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Dr SUNITA KUMAR

BEd, PGDBM, MA, MPhil, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention International Journal of Business and Emerging Markets 30-Nov-2023 16 / 1 / 89-106

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SRIDHARAN A
Title of Article The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Name of Journal International Journal of Business and Emerging Markets
Volume No 16
Issue No 1
Page No 89-106
URL https://www.inderscience.com/jhome.php?jcode=ijbem
Date of Publication 30-Nov-2023
2 From the local to the global: the journey of Suguna Foods Emerald Insight 24-Nov-2023 13 / 4 / 1-23

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) SRIDHARAN A,SUNITA KUMAR,SHIVI KHANNA
Title of Article From the local to the global: the journey of Suguna Foods
Name of Journal Emerald Insight
Volume No 13
Issue No 4
Page No 1-23
URL https://www.emeraldgrouppublishing.com/
Date of Publication 24-Nov-2023
3 Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers Prabandhan : Indian Journal of Management 14-Sep-2023 16 / 9 / 43-60

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SHIVI KHANNA,ANJU KALLUVELIL JANARDHANAN,RINI MARY WILLIAM,SAYANI SAHA
Title of Article Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers
Name of Journal Prabandhan : Indian Journal of Management
Volume No 16
Issue No 9
Page No 43-60
URL https://www.indianjournalofmanagement.com/index.php/pijom/index
Date of Publication 14-Sep-2023
4 Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews International Journal of Management and Sustainability 01-Feb-2023 12 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews
Name of Journal International Journal of Management and Sustainability
Volume No 12
Issue No 1
Page No -
URL http://www.conscientiabeam.com/journal/11
Date of Publication 01-Feb-2023
5 The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising Media Literacy and Academic Research 20-Dec-2022 5 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SHIVI KHANNA
Title of Article The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 2
Page No -
URL https://www.mlar.sk/
Date of Publication 20-Dec-2022
6 A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type Academic Journal of Interdisciplinary Studies 05-Nov-2022 11 / 6 / 313-323

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type
Name of Journal Academic Journal of Interdisciplinary Studies
Volume No 11
Issue No 6
Page No 313-323
URL https://www.richtmann.org/journal/index.php/ajis/issue/view/320
Date of Publication 05-Nov-2022
7 Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing 01-Jul-2019 49 / 7 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) SUNITA KUMAR
Title of Article Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India
Name of Journal Indian Journal of Marketing
Volume No 49
Issue No 7
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Date of Publication 01-Jul-2019

