Faculty Publications

Sl.No. Name Title of the Paper Name of Journal / Vol. No / Issue No / Page Nos ISSN URL Academic Year
1 David Winster Praveenraj D Sustainability of Multi-Echelon supply chain: Bibliometric and content analyses of Published Papers South Asian Journal of Management / 30 / 5 / 132 - 165 0971-5428

2024
2 David Winster Praveenraj D Blockchain-service quality-service value model to tourism experience AIP Conference Proceedings / 2971 / 1 / 020033-1 - 020033-10 0094-243X

2024
3 Divya Shree V Solar-Driven Wireless Charging: Innovations in Electric Vehicle Energy Systems E3S Web of Conferences / / / 1 - 9 2555-0403

2024
4 Hariharan R Advancements in Solar-Powered UAV Design Leveraging Machine Learning: A Comprehensive Review E3S Web of Conferences / / / 1 - 12 2267-1242

2024
5 Hariharan R Blockchain-service quality-service value model to tourism experience AIP Conference Proceedings / 2971 / 1 / 020033-1 - 020033-10 0094-243X

2024
6 Harshitha Y S Social Media Marketing: Harnessing the Power of Platforms for Brand Engagement and Conversion Journal of Informatics Education and Research / 4 / 2 / 2158 - 2167 1526-4726

2024
7 Ashok J Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System SN Computer Science / / / - 2662-995X

2023
8 Baranidharan Failure of India's Renewable Energy Certificate (REC) Mechanism as a Climate Finance Policy Climate and Energy / 40 / 1 / 10 - 16 2692-3823

2023
9 Baranidharan Causality and volatility spillovers of banks' stock price returns on BSE Bankex returns Journal of Corporate Accounting & Finance / 00 / 1 / 1 - 17 1097-0053

2023
10 Baranidharan Unraveling the Mirage: The IL&FS Accounting and Financial Fraud Case Study IIUM Journal of Case Studies in Management / 14 / 2 / 1 - 8 2710-7175

2023
11 Baranidharan Nexus between the Exchange Rate Spill-Over Movement and Macroeconomic Variables in South Asian Countries Journal of Commerce and Accounting Research / 13 / 1 / - 2277-2146

2023
12 Baranidharan A study on India: the dynamic brunt of macroeconomic variables on movement of exchange rate International Journal of Business Forecasting and Marketing Intelligence / 9 / 2 / 133 - 159 1744-6643

2023
13 Baranidharan Interconnectedness and Risk Spillovers among Selected Indian Stocks During the COVID-19 Pandemic IRANIAN JOURNAL OF MANAGEMENT STUDIES / 17 / 1 / - 2345-3745

2023
14 Baranidharan Decoding the Indian Economic Slowdown: An Insight into the Factors behind the Stumble ASIAN JOURNAL OF ECONOMICS AND FINANCE / / / - 2582-340X

2023
15 Chippy Mohan Role of Emotional Intelligence in Sales Success Tuijin Jishu / 44 / 4 / 6325 - 6332 1001-4055

2023
16 Chippy Mohan Disaster resilience of flood in Kerala, India OP Conference Series: Earth and Environmental Science / 1306 / 1 / 1 - 8 1755-1307

2023
17 David Winster Praveenraj D Factors of Generation Z's Excessive Social Media Use and Decreased Face-To-Face Encounters Tuijin Jishu/Journal of Propulsion Technology / 44 / 4 (2023) / 6828 - 6835 1001-4055

2023
18 David Winster Praveenraj D Measuring the Effectiveness of Content Marketing in B2b Industries Tuijin Jishu /Journal of Propulsion Technology / 44 / 4 (2023) / 6364 - 6372 1001-4055

2023
19 David Winster Praveenraj D Generalized p-Transmuted Neutrosophic Distributions: Theory and its Applications International Journal of Neutrosophic Science / 24 / 3 / 201 - 219 2692-6148

2023
20 David Winster Praveenraj D Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System SN Computer Science / / / - 2662-995X

2023
21 David Winster Praveenraj D Cryptography: Advances in Secure Communication and Data Protection E3S Web of Conferences / / / - 2267-1242

2023
22 David Winster Praveenraj D Exploring Explainable Artificial Intelligence for Transparent Decision Making E3S Web of Conferences / / / - 2267-1242

2023
23 Dhakshayini K N A study on strategies to hold customers by Airtel telecom in the context of Digitalization Trends International Journal of Reseach Publication and Reviews / 5 / 2 / 1077 - 1084 2582-7421

2023
24 Dhakshayini K N The Digitalization of Education supports online Teaching and Learning Methodologies Indian Journal of Natural Sciences / 14 / 82 / 1 - 10 0976-0997

2023
25 Dhakshayini K N A study on the future is unlikely to see "Hr Robots" Replacing human Hr Professionals International journal for multidisciplinary research / 6 / 2 / 1 - 11 2582-2160

2023
26 Divya Shree V Service Robots?An Innovative Sustainability in Rural Banking Journal of Service Science and Management / 4 / 16 / 477 - 500 1940-9907

2023
27 Divya Shree V Artificial intelligence -talent acquisition in HEIs recruitments International Journal of Information and Learning Technology / 41 / 3 / 230 - 243 2056-4880

2023
28 Hariharan R Service Robots?An Innovative Sustainability in Rural Banking Journal of Service Science and Management / 4 / 16 / 477 - 500 1940-9907

2023
29 Hariharan R Pilgrim Tourism: Tourist Experience in Accommodation Using Content Analysis Journal of Informatics Education and Research / 4 / 2 / 1466 - 1478 1526-4726

2023
30 Hariharan R Artificial intelligence -talent acquisition in HEIs recruitments International Journal of Information and Learning Technology / 41 / 3 / 230 - 243 2056-4880

2023
31 Harshitha Y S The growing role of AI in Business International Journal of Engineering Technology and Management Sciences / 8 / 1 / 231 - 235 2581-4621

2023
32 Joby Thomas Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA Journal of Creative Communications / / / 1 - 17 0973-2586

2023
33 Joby Thomas A Mixed Method Approach of Quantitative and Qualitative Design in Analyzing the Trends of the Global Tourism Industry PACIFIC BUSINESS REVIEW INTERNATIONAL / 16 / 6 / 145 - 157 0974-438X(P)

2023
34 Mageshkumar Ramalingam Effectiveness of Financial Inclusion through PMJDY Scheme: A Study of the PMJDY Beneficiaries in Tamil Nadu The Society of Economics and Development / 20 / 1 / 80 - 87 2277-5412

2023
35 Megha Pandey Blockchain Technology: Applications and Challenges in Computer Science E3S Web of Conferences / 399 / / 1 - 8 2267-1242

2023
36 Megha Pandey Pilgrim Tourism: Tourist Experience in Accommodation Using Content Analysis Journal of Informatics Education and Research / 4 / 2 / 1466 - 1478 1526-4726

2023
37 Melvin Victor Cryptography: Advances in Secure Communication and Data Protection E3S Web of Conferences / / / - 2267-1242

2023
38 Melvin Victor Exploring Explainable Artificial Intelligence for Transparent Decision Making E3S Web of Conferences / / / - 2267-1242

2023
39 Monu Singh Experience of adult addicts in a de-addiction centre Mukt shabd journal / 12 / 9 / 758 - 770 2347-3150

2023
40 Muralidharan P An Improvised Mechanism for Optimizing Fault Detection for Big Data Analytics Environment International Journal of Intelligent Systems and Applications in Engineering / 12 / 9S / 427 - 433 2147-6799

2023
41 Pradeep Kumar S V Generalized p-Transmuted Neutrosophic Distributions: Theory and its Applications International Journal of Neutrosophic Science / 24 / 3 / 201 - 219 2692-6148

2023
42 Raghavendra Prasanna Kumar Technology acceptance model and customer engagement: mediating role of customer satisfaction Journal of Financial Services Marketing / / / - 1363-0539

2023
43 Raghavendra Prasanna Kumar Impact of financial literacy on savings behavior: the moderation role of risk aversion and financial confidence Journal of Financial Services and Marketing / / / - 1479-1846

2023
44 Roopa M B The growing role of AI in Business International Journal of Engineering Technology and Management Sciences / 8 / 1 / 231 - 235 2581-4621

2023
45 Sandhya D Generalized p-Transmuted Neutrosophic Distributions: Theory and its Applications International Journal of Neutrosophic Science / 24 / 3 / 201 - 219 2692-6148

2023
46 Sonal Devesh Determinants of Food Security in the Gulf Cooperation Council: A Coinregration Approach with an Autoregressive Distributed Lag Model ES Food and Agro Forestry / / / - 2687-7295, 2687-7309

