In this course you will learn the basic functions of excel through guided demonstration. Each week you will build on your excel skills and be provided an opportunity to practice what you have learned. Finally, you will have a chance to put your knowledge to work in a mini project. Please note, the content in this course was developed using a Windows version of Excel 2013.

Course Objectives:

●To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

●To compare and contrast between formulas and functions in Excel.

●To examine and interpret data using the database functions of Excel.

●To model the chart function of Excel to represent numeric data in multiple formats.

Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum, and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets

Editing, Copying and Moving Cells, Page Layouts in Excel, Proofing Workbook, Basic Options, Ribbons and Toolbar, AutoFilter, Advanced Filters, Managing Windows, Multiple Windows, Splitting Windows, Freezing Panes, Linking Data, Basics’ Assessment

Introduction to Excel Spreadsheet Intermediate Level, Defining Names in Excel, Sorting Data, Using Excel Tables, Filtering Data in Excel, Find and Replace, Headers and Footers, Adding Comment, Conditional Formatting

Understand Charts, Chart Design Options and Tools, Chart Format Tools, Combo Charts

Functions within Excel, Understanding Date Function, Super Power, Array Formulae, Advanced Range Names, What If function? Information Functions, Logical Functions

CIA II – 20 Marks

CIA III – 20 Marks

CIA IV – 20 Marks

CIA V – 20 Marks

Total – 100 Marks (Grade)

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading

Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, theories of capital structure and EPS – practical problems. Point of indifference, capital gearing

Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital and Weighted Average Cost of Capital – practical problems. Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems

Meaning of capital budgeting, Importance, Need, Time value of money (using Table Value), capital budgeting process, project appraisal by using traditional methods and modern methods Practical problems on payback period, Accounting rate of return, NPV method , Profitability index, IRR methods

Meaning, Kinds, Bonus shares – merits and demerits, theories of dividend decisions, determinants of dividend policy decisions. (Theory only)

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash –practical problems. Management of inventory and debtors – theory only.

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

Course Objectives:

• To develop understanding of conceptual foundations of HRM
• To understand the processes and practices in HR functions
• To explain important labour laws and its implications
• To identify contemporary trends and challenges in the field of HRM
• To assess the application of appropriate HR intervention in conjunction with organization need.

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM.

Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.     

Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in case of shortage and surplus of the workforce.

Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program

Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the-Job and Off-the-Job Training & Development Methods. Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees.

Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures

Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to International HRM

CIA 2 – 50 Marks

CIA 3 – 20 Marks

ESE – 50 Marks 

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Meaning Definition marketing, scope of marketing, core marketing concepts, Delivering and Creating Customer Value. Marketing Ecosystem- contemporary roles and responsibilities of marketing managers.

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process

Pricing consideration and approaches, Types of pricing, Methods, Pricing strategies: new product pricing strategies, Product mix pricing strategies, Price adjustment strategies.

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management channel (Channel design, channel conflict)

Significance of Integrated Marketing Communication, Advertising, sales promotion, personal selling, and sales management.  Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model. Others promotional strategies (Buzz Marketing, Stealth Marketing, Guerrilla Marketing)

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Principles and Marketing Ethics

Course Description: The objective of the course is to make students aware about how information systems work in different functional areas and provide information according to the needs of different management levels. This course covers basic concepts and its understanding would help students to learn most recent developments in the area of information systems and e-commerce. After going through this course, student will be able to leverage information systems and e-commerce to manage the organizations more efficiently. They will learn about security issues and how to safeguard organizational information.  

Course Objectives: 

• To provide students with basic concepts in information system and the benefits with these systems, in modern society.
• To understand systems definition, systems requirements, and information needed for decision maker.
• To identify several methods to enhance and develop information systems and to   manage the information system resources electronically.
• To understand several financial technologies used in information system. 
• To expose students to legal aspects of Information System.

Concept of Business Information System, DIKW pyramid, Pyramid structure of BIS, Architecture of BIS, Types of BIS, Challenges for BIS in a multinational organization, Information System Activities, Strategic use of Information Systems

DBMS Introduction, structure of DBMS, components of DBMS, functions of DBMS, Master data, Transaction data, Data Dictionary, users and access permissions, introduction to RDBMS. Structured Query Language (SQL) – DDL, DML and DCL. –Queries and Sub-queries – Examples Joins and unions.

RELATIONAL DATABASE MANAGEMENT & SQL (PRACTICALS)  

●        DDL, DML and DCL Commands.

●        Built in functions.

●        Nested Queries.

●        Aggregate Functions.

Classical, Administrative and Political Decision making Model, Herbert Simon's Model, Structured Vs Unstructured Decisions, Types of Decision Support Systems, Group Decision Support System, Executive Information System, Knowledge Based Expert Systems and Artificial Intelligence.

Overview of Information System Development Methods, SDLC - Requirement Analysis, System Design, Systems Development, Software Testing, Implementation & Evaluation. Agile software development, Business Continuity Plan and Disaster Recovery.

Cloud Computing, Grid Computing, Knowledge Management Systems, Pervasive Computing, Financial Technology & Block chain Technology, Robotic Process Automation.

Enterprise resource planning (ERP), Modules under ERP - Marketing, Material Management, Finance, Accounts, HRM and Production management. Security threats to BIS and remedial measures, Business Process Reengineering.

