Dr. Abhinav P. Tripathi is an Associate Professor at Christ University, NCR. He has over 20 years of experience in research, academics, consulting, and industry. His expertise spans brand management, marketing analytics, digital marketing, retail marketing, and innovation. Dr. Tripathi is a lifetime member of the Forum of Free Enterprises and several marketing forums. Before entering academia, he held senior marketing positions at companies like LG Chemical & Energy and Meditronics India Pvt. Ltd. He has published numerous articles in internationally recognized journals. Many of his papers are Scopus-indexed and classified under the ABDC category. His work also includes policy and action research in marketing innovation and design thinking. Dr. Tripathi has been involved in employee engagement and training modules for BSNL, Indian Oil, Honda Motors, and several government organizations. He has made significant contributions to both academia and industry through his expertise and research.
Name of Journal: Business and Society Review
Date Of Publication: 18-Feb-2022
Category: Article in Research Journal
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): ABHINAV PRIYADARSHI TRIPATHI
URL: https://onlinelibrary.wiley.com/journal/14678594
Indexing Agency: Scopus
Name of Journal: Business Perspectives and Research
Date Of Publication: 03-Dec-2022
Category: Article in Research Journal
Volume No/Issue No/Page No: /1 - 21
Sole Authored /Co Authored: Co-Author
Author Name (s): ABHINAV PRIYADARSHI TRIPATHI,GOVIND NATH SRIVASTAVA,V. PADMAJA
URL: https://journals.sagepub.com/metrics/bpr
Indexing Agency: Scopus
Name of Journal: International Journal of Business and Globalisation
Date Of Publication: 01-Aug-2022
Category: Article in Research Journal
Volume No/Issue No/Page No: 31/01/92 - 112
Sole Authored /Co Authored: Co-Author
Author Name (s): ABHINAV PRIYADARSHI TRIPATHI,NEHA KATIYAR,K.R. CHATURVEDI
URL: https://www.inderscienceonline.com/doi/abs/10.1504/IJBG.2022.124525
Indexing Agency: Scopus
Name of Journal: Pacific Business Review International (PBRI)
Date Of Publication: 09-Nov-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: 17/4/80 - 93
Sole Authored /Co Authored: Co-Author
Author Name (s): MAYANK KUMAR,ABHINAV PRIYADARSHI TRIPATHI
URL: http://www.pbr.co.in/Default.aspx
Indexing Agency: Web of Science
Name of Journal: Pacific Business Review (International)
Date Of Publication: 04-Oct-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: /80 - 93
Sole Authored /Co Authored: Co-Author
Author Name (s): ABHINAV PRIYADARSHI TRIPATHI,MAYANK KUMAR
URL: http://www.pbr.co.in/2024/October7.aspx
Indexing Agency: Web of Science
Name of Journal: International Journal of System Assurance Engineering and Management
Date Of Publication: 04-Dec-2024
Category: Article in Research Journal
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): ABHINAV PRIYADARSHI TRIPATHI,ANJU TRIPATHI,SAHIL GUPTA
URL: https://link.springer.com/article/10.1007/s13198-024-02615-1
Indexing Agency: Scopus
Name of Journal: International Journal of Business and Globalisation
Date Of Publication: 02-Jun-2025
Category: Article in Research Journal
Volume No/Issue No/Page No: 40/3/265 - 288
Sole Authored /Co Authored: Co-Author
Author Name (s): ABHINAV PRIYADARSHI TRIPATHI,NEHA KATIYAR
URL: https://www.inderscience.com/info/inarticle.php?artid=146482
Indexing Agency: Scopus
Name of the Program: QIP on Pedagogical innovation in management education
Date: 2024-11-21 00:00:00
Name of the Institutions: Christ University
Name of the Program: NTCC Dissertation Viva
Date: 2024-05-27 00:00:00
Name of the Institutions: Amity University
Name of the Program: Empirical Research Workshop
Date: 2024-01-23 00:00:00
Name of the Institutions: Christ University
Name of the Program: Faculty Developments Program
Date: 2023-12-12 00:00:00
Name of the Institutions: Deptt. of Commerec & IQAC, Chittranjan College, Kolkata
Name of the Program: Trainer in HED training module
Date: 2022-06-22 00:00:00
Name of the Institutions: Christ University ( Delhi NCR)
Name of the Program: Guest Lecture