2023
47 Sonal Devesh Cultivating a culture of inquiry: exploring the factors influencing the integration of research and teaching in higher education institutions Journal of Applied Research in Higher Education, / / / - 2050-7003

2023
48 Sonal Devesh Transport Vehicle Demand Prediction Using Context-Aware Neural Networks Engineering Proceedings / / / - 2673-4591

2023
49 Sonal Devesh Simulation and Experimental Analysis of L-Section in Reinforced Cement Concrete: Uncertainties in Performance and Strength Engineering Proceedings, MDPI / / / - 2673-4591

2023
50 Subramani K Service Robots?An Innovative Sustainability in Rural Banking Journal of Service Science and Management / 4 / 16 / 477 - 500 1940-9907

2023
51 Subramani K An Improvised Mechanism for Optimizing Fault Detection for Big Data Analytics Environment International Journal of Intelligent Systems and Applications in Engineering / 12 / 9S / 427 - 433 2147-6799

2023
52 Subramani K Factors of Generation Z's Excessive Social Media Use and Decreased Face-To-Face Encounters Tuijin Jishu/Journal of Propulsion Technology / 44 / 4 (2023) / 6828 - 6835 1001-4055

2023
53 Subramani K Measuring the Effectiveness of Content Marketing in B2b Industries Tuijin Jishu /Journal of Propulsion Technology / 44 / 4 (2023) / 6364 - 6372 1001-4055

2023
54 Ashok J A Novel Security Framework For Healthcare Data Through IOT Sensors Measurement: Sensors / / / - 2665-9174

2022
55 Ashok J Quantitative assessment of blockchain applications for Industry 4.0 in manufacturing sector Materials Today:Proceedings / / / - 2214-7853

2022
56 Ashok J Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences / 376 / 376 (2023) 05001 / 2 - 8 2267-1242

2022
57 Ashok J Start-Up Appetite: Entrepreneurial Intention Among Gen Zs World Journal of Management and Economics / / / 195 - 203 1819-8643

2022
58 Baranidharan Concerning Rise of Private Healthcare in India Economic and Political Weekly / 58 / 8 / - 2349-8846

2022
59 Baranidharan Financial Misconduct at Ricoh India: A Case Study of Falsified Accounts and the Consequences of Corporate Governance Failure Asian Journal of Economics, Finance and Management / 4 / 1 / - 2456-639X

2022
60 Baranidharan Does COVID-19 Cause the Spillover Volatility of Steel and Tube Companies Stock Returns and BSE Metal Index Asian Journal of Economics, Finance and Management / 5 / 1 / - 2456-639X

2022
61 Basilea Catherine J Does Gold Reign Supreme in Fine Jewellery?An Analysis Satraachee / / / - 2348-8425

2022
62 Basilea Catherine J Why do People go for Jewellery? An Insight into Consumers' Motivation Satraachee / / / - 2348-8425

2022
63 Chippy Mohan Preventing Future Disasters: Lessons from the Brahmapuram Fire Incident in Kochi Journal of Emerging Technologies and Innovative Research / 10 / 4 / 35 - 47 2349-5162

2022
64 David Winster Praveenraj D Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences / 376 / 376 (2023) 05001 / 2 - 8 2267-1242

2022
65 David Winster Praveenraj D Algorithm trading and its application in stock broking services E3S Web of Conferences / 376 / / 1 - 10 2267-1242

2022
66 David Winster Praveenraj D Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review / 20 / / 477 - 491 2525-3654

2022
67 Hariharan R Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences / 376 / 376 (2023) 05001 / 2 - 8 2267-1242

2022
68 Hariharan R Algorithm trading and its application in stock broking services E3S Web of Conferences / 376 / / 1 - 10 2267-1242

2022
69 Hariharan R Artificial intelligence service agents: a silver lining in rural India Kybernetes / ahead-of-print No. / No. ahead-of-print. / - 0368-492X

2022
70 Harshitha Y S Voyeuristic Advertisements and its Impact on the Viewers: An Empirical Study The Ciência and Engenharia - Science and Engineering journal / 11 / 1 / 1452 - 1456 0103-944X

2022
71 Joby Thomas Potential, Prospects, and Problems of Textile Tourism in Kerala Journal of Tourism and Development / 39 (2022) / 39 / 451 - 461 2182-1453

2022
72 Joby Thomas Impact of COVID-19 Pandemic on Beach Tourism in India International Journal of Hospitality and Tourism Systems / 15 / COVID-19 Issue 2022 / 65 - 75 0974-6250

2022
73 Joby Thomas Relationship Between Sustainable Tourism Indicators and the Operational Challenges of the Tourism Business: Empirical Evidence from the Wildlife Resorts of Karnataka, India. International Journal of Social Ecology and Sustainable Development / 13 / 1 / - 1947-8410

2022
74 Lakshmi S R Analysis of Corporate Management and Interactive Theory Key Elements in Leadership World Journal of Management and Economics / 16 / 1 / - 1819-8643

2022
75 Manasa N Application of Extended Reality (XR) technologies, benefits and challenges faced - A Study w.r.t. Yelahanka sub-districts of Bengaluru urban districts. Res Militaris, Social Science Journal, A Multidisciplinary Journal / 13 / / - 2265-6294

2022
76 Manasa N Factors Driving Successful Implementation Of Customer Relationship Management (Crm), Benefits Significance And Factors Impacting Long Term Relationship ? A Study W.R.T. Select Commercial Banks At Bangalore Manager The British Journal Of Administrative Management / 59 / 158 / - 1746-1278

2022
77 Megha Pandey Algorithm trading and its application in stock broking services E3S Web of Conferences / 376 / / 1 - 10 2267-1242

2022
78 Megha Pandey Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review / 20 / / 477 - 491 2525-3654

2022
79 Melvin Victor Impact of a pandemic on the entrepreneurial ecosystem International Journal of E-Entrepreneurship and Innovation / 12 / / - 1947-8585

2022
80 Melvin Victor Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review / 20 / / 477 - 491 2525-3654

2022
81 Polamarasetty Bala Narendra Kiran An Attitude and Psychological Perception of Employee on Human Capital Management in Indian Banking Industry: A Structural Treatise on Select Banks Journal for Re Attach Therapy and Developmental Diversities / 6 / 5s / 228 - 241 2589-7799

2022
82 Polamarasetty Bala Narendra Kiran Investigating The Impact of Employee Diversity on Organizational Performance: A Human Resource Perspective Journal of Survey in Fisheries Sciences / 10 / 1S / 5085 - 5095 2368-7487

2022
83 Rashmi B H Attrition in software companies: Reason and measures Materials today Proceedings / 51 / Part 1 / 528 - 531 2214-7853

2022
84 Roopa M B Social Media Influence on Purchase Decision of Millennials towards fashion apparels - A Study with Reference to Bengaluru Urban Business, Management and Economics Engineering / 21 / 1 / 797 - 810 2669-249X

2022
85 Ashok J Strategies of Marketing during pre and post Covid era A comparative study Turkish Online Journal of Qualitative Inquiry / 12 / 5 / 3938 - 3944 1309-6591

2021
86 Ashok J Comparative Study Of HRM Practices In Banks International Journal of Disaster Recovery and Business Continuity / 12 / 1 / 674 - 678 2005-4289

2021
87 Baranidharan Empirical Relationship Of Macroeconomic Variables And Stock Prices : Indian Stock Market And Japanese Stock Market Finance India / / / - 0970 - 3772

2021
88 Chippy Mohan Entrepreneurs' Resilience to Natural Disasters: Emerging Entrepreneurs from Flood Affected Areas in Kerala Empirical Economics Letters / 20 / Special 3 / 33 - 41 1681-8997

2021
89 David Winster Praveenraj D Identifying The Influencing Attributes For Brand Preference In Surface Sanitizers ? A Study Using Conjoint Analysis Journal of Tianjin University Science and Technology / 54 / 10 / - 0493-2137

2021
90 David Winster Praveenraj D Exploring Consumer Reviews for Men's Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis Revista Geintec-Gestao Inovacao E Tecnologias / / / - 2237-0722

2021
91 David Winster Praveenraj D A Study on Customer Delight in Banking Revista Geintec-Gestao Inovacao E Tecnologias / / / - 2237-0722

2021
92 Hariharan R Blockchain: an EOM approach to reconciliation in banking Innovation & Management Review / 20 / 1 / 17 - 27 2515-8961

2021
93 Shrinivas Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth International Journal of Management Practice / 15 / 2 / 205 - 234 1477-9064

2021
94 Shrinivas Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review / 7 / 2 / 1 - 19 2525-3654

