Faculty Details

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Dr SUPARNA NARESH

Speciliazation : Public Relations

Qualification : MS(Comm), PhD

Department : SCHOOL OF SOCIAL SCIENCES

Campus : BANGALORE CAMPUS

Dr. Suparna Naresh has been teaching Journalism and Mass Communication since 1991. She began her career at Mount Carmel College, Bangalore, after earning her master's from Bangalore University. Dr. Naresh joined Christ University in 2008 and has been part of the Media Studies Department ever since. Her interests include teaching, research, writing, and editing. Dr. Naresh has published 28 research papers and contributed a book chapter to Springer. She has co-authored two books. Dr. Naresh holds a Ph.D. in PR and Marketing, with a focus on Film Promotion. She offers courses in Journalism, Public Relations, and Copywriting. Outside of academics, Dr. Naresh enjoys watching Bollywood films, reading, and quiet contemplation. Her experience and dedication have earned her respect in the field.

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2020

Name of Journal: Journal of Critical Reviews

Date Of Publication: 28-Jul-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 07/11/3727 - 3738

Sole Authored /Co Authored: Co-Author

Author Name (s): SUPARNA NARESH,NARESH RAO H

URL: http://jcreview.com/

Indexing Agency: Scopus

2021

Name of Journal: Natural Volatiles and Essential Oils

Date Of Publication: 18-Nov-2021

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SUPARNA NARESH,VARSHA NARAYANAN

URL: https://dergipark.org.tr/en/pub/nveo

Indexing Agency: Scopus

Name of Journal: Journal of International Women's Studies

Date Of Publication: 02-Apr-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 22/3/96 - 109

Sole Authored /Co Authored: Co-Author

Author Name (s): SUPARNA NARESH,IWONA DESOUZA

URL: : https://vc.bridgew.edu/jiws

Indexing Agency: Scopus

2022

Name of Journal: Arab Studies Quarterly (ASQ)

Date Of Publication: 17-Jun-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 44/2/84 - 96

Sole Authored /Co Authored: Co-Author

Author Name (s): SUPARNA NARESH,ANJALI SHARMA

URL: https://www.plutojournals.com/asq/

Indexing Agency: Scopus

Blog

URL: http://myword-anxietyprone.blogspot.in/

Subject: Personal musings on various issues

Month Year: 2009

Invited Talks

2021

Name of the Program: NUV, Media Konnect '21, International Media Conference

Date: 2021-01-24 00:00:00

Name of the Institutions: Navrachana University, Vadodara, Gujarat

2019

Name of the Program: South Asia Conclave

Date: 2019-07-11 00:00:00

Name of the Institutions: Oxford University Press

2016

Name of the Program: Faculty development programme

Date: 2016-05-23 00:00:00

Name of the Institutions: Christ University, Deanery of Social Sciences

2015

Name of the Program: Christ University Forum of Humanities and Social Sciences(CUFOHSS)

Date: 2015-06-27 00:00:00

Name of the Institutions: Christ University, Deanery of Social Sciences

2014

Name of the Program: Christ University Forum of Humanities and Social Sciences(CUFOHSS)

Date: 2014-06-29 00:00:00

Name of the Institutions: ChristUniversity

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2021

Name of Student: K ANJALI SHARMA

Institutions: Christ University

Month & Year: July 2021

2022

Name of Student: SWARGA VARGHESE

Institutions: Christ University

Month & Year: January 2022

Unknown

Name of Student: Ashna Kalra

Institutions: Amity University

Month & Year:

Research Project

1

Investigator(s):

Sponsors: Govt Of Karnataka

External

Investigator(s): SUPARNA NARESH

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Introduction to Generative AI

Name of the Organiser: Google Cloud

Level: International

Role: Participant

Date: 2025-02-28

Name of the Workshop/FDP/Training Programme: Generative AI for University Leaders

Name of the Organiser: Vanderbilt University

Level: International

Role: Participant

Date: 2025-02-17

Name of the Workshop/FDP/Training Programme: Effectively delivering the news to your audience

Name of the Organiser: Michigan State University

Level: International

Role: Participant

Date: 2025-01-30

2023

Name of the Workshop/FDP/Training Programme: Workshop Series on Enhancing Mentoring Skills

