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Dr KAVITHA JAYAKUMAR

MCom, MPhil, PhD
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

Articles in Periodicals

Sl.No. Title Name of Periodical Periodicity Date
1 Awareness towards Health Insurance - A pilot study in Tamilnadu International Journal of Commerce and Management Research Annual 16/03/2015
2 Oil Resource Management - Logistics and Supply Chain Management in Petroleum Industry SANKHYA International Journal of Management and Technology Other 28/02/2014

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Stress Classification of Medical Practitioners Using Machine Learning Techniques Solid State Technology 16-Dec-2020 6 / 4 / 7098-7104

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) CHANDRA J,MAGGI MONIKA WILSON,VINNARASI B,KAVITHA JAYAKUMAR
Title of Article Stress Classification of Medical Practitioners Using Machine Learning Techniques
Name of Journal Solid State Technology
Volume No 6
Issue No 4
Page No 7098-7104
URL http://solidstatetechnology.us/index.php/JSST
Date of Publication 16-Dec-2020
2 Impact of monetary policy changes on the Indian stock market and monetary market International Journal of Management and Business Research 01-Mar-2020 9 / 4 / 135-144

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH G,JOTHI,KAVITHA JAYAKUMAR
Title of Article Impact of monetary policy changes on the Indian stock market and monetary market
Name of Journal International Journal of Management and Business Research
Volume No 9
Issue No 4
Page No 135-144
URL https://www.scopus.com/sourceid/21100448240
Date of Publication 01-Mar-2020
3 Volatility of Indian Capital Markets on Derivatives Expiration Day International Journal of Advanced Science and Technology 01-Mar-2020 29 / 2 / 3114-3121

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA JAYAKUMAR,VEERTA TANTIA,SATHISH KUMAR B
Title of Article Volatility of Indian Capital Markets on Derivatives Expiration Day
Name of Journal International Journal of Advanced Science and Technology
Volume No 29
Issue No 2
Page No 3114-3121
URL https://www.scopus.com/sourceid/21100829147
Date of Publication 01-Mar-2020
4 Impact of Monetary Policy changes on the Indian Stock Market and Monetary Market International Journal of Management and Business Research 25-Feb-2019 9 / 4 / 135-144

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JOTHI M,SURESH G,KAVITHA JAYAKUMAR
Title of Article Impact of Monetary Policy changes on the Indian Stock Market and Monetary Market
Name of Journal International Journal of Management and Business Research
Volume No 9
Issue No 4
Page No 135-144
URL http://ijmbr.srbiau.ac.ir/
Date of Publication 25-Feb-2019

Cases/Notes/Working Papers

Sl.No. Title Abstract Objectives Type Sponsors
1 Theory of Constraints- Throughput Accounting Working Paper Christ University