2021
95 Ashok J Recruit Through AI: Improve Quality of Recruitment Design Engineering / 7 / / 4788 - 4801 0011-9342

2020
96 Baranidharan Contagion Effect of Automobile Companies Stock Returns on Indian Stock Market IPE Journal of Management / / / - 2249-9040

2020
97 David Winster Praveenraj D A Study On The Purchase Behavior Of Rural Women Of Tamilnadu In Purchasing Disposable Diapers For Their Toddlers Sambodhi Journal / 43 / 3 / 299 - 305 2249-6661

2020
98 David Winster Praveenraj D Are Faculty Satisfied with their Job? ? A Study Identifying the Influencing Factors Test Engineering and Management / / / - 0193-4120

2020
99 David Winster Praveenraj D Assessing The Acceptance Level Of Consumers? Towards Marketing Efforts Through Mobile Phones International Journal of Disaster Recovery and Business Continuity / / / - 2005-4289

2020
100 David Winster Praveenraj D Reduction Of Logistics Cost Through Cross Consolidation Of Loads International Journal of Disaster Recovery and Business Continuity / / / - 2005-4289

2020
101 Garikiparthi Naga Phani Veerabhadra Babu Emotıonal Intellıgence And Its Navıgatıng Strategıes Of Bankıng Sector Employees International Journal of Advanced Science and Technology / 29 / 7 / 11423 - 11441 2005-4238

2020
102 Hariharan R Innovation in banking: fusion of artificial intelligence and blockchain Asia Pacific Journal of Innovation and Entrepreneurship / 15 / 1 / 51 - 61 2398-7812

2020
103 Lakshmi S R Has Covid-19 Infected Indian Stock Market? An Insight with Respect to NSE IUP Journal of Financial Risk Management / 17 / 3 / 7 - 22 0972-5105

2020
104 Lakshmi S R Impact of Covid -19Paradigm shift in Indian education system SYSTEM Mukt Shabd Journal / 9 / 6 / 6519 - 6524 2347-3150

2020
105 Polamarasetty Bala Narendra Kiran Customers Perception with Reference to Customer Relationship Management in Organized Retail in Visakhapatnam Turkish Journal of Computer and Mathematics Education / 12 / 10 / 4350 - 4356 3048-4855

2020
106 Polamarasetty Bala Narendra Kiran Emotıonal Intellıgence And Its Navıgatıng Strategıes Of Bankıng Sector Employees International Journal of Advanced Science and Technology / 29 / 7 / 11423 - 11441 2005-4238

2020
107 Shabarisha N Impact of Information Asymmetry on Return Volatility - Domestic and Cross-Country Evidence Indian Journal of Research in Capital Markets / 7 / 2-3 / 39 - 52 2394-3459

2020
108 Shrinivas Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth International Journal of Management Practice / / / - 1741-8143, 1477-9064

2020
109 Ashok J Impact of Employee Empowerment on Productivity International Journal of Recent Technology and Engineering / 8 / 4 / 7736 - 7739 2277-3878

2019
110 Ashok J Emotional Intelligence Psychological Contract Test Engineering and Management / 82 / / 16516 - 16521 0193-4120

2019
111 Ashok J Emotional Intelligence & Knowledge Management International Journal of Advanced Science and Technology / 29 / 5 / 1640 - 1648 2005-4238

2019
112 Ashok J A Study On Higher Education Students Preference Of Social Media Platform International Journal of Southern Economic Light / 7 / / 11 - 22 2277 - 5692

2019
113 Baranidharan Causal Linkages and Impact of Finance Companies Stock Price on BSE FINANCE and BSE SENSEX International Journal of Recent Technology and Engineering (IJRTE) / 8 / 3 / - 2277-3878

2019
114 Chippy Mohan Role of entrepreneurship in empowering Kerala community for disaster resilience Juni Khyat / 10 / 5 / 19 - 24 2278-4632

2019
115 Chippy Mohan Effect Of Transformational Leadership On Employee Creativity In An Organization Pramana Research Journal / 9 / 5 / 985 - 990 2249-2976

2019
116 David Winster Praveenraj D Worklife Balance Of Women Faculty Members In Educational Institutions International Journal Of Creative and Innovative Research In All Studies / 2 / 7 / 29 - 32 2581-5334

2019
117 David Winster Praveenraj D E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering / / / 3870 - 3877 2278-3075

2019
118 David Winster Praveenraj D Improving workforce productivity and organizational performance through employee engagement ? a validating study conducted among garment workers in India Journal of Xi'an University of Architecture & Technology / / / 3734 - 3743 1006-7930

2019
119 David Winster Praveenraj D A Study on Pre and Post-Purchase Behaviour Exhibited by Online Shoppers ? Special Reference to Shoppers of Amazon.in Restaurant Business / 118 / 6 / - 0097-8043

2019
120 David Winster Praveenraj D Does the Recent Global Business Growth Exhibit An Inclusive Growth? a Research on Socio-Economic Status of Least Developed Nations in Asia International Journal of Recent Technology and Engineering / 8 / 4 / 9928 - 9938 2277-3878

2019
121 Garikiparthi Naga Phani Veerabhadra Babu Public Awareness and Risk Perception Level on Covid-19 In the North-Coastal Districts of Andhra Pradesh Test Engineering and Management / 83 / / 24896 - 24906 0193-4120

2019
122 Garikiparthi Naga Phani Veerabhadra Babu Problems And Prospects Of Street Vendors: A Study With Reference To Visakhapatnam City International Journal of Management, Technology And Engineering / 9 / 6 / 2500 - 2516 2249-7455

2019
123 Hariharan R Challenges or survival instinct of Tibetan entrepreneurs Asia Pacific Journal Of Innovation And Entrepreneurship / 13 / 2 / 203 - 213 2398-7812

2019
124 Harshitha Y S A Study On The Factors Influences Young Customers On Brand Preference Fast-Food Chains: Empirical Evidence AEGAEUM JOURNAL / / / - 0776-3808

2019
125 Joby Thomas Thank you! For not serving: A study on customer's perception towards responsible beverage service International Journal of Creative Research Thoughts / 8 / 5 / 790 - 802 2320-2882

2019
126 Lakshmi S R A Study On Us Dollar As A Global Currency And Recent Trends Of Its Dropping Down In The International Financial System International Journal of Management And Social Science Research Review (IJMSRR / 6 / 6 / 23 - 25 2349-6746, 2349-673

2019
127 Polamarasetty Bala Narendra Kiran Public Awareness and Risk Perception Level on Covid-19 In the North-Coastal Districts of Andhra Pradesh Test Engineering and Management / 83 / / 24896 - 24906 0193-4120

2019
128 Polamarasetty Bala Narendra Kiran Problems And Prospects Of Street Vendors: A Study With Reference To Visakhapatnam City International Journal of Management, Technology And Engineering / 9 / 6 / 2500 - 2516 2249-7455

2019
129 Roopa M B Effect of online marketing mix on satisfaction of online shoppers of Bangalore city Journal of Emerging Technologies and Innovative Research / / / - 2349-5162

2019
130 Shabarisha N Application of GARCH Models for Modelling Stock Market Volatility: An Empirical Study IUP Journal of Financial Risk Management / 16 / 2 / 69 - 81 0972-916X

2019
131 Shabarisha N Investigation Of Asymmetry In The Return -Volatility Relation: Evidence From Indian Stock Market Studies in Indian Place Names / 40 / 40 / 962 - 973 2394-3114

2019
132 Shrinivas Tracing Gender Stereotyping of Women By Companies of Various Industries in their Advertising Efforts International Journal of Advanced Scientific Research and Management / 4 / 6 / 5 - 13 2455-6378

2019
133 Ashok J Testing Correlation between Satisfaction of Work Related Basic Needs and Job Engagement: A Study among Teaching Staff of Engineering Colleges in Erode Indian Journal of Public Health Research & Development / 10 / 3 / 1066 - 1071 0976-5506

2018
134 David Winster Praveenraj D Level of Work life Quality and Enrichment ? A Study among Workforce of Indian Retail Sector International Journal of Research and Scientific Innovation (IJRSI) / 6 / 5 / 17 - 21 2321-2705

2018
135 Garikiparthi Naga Phani Veerabhadra Babu Employee Motivation and its Factors: An Analytical Study Conducted in an Educational Institution International Journal of Management, Technology And Engineering / 8 / XII / 2732 - 2740 2249-7455

2018
136 Garikiparthi Naga Phani Veerabhadra Babu Entrepreneurial Spirit from The Gender Perspective (A Study With Reference To Small Scale Units In Visakhapatnam) International Journal of Management, Technology And Engineering / 8 / XII / 2808 - 2826 2249-7455

