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Dr POOJA JAIN

MCom, PGDBA, MPhil, PhD
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement Innovative marketing 26-Dec-2023 20 / 1 / 1-16

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) POOJA JAIN
Title of Article Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement
Name of Journal Innovative marketing
Volume No 20
Issue No 1
Page No 1-16
URL https://www.businessperspectives.org/index.php/component/zoo/impact-of-meme-marketing-on-consumer-purchase-intention-examining-the-mediating-role-of-consumer-engagement
Date of Publication 26-Dec-2023
2 Spreading Religion And Culture Through Internet Memes Journal of Dharma 12-Dec-2023 48 / 4 / 531-548

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) POOJA JAIN
Title of Article Spreading Religion And Culture Through Internet Memes
Name of Journal Journal of Dharma
Volume No 48
Issue No 4
Page No 531-548
URL https://dvk.in/jme/journal-details/NA==#
Date of Publication 12-Dec-2023
3 Yulu: Moving Towards a Sustainable Future South Asian Journal of Business & Management Cases 28-Dec-2020 9 / 3 / 445-456

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEEPIKA UPADHYAY,GEETANJALI PURSWANI,POOJA JAIN
Title of Article Yulu: Moving Towards a Sustainable Future
Name of Journal South Asian Journal of Business & Management Cases
Volume No 9
Issue No 3
Page No 445-456
URL https://www.scopus.com/sourceid/21100847471
Date of Publication 28-Dec-2020

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair Management, technology & entrepreneural Challenges in Dynamic business Environment 20/03/2024 Acharya Institute of Technology International
2 Conference Presenter "INTERNATIONAL CONFERENCE SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS - 2023" MEMES AND ASSOCIATED THEORIES: A SCOPING REVIEW 23/03/2023 Christ University International
3 Conference Organizer Shared value creation in the context of sustainability - strategies , challenges and opportunities 09/03/2023 Christ University International
4 Presenter Building Resilience and Sustainability for India in an Ever-changing Turbulent World: A Vision for 2030 Effectiveness Of Pradhan Mantri Kisan Samman Nidhi Scheme On Small Scale Farmers ? With Reference To Kottayam District (Kerala) 21/04/2022 IMS Ghaziabad International
5 Conference Presenter Changing Global Economic Landscape; Sustainable Strategies for the New Normal" 2022 The Efficiency Of The Modern Models In Predicting The Financial Distress Using Machine Learning Approach 23/03/2022 Christ University International
6 Seminar Participant National Education Policy (NEP 2020)-The Road Ahead 15/02/2022 Christ University Institutional
7 Conference Presenter Business and Education in the New Global Realities Financial factors predicting the financial distress with reference to Indian manufacturing companies 22/12/2020 Jain University International
8 Conference Participant Business and education in new global realities 22/12/2020 Jain University International
9 Conference Presenter International Conference on Economics & Finance 2019 Financial analytics and its application in Banking, Financial services and Insurance industry 09/02/2019 NMIMS International
10 Conference Panelist International conference on Changing business Landscape 06/02/2019 Christ University International
11 Conference Presenter Synthesize: An Interdisciplinary Conference on Management & Social Sciences Impact of Inflation on Stocks Performance: An empirical study of Cement Companies listed in Bombay Stock Exchange 10/03/2017 Christ University National
12 Participant National workshop on research and publication - centre for research and CEDBC National
13 Conference Presenter Integrating information and communication technology in higher education for sustainable development - Christ University International
14 Conference Presenter A study on the moderating effect of switching cost on interrelationship of e-service enciesquality ,e satisfaction and e loyalty towards online travel agencies - Christ University International
15 Conference Presenter Identifying the uses of ICT tools to enhance learning in higher education - Christ University International
16 Seminar Presenter Disruptive innovation in higher education :challenges in application of e-learning in conventional university system - Christ University National
17 Conference Presenter TRANSFORMATION OF HIGHER EDUCATION: INTEGRATION OF DISRUPTIVE INNOVATIVE MODEL IN CONVENTIONAL UNIVERSITY SYSTEM FOR SUSTAINABILITY - Christ University International
18 Participant National seminar on Higher education transformatio - Indian Academy Degree College National
19 Participant Strategies and Action Plans for Sustainable Develo - Presidency College, Bangalore International
20 Participant International seminar on tourism leisure and hospi - Department of tourism studies Christ university,Bangalore International
21 Seminar Presenter Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies - Christ University International
22 Seminar Presenter Building employability skills through the use of Information and Communication Technology - Christ University National
23 Participant National Seminar on Innovative Higher Education Pe - Sindhi College of Commerce National
24 Participant The Torch to Discover New Biz India-Practices and - New Horizon College Regional