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter India a 5 trillion economy: Challenges and Gateways Artificial Intelligence as a leverage to optimize investment strategies and risk management portfolio: A descriptive analysis 23/02/2024 PSIT College of Higher Education International
2 Conference Presenter Building a Resilent Future Impact of Green Finance on Sustainable Development 18/12/2023 St. Joseph College of Commerce (Autonomous) National
3 Conference Presenter ICMARGI 2023 Shrinkflation A Strategy For Survival And Sustainability In Changing Business Environment 12/04/2023 KG College of Arts and Science International
4 Conference Presenter Recent Trends in Corporate Social Responcibility and Sustainability development Goals Shrinkflation A Strategy For Survival And Sustainability In Changing Business Environment 18/02/2023 VET Institute of Arts and Science International
5 Conference Presenter International Conference on Teaching, Learning and Assessment(ICTLA 2022) Impact of Covid-19 Pandemic on the learning Perspective of UG and PG students of Deemed Universities in Bangalore 25/02/2022 Christ University International
6 Conference Presenter International Conference on Emerging Business Trends in the 21st Century Disrupting Education System: Teaching and Learning in Our Next Reality 26/02/2021 National College, Tiruchirappalli International
7 Conference Presenter International Conference on Emerging Business Trends in the 21st Century Decoding The Dynamics of Career Switch 26/02/2021 National College, Tiruchirappalli International
8 Conference Presenter International Conference on Emerging Business Trends in the 21st Century Evaluating Financial Performance of Hindustan Unilever Limited Post-pandemic Covid-19 26/02/2021 National College, Tiruchirappalli International
9 Conference Presenter Emerging Trends in Accounting, Finance and Taxation Post COVID 19 Era Evaluating Financial performance of Hindustan Lever Limited, Post pandemic COVID19 23/10/2020 Kristu Jayanti College National
10 Conference Presenter Finance India International Research Conference July 2020 Navigating Cultural Differences in International Joint Ventures : A Case Study on Tata Starbucks 04/07/2020 Finance India International
11 Seminar Participant NAAC Assessment and Accreditation Building Institutional Competencies 05/03/2020 Christ University National
12 Seminar Presenter NAAC Assessment and Accreditation Building Institutional Competencies Capacity Building for Developing Best Practices: Reflecting Graduate Attributes 05/03/2020 Christ University National
13 Conference Presenter Multidisciplinary Research on Challenges To Change and Development Correlation Study of Quantitative Easing in United States of America and Japan 19/02/2020 VET First Grade College International
14 Conference Presenter KAIZEN 2020 - International Conference IPO Mobilisation and Allocation: An Empirical Analysis 23/01/2020 St. Francis De Sales College International
15 Conference Presenter National Conference on Service - Learning An Emerging Experimental Learning Process in India 14/03/2019 Christ University National
16 Conference Moderator/Chair International Conference on Services Marketing - Process, Practices and Potential 24/01/2019 National College International
17 Conference Presenter International Conference on Management of Change and Complexity The Impact of NPA of Public and Private Sector Banks on Net Profit Scheduled Commercial Banks 06/12/2018 Kristu Jayanthi College, Bengaluru International
18 Conference Presenter International Conference on Management of Change and Complexity Impact of Technology in Supply Chain of Pharmaceutical Industry 06/12/2018 Kristu Jayanthi College, Bengaluru International
19 Conference Presenter International Conference on Emerging Global Trends in Accounting, Finance and Taxation The Impact of Neuromarketing on the Financial Decisions of an Individual 27/02/2018 Jain University International
20 Conference Presenter National Conference on Disruptions in Indian Business Environment - Challenges and Opportunities Factors That Influence The Selection of Health Insurance Policy in Bangalore 17/02/2018 St. Joseph's College National
21 Seminar Moderator/Chair International Seminar on Successful Employee Management 10/08/2017 Shrimati Indira Gandhi College International
22 Seminar Panelist Naional Seminar on Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science National
23 Seminar Participant Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science National
24 Presenter International Conference on Innovation, Entrepreneurship and Sustainable Value Chain in a Challenging Environment Review and Implications of Supply Chain Management with Reference to Paper Industry 29/07/2016 Primax Foundation International
25 Seminar Presenter Impact of Liberalization, Privatization and Globalization in Indian business - Christ University International
26 Conference Presenter Perspective on challenge & opportunities of supply chain management - Christ University International
27 Conference Presenter Challenges of Indian Business in Global Economy - Christ University International
28 Conference Presenter Logistics & SCM in Petroleum Industry - Christ University International
29 Conference Presenter Shifting Paradigms of Business ? Corporate Governance in India - Christ University International
30 Conference Presenter Globalization and its impact in India ? Financial crisis - Christ University International
31 Conference Presenter Impact of global crisis with respect to petroleum industry - Christ University International
32 Conference Presenter Global Environment Innovation ? Carbon Credit - Christ University International
33 Conference Presenter Carbon Credit in India - Christ University International
34 Conference Presenter Material Management Sustainability by Adopting JIT and Throughput Accounting. - Christ University International
35 Conference Presenter Innovation in Manufacturing - The Key to Success and Sustainability. - Christ University International
36 Participant National Workshop on Data Analysis using SPSS - Christ University - CART & CEDBEC National
37 Participant SAP 01 - End User Course - CLOCKWORK Academy Institutional
38 Conference Presenter E-Commerce - Way to Connect Globally - Christ University International
39 Seminar Presenter Impact of Information and Communication - Christ University National
40 Conference Presenter E-Commerce - A Way to connect globally - Christ University International
41 Seminar Presenter FDI in Indian Organized Retail Industry - Issues, Challenges and Opportunities - Christ University Regional
42 Conference Presenter Oil Resource Management - Logistics and Supply Chain Management in Petroleum Industry - Christ University International
43 Seminar Presenter Universal Language for Measuring a Firm's Performance - IFRS - Christ University National
44 Conference Presenter Adaptability as a key to success - Carbon Credit - Christ University International
45 Conference Presenter Enhanced Changes in Corporate Environment - Christ University International
46 Conference Presenter Social Entrepreneurship - Christ University National
47 Participant International Conference on 'Futuristic Innovation - Jyothi Nivas College International
48 Conference Presenter Enhance Learning by incorporating ICT in Education System - Christ University International
49 Conference Presenter Enhance Learning by Incorporating ICT in Education System - Christ University International
50 Participant International Conference on Management and Informa - International School of Informatics and Management International
51 Conference Presenter Role of Corporate Social Responsibility and its Dimension - Christ University International
52 Conference Presenter Kaizen Costing - A Management Technique - Christ University National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Case Study Analysis Christ University Management Association 28/07/2018 CHRIST (Deemed to be University)