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Drishti-2024 Exploring The influence of CSR on Competitive advantage & Societal Gains 11/09/2024 Vivekananda College of Engineering Technology International
2 Conference Presenter International conference Embracing Digital Tranformation in Business For sustainable Growth Text Mining Analysis of Consumer Durable Experience _ An Examination of Amazon Private Labels 29/01/2024 Kristu Jayanti college International
3 Conference Presenter International conference on emerging Global Business opportunities Influence of an "Indian Aesthetics" VS "East Asian Aesthetics" 10/01/2024 JIM International
4 Conference Presenter Interdisciplinary Engagement and Social Innovations in Business and Tourism Exploring co-creation regret post-purchase regret in e-commerce.: Implication on Brand Image 05/10/2023 CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia. International
5 Conference Presenter Interdisciplinary Engagement and Social Innovations in Business and Tourism? online Customer Feedback: A Comprehensive Review 05/10/2023 CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia. International
6 Conference Presenter "Diversity-Equity-Inclusion: Way forward for Sustainable Business & Management Practices Influence of Virtual Influencers on Purchasing Intention-Digitization Of Business and Entrepreneurship-Emotions, communication, and interactions in social media platforms" 22/09/2023 REVA university Bangalore International
7 Conference Presenter International Finance and Accounting Conference IFAC 2023 A study on the strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks 08/09/2023 IIM Jammu and Kashmir International
8 Conference Presenter Sustainable development: Challenges and strategies for Indian Economy and Business A roadmap to net zero era: An approach with Artificial Intelligence tool 28/08/2023 Academy of Higher Learning National
9 Conference Presenter FORE international Case Conference 2023 Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry" 02/06/2023 FORE School of Management International
10 Conference Presenter International conference on contemporary issues in Management Disruptive Strategies for supply chain Disruption 24/02/2023 International School of Management Excellence International
11 Conference Presenter 6th International Conference on "Emerging Technologies in Computer Engineering: Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur International
12 Conference Presenter International Conference on Dynamic Business Environments Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities 09/01/2023 St Joseph's Institute of Management International
13 Conference Presenter Ninth International Conference on Business Analytics and Intelligence Using AI to Extract insights from Annual Corporate Reports 15/12/2022 IIM Banaglore International
14 Conference Presenter International Conference on GREEN Leadership Critical Analysis of India's Internal Migration policy during COVID-19 30/11/2022 DiST International
15 Conference Presenter International Conference on Sustainable Goals (ICSG 2022) A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India 16/09/2022 Indian Institute of Management Bodh Gaya International
16 Conference Presenter Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement Strengthening supply chain Management Through Technology 14/09/2022 Department of management Rathinam college of Arts and Science International
17 Conference Participant 5th i-CoME International Conference on Sustainable Development in Business: Striving for a New Paradigm. 21/07/2022 Petra and christ university International
18 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle 06/08/2021 Christ University International
19 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era? A literature review on determinants of online purchase intention 06/08/2021 Christ University International
20 Conference Presenter FISAT 21 Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid 29/07/2021 online , FISAT Business School International
21 Presenter Advance Management and Technological Innovation:Impacting industries Systematic Review of Online Review Helpfulness 20/04/2021 Motilal Nehru National Institute of Technology,Allahabad International
22 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies, Analyzing Online Customer Reviews: A Systematic Literature Review 07/04/2021 Christ University National
23 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics Branding Amidst COVID 19 27/08/2020 FISAT Business School International
24 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics "Pandemic and Financial Crises, its effect on Stock Markets " 27/07/2020 FISAT Business School International
25 Conference Participant Transition 8th International Conference 21/07/2020 Garden city university International
26 Conference Presenter Synthesize Internation conference Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics 13/12/2019 Christ University International
27 Conference Presenter Synthesize:International Conference Online Brand Community :Conceptual Paper 13/12/2019 Christ University International
28 Conference Presenter Synthesize International conference Influence of Visual Indian Aesthetics on Consumer Perception 13/12/2019 Christ University International
29 Conference Moderator/Chair Synthesize international Conference 13/12/2019 Christ University International
30 Conference Presenter Synthesize International Conference Study on the impact of mobile app in online ticket reservation-South India 11/12/2019 Christ University International
31 Conference Presenter Synthesize International Conference The New Age of Celebrity Endorsements-Influencer Marketing 11/12/2019 Christ University International
32 Conference Presenter NASMEI International conference(Smart Marketing in Digital Age) Social Media Marketing :Conceptual paper 26/07/2019 IIM Indore International
33 Conference Presenter AIMS International Conference on Management Conceptualizing Brand Loyalty and Brand Equity 03/01/2019 IMMS, Pune and AIMS international International