Date: 2021-12-22 00:00:00
Name of the Institutions: Dr. Om Prakash Institute of Management & Technology, Farrukhbad (U.P) under UP Technical University, Lucknow
Name of the Program: Career Orientation Workshop
Date: 2021-09-06 00:00:00
Name of the Institutions: Himalayan Management & Development Resource Institute
Name of the Program: Guest Lecture
Date: 2021-08-18 00:00:00
Name of the Institutions: Beacon International School
Name of Student: PRABHUL S NAIR
Institutions: Christ University
Month & Year: September 2024
Name of Student: LATHA JOSEPH
Institutions: Christ University
Month & Year: April 2025
Name of Student: Mrs.T. Saranya (Mrs.T. Saranya with 18221271012023
Institutions: Manonmaniam Sundaranar University - Reg
Month & Year:
Name of Student: Mr. P. Prince Hilton with 18211271011007
Institutions: St. John's College, Palayamkottai, MS University
Month & Year:
Name of Student: Mr. P. Prince Hilton with 18211271011007
Institutions: Manonmaniam Sundaranar University - Reg
Month & Year:
Name of Student: Rohit Kumar
Institutions: Christ University
Month & Year:
Name of Student: Rohit Kumar
Institutions: Christ University
Month & Year:
Name of Student: Shubham Chaudhary (Enrollment No.: UU1923390002)
Institutions: Christ University
Month & Year:
Name of Student: Mrs.S.G.Sugitha, Reg.No: 19223041062020
Institutions: Manonmanisam Sundaranar University ,Tirunelveli
Month & Year:
Name of Student: Mrs.S.G.Sugitha, Reg.No: 19223041062020
Institutions: Manonmanisam Sundaranar University ,Tirunelveli
Month & Year:
Name of Student: Simra Mujahid,
Institutions: Christ University
Month & Year:
Name of Student: J. SAHAYA SHABU
Institutions: Christ University
Month & Year:
Name of the Workshop/FDP/Training Programme: Innovative Pedagogies for Learner-Centric Classrooms
Name of the Organiser: Christ University
Level: Institutional
Role: Participant
Date: 2025-05-06
Name of the Workshop/FDP/Training Programme: Demystifying the Grounded Theory Method
Name of the Organiser: Jaipuria Institute of Management, Noida
Level: National
Role: Participant
Date: 2025-04-29
Name of the Workshop/FDP/Training Programme: Empowering Educators through Learner Centered Andragogies
Name of the Organiser: Christ University
Level: Institutional
Role: Invited Resource Person/Trainer
Date: 2025-04-26
Name of the Workshop/FDP/Training Programme: Teaching & Assessment Strategies for Sustainable learning
Name of the Organiser: Christ University
Level: National
Role: Participant
Date: 2025-02-17
Name of the Workshop/FDP/Training Programme: Quality Improvement Program on Pedagogical Innovation in Management Education
Name of the Organiser: Christ University
Level:
Role: Presenter
Date: 2024-11-21
Name of the Workshop/FDP/Training Programme: Editor's Meet
Name of the Organiser: Jaipuria School of Business
Level:
Role: Participant
Date: 2024-07-13
Name of the Workshop/FDP/Training Programme: Development Program on Theory , Methods and Techniques
Name of the Organiser: Christ University
Level: International
Role: Participant
Date: 2024-07-01
Name of the Workshop/FDP/Training Programme: Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development
Name of the Organiser: Christ University
Level: Institutional
Role: Participant
Date: 2024-06-24
Name of the Workshop/FDP/Training Programme: Data Analysis using R and NVIVO
Name of the Organiser: Christ University
Level: National
Role: Participant
Date: 2024-06-18
Name of the Workshop/FDP/Training Programme: One-Week Faculty Development Programme on Strategies for Fostering Research Excellence
Name of the Organiser: Jigyasa University Dehradun, Uttarakhand
Level: National
Role: Invited Resource Person/Trainer
Date: 2024-05-27
Name of the Workshop/FDP/Training Programme: - A 3-Day Research Workshop organised by Centre for Academic and Professional Support (CAPS) at CHRIST (Deemed to be University), Delhi NCR Campus,
Name of the Organiser: Christ University
Level: Institutional
Role: Participant & Presenter
Date: 2024-01-04
Name of the Workshop/FDP/Training Programme: one-month online workshop on ?Structural Equation Modelling with SmartPLS 04?