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A Study on Material Management and its impact on cost with reference to Kothari Petrochemicals Limited, Chennai Dr S Sekar Bharathidasan University December, 2013

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 Finance Optimization, Automation and Cost Reduction in Seed Industry V Prasanna Bharathidasan University, Tamilnadu September 2016
2 Marketing - Consumer Behavioral Pattern R Pradeep Kumar Bharathidasan University, Tamilnadu June 2017
3 A Study on Employee work environment impact on Employee well being, attitude and turnover intention in selected pvt hospitals in Trichy Kamakshi Priya Bharathidasan University, Tamilnadu
4 THE IMPACT OF OCCUPATIONAL STRESS ON QUALITY OFWORK LIFE OF WOMEN EMPLOYEES WORKING IN IT/ITES SECTOR WITH SPECIAL REFERENCE TO BENGALURU CITY Maria Priya Bharathidasan University, Tamilnadu
5 A STUDY ON ONLINE BUYING BEHAVIOUR TOWARDS E-TICKETING IN INDIAN CONTEXT S Sanath Kumar Bharathidasan University, Tamilnadu
6 A STUDY ON MARKETING OF GREEN CARDAMOM WITH SPECIAL REFERENCE TO THENI DISTRICT M Saravanakumar A STUDY ON ONLINE BUYING BEHAVIOUR TOWARDS E-TICKE
7 A STUDY ON TRAINING AND DEVELOPMENT IN ASHOK LEYLAND LIMITED A Vijayalakshmi Christ University
8 A Study On Buyer?S Brand Preference Towards Consumer Durable Goods In Tanjavur District K.A. AROKIARAJ Bharathidasan University, Tamilnadu
9 A Study On Online Sales Promotion Techniques Adopted By Online Shopping Sites Towards Online Shoppers With Special Reference To Tiruchirappalli District A LEO Bharathidasan University, Tamilnadu
10 a study on the effectiveness of training programmes among the employees of MSMES in Pudukkottai district, Tamilnadu S. AROCKIA ROSY Bharathidasan University, Tamilnadu
11 Payment Bank Services and Customers? Satisfaction - An Analytical Study V.S. SUHAIL AHMED Bharathidasan University, Tamilnadu
12 GST And Its Impact On Buyer Behaviour Of FMCG In Tiruchirappalli District R. NIJANTHAN Bharathidasan University, Tamilnadu
13 An Impact Of Psychological Well-Being Over Job Performance And Employee Satisfaction Through Motivation Among App-Based Food Delivery Executives K. MOHAMED ANWAR Bharathidasan University, Tamilnadu
14 A study on socio ? Economic status of rubber plantation women workers in selected villages of kanyakumari district J M Viji Bharathidasan University, Tamilnadu
15 A Study On Nurses Organizational Citizenship Behaviour In Selected Private Hospitals, Tiruchirappalli T Gnana Sounthary Bharathidasan University, Tamilnadu
16 Perception of Uninsured Towards Health Insurance Thejaswini G B (Reg. No 1710005) Christ University April 2020
17 A Study on Perspective Behaviour of Consumer Towards Online Shopping in Tiruchirappalli City Corporation B Karthiga Bharathidasan University, Tamilnadu
18 Influence of Sensory Marketing on Consumer Behaviour and their Impact on Brand Equity: A Study on Multi-Cuisine Restaurants in Bangalore Pradeep Kumar R Bharathidasan University July 2023
19 GENDER MICROAGGRESSIONS AMONG WOMEN IT EMPLOYEES IN BENGALURU SHARON ELIZABETH JACOB Christ University August 2024

Patents

Sl.No. Title of Invention Inventor(s) Filing Date
1 SYSTEM & METHODS OF EFFECTIVE COMMUNICATION IN IMPROVING EMPLOYEE MORALE KAVITHA JAYAKUMAR,RAJESH.E,DR. S. RUPENDRA RAO,POORNIMA TIWARI,DR. ANJU GUPTA,DR. ZAMARRUD ANSARI,MS. SIMNALIKA KUSHWAHA 14-Jun-2022

