Syllabus for
BBA /(Honours/Honours with Research)
Academic Year  (2023)

CIA assessment pattern

CIA 1: 20  (100%) : 20 marks

CIA 2: 50 (50%) 25 marks

CIA 3: 20 (100%) : 20 marks,

ESE : 50( 60%): 30 marks

Attendance: 5 marks.

CIA: ESE = 70:30

Total 100 marks

The School of Business and Management, CHRIST, was formed with a clearly defined approach for creating quality managers and entrepreneurs required to face the challenges of the business world. The School offers undergraduate programmes such as Bachelor of Business Administration (BBA),  Bachelor of Business Administration in Decision Science (BBA DS),Bachelor of Business Administration in Business Analytics (BBA BA), Bachelor of Business Administration  in Finance and International Business (BBA FIB), Bachelor of Hotel Management (BHM), Bachelor of Business Administration in Tourism and Travel Management (BBA TTM), Postgraduate Programmes such as Master of Business Administration (MBA), Master of Business Administration – Executive (MBA – Executive), Master of Business Administration (CHRIST) + Master of Business Administration (FHWS, Germany), Master of Business Administration (CHRIST) + Master of Science (VCU, USA), Master of Business Administration (CHRIST) + Master of Business Administration (WMU, USA),  Master of Tourism and Travel Management (MTTM), and Doctoral Programmes such as Doctor of Philosophy (Management) and Doctor of Philosophy in Tourism which are specifically designed to enhance career opportunities and to develop well rounded managers, business leaders and researchers ready to effectively tackle a dynamic environment.

Vision

Our Vision is to be an institution of excellence developing leaders serving enterprises and society globally.

Mission

“Our mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement”.

The undergraduate programme in Bachelor of Business Administration (BBA) is offered by the School of Business and Management since 1991as a platform to prepare young minds with a positive attitude for excellent performance and committed service. It provides the right nurturing ground to enable students to pursue their entrepreneurial ambitions.

The curriculum for the three-year programme (6 Semesters), has been designed to enable the students to get an overview of the various aspects related to launching and managing a business effectively; as well as giving them an opportunity to specialize in a functional area of management that they would like to pursue in their careers.

The BBA programme provides students with the opportunity for interdisciplinary learning through various generic electives from the streams of Economics, Psychology, Sociology, Social Work, Law, Media Studies, Hotel Management, and Computer Applications. The programme focuses on developing the students and equipping them to meet the managerial challenges of the 21^st century. The ability to work in teams is also focused upon as a key skill to be developed for success in theworkplace.

The programme also aims to develop the student’s independent thinking, decision-making capability and research aptitude. Learning is enhanced through many pedagogical tools like case studies, presentations, internships, research projects, industrial visits, and guest lecturers from a pool of industry experts.

Aimed at the holistic development of the students, the Department facilitates participation in various National and International fests. It also conducts many curricular and co-curricular activities on a regular basis. Social responsibility is a thrust area and students are encouraged to participate in community development initiatives.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG 2: Functional Knowledge and Application

PLG 3: Communication

PLG 4: Problem Solving

PLG 5: Entrepreneurial Mindset

Programme Specific Outcome:

PLO 2: PLO 2.1: Analyse theories/ techniques/ concepts related to business and management domain. PLO 2.2: Interpret business decisions from multiple dimensions

PLO 3: PLO 3.1 Develop professional presentations demonstrating effective visual presentation and oral skills. PLO 3.2: Develop business documents demonstrating effective written skills

PLO 4: PLO 4.1: Evaluate complex business issues and their implications. PLO 4.2: Propose solutions for complex business problems to operate effectively in the dynamic business environment

PLO 5: PLO 5.1: Evaluate the business environment. PLO 5.2: Develop business strategies

Programme Educational Objective:

PEO 2: Graduates exhibiting spirit of inquiry, innovation and ability to solve problems in dynamic business environment.