Name of the Organiser: Research Shiksha, India
Level: National
Role: Participant
Date: 2023-12-16
Name of the Workshop/FDP/Training Programme: Quality Assurance for Accreditations
Name of the Organiser: Christ University
Level:
Role: Participant
Date: 2023-12-12
Name of the Workshop/FDP/Training Programme: Navigating the pathways of publishing in High-quality journals
Name of the Organiser: Researcher Academy On Campus (ELSEVIER)
Level: National
Role: Participant
Date: 2023-08-07
Name of the Workshop/FDP/Training Programme: Applications of Python in Business and Management
Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR
Level: Institutional
Role: Participant
Date: 2023-07-01
Name of the Workshop/FDP/Training Programme: FDP on Tech-savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning eing Good to Great
Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR
Level: Institutional
Role: Participant
Date: 2023-06-21
Name of the Workshop/FDP/Training Programme: Chat GPT&AI Hacks with MS-Office
Name of the Organiser: Skill Nation
Level: International
Role: Participant
Date: 2023-06-15
Name of the Workshop/FDP/Training Programme: Workshop on Project Proposal Writing
Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR
Level: Institutional
Role: Participant & Presenter
Date: 2022-09-03
Name of the Workshop/FDP/Training Programme: "National Webinar on Bibliometric Analysis" , organized by Research Affairs Committee, Rajdhani College, University of Delhi
Name of the Organiser: Rajdhani College, University of Delhi.
Level: National
Role: Participant
Date: 2022-08-13
Name of the Workshop/FDP/Training Programme: FDP on Marketing Analytics
Name of the Organiser: BPUT-Nodal Centre For Faculty Development and Training (NCFDT)
Level: National
Role: Participant
Date: 2022-07-31
Name of the Workshop/FDP/Training Programme: FDP on Research Methodology
Name of the Organiser: Rajdhani College, University of Delhi.
