Faculty Details

faculty

Dr UPASANA GUPTA

Speciliazation : Management

Qualification : MBA, MA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : DELHI NCR CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2024

Name of Journal: Library Progress International

Date Of Publication: 10-Jul-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 44/3/8199 - 8204

Sole Authored /Co Authored: Co-Author

Author Name (s): UPASANA GUPTA,HARI KESHAV RAJESH,DEEPTI GUPTA,SAMIKSHYA MADHUKULLYA,SUDHIR N. DIVAKER,GIFTY ARORA

URL: https://www.scopus.com/record/display.uri?eid=2-s2.0-85206249515&origin=resultslist

Indexing Agency: Scopus

Name of Journal: Library Progress International

Date Of Publication: 02-Jul-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 44/3/5163 - 5166

Sole Authored /Co Authored: Co-Author

Author Name (s): UPASANA GUPTA,DEEPTI GUPTA,ADITYA CHITRANSH,SHRI RAM PANDEYA,SHASHI SINGH,BISHWAJEET PRAKASH

URL: https://www.scopus.com/record/display.uri?eid=2-s2.0-85204985571&origin=resultslist

Indexing Agency: Scopus

2023

Name of Journal: Global Business Review

Date Of Publication: 06-Aug-2023

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): UPASANA GUPTA,NAVEEN KUMAR

URL: https://journals.sagepub.com/home/GBR

Indexing Agency: Scopus

2016

Name of Journal: Gurukul Business Review

Date Of Publication: 01-Mar-2016

Category: Article in Research Journal

Volume No/Issue No/Page No: 12/spring 2016/37 - 45

Sole Authored /Co Authored: Co-Author

Author Name (s): UPASANA GUPTA,NAVEEN KUMAR,ABHISHEK GUPTA

URL: https://gurukulbusinessreview.in/

Indexing Agency: Web of Science

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Enhancing Academic Excellence through Technology, Research, and Innovative Teaching

Name of the Organiser: School of Business and Management, Christ University

Level: Institutional

Role: Organiser & Participant

Date: 2025-05-19

Name of the Workshop/FDP/Training Programme: Innovative Pedagogies for Learner-Centric Classrooms

Name of the Organiser: School of Business and Management, Christ University

Level:

Role: Organiser & Participant

Date: 2025-05-06

Name of the Workshop/FDP/Training Programme: Augmenting Design Thinking With Human Computer Interaction

Name of the Organiser: NPTEL-AICTE

Level: National

Role: Participant

Date: 2025-02-20

Name of the Workshop/FDP/Training Programme: Management of New Products and Services

Name of the Organiser: NPTEL Swayam Course by IIT Kanpur

Level: National

Role: Participant

Date: 2025-01-20

Name of the Workshop/FDP/Training Programme: Indian Knowledge System and Mindfulness: Enhancing Resilience and Emotional Intelligence in Educators

Name of the Organiser: Technia Institute of Advance Studies

Level: National

Role: Participant

Date: 2025-01-13

2024

Name of the Workshop/FDP/Training Programme: AI tools for Research, Teaching and Accreditiation

Name of the Organiser: IMS Ghaziabad

Level: National

Role: Participant

Date: 2024-12-09

Name of the Workshop/FDP/Training Programme: Pedagogical Innovation in Management Education

Name of the Organiser: Christ University Delhi-NCR Campus

Level: Institutional

Role: Organiser & Participant

Date: 2024-11-21

Name of the Workshop/FDP/Training Programme: Artificial Intelligence in teaching and research paper writing

Name of the Organiser: AIU and Integral University Lucknow

Level: National

Role: Participant

Date: 2024-06-26

Name of the Workshop/FDP/Training Programme: Data Analysis using R and NVIVO

Name of the Organiser: School of Business and Management, Christ University

Level: Institutional

Role: Organiser & Participant

Date: 2024-06-18

Name of the Workshop/FDP/Training Programme: FDP on AI tool box for educators

Name of the Organiser: Pal College of Technology and Management

Level: Regional

Role: Invited Resource Person/Trainer

Date: 2024-06-03

Name of the Workshop/FDP/Training Programme: Training on Effective Research Publication

Name of the Organiser: MIBM, Pune

Level: National

Role: Participant

Date: 2024-04-30

Name of the Workshop/FDP/Training Programme: Smart Investing

Name of the Organiser: School of Business and Management, Christ University

Level:

Role: Organiser & Participant

Date: 2024-04-04

Name of the Workshop/FDP/Training Programme: Innovation in Marketing and Marketing of Innovation