2018
137 Hariharan R Successful Women Entrepreneurial Business Performance Model in MSMEs of Karnataka International Journal of Recent Technology and Engineering (IJRTE) / 8 / 11C2 / 164 - 175 2277-3878

2018
138 Hariharan R Artificial Intelligence: A Technological Prototype in Recruitment Journal of Service Science and Management / 12 / / 382 - 390 1940-9907

2018
139 Joby Thomas The Decision Making of Business Travellers in Selecting Online Travel Portals for Travel Booking: An Empirical Study of Delhi National Capital Region, India GeoJournal of Tourism and Geosites / 22 / 2 / 339 - 346 2065-0817, 2065-1198

2018
140 Joby Thomas Responsible Beverage Service Practices: Comparison between India and Australia Atna / 13 / 2 / 29 - 40 0975-3281

2018
141 Manasa N Corporate Social Responsibility - Challenges and Prequisites AE International Journal of Multidisciplinary Research / 6 / 6 / 28 - 33 2348-6724

2018
142 Megha Pandey A study of critical sustainability indicators for e-retailers International Journal of Services Sciences / 7 / 7.1 / - 25 1753-1454

2018
143 Megha Pandey Status & Review Of Csr --Thrust On Employment Nternational Journal Of Research And Analytical Reviews / 6 / 1 / 296 - 303 2348-1269, 2349-5138

2018
144 Polamarasetty Bala Narendra Kiran Employee Motivation and its Factors: An Analytical Study Conducted in an Educational Institution International Journal of Management, Technology And Engineering / 8 / XII / 2732 - 2740 2249-7455

2018
145 Polamarasetty Bala Narendra Kiran Entrepreneurial Spirit from The Gender Perspective (A Study With Reference To Small Scale Units In Visakhapatnam) International Journal of Management, Technology And Engineering / 8 / XII / 2808 - 2826 2249-7455

2018
146 Shabarisha N Evidence of Stylized Facts of Return Volatility in Indian Stock Market - An Empirical Study International Journal of Research and Analytical Reviews / Special Issue / Special Issue / 99 - 108 2349-5138

2018
147 Shabarisha N A Study on Unfolding Volatility and Leverage Effect in Indian Stock Market International Journal of Financial Management / 8 / 4 / 7 - 14 2229-5682

2018
148 Shrinivas A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. Journal of Emerging Technologies and Innovative Research / 5 / 12 / 338 - 345 2349-5162

2018
149 Shrinivas A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore Journal of Emerging Technologies and Innovative Research / 6 / 3 / 150 - 158 2349-5162

2018
150 Shrinivas Use of Gender Marketing In the Movement of select Gearless 2 - Wheeler Vehicles In Bengaluru Journal of Emerging Technologies and Innovative Research / 6 / 3 / 557 - 565 2349-5162

2018
151 Joby Thomas Local Community Involvement in Wildlife Resorts: Issues and Challenges Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) / 6 / 2 / 55 - 70 2289-1471

2017
152 Joby Thomas Travellers Attitude Towards Online Purchase Of Travel Products: An Empirical Study Of Online Travel Portals Geojournal of Tourism and Geosites / 21 / 1 / 133 - 142 2065-0817, 2065-1198

2017
153 Joby Thomas Travellers Attitude Towards Online Purchase Of Travel Products: An Empirical Study Of Online Travel Portals GeoJournal of Tourism and Geosites / 21 / 1 / 133 - 142 2065-0817, 2065-1198

2017
154 Polamarasetty Bala Narendra Kiran Rural Women Entrepreneurs Role &Change In The Society: Case Study Journal of Advance Management Research / 5 / 5 / 1 - 8 2393-9664

2017
155 Polamarasetty Bala Narendra Kiran Training And Development Practices In Select Corporate Retail Stores In Visakhapatnam Journal of Advance Management Research / 5 / 5 / 15 - 25 2393-9664

2017
156 Shabarisha N A Review on Value Chain Analysis as a Strategic Cost Management Tool Account and Financial Management Journal / 3 / 3 / 1386 - 1393 2456-3374

2017
157 Shrinivas A study on understanding the consumer purchase intention with respect to smart phones among youth in Bangalore. International Journal of Business and Management Invention / 7 / 1 / 21 - 24 2319-8028

2017
158 Shrinivas Consumer Purchase Intention Mediated by Brand Image, Country of Origin and Corporate Identity- Appraisal of Electronic Gadgets by the Young in Bengaluru SS International Journal of Economics and Management / 3 / 2 / 17 - 26 2231-4962

2017
159 Shrinivas A Study On The Factors Affecting The Buying Behaviour Of Women With Respect To The Cosmetic Industry International Journal Of Creative Research Thoughts / 6 / 1 / 244 - 249 2320-2882

2017
160 Roopa M B Investment Portfolio of Life Insurance Companies in India: A Study on Selected Life Insurance Companies of India International Journal of Commerce, Business and Management / / / - 2319-2828

2016
161 Roopa M B Liquidity Analysis of Selected Life Insurance Companies in India: A Comparative Analysis Indian Streams Research Journal / / / - 2230-7850

2016
162 Shabarisha N Forecasting Volatility in Options Trading - Nexus between Historical Volatility and Implied Volatility International Journal of Research in Finance and Marketing / 6 / 9 / 1 - 14 2231-5985

2016
163 Shrinivas The descriptive study on need for transformational change in Higher Education system in India International Journal of Business and Management Invention / 5 / 8 / 13 - 17 2319-801X

2016
164 Ashok J An Analysis Of Factors Affecting On Online Shopping Behaviour Of Consumers With Special Reference To Coimbatore International Journal of Applied Engineering Research / 10 / 4 / 8715 - 8723 0973-4562

2015
165 Joby Thomas Social Media Influence on Holiday Decision Making Process Tourism Innovations / 5 / 1, August / 50 - 56 2278-8379

2015
166 Lakshmi S R A Study on identification of Motivational factors for investment among Government Employees in Bangalore City International Journal of Management and Social Science Research Review / 1 / 13 / 95 - 100 2349-6746

2015
167 Lakshmi S R A Study on Awareness,Attitude and Investment decision of Government Employees in Bangalore City International Journal of Business and Administration Research Review(IJBARR) / 3 / 10 / 114 - 119 2347-856X, 2348-0653

2015
168 Manasa N Factors influencing the investment decisions of retail investors AE International Journal of Multidisciplinary Research / 4 / 2 / 30 - 36 2348-6724

2015
169 Manasa N Perception and Behaviour of Retail investors in decision making Journal of exclusive management science / 4 / 12 / 48 - 56 2320-866X

2015
170 Manasa N Role of financial market in context to growth of Indian economy. Post graduate department of commerce, SRN Adarsh College / 2 / 2 / 53 - 56 2394-4250

2015
171 Shabarisha N Heuristic and Biases Related to Financial Investment and the Role of Behavioral Finance in Investment Decisions ? A Study ZENITH International Journal of Business Economics & Management Research / 05 / 12 / 82 - 101 2249-8826

2015
172 Ashok J Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology / / / - 1817-3195

2014
173 David Winster Praveenraj D Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology / / / - 1817-3195

2014
174 Harshitha Y S A conceptual analysis of customer retention strategies in retail industry EPRA International journal of Economic times / 3 / 1 / - 2347-9671

2014
175 Joby Thomas Local Community Involvement in Tourism- An Evaluation of the Practices of Private Resorts in Karnataka Indian Journal of Tourism & Hospitality Management / 5 / 1 / 45 - 52 2229-404X

2014
176 Megha Pandey Shareholder Value Analysis: A Review International Journal of Science and Research (IJSR) / 4 / 5 / - 2319-7064

2014
177 Joby Thomas An Assessment of job satisfaction among professionals of travel agencies and tour operators in Bangalore Tourism innovations / 2 / 1 / - 2278-8379

2013
178 Megha Pandey Comparative Study of performance of Actively Managed funds & Index Funds in India International Journal Of Research In Education Methodology / 4 / 1 / - 2278-7690

2013
179 Shabarisha N International Financial Reporting Standards for Small and Medium Enterprises in India ? An Tentative Study ZENITH International Journal of Multidisciplinary Research / 3 / 11 / 213 - 226 2231-5780

2013
180 Shabarisha N The Impact of Total Quality Management on Banks and Workers Performance: A Case Study International Journal Of Research In Commerce And Management / 4 / 9 / 28 -

2013
181 Ashok J Share Price Behaviour of Indian Pharmaceutical Companies Life Science Journal / 10 / 6 / 142 - 146 1097-8135