E - Commerce activities – marketing, purchasing, payments, publishing and governance, e-commerce architecture, Business models- B2B & B2C, Challenges, Information Technology Act

Course Description:This course is to make students familiarize with various components of Indian financial system and enable them to understand the mechanisms in exchange of funds among various players in the financial system. The course also imbibes knowledge on the independent regulators of the Capital market, insurance, banking, and various services sectors. The course also introduces students to the various financial instruments dealt in the Indian financial markets and provides an insight into the international financial markets.

Course Objectives: 

●        To understand the structure, organisation and working of the financial system in India.

●        To demonstrate the role of regulatory bodies in Indian financial system 

●        To evaluate the impact of money market and capital market operations.  

●        To assess the functions of the financial institutions and financial services. 

To examine the importance of International financial markets

Meaning – Structure - Functions - Components of financial system - Financial system and economic development - Reforms in Financial Sector in India 

Meaning – Classification - Functions – Types - Primary market - Secondary market -functioning of various stock exchanges - NSE, BSE, OTCEI - Financial instruments in capital market - Long term loans market - Derivatives Market - Government Securities market - Capital market scams – SEBI - Reforms in capital markets

Meaning – Significance - Structure-Features of money market - Money market instruments - Reforms in money market – Monetary policy - Credit Policy

Meaning – Functions  -  Banking institutions - Scheduled commercial banks and scheduled cooperative banks - Non Banking Institutions – Regional Rural Banks - NBFCs and Development Finance institutions - Insurance and Housing Finance Companies  – IRDA. 

RBI Functions - Banking regulation and requirement - licensing and supervision, capital reserve, corporate governance, financial reporting and disclosures, Capital adequacy-Banking ombudsman scheme - Basel norms

Anti-money laundering: Prevention of money laundering act (PMLA) - Customer due diligence -Know your customer norms - International sanctioning-Financial Intelligence unit - fraud detection and management in banks - International banking scenario-Documentary letter of credit -Correspondent banking and NRI accounts - bad banks

Financial Instruments:  Shares - Mutual Funds – Debentures - Bonds - Money market instruments (Self learning) - Derivatives - Hedging instruments and others.

Financial services: Fund based services – Leasing – Hire Purchase – Consumer Credit – Bill Discounting – Factoring and Insurance.

Fee based services – Issue Management, Merchant Banking, Credit rating, Debt Restructuring and Stock Broking.

Forex market rate determination Nature, Organization and Participants- Offshore Financing Instruments- Foreign Exchange market – Foreign Direct Investment and Foreign Institutional Investment.

Course Description: Actual business context requires a degree of adaptation to change which requires the acquisition of new skills and abilities to seize opportunities and improve productivity and economic performance. This course deals with the study of innovation and creativity. Students are expected to understand and identify strategies to promote ideas on innovative /creative products or services and necessary actions to implement them successfully.

Course Objectives: 

●        To infer the concept of innovation and creativity, their components and differences. 

●        To identify the tools used for formulation of an innovation strategy for a product/business/industry.

●        To explain the key planning elements in idea generation process for business as well as societal issues. 

●        To assess the role of a business leader in facilitating creativity within the organisation.

• To discuss a framework for the design and implementation of a systematic innovation strategy.

Level of knowledge: Conceptual

Incremental and Radical Innovation, Factors that favours incremental innovation, Innovation in processes, Service innovations. The concept of S-curve: Three lessons, Where do you stand on the S- curve, Limits to these lessons.

Level of knowledge: Conceptual

New Knowledge, Tapping the ideas of customers, Learning from the lead users, Empathetic design, Invention factories and Skunkworks, Open market innovation, The role of mental preparation, How management can encourage idea generation, Two idea generating techniques.

Level of knowledge: Conceptual

A method for opportunity recognition, Rough -cut business evaluation.The idea funnel, Stage-gate systems, A caution on funnels and stage-gate systems, Financial issues, Extending innovation through platforms.

Level of knowledge: Conceptual

Myths about creativity, three components of individual creativity, Characteristics of creative groups, Handling conflicts in groups, Time pressure and creativity. Enhancing creativity: enriching the organization and workplace, Organisational enrichment, Enriching the physical workplace.

Level of knowledge: Conceptual        

Develop an innovation -friendly culture, establish strategic direction, be involved with innovation, be open but skeptical, Improve the idea-to-commercialisation process, apply portfolio thinking, put people with the right stuff in charge, create an ambidextrous organisation.

2.  Managing Creativity and Innovation: Practical Strategies to Encourage Creativity by Harvard Business Review 

1. P. Rizwan Ahmed (2015).Creative & Innovation Management,Margham Publications.

       2. R. Keith Sawyer (2014). Explaining Creativity: The Science of Human Innovation,Oxford University Press

Event Management is a glamorous and exiting profession which demands a lot of hard work with team coordination and foresight. As the name suggests, it means conceptualizing, planning, organizing and finally executing the event. This industry is relatively new in India, but holds a lot of promise for expansion. It offers enormous scope for ambitious young people.  This course is designed to provide an introduction to the Principles of Event management. The student will learn how to formulate event tourism strategies for destinations. The planning and implementation of festivals, entertainment events, corporate events, cultural events and sports events will be focused upon.

Course Objectives: The main objectives of this course are to: 

●       Give an understanding of the concept and significance of event management.

●       Create awareness about the type of events.

●       Identify the different marketing techniques and revenue generation methods for events.

●       Aid the students to plan and organize events in campus or take it up as a career. 

Type of Event, Event Team, Why Event Management, Requirement of Event Management, Analyzing the event, scope of the event, Decision makers, Establishing Policies and Procedures, career in event management.