Additional information

Title of Invention SYSTEM & METHODS OF EFFECTIVE COMMUNICATION IN IMPROVING EMPLOYEE MORALE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA JAYAKUMAR,RAJESH.E,DR. S. RUPENDRA RAO,POORNIMA TIWARI,DR. ANJU GUPTA,DR. ZAMARRUD ANSARI,MS. SIMNALIKA KUSHWAHA
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 14-Jun-2022
Application/Filing Date 14-Jun-2022
IPC Number
Publication Number 26/2022
Patent Number G06Q0010060000
Field of Invention Human Resource

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers. Centre for Research, Christ University External
2 Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers. Centre for Research, Christ University External
3 Health Insurance in Tamil Nadu: Need for a segmented approach by the public & private insurers UMA V R, KAVITHA JAYAKUMAR Internal
4 Theory of constraints - Throughput Accounting VEERTA TANTIA, KAVITHA JAYAKUMAR Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Quality Improvement Program NMKRV College for Women 24/01/2024
2 Quality Improvement Program NMKRV College for Women 12/04/2023
3 Curriculum Design and Revision with specific focus on OBE Staff Develepment College Institutional 05/12/2022
4 Academic Audit Workshop - A Faculty Skill Building Initiative NMKRV College for Women Institutional 15/09/2022
5 FDP on Outcome Based Education Shri Krishnaswamy College for Women National 08/08/2022
6 Faculty Development Program I - 2022 CEDBEC and HRDC, CHRIST Institutional 06/07/2022
7 General Aptitude Employability Skills Test Acharya Institue of Graduate Studies National 10/04/2022
8 QIP on Hybrid Teaching Staff Development College, CHRIST 02/03/2022
9 Document Management Using PDF 30M Training, CHRIST Institutional 10/02/2022
10 Webinar on Increasing your Research Output Taylor & Francis Group International 28/01/2022
11 Webinar on Guided Tour of Taylor & Francis eBooks and Journals Taylor & Francis Group International 08/12/2021
12 Faculty Development Program Inpods Learning Platform for Better Outcomes National 17/09/2021
13 LEARNING OUTCOMES-BASED CURRICULUM FRAMEWORK (LOCF) MUTHURANGAM GOVT. ARTS COLLEGE (AUT) VELLORE National 14/08/2021
14 Ouriginal 30M Training, CHRIST Institutional 21/06/2021
15 Faculty Development Program I - 2021 CEDBEC and HRDC, CHRIST Institutional 16/06/2021
16 National Level E-Quiz on Cost Accounting GOBI ARTS & SCIENCE COLLEGE National 15/07/2020
17 Spot Emblems and Logos Sri Parasakthi College for Women National 11/07/2020
18 Microsoft Teams​ 30M Training Institutional 09/07/2020
19 Analyzing Company?s Performance using Ratios Coursera International 29/06/2020
20 E-WORKSHOP cum E_QUIZ on Positing Thought and the ideal life Mannar Thirumalai Naicker College (Autonomous) Institutional 28/05/2020
21 E-QUIZ on Commerce nd Management Annai Velankani Arts and Science College Institutional 28/05/2020
22 Online Webinar on Digital marketing 101 Indian Institute of Digital Education National 12/05/2020
23 QIP on Online Teaching Academic Staff College, CHRIST 22/04/2020
24 Information & Digital Literacy for University Success Coursera International 10/04/2020
25 Company Valuation and Financial Modeling Udemy National 10/04/2020
26 Learning to Teach Online Coursera International 05/04/2020
27 Behavioral Finance Coursera International 04/04/2020
28 Servant Leadership in Action for Momentum (S.L.A.M) LEADYNE Institutional 11/03/2020
29 Audit workshop CHRIST NCR Campus Institutional 09/01/2020
30 QIP on Innovative Pedagogic Practices, Research and Consultancy CHRIST 20/05/2019
31 Gnana Samanvaya Project Department of Commerce, CHRIST and Department of Collegiate Education, Government of Karnataka Institutional 01/03/2019
32 Integration of Rubric in Google Classroom 30M Training, and ​powered by ​Media Studies & IT Services Institutional 28/11/2018
33 Workshop on Teaching Learning and Assessment - Constructive Alignment Teaching Learning Cell, CHRIST Institutional 03/10/2018
34 Research Workshop Department of Commerce, CHRIST Institutional 01/10/2018
35 QIP on Frontier Areas in Commerce and Curriculam Updation Academic Staff College, CHRIST 21/05/2018
36 Workshop on Data Analysis using EVIEWS CART Institutional 17/04/2018
37 International Conference on "Sustaining a Competitive Edge in the Changing Global Scenario: Challenges, Practices and Innocations" Department of Commerce International 06/02/2018
38 Holistic Education Christ University Institutional 31/10/2017
39 QIP on Research and Technology in Commerce Christ University 27/10/2017
40 Goods & Service Tax Workshop Department of Commerce Institutional 24/10/2017
41 APA Style, Elements of Writing, and Research Ethics Centre for Research Institutional 02/06/2017
42 QUAILTY IMPROVEMENT PROGRAMME ON RESEARCH AND PUBLICATION Christ University Institutional 23/09/2016
43 Quality Improvement Programme on Research and Publication Acedemic Staff College, Christ University 23/09/2016
44 Capacity Building Workshop II - Peer Mentoring Department of Commerce, Christ University Institutional 24/03/2016
45 Seminar on how to write Journal Paper International Association of Engineering and Management Education National 27/12/2015
46 Paradigms in Research CU-Academic Staff College Institutional 30/09/2015
47 Enhancing Employability through Entrepreneurship Scholars Globe Foundation National 28/03/2015
48 Contemporary Developments in Commerce and Business CU - Academic Staff College Institutional 18/03/2014
49 Workshop on Effective Techniques of Costing Acharya B School National 22/02/2014
50 Faculty Development Programme Christ University Institutional 03/02/2014
51 Contemporary Issues and Challenges in Higher Education Christ University - Academic Staff College 25/04/2012