2012
182 Ashok J A Study on Customer Perception towards Mobicool Car Coolant Oil European Journal of Social Sciences / 27 / 4 / 588 - 592 1450-2267

2012
183 Ashok J A Study on HRD Climate in a Public Sector Cement Company - An empirical study Life Science Journal / 10 / 5 / 422 - 430 1097-8135

2012
184 Roopa M B Health Microinsurance-Challenges and Strategies Golden Research thoughts / / Lakshmi Publisher / - 2231-5063

2012
185 Ashok J Employee perception towards effectiveness of human resource practices followed in commercial banks in Erode district, Tamilnadu European Journal of Social Sciences / 29 / 3 / 443 - 449 1450-2267

2011
186 Ashok J Merger announcements and stock price behavior: Empirical evidence from Indian stock market International Research Journal of Finance and Economics / 83 / / 153 - 160 1450-2887

2011
187 Ashok J Organizational climate and attitude of teachers a co-relational study European Journal of Social Sciences / 22 / 4 / 599 - 610 1450-2267

2011
188 Joby Thomas Heritage Walks as a tool for promoting Sustainable Historical Tourism Atna: Journal of Tourism Studies / 5 / 1 / 40 - 51 0975-3281

2010
189 Joby Thomas Economic Recession and its Impact on Tourism Atna: Journal of Tourism Studies / 4 / 1 / 57 - 64 0975-3281

2009
190 Joby Thomas The Role of Wildlife resorts in Promoting Ecotourism in Karnataka Indian Journal of Tourism and Hospitality Management / 1 / 1 / 63 - 75

2009
191 Joby Thomas Human Resource Development in Airline Industry: A study on HRD initiatives of Indian Atna; Journal of Tourism Studies / 2 / 1 / 106 - 115 0975-3281

2007
192 Joby Thomas Strategic Role of Hampi development authority in promoting tourism in Karnataka : A study Atna : Journal of Tourism Studies / 1 / 1 / 86 - 95 0975-3281