Locating People, Clarifying Roles, Developing content Guidelines, Participant Tips, Reference Checks, Requirement Forms, Introduction, Fees & Honorariums, Expense Reimbursement, Travel Arrangements, Worksheets Preparing a planning schedule, Role and functions of an event manager. Organizing Tasks, Assigning Responsibility, Overall Planning Tips, Protocols, Dress Codes, Staging, staffing.

Nature and Process of Marketing. Seeking Sponsorship, Types of sponsorship, Event Sponsorship, Event Organizer, Event Partners, Event Associates, Image branding, Advertising and PR, Meetings and Group Development, Special Events, wedding, meetings, sports, rallies,Tools of Promotion, Tips on writing a New Release, Direct Marketing, Word of Mouth,  The Promotion Schedule, Planning a Promotion Campaign for an Event, EMBOK.Image branding, Advertising and PR, Meetings and Group Development, Special Events Types, wedding, meetings, sports, rallies, Event Sponsorship Understand Sponsorship, Understand , Event Organizer, Event Partners, Event Associates.           

Staffing and vendors, logistics and staging, breaking Down the event, Outsourcing strategies, Concept, theme, Fabrication, light & sound, handling venders, Logistic policy, procedures, performance standards, event evaluation.Budget – cost of event, Profit and loss statement, balance sheet, panic Payments, Financial control system.

Security, occupational safety, Major risk and emergency planning, Incident Reporting, emergency procedures, Health and safety issues, insurance, licenses and permissions.

2)      Allison.S. (2012). The Event Marketing Handbook. Kaplan Business.

3)      Kimball, C. (2015). Start Your Own Event Planning Business. Entrepreneur Press.

4)      S.K, Goyal. (2013). Event Management. New Delhi: Adhyayan Publishers.

5)      Singh.G, K. &. (2012). Event Management: A Blooming Industry and an Eventful Career. New Delhi: Haranand Publications.

Course Description: The course will make students understand the importance of managing cultural diversity in a globalized world. They will learn about the factors that influence a country’s culture and communication process. The course will help them to develop cultural sensitivity and improve their cultural awareness.

Course Objectives:

●        To understand the importance of managing cultural diversity in a globalized world.

●        To learn about the factors that influence a country’s culture and communication process.

To develop cultural sensitivity and improve their cultural awareness.

Challenges of Globalization, Role of Global Manager- organizational context, culture and managerial roles- Evaluating cross cultural management studies

Features of Culture, Key cultural terminology, Cultural Differences, Culture and Social Group.

Kluckhohn & Strodbeck Framework, Hofstede Study, The GLOBE study, Trompenaars Dimensions, Cultural Distance.

Cultural factors in communication, Variables in communication process, International Body Language, Guidelines for English and foreign languages. The internet and intercultural Communication.

Understanding the characteristics and Cultural guidelines for: North American Work Culture – Pan American perspective, United States of America; Middle-East Work Culture- Middle East overview, Cultural Aspect of Arab, Egypt, Saudi Arabia.; Asian Work Culture- Cultural aspect of China, India, Japan, Pakistan, South Korea; European Work Culture- European Diversity and synergy, Western Europe, France, Italy.

●        Thomas, D. C. 1. (2018). Cross-cultural management: Essential concepts (Fourth edition.). London: Sage.

Course Description:

●        To explore the dynamic nature of business in an intensely competitive environment.

●        To examine the two-way impact of Business on Environment and Environment on Business.

●        To evaluate the multidimensional settings within which businesses operate.

●        To analyze the market forces and their influence on business. 

      ●     To build a conducive internal business environment for the firm to operate.

Level of knowledge: Conceptual

Concept of Business, Characteristics of Business; Goals of Business;  Introduction to Business History; Evolution of Businesses as Family Business in India;  Components  of  Business Environment – Internal, External, Micro and Macro Elements; SWOT Analysis ; Michael Porter’s  Five Forces Model of Industry Analysis. Impact of  global  political, economic and technological developments on Businesses in India.

 Level of knowledge: Conceptual

The changing  role and approach of Government in Business  during Pre-Independence period and Post-Independence period; Important Political Systems; Key Political  Institutions in India; Expectations of Business from Government and Expectations of Government from Business; Interface between Law and Business. Milestone of key legislations  impacting businesses in India. Key regulatory bodies in India regulating businesses.

Level of knowledge: Conceptual

Kinds of Economic Systems and their Impact on Economic Development,  Classification of countries based on Economic Development; Role of international  economic institutions and economic development in India; Economic and industrial  development during Planning period; Economic Policies and economic developments in India;   Economic Reforms and their impact on core sectors of the economy;  Development of Public sector, Private sector in India; Changing economic scenario and impact of globalization on India; Natural Resources  and Economic Environment; Transition of India as agrarian economy to industrial economy. Changing patterns of Indian economy on a global economy.

Level of knowledge: Conceptual

Meaning and importance of  Socio-cultural  factors affecting business; Impact of  Business on Society and Society on Business, in Indian and global context;  Impact of business on culture and impact of culture on Business Key; Demographic factors that influence businesses. Changing composition of  demography and Indian Business; Well-accepted  socio-cultural norms for business in India and abroad.