Name of the Organiser: TLEC, Christ University

Level: Institutional

Role: Participant

Date: 2023-08-16

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: Centre for Education Beyond Curriculum (CEDBEC)

Level: Institutional

Role: Participant

Date: 2023-06-26

Name of the Workshop/FDP/Training Programme: Capacity Building for Whole Person Education

Name of the Organiser: TLEC, Christ University & HED Cell Christ University

Level: Institutional

Role: Participant

Date: 2023-03-06

Name of the Workshop/FDP/Training Programme: Capacity Building

Name of the Organiser: TLEC, Christ University

Level: Institutional

Role: Participant

Date: 2023-03-06

2022

Name of the Workshop/FDP/Training Programme: PDP

Name of the Organiser: HRDC, Christ University

Level: Institutional

Role: Participant

Date: 2022-12-15

Name of the Workshop/FDP/Training Programme: fdp

Name of the Organiser: Staff Development College

Level: Institutional

Role: Participant

Date: 2022-12-05

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: TLEC, Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2022-09-02

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: TLEC, Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2022-09-01

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: TLEC, Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2022-08-30

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: TLEC, Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2022-08-29

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: TLEC, Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2022-08-13

Name of the Workshop/FDP/Training Programme: fdp

Name of the Organiser: Staff Development College

Level: Institutional

Role: Participant

Date: 2022-07-06

2021

Name of the Workshop/FDP/Training Programme: 30M Training

Name of the Organiser: Media Studies & IT Services in association with Teaching Learning Enhancement Cell

Level: Institutional

Role: Participant

Date: 2021-06-21

Name of the Workshop/FDP/Training Programme: Quality Improvement Programme (QIP)

Name of the Organiser: Staff Development College (CHRIST UNIVERSITY)

Level:

Role: Participant

Date: 2021-03-02

Name of the Workshop/FDP/Training Programme: Quality Improvement Programme

Name of the Organiser: Staff Development College

Level:

Role: Participant

Date: 2021-03-02

2018

Name of the Workshop/FDP/Training Programme: QIP

Name of the Organiser: Department of Media Studies & Academic Staff College, CHRIST(Deemed To Be University)

Level:

Role: Participant

Date: 2018-05-17

2017

Name of the Workshop/FDP/Training Programme: Workshop- Media Laws and Ethics

Name of the Organiser: Department of Mass Communication and Journalism, Mysore University

Level: National

Role: Participant

Date: 2017-12-26

Name of the Workshop/FDP/Training Programme: Curriculum Development

Name of the Organiser: CU-Academic Staff College

Level:

Role: Participant

Date: 2017-11-07

Name of the Workshop/FDP/Training Programme: Writing, Assessment and Evaluation

Name of the Organiser: CU-Academic Staff College

Level:

Role: Participant

Date: 2017-05-18

2016

Name of the Workshop/FDP/Training Programme: OBT-II

Name of the Organiser: Christ University

Level: Institutional

Role: Participant & Presenter

Date: 2016-11-18

Name of the Workshop/FDP/Training Programme: Research Initiatives and Concerns

Name of the Organiser: Department of Media Studies

Level: Institutional

Role: Organiser & Presenter

Date: 2016-09-24

Name of the Workshop/FDP/Training Programme: Faculty Development Programme

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2016-05-30

Name of the Workshop/FDP/Training Programme: Quality Improvement Progtramme(QIP)

Name of the Organiser: Department of Media Studies

Level:

Role: Participant & Presenter

Date: 2016-03-23

2015

Name of the Workshop/FDP/Training Programme: Outbound Training Programme 2

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2015-11-20

Name of the Workshop/FDP/Training Programme: Out Bound Training Programme-1

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2015-05-29

Name of the Workshop/FDP/Training Programme: QIP

Name of the Organiser: CU-Academic Staff College and Dept of Media Studies

Level:

Role: Participant & Presenter

Date: 2015-04-09

2014

Name of the Workshop/FDP/Training Programme: Out Bound Training Programme-2

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2014-11-21

Name of the Workshop/FDP/Training Programme: Publishing workshop

Name of the Organiser: Taylor and Francis

Level: Institutional

Role: Participant

Date: 2014-09-25

Name of the Workshop/FDP/Training Programme: Short-Film making Course

Name of the Organiser: Dept of Media Studies and Vibha Charitable trust

Level: Regional

Role: Participant

Date: 2014-08-16

Name of the Workshop/FDP/Training Programme: Out Bound Training Programme-1

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2014-05-22

2013

Name of the Workshop/FDP/Training Programme: OBT(Outbound Training)

