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Dr KAVITHA R

MCom, MPhil, PhD, PGDCA
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Exploring the economy of creativity and culture in the light of Industry 5.0: a systematic literature review of the setup of creative industries Journal of Strategy and Management 24-Jun-2024 4 / 17 / 1-34

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R,SNEHA V
Title of Article Exploring the economy of creativity and culture in the light of Industry 5.0: a systematic literature review of the setup of creative industries
Name of Journal Journal of Strategy and Management
Volume No 4
Issue No 17
Page No 1-34
URL https://www.emerald.com/insight/publication/issn/1755-425x/vol/17/iss/4
Date of Publication 24-Jun-2024
2 Nouveau Shoppers Buying Behavior Pattern and Perception Towards Luxury Brands Webology 19-Jun-2020 17 / 1 / 280-296

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) KAVITHA R
Title of Article Nouveau Shoppers Buying Behavior Pattern and Perception Towards Luxury Brands
Name of Journal Webology
Volume No 17
Issue No 1
Page No 280-296
URL http://www.webology.org/
Date of Publication 19-Jun-2020

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference of Business and Innovative Technology (ICBIT2024) Developing a Model of Content Marketing in Creative Economy Marketing Strategies to influence Consumer Purchase Intentions 29/03/2024 university college of bahrain International
2 Conference Presenter lnternational Conference on "Business, lnnovation and Sustainability in Digital Era", Activated retargeting ads through device id and cookies: a strategic approach to generate leads from niche audiences in the creative economy 26/05/2023 Alliance Ascent College, Alliance University, Bangalore, India. International
3 Conference Presenter Business Resilience : Revolution: To Re--Evolution . Strategic content marketing as a Reinforcement tool to boost higher Resilience in the creative economy - A conceptual Study. 01/03/2023 Loyola College (Autonomous), Chennaibrrr 2023 International
4 Conference Presenter 'Building Resilience for Sustainable Industry 4.0: A Sociological, Economic, Technological and Managerial Integration' The Role Of Electric Shared Mobility Service In Being Enablers To Employment Pportunities In The Food Delivery Sector Bengaluru 06/05/2022 JAIN (Deemed to be University) International
5 Conference Presenter Advances in Management and Technological Innovation : Impacting Industries GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT 20/04/2021 Motilal Nehru National Institute of Technology Allahabad, Prayagraj School of Management Studies International
6 Conference Presenter International Conference on Sustainable Development: Challenges, Opportunities and the Future GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT 09/04/2021 RAJAGIRI BUSINESS SCHOOL International
7 Conference Presenter Self Reliant Entrepreneurs in the Fourth Industrial Revolution Era A conceptual study on the impact of UPI technology on payment systems. 12/03/2021 Valluvar college of Science and Management International
8 Seminar Participant Relaxation Techniques for Stress Management 28/06/2020 St.Mary's College- thootukudi National
9 Seminar Participant Mastering the Mind for Conquering the World 17/06/2020 Nehru Institute of Management Studies (NIMS) National
10 Seminar Participant Exclusive interaction on bridging the gap between the Industry and Academics 30/04/2020 PRACTICO (Educational Management) National
11 Conference Presenter National Conference On Metamorphosis Of Modern Management And Research (3mr) Using The Capability Approach In Social Enterprise Practice 06/03/2020 School of management, bannari amman institute of technology. National
12 Conference Presenter International Conference on Redefining Human Resource & Marketing Management Perspectives Impact of brand equity of fast food chains on purchase intention among Generation Z 28/02/2020 School of Commerce, JAIN (Deemed To Be University) International
13 Conference Presenter One Day National Level Conference on U-Commerce and Indian Economy Flash Sale Strategy: A Sustaining Technique of ChineseSmartphones In The Indian Market 10/01/2019 Salem Sowdeswari College National
14 Conference Presenter International Conference on Information and Communication Technology For Business Turnaround: Sustainability, Growth and Innovation, E-Business Virtual Worldwide 01/02/2018 Christ University International