Level of knowledge: Conceptual

Importance of technological developments on economic development in India; Major technological breakthroughs globally and in India. Technology driven businesses in India; Cost -Benefit  analysis  of technological developments.in India

1. Cherunilam, F. (2019). Business Environment - Text and Cases. New Delhi: Himalaya Publishing House.

1. K.Ashwatappa. (2016). Essentials of Business Environment. New Delhi: Himalaya Publishing House.
2. Alam, F. A. (2017). Business Environment: Indian and Global Perspective. New Delhi: PHI Learning Pvt., Ltd.,.
3. Paul, J. (2010). Business Environment: Text & Cases. New Delhi: Tata McGraw Hill Education Private Limited.
4. Saleem, S. (2015). Business Environment. New Delhi: Pearson Education

Course Description:

Industry Review Project work is aimed at preparing the BBA third semester student, in understanding the underlying forces at works in the industry; the overall attractiveness of the industry and the critical factors that determine the company’s success within the industry. Students get an opportunity to understand  the nature of business, changes  taking in  business and also analyze the strategic  role played by the management of the company in spearheading the company towards its growth and expansion. 

Course Objectives:

·         To provide an understanding of the industry through the performance of selected companies.

·         To apply management theories in constructing industry profiles.

·         To examine organization structure, product and client  profile, financial details and strategies of the companies studied.

·         To evaluate the contribution and challenges of the industry through the companies studied.

·         To suggest solutions and strategies for better market growth and sustainability of the company and the industry.

Common for all three companies-For Each of the 3 Companies.

1.1. Evolution of the industry with brief History in general

1.2. Major players/competitors and their market share

1.3. Industry Growth Rate and Turnover

1.4. Govt. Regulations & Policies

1.5. Environmental Impact Assessment.

For each of the three companies assigned.

2.1.1 Name of the Business Enterprise & Year of Establishment

2.1.2 No. of. Employees and Brief Profile of Key Executives

2.1.3 Corporate Governance & Profile of CEO/CMD

2.1.4 Total Share Capital

2.1.5 Share Holding Pattern and Major Shareholder

2.1.6 Total Sales (Indian &International Operations)

2.1.7 Major Competitors & Their Unique Products

2.1.8 Annual Growth Rate (last 5 years)

2.1.9 No of Subsidiaries (Indian and International)

2.1.10 Global/Indian Headquarters (Registered & Corporate Office Address)

2.1.11 Market Share [during last three years]

2.1.12 Mergers and Acquisitions, Joint-Ventures, Licensing, Collaborations & Strategic Alliances.

2.1.13 Diversification in to other businesses (in recent three years, If any)

2.1.14 Nature of business with core business and unique products/brands

2.1.15 Brief Product profile & reasons for success of products

2.1.16 Registered Patents/ Trade Marks/ Copy Rights/GI Registrations (if any)

2.1.17 Market capitalization (incase of public company) in India or abroad

2.1.18 Major clients/customers (Nationally and internationally)

2.1.19 Litigations, if any;

2.1.20 Awards/Recognitions by Government bodies/Associations (National & International).

3.1 Applying Michael Porter’s Five Forces Model to your Industry Analysis

3.1.1 Rivalry among existing firms

3.1.2 Threat of New Entrants

3.1.3 Threat of Substitutes

3.1.4 Bargaining power of buyers

3.1.5 Bargaining power of sellers-These are common for all three companies.

Compare all three companies on the following criteria .

4.1. Name of the Business Enterprise & Year of Establishment

4.2. No. of. Employees and Brief Profile of Key Executives

4.3.Corporate Governance & Profile of CEO/CMD

4.4. Total Share Capital; 4.5. Share Holding Pattern and Major Shareholder

4.6. Total Sales (Indian &International Operations)

4.7. Major Competitors & Their Unique Products

4.8. Annual Growth Rate (last 5 years)

4.9. No of Subsidiaries (Indian and International)

4.10.Global/Indian Headquarters (Registered & Corporate Office Address)

4.11.Market Share [during last three years].

4.12 Mergers and Acquisitions, Joint-Ventures, Licensing, Collaborations & Strategic Alliances.

4.13. Diversification in to other businesses (in recent three years, If any).

4.14 Nature of business with core business and unique products/brands

4.15.Brief Product profile & reasons for success of products;

4.16.Registered Patents/ Trade Marks/ Copy Rights/GI Registrations (As applicable)

4.17. Market capitalization (incase of public company) in India or abroad

4.18 .Major clients/customers (Nationally and internationally)

4.19. Litigations, if any

4.20. Awards/Recognitions by Government bodies/Associations (National & International)

4.21. SWOT Analysis Comparison-Strengths, Weaknesses, Opportunities and threats.

4.22 McKinsey’s 7 S Model. -Structure, Style, Strategy, Staff, Skill, System and Shared Values.

5.1 For Industry in general; and

5.2 Three individual Companies, in particular.

5.3 Suggestions based on comparative analysis of companies such as strategies for market growth and strategies to overcome weaknesses as new market strategies etc.

Bibliography/References and Annexure

Course Description:

The course is designed to provide a sound training in microeconomic theory to formally analyze the behaviour of individual agents. Since students have familiarity with the quantitative techniques in the previous semesters, mathematical tools are used to facilitate understanding of the basic concepts. This course looks at the behaviour of the consumer and the producer and covers the behaviour of a competitive firm, general equilibrium, imperfect markets and topics under information economics.

Course Objectives:

The course aims to help students to:

1. understand various aspects of consumer behaviour and demand analysis, production theory and behaviour of costs, market structure and equilibrium and efficiency of firms;

2. examine various concepts related to optimizing behavior of economic agents; 

3. understand the contribution of various Micro-Economic concepts and in evaluating their macro -policy prescriptions.