Sl.No. Author/Co-Author Type of Work Title of the Paper Title of Book/Chapter/Article/Case Study ISSN Academic Year
1 BARANIDHARAN,DHAKSHAYINI K N,JYOTI KUKREJA,SHEFALI SALUJA,SANDHIR SHARMA Text book Neuroleadership Development and Effective Communication in Modern Business Exploring the Influence of Emotional Intelligence on Decision-Making Across Diverse Domains: A Systematic Literature Review. 9798369343517 2025
2 BARANIDHARAN,G. PRAKASHA, M. LAPINA, D. BALAKRISHNAN, & M. SAJI Text book Digital Technologies in Modeling and Management: Insights in Education and Industry Enhancing Business Capabilities Through Digital Transformation, Upscaling, and Upskilling in the Era of Industry 5.0: A Literature Review 9781668495780 2024
3 DAVID WINSTER PRAVEENRAJ D,HARIHARAN R,SUDHA E,SHARATH AMBROSE,VEDHAPRADHA RADHAKRISHNA,AIP CONFERENCE PROCEEDINGS EDITORIAL OFFICE Conference Proceedings AIP Conf. Proc. 2971, 010001 (2024) Blockchain-service quality-service value model to tourism experience 978-0-7354-4866-7 2024
4 BARANIDHARAN (4003) Text book Digital Currency Assets and Challenges to Financial System Stability Investor Behaviour, Market Efficiency, and Regulatory Challenges in Digital Currency Investments: A Comprehensive Literature Review 979-836930771-7 2024
5 BARANIDHARAN,CLEMENT CHIAHEMBA M. AJEKWE,MARIE GORETTI NAKITENDE,A. RAFAY Text book Theory and Practice of Illegitimate Finance Accounting Fraud and Bankruptcy: The Case of Wirecard AG 9798369311912 2024
6 DAVID WINSTER PRAVEENRAJ D,RAMAKRISHNAN, SHEEJA,VELUTHAKKAL, JAYASHREE,MANOHARAN, GEETHA,PURUSHOTTAMASHTIKAR, SUNITHA,SELVARAJ, FRANKLINJOHN,REDDY I.R., MAHENDER K. Conference Proceedings AIP Conference Proceedings Interactions between emotional and spiritual intelligence and their effects on employee performance 2024
7 DAVID WINSTER PRAVEENRAJ D,DR. ANINDITA DR. GANGADHAR G HUGAR MR. SANDEEPAN S Reference book Harmonious Leadership - Merging Contemporary Innovations With Diverse Insights 978-81-19585-65-6 2024
8 DAVID WINSTER PRAVEENRAJ D,MADESWARAN A,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. Conference Proceedings E3S Web of Conferences Machine Learning Integration for Enhanced Solar Power Generation Forecasting 2024
9 BARANIDHARAN,MALLIKA B K,N. THILAGA,RUI ALEXANDRE CASTANHO Text book Green Economy and Renewable Energy Transitions for Sustainable Development A Case Study on a Beacon of Hope Transition: India's Renewable Energy Integration and the Ujwal DISCOM Assurance Yojana (UDAY) 9798369312988 2024
10 BARANIDHARAN (4003) Text book Handbook of Research on Creating Motivational Online Environments for Students A Study of Mediating Factors Influencing Student Motivation and Behaviour: A Literature Review 9781668445341 2024
11 HARSHITHA Y S,PACHUAU, LALCHHANTLUANGI,BHASKAR D.N.S,VARDE, YASHSWINI,MURUGAN S,TENNIN KYLA LATRICE,RAY, SAMRAT,SORG, JENS M Case Report Cases on AI ethics in Business Driving profitable business growth through economical optimization, energy management, and industrial 5.0 innovations 979-836932644-2, 979-836932643-5 2024
12 BARANIDHARAN,SONAL DEVESH,BABITA SINGLA, KUMAR SHALENDER, NRIPENDRA SINGH Text book Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach Incorporating the Metaverse Into the Green Banking Revolution: Spearheading the Implementation of Eco-Friendly Financial Practices 9798369333594 2024
13 DIVYA SHREE V,SUDHA E Text book Management Accounting 978-81-19385-26-3 2024
14 CHIPPY MOHAN,AJAY JOSE,AJITHA KRISHNAPRASAD,SHEMILY P JOHN Reference book Frameworks for Disaster Management 978-93-91884-65-9 2024
15 DAVID WINSTER PRAVEENRAJ D,MANASA N,LAKSHMI S R,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS Conference Proceedings 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 Predictive Analytics for Stock Market Trends using Machine Learning 979-835039324-8 2024
16 CHIPPY MOHAN,GIREESH KUMAR,SHARON SOPHIA J,MERCY TOM Reference book Vulnerability, Sustainability, and Disaster Dynamics 978-93-91884-21-5 2024
17 PRADEEP KUMAR S V ,PRIYA VINOD,REVATHI RAVI,A R ANAND Reference book Essentials of Disaster management Essentials of Disaster management 978-93-91884-33-8 2024
18 JOBY THOMAS,RINGNGHETI KHENGLAWT Reference book Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality AI-Powered Marketing Strategies in the Tourism and Hospitality Sector 13: 9798369319789 2024
19 POLAMARASETTY BALA NARENDRA KIRAN,SHAIKU SHAHIDA SAHEB,B. UDAYA BHASKARA GANESH,N ROOPALATHA,SHAIK MAHABOOB SYED,P. WILLIAM,IEEE Conference Proceedings Proceedings of 4th International Conference on Computation, Automation and Knowledge Management (ICCAKM) Artificial Neural Networks Based Risk Management Analysis of Modern Commercial Banks Using Behavioral Finance Theory 979-8-3503-0612-5 2024
20 DHAKSHAYINI K N Text book Rural and Green Marketing 978-81-970432-6-0 2024
21 DHAKSHAYINI K N Text book Marketing Management 978-81-970432-5-3 2024
22 SANDHYA D,PRADEEP KUMAR S V ,ASHA S Reference book Cost And Management Accounting 978-93-91884-604 2024
23 POLAMARASETTY BALA NARENDRA KIRAN,DEVADUTTA INDORIA,ANUJ KUMAR,MANJUSHA GOEL,NITIN ARVIND SHELKE,JAGENDRA SINGH,IEEE Conference Proceedings ICCCIS 2023 Proceedings Artificial Intelligence and Machine Learning in Human Resource Management and Market Research for Enhanced Effectiveness and Organizational Benefits 979-8-3503-0612-5 2024
24 POLAMARASETTY BALA NARENDRA KIRAN,NANDITA GOYAL,NIDHI SINGHAL,VIBHUTI TYAGI,JAGENDRA SINGH,N.MANIKANDAN,IEEE Conference Proceedings ICCCIS-2023 Proceedings Predicting Employee Turnover using Decision Tree Models in RapidMiner for a Sustainable Human Resource Management Approach 979-8-3503-0612-5 2024
25 BARANIDHARAN (4003) Reference book The Rise of Blockchain Applications in Customer Experience Initial coin offerings as a form of alternative financing for start-ups: A systematic literature review and bibliometric analysis 9781668476512 2024
26 BARANIDHARAN,SONAL DEVESH,SUNIL, JULIE,BRAD SCOTT AND MELANIE E. FOX Case Report Cases on Economics Education and Tools for Educators Social Media and Economics Education: Addressing Challenges and Leveraging Tools for K-12 Educators 9781668475850 2024
27 CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,PRIYA VINOD,MELVIN VICTOR ,SHRINIVAS Reference book An Introduction To Marketing Management 9789391884512 2024
28 JOBY THOMAS,MUNAVALLI J.R., REKHA P., SHIRUR Y.M., BINDU S., V Conference Proceedings Proceedings of the 2nd IEEE International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics, ICIITCEE 2024 Evaluation of Virtual Reality Experiential Dimensions using Sentiment Analysis 979-835030641-5 2024
29 POLAMARASETTY BALA NARENDRA KIRAN,DR. B. UDAYA BHASKARA GANESH,DR. SHAIKU SHAHIDA SAHEB Text book Essentials Of Entrepreneurship Development Institutional Support And Incentives To Entrepreneurs Micro Small and Medium Enterprises 978-81-963677-1-8 2024
30 ASHOK J,K VIJAYALAKSHMI,PM SITHARSELVAM,I THAMARAI,GOSKI SATHISH,S MAYAKANNAN,SARAVANAN KRISHNAN,A JOSE ANAND,R SRINIVASAN,R KAVITHA,S SURESH Reference book Handbook on Federated Learning: Advances, Applications and Opportunities Secure and Private Federated Learning through Encrypted Parameter Aggregation 9781032471624 2023
31 ASHOK J,S BALAJI,P SELVARAJU,VEER P GANGWAR,K KALAISELVI,A JOSE ANAND,POONAM TANWAR,HAIDER RAZA Text book Advanced Technologies for Smart Agriculture Predictive Analysis in Smart Agriculture 9781003810407 2023
32 CHIPPY MOHAN,SANDHYA D,PRADEEP KUMAR S V Reference book Entrepreneurship Development 978-93-91884-83-3 2023
33 CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,SANDHYA D,MONU SINGH Reference book International Relations International Relations 978-93-91884-55-0 2023
34 RASHMI B H,ROHIT KAR,RENJITH KRISHNAN K,PHILCY ANTONY;,MANIKANTAN P,MANU VASUDEVAN UNNI,PADMAPRIYA S Conference Proceedings Proceedings of the International Conference on Self Sustainable Artificial Intelligence Systems (ICSSAS 2023) A Predictive Modelling of Factors Influencing Job Satisfaction Through a CNN-BiGRU Algorithm 979-8-3503-0086-4 2023
35 DAVID WINSTER PRAVEENRAJ D,MELVIN VICTOR ,SUBRAMANI K,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS Conference Proceedings 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023Dubai Machine Learning for Smart School Selection and Admissions 979-835039324-8 2023
36 DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY,MELVIN VICTOR ,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS Conference Proceedings 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 Time Series Forecasting of Stock Market Volatility Using LSTM Networks 979-835039324-8 2023
37 SHRINIVAS,PRIYA VINOD,JAYANTHI,NANDHINI B,IEEE Conference Proceedings 2023 4th International Conference on Computation, Automation and Knowledge Management Machine Learning Approaches for Suicidal Ideation Detection on Social Media 979-835039324-8 2023
38 CHIPPY MOHAN (4005) Text book Realm of Reveries Realm of Reveries (Collection of Poems) 9789391884260 2023
39 HARSHITHA Y S (3645) Conference Proceedings Managing for the Future: General Management Principles and Applications Sustainability and Corporate Social Responsibility in E-Commerce 978-81-19567-40-9 2023
40 SUBRAMANI K,DAVID WINSTER PRAVEENRAJ D,SHARON SOPHIA J Text book Social Media Marketing 978-81-19653-03-4 2023
41 MEGHA PANDEY,NANDINI M,DAVID WINSTER PRAVEENRAJ D Text book Marketing Analytics 978-93-94958-72-2 2023
42 LAKSHMI S R Text book Financial Management -A New Perspective 978-81-19313-55-6 2023
43 BARANIDHARAN (4003) Case Report Cases on the Resurgence of Emerging Businesses Falling Prey to Scams: The Perils of Emotional Decision- Making in the Indian Stock Market - Retail Investor Perspective 9781668484906 2023
44 POLAMARASETTY BALA NARENDRA KIRAN,B MOHAN VENKATA RAM,ABHISHEK DASORE,UPENDRA RAJAK,MANOJ PANCHAL,BUKKE KIRAN NAIK,KONIJETI RAMAKRISHNA Conference Proceedings Contemporary Innovations In Engineering And Management Operational Performance of Mudra Under PMMY: A Critical Analysis With Reference to Southern States of India 2023
45 DAVID WINSTER PRAVEENRAJ D,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. Conference Proceedings E3S Web of Conferences Machine Learning-Driven Energy Management for Electric Vehicles in Renewable Microgrids 2023
46 MURALIDHARAN P,DR.MUPPAVARAM GOWRI SHANKAR,DR.NITIN JUNNARKAR Reference book Supply Chain Management 978-93-94958-81-4 2023
47 BARANIDHARAN (4003) Case Report Financing Regions Toward Sustainability in the Midst of Climate Change Risks and Uncertainty Driving Sustainable Development Through Climate Finance in India: A Case Study of the National Clean Energy Fund (NCEF) 9781668476222 2023
48 SHARON SOPHIA J,DAVID WINSTER PRAVEENRAJ D,SUBRAMANI K Text book Social Media Marketing 978-81-19653-03-4 2023
49 CHIPPY MOHAN,VETO DEY,REENA CHOPRA Conference Proceedings International Conference on Sustainability: Future Perspectives in Business A Study on Government Financial Schemes to Encourage Women Entrepreneurs 978-93-91884-81-9 2023
50 SHABARISHA N,PROF J MADEGOWDA Conference Proceedings Indian Banking Sector - Past, Present and Future Demystifying Co-integration between Credit Risk and Bank Performance: Evidence from Scheduled Commercial Banks 9789394016729 2023
51 CHIPPY MOHAN,GIREESH KUMAR Text book Management Behavioural Process 9789391884178 2023
52 BARANIDHARAN,R. GHAROIE AHANGAR & M. NAPIER (EDS.) Case Report Advancement in Business Analytics Tools for Higher Financial Performance Prediction and analysis of financial crises using machine learning 9781668483886 2023
53 MAGESHKUMAR RAMALINGAM,PALAMALAI SRINIVASAN,P. KARTHIKEYAN ET AL. (EDS.) Reference book Drone Data Analytics in Aerial Computing, Introspecting the Impact of Selected Macro-economic Variables and Policy Interventions in Unmanned Aerial Vehicle (UAV) Sector: The Case of India 978-981-99-5056-0; Print ISBN 978-981-9 2023
54 HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,ASHOK J,DIMITRIOS A, KARRAS, SAI KIRAN ORUGANTI, SUDESHNA Reference book Emerging Trends and Innovations in Industries of the Developing World A Multidisciplinary Approach Blockchain Technology as a Panacea in Tourism Industry 9781003457602 2023
55 CHIPPY MOHAN,BARANIDHARAN,SHARON SOPHIA J Reference book Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future Does gamification affect customer brand engagement and brand value co-creation? 9798369300190 2023
56 DAVID WINSTER PRAVEENRAJ D, DIMITRIOS A. KARRAS, SAI KIRAN ORUGANTI, SUDESHNA Reference book Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach Blockchain technology as a panacea in tourism industry 9781032601038 2023
