Dr. Bipllab Roy serves as an Assistant Professor in the BBA Department at Christ University?s Lavasa Campus. He holds a Master's in Business Administration, specializing in Operations and Marketing, along with a Ph.D. in Quality Management. With over 12 years of teaching experience, Dr. Roy brings expertise in Operations Management, Operations Research, Supply Chain Management, and Marketing Management. He is also certified with a Six Sigma Green Belt. Dr. Roy has published multiple research papers in Scopus-indexed journals and contributed to books. He also holds patents under his name. He has been an integral part of CHRIST (Deemed to be University) for over one and a half years.