Preferences: Consumer Preferences, assumptions about preferences; Indifference Curves: Well-behaved preferences; The Marginal Rate of Substitution, other interpretations of the MRS, behaviour of the MRS; Utility: Cardinal Utility, constructing an utility function, indifference curves from utility; Marginal utility (MU): Marginal utility and MRS, The n-good case; Indirect utility function, expenditure minimization; Budget constraint: Properties of the budget set; Slutsky equation: Substitution effect, income Effect; Change in demand, rates of change, law of demand; Compensated demand curves; Choice under risk: Contingent consumption, functions and probabilities, expected utility function; The Von Neumann-Morgenstern theorem, risk aversion, risk spreading.

Production Functions: Inputs and Outputs, Describing Technological Constraints, Properties of Technology, The Marginal Product, Variations in One Input, Isoquant Maps and the Rate of Technical Substitution, Returns to Scale, The Elasticity of Substitution, Some Common Production Functions, Technical Progress; Cost: Cost-Minimizing Input Choices, Cost Functions, Changes in Input Prices, Change in the Price of One Input, Short-Run, Long-Run Distinction.

Perfect competition: Profit Maximization, Marginal Revenue, Short-Run Supply by a Price Taking Firm, Profit Maximization and Input Demand, Revenue Maximization, Managers and the Principal-Agent Problem. Imperfect Competition: (a)Monopoly: Barriers to Entry, Profit Maximization and Output Choice, Monopoly and Resource Allocation, Monopoly and Product Quality, Peak-load pricing; Two-part tariff; Price Discrimination, Regulation of Monopolies; (b) Monopolistic Competition: Model of Product Differentiation; (c)Oligopoly: Pricing under Homogeneous Oligopoly.

General Equilibrium: General Equilibrium Models, Perfectly Competitive Price System, The Necessity of General Equilibrium; Efficiency: Pareto Efficiency, Efficiency in Production, Efficiency in Product Mix, Competitive Prices and Efficiency; Departures from the Competitive Assumptions, Market Adjustment and Information, Disequilibrium Pricing and Expectations. Externalities – Positive and Negative externalities, Externalities of imperfect competition.

Hill India.

Snyder, C. & Nicholson, W. (2011). Fundamentals of Microeconomics (11 th ed.). New 

Delhi Cengage Learning India.

Varian, H. R. (2014). Intermediate Microeconomics: a Modern Approach (9t h ed.). New

Delhi: W.W. Norton and Company/Affiliated East-West Press India.

Approach, New Delhi: McGraw Hill.

Koutsoyiannis, A. (1979). Modern Microeconomics. London: Macmillan Press.

In continuation to the Macroeconomics - I, wherein the students were given a systematic and sequential school-wise introduction to mainstream approaches in Macroeconomics, this course introduces the dynamic relationship that exists between various important macroeconomic variables in the short-run as well as in the long-run. The course begins with an in-depth discussion of the IS-LM framework which forms the fountain of the Keynesian approach. Then it proceeds to the derivation of aggregate demand and supply, followed by discussions on output, unemployment and inflation nexus and the exchange rate determination in an open economy. The course has also included in its discussion recent debates in the field of macroeconomics such as the critiques of IS-LM framework, backward-bending Phillips curve, Discretion versus Policy debate etc. It also introduces students to the latest development in the field of macroeconomic policy such as the inflation targeting approach.

Course Objectives:

This course has been conceptualised in order to:

1. enhance the understanding of the learners regarding the macroeconomic dynamics in the short-run closed as well as open economy.

2. introduce the fundamental theoretical differences between the Classicals and the Keynesians on their approach related to aggregate demand and supply.

3. understand and analyse the nexus between output, inflation and unemployment in both the short-run and in the long-run.

4. understand and critically evaluate contemporary macroeconomic policies, create reports and deliver presentations.

The goods market and derivation of IS curve; real influences and Shift in IS schedule; the money market and derivation of LM curve; monetary influences and the shift in LM curve; determination of equilibrium income and interest rates; the relative efficacy of fiscal and monetary policy under IS-LM framework; Critiques of IS-LM.

The derivation of aggregate demand and supply curves; The Keynesian aggregate demand with vertical aggregate supply curve; sources of wage rigidity and unemployment; the flexible price with fixed money wage model; labour supply and money wage; the shift in aggregate supply; Keynes vs. Classicals.

Links between output and unemployment: Okun’s law; Estimates of potential GDP and their limitations; Natural rate of unemployment; Factors affecting natural rate of unemployment; Links between inflation and unemployment: Phillips curve; Friedman-Phelps expectations augmented Phillips curve; Output-inflation trade-off: Keynesian vs. Monetarists view; Backward bending Phillips Curve and threshold inflation; Disinflation and sacrifice ratio.

The Mundell-Fleming model: Key Assumption; determining equilibrium output and exchange rate in a small open economy; the monetary and fiscal policy under floating and fixed exchange rates regimes; the Mundell-Fleming model with changing price level.

Active or Passive Policy Debate; Fiscal Policy: Public-Choice and Partisan Theories, Automatic Fiscal Stabilisers, Pros and Cons of Balanced Budget Rules, Traditional and Ricardian View of Public debt, crowding in and crowding out effect, Ricardian equivalence; Monetary Policy: Goals of Monetary Policy and Intermediate Targets, Choosing Intermediate Targets in the case of Supply and Demand Shocks, Targeting Monetary Aggregates and its Implications, Targeting Interest Rates and its Implications;  Recent International Experience: Discretion versus Policy Rules Debate, Taylor’s Rule and Monetary Policy, Inflation Targeting: Issues Relating to Inflation Targeting, Country Experiences with Inflation Targeting.

