Syllabus for
Bachelor of Business Administration
Academic Year  (2023)

In this course you will learn the basic functions of excel through guided demonstration. Each week you will build on your excel skills and be provided an opportunity to practice what you have learned. Finally, you will have a chance to put your knowledge to work in a mini project. Please note, the content in this course was developed using a Windows version of Excel 2013.

Course Objectives:

●To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

●To compare and contrast between formulas and functions in Excel.

●To examine and interpret data using the database functions of Excel.

●To model the chart function of Excel to represent numeric data in multiple formats.

Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum, and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets

Editing, Copying and Moving Cells, Page Layouts in Excel, Proofing Workbook, Basic Options, Ribbons and Toolbar, AutoFilter, Advanced Filters, Managing Windows, Multiple Windows, Splitting Windows, Freezing Panes, Linking Data, Basics’ Assessment

Introduction to Excel Spreadsheet Intermediate Level, Defining Names in Excel, Sorting Data, Using Excel Tables, Filtering Data in Excel, Find and Replace, Headers and Footers, Adding Comment, Conditional Formatting

Understand Charts, Chart Design Options and Tools, Chart Format Tools, Combo Charts

Functions within Excel, Understanding Date Function, Super Power, Array Formulae, Advanced Range Names, What If function? Information Functions, Logical Functions

CIA II – 20 Marks

CIA III – 20 Marks

CIA IV – 20 Marks

CIA V – 20 Marks

Total – 100 Marks (Grade)

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading

Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, theories of capital structure and EPS – practical problems. Point of indifference, capital gearing

Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital and Weighted Average Cost of Capital – practical problems. Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems

Meaning of capital budgeting, Importance, Need, Time value of money (using Table Value), capital budgeting process, project appraisal by using traditional methods and modern methods Practical problems on payback period, Accounting rate of return, NPV method , Profitability index, IRR methods

Meaning, Kinds, Bonus shares – merits and demerits, theories of dividend decisions, determinants of dividend policy decisions. (Theory only)

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash –practical problems. Management of inventory and debtors – theory only.

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

Course Objectives:

• To develop understanding of conceptual foundations of HRM
• To understand the processes and practices in HR functions
• To explain important labour laws and its implications
• To identify contemporary trends and challenges in the field of HRM
• To assess the application of appropriate HR intervention in conjunction with organization need.

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM.

Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.     

Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in case of shortage and surplus of the workforce.

Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program

Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the-Job and Off-the-Job Training & Development Methods. Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees.

Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures

Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to International HRM

CIA 2 – 50 Marks

CIA 3 – 20 Marks

ESE – 50 Marks 

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Meaning Definition marketing, scope of marketing, core marketing concepts, Delivering and Creating Customer Value. Marketing Ecosystem- contemporary roles and responsibilities of marketing managers.

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process

Pricing consideration and approaches, Types of pricing, Methods, Pricing strategies: new product pricing strategies, Product mix pricing strategies, Price adjustment strategies.

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management channel (Channel design, channel conflict)

Significance of Integrated Marketing Communication, Advertising, sales promotion, personal selling, and sales management.  Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model. Others promotional strategies (Buzz Marketing, Stealth Marketing, Guerrilla Marketing)

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Principles and Marketing Ethics

Course Description: The objective of the course is to make students aware about how information systems work in different functional areas and provide information according to the needs of different management levels. This course covers basic concepts and its understanding would help students to learn most recent developments in the area of information systems and e-commerce. After going through this course, student will be able to leverage information systems and e-commerce to manage the organizations more efficiently. They will learn about security issues and how to safeguard organizational information.  

Course Objectives: 

• To provide students with basic concepts in information system and the benefits with these systems, in modern society.
• To understand systems definition, systems requirements, and information needed for decision maker.
• To identify several methods to enhance and develop information systems and to   manage the information system resources electronically.
• To understand several financial technologies used in information system. 
• To expose students to legal aspects of Information System.

Concept of Business Information System, DIKW pyramid, Pyramid structure of BIS, Architecture of BIS, Types of BIS, Challenges for BIS in a multinational organization, Information System Activities, Strategic use of Information Systems

DBMS Introduction, structure of DBMS, components of DBMS, functions of DBMS, Master data, Transaction data, Data Dictionary, users and access permissions, introduction to RDBMS. Structured Query Language (SQL) – DDL, DML and DCL. –Queries and Sub-queries – Examples Joins and unions.

RELATIONAL DATABASE MANAGEMENT & SQL (PRACTICALS)  

●        DDL, DML and DCL Commands.

●        Built in functions.

●        Nested Queries.

●        Aggregate Functions.

Classical, Administrative and Political Decision making Model, Herbert Simon's Model, Structured Vs Unstructured Decisions, Types of Decision Support Systems, Group Decision Support System, Executive Information System, Knowledge Based Expert Systems and Artificial Intelligence.