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2013-11-15

Name of the Workshop/FDP/Training Programme: OBT(Outbound Training)

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2013-06-01

Name of the Workshop/FDP/Training Programme: Quality Improvement Programme

Name of the Organiser: Dept of Media Studies, Christ University

Level:

Role: Participant

Date: 2013-04-15

Awards / Achievements /Others

2013

Name of the Awards/Achievements/Others: Certificate of Achievement

Description: Online Advertising-Open Study Course,Open Universities Australia

Organisation: Open Universities Australia

Month/Year: December,2013

Name of the Awards/Achievements/Others: Certificate of Achievement

Description: Open Study Course,Open Universities Australia

Organisation: Open Universities Australia

Month/Year: December,2013

2025

Name of the Awards/Achievements/Others: Certificate of Appreciation

Description:

Organisation: St Joseph's University

Month/Year: 30 January 2025

2024

Name of the Awards/Achievements/Others: Certificate of Appreciation

Description: Train the Trainer Certificate from TLEC

Organisation: Christ University

Month/Year: 23 February 2024

Books

Book Chapters

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Seminar


Role: Co-presenter


Title:


Date: 2025-01-30


Organising Institution: Jain (Deemed to be) University, Bangalore


Level: National


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2025-01-23


Organising Institution: Christ University


Level: Institutional


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2025-01-20


Organising Institution: Christ University


Level: International


2024

Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2024-12-27


Organising Institution: International Academic Conference @ WLF


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2024-12-27


Organising Institution: International Academic Conference @ WLF


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2024-01-23


Organising Institution: St Joseph's University


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2024-01-11


Organising Institution: Kaaf University College, Ghana(West Africa) In Collaboration with International Institute for Special Education (IISE), Lucknow, UP ,India & Science Tech Institute, Lucknow, UP, India


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2024-01-11


Organising Institution: Kaaf University College, Ghana(West Africa) In Collaboration with International Institute for Special Education (IISE), Lucknow, UP ,India & Science Tech Institute, Lucknow, UP, India


Level: International


Type of the Program: Conference


Role: Presenter


Title: Role of Public Relations Strategies in the success of Tamil Movies


Date: 2024-01-11


Organising Institution: Kaaf University College, Ghana(West Africa) In Collaboration with International Institute for Special Education (IISE), Lucknow, UP ,India & Science Tech Institute, Lucknow, UP, India


Level: International


Type of the Program: Conference


Role: Presenter


Title: Trends In The Viewer Perception Of Remake Content In Bollywood Movies


Date: 2024-01-11


Organising Institution: Kaaf University College, Ghana(West Africa) In Collaboration with International Institute for Special Education (IISE), Lucknow, UP ,India & Science Tech Institute, Lucknow, UP, India


Level: International


Type of the Program: Conference


Role: Presenter


Title: Gen AI in Corporate Communication: A Stakeholder Theory Perspective


Date: 2024-01-11


Organising Institution: Kaaf University College, Ghana(West Africa) In Collaboration with International Institute for Special Education (IISE), Lucknow, UP ,India & Science Tech Institute, Lucknow, UP, India


Level: International


Type of the Program: Conference


Role: Presenter


Title: Indian Cinema and Political Propaganda: The Interplay of Ideologies, Politics, and People's Perception.


Date: 2024-01-11


Organising Institution: Kaaf University College, Ghana(West Africa) In Collaboration with International Institute for Special Education (IISE), Lucknow, UP ,India & Science Tech Institute, Lucknow, UP, India


Level: International


Type of the Program: Conference


Role: Presenter


Title: Studying the Unconventional Marketing Strategies of Fintech Giant (CRED).


