghai, K.K. (2015). Indian Government and Politics. Noida: Kalyani.
  • Ghosh, P. (2014). Indian Government and Politics. New Delhi: PHI Learning.
  • Johari, J.C. (2014). The Constitution of India: A Politico-Legal Study. New Delhi: Sterling.
  • Kashyap, S. (2014). Our Parliament. New Delhi: National Book Trust.
  • Kashyap, S.C. (2011). Our Constitution. New Delhi: National Book Trust.
  • Saxena, R. and Singh, M.P. (2011). Indian Politics: Constitutional Foundations and Institutional Functioning. New Delhi: PHI Learning.
Essential Reading / Recommended Reading
  • Anand, C.L. (2008). Constitutional Law and History of Government of India. New Delhi: Universal Law.
  • Pylee, M.V. (2012). Constitutional Amendments in India. New Delhi: Universal Law.
  • Constituent Assembly Debates. New Delhi: Lok Sabha Secretariat.
  • Kashyap, S.C. and Kashyap, A. (2012). Indian Presidency: Constitution Law and Practice. New Delhi: Universal Law.
  • Prasad, A. and Singh, C.P. (2012). Judicial Power and Judicial Review. Lucknow: Eastern Book Company.
  • Hassan, Z. (Ed.) (2006). Parties and Party Politics in India. New Delhi: OUP.
  • Kumar, B.V. (2009). Electoral reforms in India: Current Discourses. Jaipur: Rawat.
  • Sundar Ram, D. (Ed.). (2007). Federal System and Coalition Government in India: Conflict and Consensus in Centre-State Relations. New Delhi: Kanishka.
  • Joshi, R.P. and Narwani, G.S. (2005). Panchayat Raj in India: Emerging Trends Across the States. Jaipur: Rawat.
Evaluation Pattern

Course Code

Course Title

Assessment Details

 

 

CIA 1

MSE

(CIA 2)

CIA 3

ESE

Attendance

 

20

Marks

25

Marks

20

Marks

30

Marks

05

Marks

 

Individual Assignment

Written Exam

Group Assignment

Written Exam

 

 

 

 

 

Section A:

3 x 5 = 15 Marks

Section B:

2 x 10 = 20 Marks

Section C:

1 x 15 = 15 Marks

 

Section A:

3 x 5 = 15 Marks

Section B:

2 x 10 = 20 Marks

Section C:

1 x 15 = 15 Marks

 

 

BECH361B - ESSENTIALS OF ACCOUNTING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This course is intended to provide knowledge on accounting practices in sole and partnership firms of the 21st century and equip students with concepts, processes and reporting of financial statements in modern organizations.

 Course Objectives:

The course aims to make students:

  1. understand the basic accounting principles and practices
  2. demonstrate the accounting cycle and the steps involved in the preparation of financial statements.
  3. explain the practices of accounting in different forms of business except limited liability companies.

 

 

 

Learning Outcome

CO-1: To demonstrate a thorough knowledge of accounting principles and practices.

CO-2: To apply accounting in different forms of business except for limited liability companies.

CO-3: To build financial statements of a sole proprietorship business.

Unit-1
Teaching Hours:5
Introduction to Accounting
 

Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles, IFRS (concept only).

Text Books And Reference Books:

Jain S P & Narang K L. (2014). Basic Financial Accounting, New Delhi: Kalyani Publishers.

Essential Reading / Recommended Reading

Arora M. N. (2013). Accounting For Management. New Delhi: Himalaya Publishing House.

Bhattacharya. (2014). Essentials of Financial Accounting (Based on IFRS) (2nd ed.), Prentice Hall India.

Gupta, A. (2013). Financial Accounting for Management: An Analytical Perspective (1st ed.), Noida: Pearson Education.

Maheshwari, S.N., & Maheshwari, S.K. (2014). Advanced Accountancy (10th ed.), 1, New Delhi: Jain Book Agency.

Porter, G.A., & Norton, C.L. (2014). Financial Accounting (IFRS update) (6th ed.), Cengage Learning.

Radhaswamy, M & Gupta, R.L. (2014). Advanced Accountancy. 2, New Delhi: Sultan Chand & Sons.

Raman, B. S. (2013). Financial Accounting (1stedi). I & II, New Delhi: UNITED Publishers.

Reddy, A. (2013). Fundamentals of Accounting. New Delhi: Himalaya Publishing House

Shukla, M. (2014). Advanced Accounts, New Delhi:  S Chand Group

Vasudeva, S. (2013). Accounting For Business Managers. New Delhi: Himalaya Publishing House.

Evaluation Pattern

EvaluationPattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage

20%

25%

20%

30%

05%

* Mid Semester Exam      ** End Semester Exam

BECH362A - CONSUMER PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This paper is introduced to equip the students with the modern trends and courses in the field of consumer psychology. This paper provides a broad overview into the very interesting phenomena of the behaviour of consumers.

 

Course Objectives: The course aims to help students to:

  • Understand the different concepts related to customers and market.
  • Emphasize and know the role of psychological factors on people’s economic activity.
  • Identify the roles of different social factors impacting the consumer decision making.
  • Illustrate the process involved in the decision making process while making a purchase.

Learning Outcome

CO1: Understand the different concepts related to customers and market

CO2: Emphasize and know the role of psychological factors on people?s economic activity.

CO3: Identify the roles of different social factors impacting the consumer decision making.

CO4: Illustrate the process involved in the decision making process while making a purchase.

Unit-1
Teaching Hours:10
Introduction
 

Definition of Consumer Behaviour, scope, marketing concepts, customer value, customer satisfaction and retention; Market segmentation: meaning of market segmentation: different types of segmentation, bases for segmentation; Product positioning: meaning and types

Text Books And Reference Books:

Schiffman. L., G. & Wisenblit. J. (2015). Consumer Behaviour, 11th Ed., Pearson Publication. USA.