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Research Problem Formulation Research Problem Formulation 07/11/2020 Vidyalankar School of Information Technology

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A Study on the Impact of E-Service Quality, Perceived Customer Value and Customer Satisfaction on Customer Loyalty in Online Travel Agencies Dr Anil Kumar K

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 Customer 's perception towards Green buildings Tony Eappen Christ University September 2019
2 Indicators of financial distress Reynal Christ University August 2019
3 ASSESSMENT OF GOVERNMENT POLICY IN PROMOTION OF TOURISM AND ITS AFFECT ON BUSINESS INDUSTRY WITH SPECIAL REFERENCE TO MIZORAM. VANLALHLIMPUII Christ University January 2022
4 Indicators of Financial Distress: An Empirical Study of Listed Indian Companies using Machine Learning Approach Reynal Lavita Fernandes Christ University June 2021

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Assessing the impact of information and communication technology on higher education -special reference to commerce and management Christ University Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 ?Scaffolding Adult Learning Through Learner-Centered Approach Teaching Learning Enhancement Cell (TLEC) Institutional 01/03/2024
2 Scale development and validation CHRIST (Deemed to be University) International 19/02/2024
3 ?Ten Days National Level Online Workshop on Research Methodology Research & Development Committee National 11/12/2023
4 Faculty Development programme CEDBEC and SDC Institutional 26/06/2023
5 Uses of Tools & Techniques for Research Writing Department oÿ Accounting & Finance and Commerce International 20/06/2023
6 Contemporary research methods in Finance ALLIANCEschool of Business National 12/06/2023
7 Curriculum Design and Revision with specific focus on OBE CHRIST (Deemed to be University) Institutional 05/12/2022
8 Faculty development Programme- 1- 2022 CHRIST (Deemed to be University) Institutional 06/07/2022
9 Qualitative Research Study and Data Analysis using NVivo School of Business and Management National 22/03/2022
10 SEM for Beginners Research Shiksha National 08/06/2020
11 Systematic Review and Meta-Analysis Research Shiksha National 01/06/2020
12 Innovative Pedagogic Practices, Research and consultancy Department of Commerce 20/05/2020
13 Work Smarter, Not Harder: Time Management for Personal & Professional Productivity. University of california International 13/05/2020
14 PLS analysis using SMART PLS Research Shiksha National 06/05/2020
15 Qualitative research using NVivo Research Shiksha National 25/04/2020
16 Online Teaching Academic staff College 22/04/2020
17 Learning to Teach Online The University of New South Wales International 20/04/2020
18 An Introduction to Consumer Neuroscience & Neuromarketing Copenhagen Business School International 17/03/2020
19 Basic Digital Marketing course Udemy International 01/03/2020
20 Upskill to Upscale Department of Commerce Institutional 28/02/2020
21 Content marketing International 22/01/2020
22 COGNOSCO 2019 Institute of Management National 16/08/2019
23 30M Training Media Studies & IT Services Institutional 07/02/2019
24 30M Training Media Studies & IT Services Institutional 05/02/2019
25 30M Training Media Studies & IT Services Institutional 12/12/2018
26 Structural equation modeling using AMOS Centre for advanced research and training Institutional 10/09/2018
27 Frontier areas in commerce and curriculum updation Academic staff college Institutional 21/05/2018
28 Teaching, learning and evaluation CU- Academic staff college 17/05/2017
29 Story based learning CEDBEC Institutional 17/03/2017
30 Research and Publication Christ University 23/09/2016
31 Paradigms in Research CU -Academic Staff College 30/09/2015
32 Energy-The key to transform teaching dynamics Jyoti Niwas college National 15/11/2014
33 Pedagogy of teaching skills at UG level and A Roadmap to research techniques New Horizon College National 30/10/2014
34 Routledge Editorial Workshop Taylor and Francis Institutional 25/09/2014
35 Research and development :creating value Jyoti Niwas college National 23/11/2013
36 Faculty development programme Deanery of Commerce and Management Institutional 01/10/2013
37 e-content development for higher education Centre for education beyond curriculum National 29/03/2012

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 MOOC (online course) Foundations of Business Strategy UNIVERSITY OF VIRGINIA through COURSERA ONLINE COURSE 11 March 2014
2 Second Best Paper Award National seminar on Higher education transformation in India:Changing context and institutional responses Indian Academy Degree College 29/04/2014
3 MOOC (online course) Crafting an Effective Writer: Tools of the Trade MT. SAN JACINTO COLLEGE 11/08/2014
4 International Introduction to Investment Award The award is given in lieu of clearing the Ist module of CISI Chartered institute of securities and investment 03 August 2022
5 Felicitation ceremony Felicitation by the Alumni Association Commerce Alumni Association- CHRIST University 26 January 2024

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