34 Conference Co-presenter 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) 20/12/2018 Indian Institute of Sciences International
35 Conference Presenter Synthesize International Conference Social Media Marketing Research: An Introductory Paper 18/12/2018 Christ University International
36 Conference Presenter Synthesize international conference Influence of Co-Creation on Brand 18/12/2018 Christ University International
37 Conference Presenter Innovation Research in Management of Accounting , Banking , Economics, Marketing ,Tourism, Business, Human Reseource,Law and Governance(IC-2018) Product Adaptaion in International Market 26/05/2018 Christ University International
38 Conference Presenter An International Marketing Conference Product Adaptation In International Marketing :Hype , Hope or Necessity 22/12/2017 Great Lakes Institute Of Management Chennai International
39 Conference Presenter Convergence 2017 12th international conference Consumer perception towards private label brand 15/09/2017 IFIM International
40 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conference Consumer preference towards private label brand with special reference to retail apparel 27/07/2017 IIM Indore and NASMEI International
41 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conferenc Co-creation New Method of Building Brand Loyalty & Innovation 27/07/2017 Christ University International
42 Conference Presenter inclusive Business Growth and Sustainable Development innovation and Brand Building through Co creation 22/02/2017 Kristu Jyanthi College International
43 Conference Presenter Emerging Trend in Business Customer Relationship Engagement and Brand Awareness Through Customer Coo creation 16/02/2017 Christ University International
44 Conference Presenter NASEMI Scope of Online Tailoring in India 22/12/2016 Great Lake Institute of Management International
45 Conference Presenter International conference on Business Analytics and Intelligence 2016(ICBAI-2016) Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India 19/12/2016 Indian Institue of Sciences(IISC) International
46 Conference Presenter Innovative Research in Managemnt of MABET 2016 Shock Advertising and its Impact on the younger Generation 03/07/2016 Christ University International
47 Conference Presenter Emerging Trend in Business A study on customer preference & the scope of online Tailoring 12/02/2016 Christ University National
48 Conference Presenter Emerging Trend in Business Study on the Impact of Product Placement 12/02/2016 Christ University National
49 Conference Presenter NASMEI Conferance- Great Lake Institute of Management A study on cult branding with reference to Royal Enfield 26/12/2015 Christ University International
50 Conference Presenter MABET 2015- Krishi Sanskriti Influence of Technology on online shopping behaviour and brand loyalty 27/06/2015 Christ University International
51 Symposium Participant cross Functional Diffusion 24/04/2015 Oxford College of Engineering International
52 Conference Presenter AIMS International Conferance on Management Effect of Neuromarketing on Advertising 02/01/2015 Christ University International
53 Conference Presenter Emerging Trend in Business Negative connotation used to portray women in advertisement across industries 11/12/2014 Christ University National
54 Conference Participant The Art of Case Writing and Case Teaching 08/09/2014 IIMB International
55 Conference Presenter Emerging Trend in Business A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model 12/12/2013 Christ University National
56 Conference Presenter Outcome based competitive stratergies: Issues and chalenges A study of Broekhuizen and Jager Model to address consumer value perceptions 22/11/2013 PES Institute of Technology International
57 Conference Presenter Recent trends in Commerce, Managemnet, Engineering, Technology and Social Sciences A Study on the impact of print advertisement on the youth population 25/02/2013 Christ University International
58 Conference Presenter National Conference on Emerging Trends in Business Impact Of Print Ads on The Youth 28/01/2013 Christ University National
59 Conference Presenter National Conference on Emerging Trends in Business The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing 28/01/2013 Christ University National
60 Conference Presenter Reviving Growth -Stratigies for India A Study on the Customer Preference between Private labels and National Brand 14/12/2012 Christ University National
61 Conference Presenter Global Business opportunities and challenges Children Influence On Family Purchase Decision for High,low and child centric Products 22/11/2012 PES institute of Technology ,Bangalore International
62 Conference Presenter International conference on Business management and Information Systems A Study On Children Influence On Family Purchase Decision 22/11/2012 Christ University International
63 Conference Presenter Some-Shodan 2012 The Influence of eWOM on high value product purchase Decision 09/03/2012 Christ University National
64 Conference Presenter Emerging Trend in Business The Impact of Television Advertisement on Children 21/02/2012 Christ University National
65 Conference Presenter Emerging Trend in Business Internal Client 07/03/2011 Christ University National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Session Chair 27/09/2024 CMR University
2 Session chair 22/03/2024
3 Sustainable development of Business strive for new Paradigm 5th I-come international conference 21/07/2022 Petra and Christ University
4 Technical Session Chair Online 29/07/2021 FISAT Business School
5 Webinar on Marketing Strategy for Corporate Post COVID 19 Webinar on Marketing Strategy for Corporate Post COVID 19 29/06/2020 CMS Institute of Management
6 Webinar on Social Media Marketing Webinar on Social Media Marketing 14/06/2020 sunshine institute of management and technology
7 Session Chair of Marketing Track AIMS international Conferance of Management 05/01/2015 IIMK
8 Session Chair of Marketing Track International Conference on Business Management & Information Systems 22/11/2012 Singapore institute of Management