Dornbusch, R., Fischer, S., & Startz, R. (2015). Macroeconomics (11th ed.). New Delhi: Tata McGraw.

Froyen, R. (2014). Macroeconomics: Theories and Policies (10th ed.). New Delhi: Pearson Education.

Mankiw, N. G. (2015). Macroeconomics (9th ed.). London: Worth Publishers.

Blanchard, O. (2009). Macroeconomics (5th ed.). New Delhi: Pearson Education.

Krugman, P. R., Obstfeld, M. & Melitz, M. (2012). International Economics (9th ed.). New Delhi: Pearson Education.

Moorthy, V. (2017). Applied Macroeconomics. New Delhi: I. K. International Publishing House.

Sheffrin, S. M. (1996). Rational Expectations (2nd ed.). Cambridge:  Cambridge University Press.

Course Description:

This course on Advanced Statistical Methods begins with some basic concepts of probability, followed by probability distributions of discrete and continuous random variables and joint distributions. A detailed focus is given to inferential statistics (testing of hypothesis), and the course ends with parametric and non-parametric tests for better statistical inference. The course content will be delivered using SPSS software for a better understanding of applications in economics.

Course Objectives:

This course has been designed to help students to:

• demonstrate understanding of basic probability theory and relate sampling technique with the theory of distribution;
• understand the methodology of testing theories.
• apply different methods of hypothesis testing to verify theories.

Sample spaces and events; probability axioms and properties; counting techniques; conditional probability and Bayes’ rule; independence.

Defining random variables; Probability distributions; Expected values of random variables and functions of random variables; Properties of commonly used discrete and continuous distributions (Uniform, Binomial, Normal, Poisson and Exponential random variables).

Meaning of hypothesis; Types and steps in testing of hypothesis; Flow diagram for hypothesis testing; Type I and Type II error; Two-tailed and One-tailed tests (basics); Importance of parametric and non-parametric tools.

‘t’ Test: One sample ‘t’ test; Independent sample ‘t’ test; Paired sample ‘t’ test; Analysis of variance (ANOVA).

Chi-square test; Phi coefficient; Mann-Whitney test; Wilcoxon signed rank test; Kruskal-Wallis test; Friedman’s ANOVA.

Douglas, A. L., Lind, W. G. M., & Samuel, A. W. (2006). Basic Statistics for Business and Economics. New York: McGraw-Hill Education

Field, A. (2009). Discovering Statistics using SPSS. London: Sage publications.

Gibbs, G. R. (2002). Qualitative Data Analysis: Explorations with NVivo. Buckingham: Open University Press Hall.

Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International.

Levine, D. M. (2005). Statistics for Managers Using Microsoft Excel (5th ed.). New York: Prentice.

Sharma, J. K. (2010). Fundamentals of Business Statistics. New Delhi: Vikas Publishing House.

Freund, J. E., & Perles, B. M. (2007). Modern Elementary Statistics. New Jersey: Prentice Hall.

Gupta, S. C., & Kapoor, V. K. (2007). Fundamentals of Applied Statistics. New Delhi: Sultan Chand & Sons.

Larsen, R. J., & Marx, M. L. (2012). An Introduction to Mathematical Statistics and its Applications. (5th ed.). New Jersey: Prentice Hall.

ESE: will be a submission-based evaluation.

Course Description

Health economics is at the interface of economics and health science. Economic theory is applied for decision making in the health sector. The course aims at providing the students with the basic knowledge on the definition and scope of health and measuring the quality of health using appropriate methods and to relate the supply and demand concept with respect to health, understanding different health costs concepts and functioning of economics of health insurance. The course also aims to introduce economic evaluation techniques to measure the health outcomes and its implication which will enable the students to practically use the evaluation technique for predicting outcomes.

Course Objectives

The course aims to help students to:

• provide an understanding of the role of health economics in health care decision making.
• introduce and explain various concepts and dimensions of decision making in the health sector and health care management.
• apply various evaluation techniques to analyse the health outcomes.
• provide overview of manpower in the Indian health sector

What is Health Economics?; the four basic questions: Production and Allocative efficiency and the production possibility curve, the distribution question, implications of the four basic questions; Concept of Health; Health as a good and utility analysis; Concept of medical care; Production of good health, Determinants of good health; Measurement of health status and quality of life: Mortality, morbidity and HALY, QALY family of summary measures. The concept of economics of epidemics and pandemics.

Demand for medical care and law of demand: Utility maximizing rule, the law of demand, other economic demand-side factors, supplier induced demand hypothesis; Non-economic determinants of demand for medical care, market demand for medical care, fuzzy demand curves and elasticities.

Opportunity cost; fixed and variable costs; incremental and marginal cost; direct and indirect medical costs time costs and travel cost; cost benefit analysis; cost effectiveness analysis; cost utility analysis: methodologies and issues.

The relationship between health insurance and demand for medical care; Information asymmetry, adverse selection; Risk aversion; Moral hazard; Health insurance-challenges; Insurance concepts; Co-payments; Co-insurance rates, deductibles, group insurance.

Concept of manpower planning in health; Steps in Manpower planning - models; the health workforce; medical education; physician supply, physician incentives; Indian Medicine; the pharmaceutical industry. Indian health system delivery and policy: issues and way forward. 