Level: National
Role: Participant
Date: 2022-07-04
Name of the Workshop/FDP/Training Programme: FDP on Enhancing Teaching and Learning: The Journey from being Good to Great
Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR
Level: Institutional
Role: Participant
Date: 2022-06-22
Name of the Workshop/FDP/Training Programme: FDP on 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review'
Name of the Organiser: Christ University
Level: Institutional
Role: Organiser & Participant
Date: 2022-05-20
Name of the Workshop/FDP/Training Programme: Basic Econometrics: Tools and Techniques
Name of the Organiser: Planning Development Unit University of Allahabad
Level: National
Role: Participant
Date: 2022-01-27
Name of the Workshop/FDP/Training Programme: The Blockchain and Cryptocurrency Future in India
Name of the Organiser: Fintech and Blockchain Association & Niti Tantra
Level: National
Role: Participant
Date: 2022-01-23
Name of the Awards/Achievements/Others: Certificate of Appreciation
Description: Certificate of Appreciation were given to those members who owns different criteria and successfully presented the same during the NAAC member visit to university
Organisation: Christ University Delhi NCR Campus
Month/Year: 31 October 2022
Name of the Awards/Achievements/Others: Best Research Paper
Description: International Conference on Sustainable Development & Green Business Model
Organisation: Asian Business School, Noida
Month/Year: 26 November 2022
Name of the Awards/Achievements/Others: Expert committee member of question paper
Description: I was been offered to get associated as expert member for setting of university question papers of Uttaranchal university, Dehradun
Organisation: Uttaranchal University, Uttarakhand
Month/Year: 24 September 2022
Name of the Awards/Achievements/Others: Letter of Appreciation
Description:
Organisation: IIMT, Delhi
Month/Year: 24 August 2022
Name of the Awards/Achievements/Others: Expert member on the Doctoral Committee (DC-1) for the PhD candidate,
Description: Expert member on the Doctoral Committee (DC-1) for the PhD candidate,
Organisation: Galgotias University
Month/Year: 30 May 2025
Name of the Awards/Achievements/Others: Appreciation Certificates
Description: "ICSSR-sponsored International Conference on "Sustainable Business Practices and Innovative Models (ICSBPIM) ? 2025"
Organisation: Christ University, NCR Campus
Month/Year: 25 April 2025
Name of the Awards/Achievements/Others: Second Best Research Paper Award
Description: GLRC 2025
Organisation: Amity University
Month/Year: 21 March 2025
Name of the Awards/Achievements/Others: Session Chair
Description: Session Chair during 10th GLRC 2025
Organisation: Amity University
Month/Year: 20 March 2025
Name of the Awards/Achievements/Others: f Question Paper-Setter for MBA Examination, 2024.
Description: Sub:-Appointment of Question Paper-Setter for MBA 2nd Semester Examination, 2024.
Organisation: Bihar Engineering University, Patna
Month/Year: 02 April 2025
Name of the Awards/Achievements/Others: Editorial Reviewer Board Member
Description: Joined as a member of the Editorial Reviewer Board of Journal of IPEM , ISSN No: 0974-8903
Organisation: IPEM : Institute of professional Excellence & Management
Month/Year: 29 September 2023
Name of the Awards/Achievements/Others: Key Note Speaker
Description: International Conference on Inclusive Growth through Multidisciplinary Research ( ICIGMR - 2023)
Organisation: RES ( Research Education Solutions) & Oxford College of Management
Month/Year: 05 September 2023
Name of the Awards/Achievements/Others: Head - Moderation Committee
Description: FIIB (AACSB Accredited Institution)
Organisation: FIIB New Delhi
Month/Year: 22 March 2024
Type of Book: Article
Title : 2024 International Conference on Distributed Systems, Computer Networks and Cybersecurity, ICDSCNC 2024
ISBN: 979-835037544-2
Month/Year: Apr 2025
Type of Book: Article
Title : 4th International Conference on Sustainable Expert Systems, ICSES 2024
ISBN: 979-833154036-4
Month/Year: Oct 2024
Type of Book: Chapter
Title : Unveiling Investor Biases That Shape Market Dynamics
ISBN: 979-836939382-6
Month/Year: Oct 2024
Type of Book: Article
Title : Advances in Computing, Communication and Applied Informatics, ACCAI 2024
ISBN: 979-835038943-2
Month/Year: Jul 2024
Type of Book: Article