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 Children Influence on Family Purchase Decision Dr. Jeevananda Christ University March 2012
2 A study on Brand strategies with special reference to Retail Marketing:The Indian Scenario Dr Bikrama singh Magadh University Feb 2016

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 Strengthening the Influence of Relationship Quality Attributes on Purchase Intention Through Co-Creation in Branding Using Social Media: Perception of Fashion Industry Consumers POORNIMA NAIR Christ University June 2022
2 EXPLORING DETERMINANTS OF USER GENERATED CONTENT: A CONSUMER BEHAVIOR PERSPECTIVE KAVITA RAWAT Christ University December 2023
3 . CHANDRU M C Christ University August 2024

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on consumer purchase intention and preference towards private label branding with reference to retail apparel Internal
2 A Study on consumer perception regarding private label branding SUNITA KUMAR Internal
3 Brand Building through Digital Media SUNITA KUMAR Internal
4 A Study on the Agrarian Crisis in the District of Mandya in Karnataka SRIDHARAN A, SUNITA KUMAR Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Qualitative Research Method in Management CMS Business School International 13/05/2024
2 Fdp on Advanced research Methodologies:Qualitative and quantitaive approaches Amity university International 04/01/2024
3 five day FDP "Structural Equation and Modelling through SPSS Jain University International 14/12/2020
4 Emerging Application of SEM in Contemporary Research CMS School of Business (Jain University) National 14/12/2020
5 one week faculty Development on Data Analytical Tools Jain University National 27/05/2020
6 Excel Skills for Business Essentials Macuquarie University International 07/05/2020
7 Brand Management: Aligning Business, Brand and Behaviour by University of London & London Business School Coursera International 01/05/2020
8 Brand Identity and Strategy by IE Business School Coursera International 01/05/2020
9 QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION) Christ university School of Business Studies and Social Sciences 21/05/2018
10 Case Based Teaching, Writing And Publication Christ university Institutional 11/10/2017
11 APA workshop Christ university Institutional 29/08/2016
12 Multivariate Analysis Using SPSS & AMOS Department of Management Studies, Kongu Engineering College International 05/08/2016
13 Design Thinking and Innovation Titan Company National 11/06/2016
14 FDP Academic Staff College 23/05/2016
15 The art of case writing and teaching in the field of management BMS College of Enginering Regional 20/08/2015
16 Out of the box thinking CMS Business School Regional 25/04/2015
17 Marketing is dead !Long live Markeing Jain University National 21/01/2015
18 Reflection and Foresight Academic Staff College 25/10/2014
19 Faculty Development Programme Deanery of Commerce and Management Institutional 01/10/2013
20 SAP 01 SAP Institutional 05/08/2013
21 Leadership Simulation Workshop enParagigm knowledge Solution Regional 18/03/2013
22 Orientaion program on "Perspectives and Practices in Higher Education" CU - Academic staff college Institutional 09/10/2012
23 Perspectives and Practices in Higher Education Academic Staff College Institutional 09/10/2012
24 Business Research Techniques Christ university Institutional 19/03/2012

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Marketing certificate course form Coursera 12 week online non credit course (Signature Track) Penn University of Pennsylvania 14 January 2014
2 The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges Five week online Certificate course in Critical Thinking in Global challenges The University of Edinburgh 28 February 2014
3 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course UNIVERSITY OF VIRGINIA 07 August 2014
4 MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course MT. SAN JACINTO COLLEGE'S 11 August 2014
5 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 October 2013
6 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course in Foundations of Business Strategy UNIVERSITY OF VIRGINIA 07 August 2014
7 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 March 2014
8 Advertising and Society online 7 week certificate in Advertising and Society from Duke university Duke University 07 April 2015
9 COURSERA ONLINE COURSE FROM DUKE UNIVERSITY online course On Advertising and society from duke university Duke University 06 January 2015
10 Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School Copenhagen Business School 04 February 2015
11 Marketing in a Digital World Online Coursera course in Marketing in a Digital World University of Illinois at Urbana-Champaign 15 August 2016
12 Best paper award Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur 03 February 2023

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