Overview of Information System Development Methods, SDLC - Requirement Analysis, System Design, Systems Development, Software Testing, Implementation & Evaluation. Agile software development, Business Continuity Plan and Disaster Recovery.

Cloud Computing, Grid Computing, Knowledge Management Systems, Pervasive Computing, Financial Technology & Block chain Technology, Robotic Process Automation.

Enterprise resource planning (ERP), Modules under ERP - Marketing, Material Management, Finance, Accounts, HRM and Production management. Security threats to BIS and remedial measures, Business Process Reengineering.

E - Commerce activities – marketing, purchasing, payments, publishing and governance, e-commerce architecture, Business models- B2B & B2C, Challenges, Information Technology Act

Course Description:This course is to make students familiarize with various components of Indian financial system and enable them to understand the mechanisms in exchange of funds among various players in the financial system. The course also imbibes knowledge on the independent regulators of the Capital market, insurance, banking, and various services sectors. The course also introduces students to the various financial instruments dealt in the Indian financial markets and provides an insight into the international financial markets.

Course Objectives: 

●        To understand the structure, organisation and working of the financial system in India.

●        To demonstrate the role of regulatory bodies in Indian financial system 

●        To evaluate the impact of money market and capital market operations.  

●        To assess the functions of the financial institutions and financial services. 

To examine the importance of International financial markets

Meaning – Structure - Functions - Components of financial system - Financial system and economic development - Reforms in Financial Sector in India 

Meaning – Classification - Functions – Types - Primary market - Secondary market -functioning of various stock exchanges - NSE, BSE, OTCEI - Financial instruments in capital market - Long term loans market - Derivatives Market - Government Securities market - Capital market scams – SEBI - Reforms in capital markets

Meaning – Significance - Structure-Features of money market - Money market instruments - Reforms in money market – Monetary policy - Credit Policy

Meaning – Functions  -  Banking institutions - Scheduled commercial banks and scheduled cooperative banks - Non Banking Institutions – Regional Rural Banks - NBFCs and Development Finance institutions - Insurance and Housing Finance Companies  – IRDA. 

RBI Functions - Banking regulation and requirement - licensing and supervision, capital reserve, corporate governance, financial reporting and disclosures, Capital adequacy-Banking ombudsman scheme - Basel norms

Anti-money laundering: Prevention of money laundering act (PMLA) - Customer due diligence -Know your customer norms - International sanctioning-Financial Intelligence unit - fraud detection and management in banks - International banking scenario-Documentary letter of credit -Correspondent banking and NRI accounts - bad banks

Financial Instruments:  Shares - Mutual Funds – Debentures - Bonds - Money market instruments (Self learning) - Derivatives - Hedging instruments and others.

Financial services: Fund based services – Leasing – Hire Purchase – Consumer Credit – Bill Discounting – Factoring and Insurance.

Fee based services – Issue Management, Merchant Banking, Credit rating, Debt Restructuring and Stock Broking.

Forex market rate determination Nature, Organization and Participants- Offshore Financing Instruments- Foreign Exchange market – Foreign Direct Investment and Foreign Institutional Investment.

Course Description: Actual business context requires a degree of adaptation to change which requires the acquisition of new skills and abilities to seize opportunities and improve productivity and economic performance. This course deals with the study of innovation and creativity. Students are expected to understand and identify strategies to promote ideas on innovative /creative products or services and necessary actions to implement them successfully.

Course Objectives: 

●        To infer the concept of innovation and creativity, their components and differences. 

●        To identify the tools used for formulation of an innovation strategy for a product/business/industry.

●        To explain the key planning elements in idea generation process for business as well as societal issues. 

●        To assess the role of a business leader in facilitating creativity within the organisation.

• To discuss a framework for the design and implementation of a systematic innovation strategy.

Level of knowledge: Conceptual

Incremental and Radical Innovation, Factors that favours incremental innovation, Innovation in processes, Service innovations. The concept of S-curve: Three lessons, Where do you stand on the S- curve, Limits to these lessons.

Level of knowledge: Conceptual

New Knowledge, Tapping the ideas of customers, Learning from the lead users, Empathetic design, Invention factories and Skunkworks, Open market innovation, The role of mental preparation, How management can encourage idea generation, Two idea generating techniques.

Level of knowledge: Conceptual

A method for opportunity recognition, Rough -cut business evaluation.The idea funnel, Stage-gate systems, A caution on funnels and stage-gate systems, Financial issues, Extending innovation through platforms.

Level of knowledge: Conceptual

Myths about creativity, three components of individual creativity, Characteristics of creative groups, Handling conflicts in groups, Time pressure and creativity. Enhancing creativity: enriching the organization and workplace, Organisational enrichment, Enriching the physical workplace.

Level of knowledge: Conceptual        

Develop an innovation -friendly culture, establish strategic direction, be involved with innovation, be open but skeptical, Improve the idea-to-commercialisation process, apply portfolio thinking, put people with the right stuff in charge, create an ambidextrous organisation.

