Syllabus for

Academic Year  (2022)

Continuous assessments would be carried out for all courses. Considering the learning requirements of the students, a variety of evaluation practices will be put to use. Assessments like regular written exams, viva voce, online submissions, demonstration-based assessments, etc. would be used.  

The Department of Media Studies at Christ University Central Campus is one of the most vibrant and academically rigorous centres of media higher education in India with the passion of honing students’ skills, knowledge and attitude for effective leadership in local, national and global media platforms. Since its inception in 1991, the Department always strives to optimize the theoretical rigour and practical exposure of its students, through a constantly evolving curriculum, a plethora of activities and workshops, and exposure to key developments in the various fields of communication. The department offers two undergraduate programmes (CEP, JPE), one PG programme (MAMCS) and a PhD in Media Studies. While the undergraduate programmes lay a strong foundation, the PG programme enables the students to acquire an advanced disciplinary knowledge, sharpen media skills, and career-ready orientation. The PhD programme ensures that the students empowers students with plentiful opportunities and support to tackle real-life communication issues, deploy communication skills, gain socio-cultural sensitivity and build a strong base in the domain.

Vision:

To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning.

Mission:

The Department of Media Studies combines communication and journalism to create a theoretical, professional, and applied approach to communication studies within a structured yet free environment to enhance students' personal and professional lives.

The Communication and Media programme is a three-year rigorous orientation aimed at equipping students with skills, knowledge, and attitude that enable them to aspire for leadership roles in the domain of media and communication. In the first semester, ?Introduction to Mass Communication? has been designed to help students understand the varied conceptions, practices, problems and possibilities of mass communication. ?Critical Thinking? is aimed at introducing the students to different aspects of critical thinking, its methods and processes and go on to provide a platform for practice. In the second semester, the core course on ?Print Media Production? will introduce students to the basic computer skills needed for page layout, graphic design and web design. The other key aim is to enable the student to pick up effective reporting, interviewing and editing skills meant for the print media. The skill enhancement course for the second semester - Strategic Storytelling - hopes to enable the students to move beyond automated execution of media roles and responsibilities and creatively make an effective difference. Broadcast Media is a core course in the third semester, which will provide students with hands-on training in producing and editing broadcast programmes. The skill enhancement course for the semester Software for Media - will teach them the varied audio, video software and production techniques. ?Social Media? will introduce the students to the fast-emerging domain and equip them to understand the medium, its dynamics and produce media content for varied audience groups. Understanding Films is a course where the domain of cinema as an important media of communication would be analysed. At the end of the second year, students will be required to do an internship in either print/radio/television/cinema/ social media and provide a detailed report. In the fifth semester, students would be doing an elective course either on ?Advertising? or Public Relations. In the sixth semester, Media Research is introduced as a core course. For the discipline specific-electives, this semester offers Mass Communication, Culture and Ethics as one choice and Mass Communication and Rights as the other choice. The electives are aimed at strengthening the theoretical base of the students in the domain of media and communication.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO2: Apply different media and communication skills like reporting, editing, designing, producing multimedia content that are informed by critical thinking and storytelling approaches

PO3: Practice media with a social outlook that is driven by the ethical, legal, professional and cultural sensibilities of the time and spaces we inherit

PO4: Apply basic theoretical and research-driven approaches in the domains of Media and Communication, English Literature and Psychology

PO5: Utilize the acquired knowledge and skills from the domains of Media and Communication, English Literature and Psychology to pursue higher education

PO6: Demonstrate a coherent understanding and comprehensive knowledge of the fundamental process underlying human behavior in the multidisciplinary learning context.

PO7: Demonstrate scientific inquiry and sensitivity to diversity while applying psychological concepts to everyday life and real-world situations.

PO8: Use the knowledge of psychology to enhance self-awareness, well-being, interpersonal relationships, career-decision making, and social responsibility in personal and professional domains.

PO9: Demonstrate an understanding of literatures in English and translation and appreciate the role that historical context plays in the creation and interpretation of literary works.

PO10: Develop critical thinking and imagination through fiction and nonfiction and to familiarize students with cultural diversity.

PO11: Analyze the role that intersections among race, gender, class, sexuality, and/or national or global history play in literary studies.

PO12: Design, conduct and communicate basic psychological research following fundamental methods and ethical standards.