Date: 2024-01-11


Organising Institution: Kaaf University College, Ghana(West Africa) In Collaboration with International Institute for Special Education (IISE), Lucknow, UP ,India & Science Tech Institute, Lucknow, UP, India


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: Role of Influencers in Molding Content Based Algorithms and its impact on Social Media Marketing


Date: 2023-10-12


Organising Institution: Jyoti Nivas College, Autonomous, Centre for Media Studies


Level: National


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2023-10-12


Organising Institution: Jyoti Nivas College Autonomous


Level: National


Type of the Program: Conference


Role: Presenter


Title: Role of Influencers in Molding Content Based Algorithms and Its Importance in Social Media Marketing


Date: 2023-10-12


Organising Institution: JYOTI NIVAS COLLEGE AUTONOMOUS-CENTRE OF MEDIA STUDIES


Level: National


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-09-06


Organising Institution: Christ University


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: Relevance of Media Literacy: Understanding Media Leverage


Date: 2022-11-17


Organising Institution: REVA University, Bangalore


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2022-06-13


Organising Institution: St Joseph's College (Autonomous), Bangalore


Level: National


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2022-06-03


Organising Institution: NMKRV College For Women, Bangalore


Level: National


Type of the Program: Conference


Role: Presenter


Title: Social Media Enabled New and Democratic Public Sphere.


Date: 2022-03-21


Organising Institution: SRMIST, TN


Level: International


2021

Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2021-10-14


Organising Institution: THE INTERNATIONAL INSTITUTE OF KNOWLEDGE MANAGEMENT


Level: International


Type of the Program: Conference


Role: Presenter


Title: "Popularity or Political Correctness"- A Closer Look at The Big Bang Theory.


Date: 2021-09-19


Organising Institution: Society For Education(SFE)


Level: International


Type of the Program: Conference


Role: Organizer


Title:


Date: 2021-08-27


Organising Institution: Christ University


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: Thou shall not...:Journalistic ethics in the times of Covid19


Date: 2020-07-31


Organising Institution: International Association for Social Sciences and Humanities


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-06-22


Organising Institution: Bangalore University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Media Narratives and the Resultant Public Perception: Brand Modi


Date: 2020-06-14


Organising Institution: Society for Education


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2020-06-14


Organising Institution: Society For Education (SFE)


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2020-06-14


Organising Institution: Society For Education (SFE)


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2020-06-14


Organising Institution: Society For Education (SFE)


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2020-02-19


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: 'Everyone's A Journalist'- News Dissemination in the Era of Social Media: Dealing With News, Views & Other Grey Areas.


Date: 2020-02-13


Organising Institution: St. Joseph's College


Level: International


2017

Type of the Program: Seminar


Role: Participant


Title:


Date: 2017-03-16


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Participant


Title:


Date: 2017-02-03


Organising Institution: NMKRV College for Women


Level: National


2016

Type of the Program: Seminar


Role: Participant


Title:


Date: 2016-01-08


Organising Institution: Dept of Psychology, Christ University


Level: International


2015

Type of the Program: Conference


Role: Participant


Title:


Date: 2015-10-28


Organising Institution: Maharani Ammanni College for women and Karnataka State Journalism and Communication Teachers Associatio(KSJCTA)


Level: Regional


Type of the Program: Seminar


Role: Participant


Title:


Date: 2015-08-23


Organising Institution: International Center for Journalists(IJFU) and Consulate General of USA,Chennai


Level: National


2014

Type of the Program: Seminar


Role: Participant


Title:


Date: 2014-03-06


Organising Institution: COMMITS Institute of Media, Management and Communicatio


Level: National


2013

Type of the Program: Conference


Role: Participant


Title:


Date: 2013-04-10


Organising Institution: Dept of Sociology,Christ University & NIAS


Level: Institutional


Type of the Program: Seminar


Role: Participant


Title:


Date: 2013-02-09


Organising Institution: Commits, Bangalore


Level: Regional


Own MPhil / PhD Thesis

Consultancy

Collaborative

Faculties: NAYAN JYOTI NATH,SUPARNA NARESH

Theme of Consultancy: Digital Marketing

Type: Honorary

Copyright

Cases / Notes / Working Papers

Working Paper

Title: Celebrity PR In India-A Case Study On Salman Khan's PR Strategies

Abstract Objectives: This paper tries to look deeper into the phenomenon of ?Bad boy Salman becoming the poster boy of Bollywood today?, to find out whether PR can really wrought a volte-face in the career graph of an actor.The primary objective of this paper will be to understand the power of the Public Relations strategies used by celebrities such as actor Salman khan to create a positive image in the minds of the viewing public .

Type: Working Paper

Sponsors: Christ University

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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