Name of the Organiser: NPTEL Swayam Course by IIT Rorkee

Level: National

Role: Participant

Date: 2024-01-22

Name of the Workshop/FDP/Training Programme: Innovation in Marketing and Marketing of Innovation

Name of the Organiser: NPTEL-AICTE

Level: National

Role: Participant

Date: 2024-01-22

2023

Name of the Workshop/FDP/Training Programme: Quality Assurance for Accreditations

Name of the Organiser: School of Business and Management, Christ University

Level: Institutional

Role: Participant

Date: 2023-12-12

Name of the Workshop/FDP/Training Programme: Institutional Storytelling: Towards Building Effective Campus Narratives

Name of the Organiser: Vignette Windows: A Writer's Guide, CHRIST (Deemed to be University)

Level: Institutional

Role: Participant

Date: 2023-10-27

Name of the Workshop/FDP/Training Programme: Business to Business Marketing

Name of the Organiser: NPTEL Swayam Course by IIT Rorkee

Level: National

Role: Participant

Date: 2023-07-31

Name of the Workshop/FDP/Training Programme: Outcome Based Education: Learning and Assessment under NEP 2020

Name of the Organiser: IMS Ghaziabad

Level: National

Role: Participant

Date: 2023-07-31

Name of the Workshop/FDP/Training Programme: Business to Business Marketing

Name of the Organiser: NPTEL-AICTE

Level: National

Role: Participant

Date: 2023-07-31

Name of the Workshop/FDP/Training Programme: One week FDP on Innovative tools in Information Technology and Management Discipline for enhancing education and research

Name of the Organiser: IIMT College of Management in association with Indian Economic Association

Level: National

Role: Participant

Date: 2023-07-25

Name of the Workshop/FDP/Training Programme: Application of Python in Business and Management

Name of the Organiser: School of Business and Management, Christ University

Level: Institutional

Role: Participant

Date: 2023-07-01

Name of the Workshop/FDP/Training Programme: Tech-Savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning

Name of the Organiser: Christ University Delhi-NCR Campus

Level: Institutional

Role: Participant

Date: 2023-06-21

2022

Name of the Workshop/FDP/Training Programme: e-content development

Name of the Organiser: HRDC, Christ University

Level: Institutional

Role: Participant

Date: 2022-11-28

Awards / Achievements /Others

2025

Name of the Awards/Achievements/Others: GRABS AWARDS 2025

Description: GRABS Educational Charitable Trust has conferred "Teaching and Research Excellence Award" to Dr. Upasana Gupta in appreciation and recognition of outstanding contribution and continued dedication to the student community

Organisation: GRABS Educational Charitable Trust

Month/Year: 23 February 2025

2024

Name of the Awards/Achievements/Others: AIMA Individual Annual Membership

Description:

Organisation: AIMA

Month/Year: 16 April 2024

Books

Book Chapters

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: A customer-centric analysis of assessing the influence of sustainable automotive manufacturing practices on brand loyalty


Date: 2025-04-12


Organising Institution: Galgotias University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Wealth Tech Adoption: Integrating Behavioral And Technological Factors With Tam


Date: 2025-02-14


Organising Institution: VIT-AP University


Level: International


2024

Type of the Program: Conference


Role: Presenter


Title: Impact of AI driven personalization on Ad fatigue and Brand Loyalty


Date: 2024-12-15


Organising Institution: Global Institute of Business Studies


Level: International


Type of the Program: Conference


Role: Presenter


Title: Sustainable Consumption And Consumer Behavior Transition To Zero Waste By Millennial Mothers - A Qualitative Study


Date: 2024-11-29


Organising Institution: PSIT Kanpur


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring the role of consumer social responsibility in green fintech adoption- A UTAUT approach with Indian Gen Y & Gen Z investors


Date: 2024-10-17


Organising Institution: O P Jindal University


Level: International


Type of the Program: Conference


Role: Presenter


Title: From Screen To Cart: Investigating Impulse Purchases In Live Streaming E-Commerce Among Indian Consumers Through S-O-R Lens


Date: 2024-02-22


Organising Institution: Jaypee Business School


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: An empirical investigation of gratifications that influence the consumer purchase intention through live streaming on social media�


Date: 2023-11-25


Organising Institution: Lal Bahadur Shastri Institute of Management


Level: International


Type of the Program: Conference


Role: Presenter


Title: Impact Of Hedonic, Utilitarian, Social, And Network Gratification On Consumer Purchase Intention Through Live Streaming On Social Media


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

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Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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