Saterre, R. E, & Neun S P. (2007). Health Economics: Theories, Insights and Industry Studies. (5th ed.). New Delhi: Cengage Learning India Private Limited.

Olsen, J A. (2009). Principles in Health Economics and Policy. (1st ed.). New Delhi: Oxford University Press.

Shanmugasundaram, Y. (1994). Theory and Practice of Health Economics in India. Chennai: Institute of Advanced Studies and Research.

Course Description

The course aims to explain the principles and methods of behavioral economics while contrasting them with standard economic models. It highlights the importance of cognitive ability, social interaction, moral incentives and emotional responses in explaining human behaviour and economic outcomes. 

Course Objectives

• To understand the scope of interaction between psychological phenomena and economic variables
• To develop perspectives about economic phenomena outside the spectrum of core economic theories.

Nature of Behavioural economics; Methodological approach; Origins of behavioral economics; Neo-classical and behavioral approaches to studying economics

Values; Preferences and Choices; the standard model; Axioms, assumptions and definitions; The neuro scientific basis of utility Beliefs; Heuristics and Biases; The standard model; Probability estimation; Self-evaluation bias- Projection bias- Causes of irrationality Decision making under risk and uncertainty; Risk based assessment; Prospect theory; Reference points; Loss Aversion; Shape of utility function; Decision weighting Mental accounting; Nature and components of mental accounting; Framing and editing; Budgeting and fungibility; Choice bracketing and dynamics

Nature of behavioural game theory; mixed strategies; Bargaining; Social Preferences: Altruism, envy, fairness and justice; Intentions, reciprocity and trust; Limited strategic thinking.

Angner, E. (2016). A Course in Behavioral Economics .(2nd ed.).New York: Palgrave Macmillan.

Wilkinson, N., &  Klaes, M. (2012).  An Introduction to Behavioral Economics. New York:  Palgrave Macmillan.

Ariely, D. (2008). Predictably Irrational. New York: Harper & Collins.

Camerer, C. F., Loewenstein, G., & Rabin, M. (eds). (2011). Advances in Behavioral Economics. Princeton:  Princeton University Press.

Cartwright, E. (2017). Behavioral Economics. London: Routledge.

Jalan, B. (1997). India's Economic Policy. New Delhi: Penguin Books India.

Kahneman, D., & Tversky, A. (2013). Choices, Values, and Frames. In Handbook Of The Fundamentals Of Financial Decision Making: Part I (pp. 269-278).

Kahneman, D., &  Tversky, A. (Eds.). (2000). Choices, Values, and Frames. Cambridge: Cambridge University Press.

Kapila, U. (Eds.). (2009). Indian Economy since Independence.  New Delhi: Academic Foundation.

Thaler, R. H., & Sunstein, C. R. (1975). Nudge: Improving Decisions about Health, Wealth, and Happiness. London: Penguin Books.

Question Paper Pattern: MSE and ESE (Max. Marks = 50)

Course Description

This course analyzes the structural aspects of the Indian state and offers a detailed understanding of important components of the Indian Constitution. It further examines the important organs of the state and their structural equations. Specifically, it provides debates on the functional aspects through executive and judiciary and its influence on Indian economy. 

Course Objectives

The objectives of the course are to introduce students to: 

• examine the dynamics of the Indian state and structure.
• identify and analyze the contemporary issues and debates of Indian Constitution.
• illustrating and outlining the nature, structure, working of the Constitution and the functional implications involved in it.

The Concepts of State and Constitutionalism; Preamble of the Indian Constitution; Philosophy of the Constitution;Salient Features; Fundamental Rights; Directive Principles of State Policy.

Parliamentary and Presidential forms of Government: A Debate; Union and State Council of Ministers: Organization and Functions; Indian Judiciary System – Judicial Review, Judicial Activism, Public Interest Litigation, Judicial Reforms.

Unitary and Federal features – Legislative, Administrative and Financial Relations – Ministry of Finance, NITI Aayog, Finance Commission and State Autonomy Debate.  

The Electoral Political Economy - Role of Pressure Groups and Public Opinion in the Electoral Process; Social Justice and Regional Disparities.

Course Description:

This course is intended to provide knowledge on accounting practices in sole and partnership firms of the 21^st century and equip students with concepts, processes and reporting of financial statements in modern organizations.

 Course Objectives:

The course aims to make students:

1. understand the basic accounting principles and practices
2. demonstrate the accounting cycle and the steps involved in the preparation of financial statements.
3. explain the practices of accounting in different forms of business except limited liability companies.

Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles, IFRS (concept only).

Nature of accounting, Accounting equation - Systems of accounting, Process of accounting transactions, types of accounts, Rules of accounting. Journal - Meaning, features, simple and compound entries., Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers. Preparation of trial balance.

Subsidiary books – material evidences – proforma invoice, debit and credit note, types of subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book, Cash Book- (Single column, double column, and three columnar cash book, petty cash book) and journal proper.

Meaning, Types of accounting errors, Need for rectification and practical problems on rectification of errors.

Introduction, meaning, causes for difference between balance as per Cash Book and Pass Book, Advantages of reconciliation, Need for reconciliation and preparation of bank reconciliation statement.

Preparation of Trading and Profit and Loss account and balance sheet of sole trading concerns including all adjustments.

Preparation of partners’ capital account- fixed and fluctuating-preparation of profit and loss adjustment account –calculation of interest on drawings. Limited liability partnership (concept only).

Bhattacharya. (2014). Essentials of Financial Accounting (Based on IFRS) (2^nd ed.), Prentice Hall India.