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Coursera Online course Foundations of Business Strategy University of Virginia March - 2014
2 Coursera Online course Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship University of Maryland August - 2014
3 Coursera Online course Globalizing Higher Education and Research for the 'Knowledge Economy' University of Wisconsin-Madison June - 2014
4 Coursera Online course Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing) Mt. San Jacinto College August - 2014
5 Award of Appreciation In recognition of publication of the research article titled Marketing Strategy - Green Marketing on Customer Satisfaction and Environmental Safety in the Refereed Journal International Journal of Consumerism Christ University January 2015
6 Coursera Online course Introduction to Marketing University of Pennsylvania July - 2015
7 Book Review for Oxford University Press Reviewed the chapters for the book "Marketing" by authors Harsh V Varma and Ekta Duggal for the Oxford University Press. Oxford University Press July 2015
8 Guest Lecture Provided Guest Lecture at Dr. T. Thimmaiah Post Graduation Centre on Activity Based Costing and Cost Drivers to First Semester MBA students.` Dr. T. Thimmaiah Post Graduation Centre January 2016
9 Chair Person at National Seminar on Digital Technology - Engaging Pedagogy Chair person at National Seminar on Digital Technology - Engaging Pedagogy organized by School of Education, Christ University, Bengaluru School of Education - Christ University January 2016
10 Resource Person for Quality Improvement Program Resource Person for QIP on Research and Publication Christ University 23 September 2016
11 Event Judge Indra Vizha Inter Collegiate Tamil Competition CHRIST(Deemed to be University) 21 February 2018
12 Event Judge Judging the 'Best Manager' event at ARAMBHA CHRIST(Deemed to be University) 15 July 2019
13 Event Judge Judging the Finance event for MBA FM CHRIST(Deemed to be University) 20 July 2019
14 Event Judge Judging the Arbitrium at Arthayuth 2019 - Geniokratio in the Department of Management Studies. CHRIST(Deemed to be University) 20 September 2019
15 Chair person at Synthesize 2019 Chair person at Synthesize 2019 held at School of Business Studies and Social Sciences, BGR campus, CHRIST School of Business Studies and Social Sciences, CHRIST 12 December 2019
16 Event Judge Judging the 'Best Manager' event at ABHIKRAMA Department of Hotel Management, CHRIST 17 September 2019
17 External Expert for Academic Audit External Expert for Academic Audit in the Department of Commerce, Lady Dock College, Madurai, Tamil Nadu Lady Dock College, Madurai 05 September 2019
18 Certificate of Appriciation Consulting success during Covid challanges Christ Consultancy 12 May 2021
19 Certificate of Appriciation Revised Naac Assessment And Accreditation Procedure Guru Nanak College (Autonomous) 25 June 2021
20 Certificate of Appriciation External Examiner for End Semester at Kristu Jayanti College Kristu Jayanti College 06 February 2023
21 Certificate of Appriciation External Auditor - Academic audit NMKRV College of Women 12 April 2023
22 Certificate of Appriciation External Auditor - Academic audit NMKRV College of Women 06 May 2024

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