57 POLAMARASETTY BALA NARENDRA KIRAN,P. WILLIAM,GURPREET SINGH CHHABRA,ABHINANDAN KONDEKAR,DR. VISHAL M. TIDAKE,DR. SHRIKAANT KULKARNI,IEEE Conference Proceedings Proceedings of the Second International Conference on Augmented Intelligence and Sustainable Systems (ICAISS) Edge based Web Computing for Traffic Control Management for Distributed Environment Conditions 979-8-3503-0612-5 2023
58 BARANIDHARAN,KIRAN MEHTA, RENUKA SHARMA, POSHAN YU Case Report Revolutionizing Financial Services and Markets Through FinTech and Blockchain Predicting Cryptocurrency Prices Model Using a Stacked Sparse Autoencoder and Bayesian Optimization 9781668486269 2023
59 HARIHARAN R,SUDHA E,ASHOK J,DAVID WINSTER PRAVEENRAJ D,VEDAPRADHA R Reference book Global Perspectives on Social Media Usage Within Governments Role of Social Media in the Digital Transformation of Business 9781668474501 2023
60 DAVID WINSTER PRAVEENRAJ D,HUSSEIN, LAITH,TOMAR R,MARGRAT SIMI,VIMALA M,KRISHNARAJ V Conference Proceedings 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 Optimal allocation algorithm of marketing resources based on improved random forest 979-835030541-8 2023
61 DAVID WINSTER PRAVEENRAJ D,STANLEY VINCENT G,JASIM L.H,SANKAR GANESH S,KAVITHA P,SRIDHARAN M,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS Conference Proceedings 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 Construction of Virtual Simulation Practice Teaching Platform for Business Majors Based on Fuzzy Control Algorithm 979-835030541-8 2023
62 RASHMI B H,DR. SUPLAB K PODDER,DR. RAVI V Text book Strategic Financial Management 978-93-5840-038-0 2023
63 MELVIN VICTOR (3513) Text book Culture Catalyst: Unlocking Organizational Brilliance 9789394958739 2023
64 ASHOK J,DAVID WINSTER PRAVEENRAJ D,ADITI SHAH Text book Consumer Behaviour 978-93-94958-68-5 2023
65 RASHMI B H,DR.ABHISHEK TRIPATHI,DR. M. RENUKADEVI,DR.K.GOKILA Reference book Financial Market and Institutions 978-9357569323 2023
66 SHRINIVAS,SHRUTI MUNDRA,DR PRATISHA KUMARI Conference Proceedings Thinkers: Creating New Ideas for Research A Study on Influence of Korean Drama on Indian Consumer Behaviour in Generation Z With Respect To Food & Beverage Industry 9798357395740 2023
67 SHABARISHA N,DR. J MADEGOWDA,DR. PSV BALAJI RAO,DR. LAKSHMI P Conference Proceedings Contemporary Issues in Management Asymmetric Effect of Oil Price on Exchange Rate: Evidence from BRICS Nations 978-93-94016-08-8 2023
68 HARSHITHA Y S,DR PACHA MALYADRI,DR KRISHNA MAYI,DR BORJA SURYANARAYAN REDDY,GUPTNATH TRIDEVI Reference book Marketing management through artificial intelligence for better customer engagement Understanding the Role of Artificial Intelligence in better and creative Engagement in Marketing 978-93-5704-108-9 2023
69 DAVID WINSTER PRAVEENRAJ D,B NANDHINI,BUSHARA TASLEEM Text book Marketing Management 9789394958241 2023
70 RASHMI B H,DR. RAGHAVENDRA KULKARNI,DR. BHADRAPPA HARALAYYA,DR. SANTOSH JAGTAP Reference book Machine Learning - Based Financial Management 978-93-5515-827-7 2023
71 ASHOK J,DAVID WINSTER PRAVEENRAJ D,SUBRAMANI K Text book Digital Marketing 978-93-94958-22-7 2023
72 POLAMARASETTY BALA NARENDRA KIRAN,DR. MEENA SHARMA,DR. SANIA KHAN RAO,KIRAN SWATI DEEPAK BANKAR,DR. SARIKA PRASHANTKUMAR PATIL Text book Fundamentals Of Human Resource Management 978-81-19070-01-5 2023
73 HARIHARAN R,VEDAPRADHA R Reference book MCDM and FSA Approach To Comparative Performance of Investment Banks 978-93-94958-09-8 2023
74 BARANIDHARAN,SHAIKH, IRFAN ABDUL KARIM,KRISHNA, P. VAMSI,BISWAL, SWAGAT GOURAV,KUMAR, A. SASI,SINGH, KAMLESH Conference Proceedings 5th International Conference on Smart Systems and Inventive Technology, ICSSIT 2023 Bayesian Optimization with Stacked Sparse Autoencoder based Cryptocurrency Price Prediction Model 978-166547467-2 2023
75 SHRINIVAS,PAIMAN AHMAD,HUSSEIN KHALIFA,ALHAMZAH ALNOOR Reference book Artificial Neural Networks and Structural Equation Modeling Sustainability and Social Responsibility in Marketing 978-981-19-6509-8 2022
76 LAKSHMI S R Text book Marketing Management 978-93-918840-1-7 2022
77 CHIPPY MOHAN (4005) Reference book International Business 9789391884062 2022
78 CHIPPY MOHAN (4005) Reference book The Mystic Muse: A Poetry Anthology 9789391884055 2022
79 HARSHITHA Y S,AKASH,DR BAIG ALI,MRS SUVARNA Text book Research Methodology Sampling design 978-93-5515-467-5 2022
80 HARSHITHA Y S Text book Research Methodology Sampling 9789355154675 2022
81 LAKSHMI S R (4122) Text book Brain Bloomers Edited Volume Of Research Articles Economic Aspects Of Modern Education 978-1-387-53109-7 2022
82 CHIPPY MOHAN Text book Accounting For Managers 978-93-91884-08-6 2022
83 HARIHARAN R,VEDAPRADHA R, ASSISTANT PROFESSOR, MCC,SHIVAKAMI RAJAN Reference book Application Of Blockchain In Service Sector 9789356649309 2022
84 LAKSHMI S R Text book Human Resource & Financial Management 2022
85 SHABARISHA N,SHEEJA REMANI B KARALAM,GOWRI SHANKAR R,DARSHAN S M,GLORIA M. BABU,JENIFER D,HEIDI L. SCHNACKENBERG (SUNY PLATTSBURGH, USA) Reference book Women in Higher Education and the Journey to Mid-Career: Challenges and Opportunities Women in Higher Education Institutions: Challenges Faced by Women in HEI and Emerging Opportunities 9781668444511 2022
86 RASHMI B H,DR.LUBNA AMBREEN,TRIVESHIKA S S,NAGESH N Reference book Business Ethics 978-93-95085-19-9 2022
87 CHIPPY MOHAN,ROSEWINE JOY Text book BUSINESS ECONOMICS Business Economics 2022
88 SHABARISHA N (1626) Reference book Handbook of Research on Acquiring 21st Century Literacy Skills Through Game-Based Learning A Paradigm Shift in Higher Education: Evidence-Based Cross-Sectional Study Conducted in South India ISBN13: 9781799872719,ISBN10: 1799872718 2022
89 CHIPPY MOHAN,ROSEWINE JOY Reference book Integrated Disaster Management 9789391884000 2022
90 DAVID WINSTER PRAVEENRAJ D,SRUTHI.S,DR. VILAS D.DOIFODE ARCHERS Reference book Research Trends in Multidisciplinary Subjects Volume II 978-93-90996-67-4 2021
91 PRIYA VINOD Text book Consumer Behavior and Marketing Research 978-93-5495-421-4 2021
92 DAVID WINSTER PRAVEENRAJ D,A PRASANTH,SRUTHI.S BISWADIP BASU MALLIK SUBRATA DAS DR .I. M Reference book Artificial Intelligence In Business Management Automated Detection Of Emotions From Textual Comments And Feedback 978-93-90996-50-6 2021
93 SHABARISHA N,PROF. J. MADEGOWDA Conference Proceedings Recent Trends in Commerce, Management and Economics Modelling Contemporaneous and Asymmetric Properties in the Price and Volume Relationship 978-81-953620-1-1 2021
94 CHIPPY MOHAN,ROSEWINE JOY Text book Quantitative Techniques 9788194826644 2021
95 PRIYA VINOD Text book Practicals on Skill Development Third, Fourth and Fifth Chapter 978-93-5433-909-7 2021
96 PRIYA VINOD Text book Digital Marketing 978-93-5495-086-5 2021
97 JOBY THOMAS,VEENASHREE PARMAR ,ROBINET JACOB,TONEY K THOMAS Conference Proceedings Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism Street Food as A Driver of Gastronomy Tourism: An Evidence from Mumbai 9789354263477 2020
98 JOBY THOMAS,ROBINET JACOB,TONEY K THOMAS,SINDHU R BABU,ANITA T A Conference Proceedings Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism Textile Tourism: Opportunities and Challenges for Khadi Industries 9789354263477 2020
99 JOBY THOMAS,NIKHIL RAJ K,ROBINET JACOB,TONEY K THOMAS Conference Proceedings Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism Textile Tourism: Opportunities and Challenges for Khadi Industries 9789354263477 2020
100 SHRINIVAS Reference book Mental health strategies and psychological challenges in the post COVID-19 pandemic COVID-19( and its impact on mental health causing to stress,anxiety and suicide incidences in India 978-81-946666-4-6 2020
101 CHIPPY MOHAN (4005) Text book Organizational Behaviour https://dlpublications.com/?product=organizational 2020
102 HARIHARAN R,VEDAPRADHA R,AROCKIA RAJASEKAR,GULSHAN SHRIVASTAVA NATIONAL INSTITUTE OF TECHNOLO,DAC-NHUONG LE HAIPHONG UNIVERSITY, HAIPHONG, VIETN,KAVITA SHARMA NATIONAL INSTITUTE OF TECHNOLOGY, KU Reference book Cryptocurrencies and Blockchain Technology Applications Blockchain Technology: A Paradigm Shift in Investment Banking 9781119621164. 2020
103 SHRINIVAS Reference book Consumer Purchase Intention- How price and quality mediates the purchase of electronic gadgets by the youth. Consumer Purchase Intention 8194374367 2020
104 CHIPPY MOHAN (4005) Text book HR Management 789194262879 2019
105 CHIPPY MOHAN (4005) Text book Entrepreneurship 9789194262824 2019
106 CHIPPY MOHAN (4005) Text book Principles Of Management 9789194262893 2019
107 CHIPPY MOHAN (4005) Text book Business Communication 9789194262800 2019
108 JOBY THOMAS Reference book Community Participation in Tourism Development in Emerging Countries Local Community Involvement in Ecotourism Development at Agumbe, Karnataka 978-93-88237-38-3 2019
109 JOBY THOMAS,JOSE K ANTONY,BINDI VARGHESE Reference book Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India Influence of Perceived Risks on the Destination Choice Process: An Indian Perspective 13: 978-1-77188-630-7 2019
110 RAJATH B S,SHASHIDHAR YADAV J Text book International Financial Reporting Standards 978-93-86442-12-3 2017
111 JOBY THOMAS Text book Airport Handling and air Tickets Airport Handling and air Tickets 2016
112 HARIHARAN R,VEDAPRADHA R Text book ERP - Panacea to Business 978-3-659-84475-1 2016
113 JOBY THOMAS Text book Travel Operations and Consultancy Travel Operations and Consultancy 2015
114 JOBY THOMAS, FR DANIEL D SOUZA,G NAGARJUNA Conference Proceedings Tourism Sector in India: Development, Sustainability and Challenges Marketing of Eco and Sustainable Tourism, and Sustainability of Organisations 978-81-924180-5-6 2015
115 JOBY THOMAS Conference Proceedings Tourism leisure and Hospitality-In a Global Economy Tourism leisure and Hospitality-In a Global Economy 978-93-82305-74-3 2015
116 JOBY THOMAS,DR SANDEEP K, DR SP BANSAL AND DR PRASHATH GOWTHAM,NAGARJUNA G Reference book Tourism Towards New Horizons Status, Issues and Perspective Eco and Sustainable Tourism Practices of Resorts in Karnataka- A content analysis of websites 978-818457-556-9 2014
117 HARIHARAN R,SOUNDER RAJAN Reference book Stock Return Behaviour Seasonal Anomalies in the Indian Market 978-3-639-66195-8 2014
118 JOBY THOMAS Reference book Major Research Project Report on An Evaluation of Eco and Sustainable Practices of Selected Resorts in Karnataka Major Research Project Report on An Evaluation of Eco and Sustainable Practices of Selected Resorts in Karnataka 978-93-82305-62-0 2014
119 PRIYA VINOD Text book Corporate Environment 978-93-5097-782-8 2013
120 PRIYA VINOD Text book Production and Operations Management 978-93-5097-414-8 2013
121 JOBY THOMAS Reference book International Marketing in Tourism Humanitarian Tourists : Emerging Market Segment in Indian Tourism. 978-81-261-4934-6 2011
122 JOBY THOMAS Text book Understanding Tourists:Profile and Markets Approaches to Market Segmentation AND Market Segments 978-81-266-5597-7 2011
123 JOBY THOMAS Reference book Tourism for Development-A Managerial Approach Marketing Impacts Of Travel Marts In South India 978-81-84-57-312-1 2011
124 JOBY THOMAS Conference Proceedings Souvenir National Seminar on Crises Management The Challenge of Tourism and Hospitality Economic Recession and Tourism 2009
125 JOBY THOMAS Conference Proceedings Souvenir National Seminar on Indian Tourism - Opportunities Unlimited! HRD in Airline Sector - The Indian Scenario; An analysis 2008
126 JOBY THOMAS Conference Proceedings Souvenir- Two day national level seminar on tourism in India with special reference to Karnataka Tourism Tourism Policies and Strategies - A Comparative perspective 2007
127 JOBY THOMAS,JOHN TRIBE,P PAKKEERAPPA Conference Proceedings Cutting Edge Research in Tourism-New Directions, Challenges and Applications Sustainable Tourism Development Through Co-operatives: An Indian Practice ISBN: 1-84469-012-1 2006
128 JOBY THOMAS Conference Proceedings Changing Dimensions of Tourism Industry Human Resource Development in Airlines Industry: A Study on HRD Initiatives of Indian 2006
129 JOBY THOMAS Conference Proceedings Souvenir- National Conference on Management of Emerging Sectors New Paradigms and Perspectives Human Resource Management in Emerging Sectors: A Study on HRD in Tourism Sector 2005
130 JOBY THOMAS Conference Proceedings Souvenir: National Seminar on Tourism: Opportunities and Challenges Career Opportunities in Tourism 2005
Sl.No. Title URL Subject Month Year
1 Crypto in India: A Risky Allure for Retail Investors?