Gupta, A. (2013). Financial Accounting for Management: An Analytical Perspective (1^st ed.), Noida: Pearson Education.

Maheshwari, S.N., & Maheshwari, S.K. (2014). Advanced Accountancy (10th ed.), 1, New Delhi: Jain Book Agency.

Porter, G.A., & Norton, C.L. (2014). Financial Accounting (IFRS update) (6^th ed.), Cengage Learning.

Radhaswamy, M & Gupta, R.L. (2014). Advanced Accountancy. 2, New Delhi: Sultan Chand & Sons.

Raman, B. S. (2013). Financial Accounting (1^stedi). I & II, New Delhi: UNITED Publishers.

Reddy, A. (2013). Fundamentals of Accounting. New Delhi: Himalaya Publishing House

Shukla, M. (2014). Advanced Accounts, New Delhi:  S Chand Group

Vasudeva, S. (2013). Accounting For Business Managers. New Delhi: Himalaya Publishing House.

* Mid Semester Exam      ** End Semester Exam

Course Description:

This paper is introduced to equip the students with the modern trends and courses in the field of consumer psychology. This paper provides a broad overview into the very interesting phenomena of the behaviour of consumers.

Course Objectives: The course aims to help students to:

• Understand the different concepts related to customers and market.
• Emphasize and know the role of psychological factors on people’s economic activity.
• Identify the roles of different social factors impacting the consumer decision making.
• Illustrate the process involved in the decision making process while making a purchase.

Definition of Consumer Behaviour, scope, marketing concepts, customer value, customer satisfaction and retention; Market segmentation: meaning of market segmentation: different types of segmentation, bases for segmentation; Product positioning: meaning and types

Consumer motivation: needs, goals, arousal, applications and evaluation; personality and consumer elements, Consumer perception; Consumer learning: elements and measures of consumer learning theories. Attitudes: meaning, attitude formation, strategies of attitude change.

Marketing communication: components of communication, communication process, designing and persuasive communication.

Reference Groups: meaning and power of reference group, types of reference groups, family, life-cycle, consumption rules; Social class: nature, social class categories: affluent consumer, middle class, techno class and applications of social class; Culture: influence of consumer behaviour, geographic and regional cultures.

Consumer Decision: meaning, levels of consumer decision, views and models of consumer decision making; Consumer Influence and diffusion of innovation: opinion leadership, dynamics of opinion leadership, diffusion of innovation, diffusion process, adoption process and profile of consumer innovator.

CIA 1: Individual Assignments (video case presentation - "why this product is successful"?

                                                                                                       Identify a successful product and present in terms of the crietria mentioned in the unit -1 for example ; market segmentation/ product positioning/ customer retention

CIA 2: Mid-Semester Examination(Written Examination)

Pattern:  Section A    5 x 02 = 10 marks (out of 6)

                Section B    4 x 05 = 20 marks (out of 5)

                Section C   1 x 10 = 10 marks (out of 2)

                Section D   1 x 10 = 10 marks (Compulsory)

CIA 3: Group Assignments (Surveys, & Field Studies)

ESE: End Semester Examination (Written Examination)

Pattern:  Section A    5 x 02 = 10 marks (out of 6)

                Section B    4 x 05 = 20 marks (out of 5)

                Section C   1 x 10 = 10 marks (out of 2)

                Section D   1 x 10 = 10 marks (Compulsory)

As education in every sense is one of the fundamental factors of development, this course is designed to understand the various nuances of education and development. No country can achieve sustainable economic development without substantial investment in human capital. Education enriches people’s understanding of themselves and the world. It improves the quality of their lives and leads to broad social benefits to individuals and society. Education raises people’s productivity and creativity and promotes entrepreneurship and technological advances. In addition, it plays a very crucial role in securing economic and social progress and improving income distribution. So, this course serves as a foundation course for carrying out research on education and development.

Course Objectives

The aim of this course is to;

• develop an understanding of the link between education and economic development; 
• comprehend the role of education in bringing about equity and social welfare;
• relate the main political, economic, and social processes that influence education;
• developing an insight of the educational policies in India.

Introduction; role of education in economic development: access to education and purpose of Education - a comparison across countries, education outcomes and their relationship with macroeconomic performance, Education as consumption and Education as individual, social and national investment; Education as an industry.

Concept of Returns to education - non-pecuniary benefits; social returns of education; Scientific management and education; Cost Effectiveness Analysis in Education. Difference between Cost-benefit and Cost –Effectiveness Analysis; Theories: Human capital and job signaling theories; returns due to job signaling versus returns due to human capital- a comparison.

Educational equity measures (a) the equal opportunity criterion (b) the cost – benefit criterion, and (c) the ability to pay criterion; Education as a determinant of income variance, and the relevant contribution of different levels of education.  Spill-over and inter-generational effects of education; Discrimination and diversity. (Caste, Gender, Ethnic); Equity and Social justice.

Meaning and purpose of Economics of Teacher provision, changing labour market in India- Demand and supply aspects for teachers and problems associated with the estimation; Choice of profession -gender perspective, relationship between teacher quality and teachers’ salaries. Significance of teachers in promoting national economic development.

Crisis in education; National policy on Education- 1986, 1992, 2019; Economic reforms; Financing of education; Education and Employment; Privatisation, Public - Private Partnership, District Primary Education Programme; Corporatization, Merit goods, non-merit good; Right to Education Act-2009, Education in XIIth plan.