Title : 15th International Conference on Advances in Computing, Control, and Telecommunication Technologies, ACT 2024
ISBN: 979-833130057-9
Month/Year: Jun 2024
Type of Book: Article
Title : The Effect of Sustainable Development Goals (SDG's) on the Financial Performance of Listed Companies
ISBN: 979-833130057-9
Month/Year: Jun 2024
Inventors: ILA ANAND,ABHINAV PRIYADARSHI TRIPATHI,GAURAV DAWAR,YOGESH MURTI
Type of Specification: Complete
Granted/Awarded Date: 21-Feb-2022
Publication/Application Date: 21-Feb-2022
Application/Filing Date: 07-Dec-2021
Publication Number: 354500-001
Patent Number: 354500-001
Field of Invention: Medical Waste Treatment Device
Inventors: ABHINAV PRIYADARSHI TRIPATHI,ANJU TRIPATHI ASSISTANT PROFESSOR,KULDEEP SHIVPRASAD SHARMA ASSISTANT PROFESSOR,VISHAKHA ABHAY GAIDHANI ASSISTANT PROFESSOR,CA.KAJAL SANTOSH VADHRYA HOD AND ASSISTANT PROFESS,RAJU NATHU CHAUHAN ASSISTANT PROFESSOR,SANTOSH KALUMAL VADHRYA ASSISTANT PROFESSOR,BHALCHANDRA BALKRISHNA BITE ASSISTANT PROFESSOR ,HARISH B.BAPAT, PROFESSOR & DEAN,R. VINOTH, TEACHING ASSISTANT (PBG),RICHA GOEL, ASSISTANT PROFESSOR,MAKARAND UPADHYAYA, ASSOCIATE PROFESSOR
Type of Specification: Provisional
Granted/Awarded Date: -
Publication/Application Date: 29-Oct-2021
Application/Filing Date: 10-Oct-2021
Publication Number: 44/2021 49913
Patent Number: 202111046133 A
Field of Invention: Green Supply chain management Analysis and computer application
Type of the Program: Conference
Role: Presenter
Title: Antecedents Of Pro-Sustainable Purchase Intentions Of Consumers Toward Fast-Fashionantecedents Of Pro-Sustainable Purchase Intentions Of Consumers Toward Fast-Fashion Merchandise: Gen Z Perspective Merchandise: Gen Z Perspective
Date: 2025-02-07
Organising Institution: Jaipuria School of Business
Level: International
Type of the Program: Conference
Role: Presenter
Title: The Effect of Sustainable Development Goals (SDG?s) on the financial performance of Listed Companies
Date: 2024-06-10
Organising Institution: Universitas Janabadra
Level: International
Type of the Program: Conference
Role: Presenter
Title: ?Exploring the Effect of Social Media Influencers on Consumer Trust and Confidence in Smartphone Brands
Date: 2024-03-12
Organising Institution: t MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable Development
Level: International
Type of the Program: Conference
Role: Presenter
Title: Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty among Centennials: PLS-SEM Analysis
Date: 2024-02-07
Organising Institution: Amity University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Assessing the Impact of Social Networking Sites Usage (SNSs) on Compulsive Consumption of Lifestyle Products: Indian Centennials Perspective
Date: 2023-12-15
Organising Institution: International Scholl of Business & Media, ISB&M Pune Campus
Level: International
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2023-12-15
Organising Institution: Christ University
Level: National
Type of the Program: Symposium
Role: Presenter
Title: Quality in Management Education & Research: Challenges and Opportunities
Date: 2023-09-01
Organising Institution: Institute of Professional Excellence & Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Emotional Responses To Government Green Initiatives: A Scenario Based Experimental Study
Date: 2023-03-25
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Emotional Responses to Government Green Initiatives: A Scenario based experimental study
Date: 2023-03-23
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Coordinator
Title:
Date: 2022-10-08
Organising Institution: Christ University
Level: National
Type of the Program: Symposium
Role: Panelist
Title:
Date: 2022-02-04
Organising Institution: St. Andrews Institute of Technology & Management, Gurugram
Level: National
Type of the Program: Conference
Role: Presenter
Title: Local Retail Patronage Loyalty as a Determinant of Consumer Out-shopping Behavior in Reference to Post Pandemic Situation
Date: 2021-12-11
Organising Institution: Graphic Era ( Deemed to be University) Dehradun
Level: National
Faculties: ABHINAV PRIYADARSHI TRIPATHI,
Theme of Consultancy: Marketing, Outreach, Digital Presence, and channel Structuring for Former 2 Consumer Food Private Limited; Brand Name: "Harika"
Type: Honorary
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