Finance
2 Factor ETFs: A Strategic Approach for Long-Term Value Creation in the Indian Market

Finance
3 Confession

Poem
4 Silent Longing

Poem
5 Whispers in the Night

Poem
6 ETFs vs. Gold Bonds ? Unveiling the Superior Investment

Financial Economics
7 VUCA to BANI- The evolving change

Management
8 Beneath Celestial Wings: Dreams of a Girl's Journey Through Time

Poem
9 Embracing Freedom: A Journey of Self-Discovery and Unbridled Expression

Poem
10 The Impact of Quarter-on-Quarter Results on Stock Prices: Unraveling the Dynamics

Stock Market
11 India's Race to the Bottom: The Dangers of Long Working Hours

Labour Economics
12 Modern way of social finance and personal finance of an individual

Social and Personal Finance
13 The Unresolved Israeli-Palestinian Conflict: A Complex Web of Factors

International Economics
14 Transforming Banking: The Positive and Negative Implications of QR Code ATMs

Banking
15 Innocence Triumphs Strength

Poem
16 IMEC Corridor: How India Can Counter China?s Clout and Boost Its Trade Potential

Political Economics
17 A Departure's Painful Sting

Poem
18 Enduring Resilience

Poem
19 Solitary Flight

Poem
20 Embrace of Self

Poem
21 Resilience Unveiled

Poem
22 Masks of Deceit

Poem
23 Optimistic Odyssey

Poem
24 Unseen Valor: The Woman Behind the Veil

Poem
25 Rainy Night Dreams of Imaginary Love

Poem
26 Resurgence of the Phoenix Heart

Poem
27 "Ink and Imagination: The Verse-Weaving Professor"

Poem
28 The Brunt of G20 2023 in India

Political Economics
29 Navigating the Classroom Challenges of Millennials and Generation Z: Unveiling Unique Obstacles and Bridging the Generational Gap

Education
30 Investing in Government Shipping Companies? Securities in India

Political Economics
31 India?s economic resurgence in 2023: Unraveling the key boosters

Financial Economics
32 The impact of EU carbon tax on Indian exports of steel, iron ore, and cement

Political Economics
33 Money Makes Money in Mutual Funds: Unlocking the Potential of Long-Term Investing

Personal Financial
34 Overcoming Personal Financial Insecurity and Financial Anxiety

Personal Financial
35 Harnessing Artificial Intelligence for Personalized Upskilling and Reskilling

Financial Economics
36 The rise of financial AI: Transforming and assisting individuals? lifestyles

Financial Economics
37 In what way EU carbon tax benefits and impact on Indian exports of steel, Iron ore, and cement

Financial Economics
38 How financial economics plays an indispensable role in individual life

Financial Economics
39 Resilience and growth: The evolving landscape of India?s modern economy

Financial Economics

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