2.  Managing Creativity and Innovation: Practical Strategies to Encourage Creativity by Harvard Business Review 

1. P. Rizwan Ahmed (2015).Creative & Innovation Management,Margham Publications.

       2. R. Keith Sawyer (2014). Explaining Creativity: The Science of Human Innovation,Oxford University Press

Event Management is a glamorous and exiting profession which demands a lot of hard work with team coordination and foresight. As the name suggests, it means conceptualizing, planning, organizing and finally executing the event. This industry is relatively new in India, but holds a lot of promise for expansion. It offers enormous scope for ambitious young people.  This course is designed to provide an introduction to the Principles of Event management. The student will learn how to formulate event tourism strategies for destinations. The planning and implementation of festivals, entertainment events, corporate events, cultural events and sports events will be focused upon.

Course Objectives: The main objectives of this course are to: 

●       Give an understanding of the concept and significance of event management.

●       Create awareness about the type of events.

●       Identify the different marketing techniques and revenue generation methods for events.

●       Aid the students to plan and organize events in campus or take it up as a career. 

Type of Event, Event Team, Why Event Management, Requirement of Event Management, Analyzing the event, scope of the event, Decision makers, Establishing Policies and Procedures, career in event management.

Locating People, Clarifying Roles, Developing content Guidelines, Participant Tips, Reference Checks, Requirement Forms, Introduction, Fees & Honorariums, Expense Reimbursement, Travel Arrangements, Worksheets Preparing a planning schedule, Role and functions of an event manager. Organizing Tasks, Assigning Responsibility, Overall Planning Tips, Protocols, Dress Codes, Staging, staffing.

Nature and Process of Marketing. Seeking Sponsorship, Types of sponsorship, Event Sponsorship, Event Organizer, Event Partners, Event Associates, Image branding, Advertising and PR, Meetings and Group Development, Special Events, wedding, meetings, sports, rallies,Tools of Promotion, Tips on writing a New Release, Direct Marketing, Word of Mouth,  The Promotion Schedule, Planning a Promotion Campaign for an Event, EMBOK.Image branding, Advertising and PR, Meetings and Group Development, Special Events Types, wedding, meetings, sports, rallies, Event Sponsorship Understand Sponsorship, Understand , Event Organizer, Event Partners, Event Associates.           

Staffing and vendors, logistics and staging, breaking Down the event, Outsourcing strategies, Concept, theme, Fabrication, light & sound, handling venders, Logistic policy, procedures, performance standards, event evaluation.Budget – cost of event, Profit and loss statement, balance sheet, panic Payments, Financial control system.

Security, occupational safety, Major risk and emergency planning, Incident Reporting, emergency procedures, Health and safety issues, insurance, licenses and permissions.

2)      Allison.S. (2012). The Event Marketing Handbook. Kaplan Business.

3)      Kimball, C. (2015). Start Your Own Event Planning Business. Entrepreneur Press.

4)      S.K, Goyal. (2013). Event Management. New Delhi: Adhyayan Publishers.

5)      Singh.G, K. &. (2012). Event Management: A Blooming Industry and an Eventful Career. New Delhi: Haranand Publications.

Course Description: The course will make students understand the importance of managing cultural diversity in a globalized world. They will learn about the factors that influence a country’s culture and communication process. The course will help them to develop cultural sensitivity and improve their cultural awareness.

Course Objectives:

●        To understand the importance of managing cultural diversity in a globalized world.

●        To learn about the factors that influence a country’s culture and communication process.

To develop cultural sensitivity and improve their cultural awareness.

Challenges of Globalization, Role of Global Manager- organizational context, culture and managerial roles- Evaluating cross cultural management studies

Features of Culture, Key cultural terminology, Cultural Differences, Culture and Social Group.

Kluckhohn & Strodbeck Framework, Hofstede Study, The GLOBE study, Trompenaars Dimensions, Cultural Distance.

Cultural factors in communication, Variables in communication process, International Body Language, Guidelines for English and foreign languages. The internet and intercultural Communication.

Understanding the characteristics and Cultural guidelines for: North American Work Culture – Pan American perspective, United States of America; Middle-East Work Culture- Middle East overview, Cultural Aspect of Arab, Egypt, Saudi Arabia.; Asian Work Culture- Cultural aspect of China, India, Japan, Pakistan, South Korea; European Work Culture- European Diversity and synergy, Western Europe, France, Italy.

●        Thomas, D. C. 1. (2018). Cross-cultural management: Essential concepts (Fourth edition.). London: Sage.

Course Description:

●        To explore the dynamic nature of business in an intensely competitive environment.

●        To examine the two-way impact of Business on Environment and Environment on Business.

●        To evaluate the multidimensional settings within which businesses operate.

●        To analyze the market forces and their influence on business. 

      ●     To build a conducive internal business environment for the firm to operate.