15 Conference Presenter National conference on India?s Foreign Policy With Neighbouring Countries. Trends of Foreign Direct Investment in India 24/01/2018 Christ University National
16 Conference Presenter India?s Foreign Policy With Neighbouring Countries Trends of Foreign Direct Investment in India 24/01/2018 Vivekanandha College of Arts and Science for Women National
17 Seminar Presenter International seminar on Financial Market: Issues and Challenges (FIMIC-2018) Growth of SMEs: Driving the Growth of Indian Economy 06/01/2018 Bharathidasan University, Tiruchirapalli. International
18 Conference Presenter Digitalization in Service Sector-Today & Tomorrow Corporate Governance and Tech Innovation 27/09/2017 Sri Ramakrishna College of Arts and Science College, Coimbatore National
19 Conference Presenter 4th International Conference on Business Research Faculty of Science and Humanities, Corporate governance and Technology Innovation 26/09/2017 SRM University, Kattankulathur. International
20 Seminar Presenter National level seminar on Nandha Arts and Science College Pros and Cons of Currency Eradication in Banking and Real Estate 10/02/2017 Nandha Arts and Science College, Erode. National
21 Conference Presenter Growth strategies for Business development in India Sustainable Banking Strategies Adopted by Indian Banks 28/09/2016 Jamal Mohamed College(Autonomous),Thirichirapalli National
22 Conference Presenter International conference on - Breaking New Ground towards Digital Era in Commerce, Supply Chain Management in Electronic Environment 21/09/2016 Hindusthan College of Arts and Science, Coimbatore. International
23 Seminar Presenter MSMEs in India: Challenges & Opportunities Women Entrepreneurship In Micro, Small & Medium Scale Enterprises 11/03/2016 Bharathidasan university constituent Arts & Science College, Navalurkuttapattu, Srirangam, Tiruchirappalli National
24 Conference Presenter Management & Information Technology 2016 The perception of Customer Towards E-Commerce and E-Payment 18/02/2016 MAEER?s MIT School of Management, Pune, National
25 Conference Presenter Achieving business Excellence: Through the Convergence of Globalization, Technology & Innovation Digital Marketing 04/02/2016 GRD Institute of Management, Dr. G R Damodaran College of Science, Coimbatore. National
26 Conference Presenter National Conference on Tax reforms in India-Opportunities and Challenge, Tax Evasion and Black Money 24/07/2015 Sri Kaliswari college (Autonomous).Sivakasi. National
27 Conference Presenter International conference on Contemporary Issues and Challenges of Indian Business in Global Scenario International and Domestic Finance Market 20/02/2015 SNR Sons College, Coimbatore. International
28 Conference Presenter National conference on strategies for sustainable development practice in Indian Industries Strategies of sustainable Development practices in Green productivity 17/02/2015 Sri Kaliswari college. Sivakasi. National
29 Seminar Presenter National Seminar on Problems and Prospects of Rural Banking and its Impact on Empowerment of Rural Households Problems of Banking in Rural Areas 18/12/2014 Dr. NGP Arts and Science College. Coimbatore. National
30 Seminar Presenter National Level Seminar on Human Resource Management practices in Higher Educational Institutions(HEJ)-Perspective and Challenge Academic Leadership 18/09/2014 St Joseph college of Commerce, Bangalore. National
31 Conference Presenter International conference on competency Building Strategies in Business and Technology for Sustainable Development International accounting standards 22/02/2013 Sri Ganesh School of Business Management,Salem International
32 Conference Presenter National Conference on Emerging Trends in Global Business, Medical Tourism 15/09/2012 RVS Institute of Management Studies, Coimbatore. National
33 Seminar Presenter seventh International seminar on Financial Markets: Issues and Challenges (FIM IC-2012) Financial Market: Its Types And Roles 07/01/2012 Bharathidasan University,Department of commerce and financial studies International
34 Conference Presenter International conference on Business Growth in Emerging Markets: Global Shifts and Local Effects. Mobile Marketing 15/12/2011 Institute of Public Enterprise & EGADE Business school, Mexico City, Mexico International
35 Seminar Presenter National Level Seminar on Role of Banking Sector in Rural Economic Development, Farm Loan Facilities &Its Issues To Farmers 23/09/2011 Dr.NGP Arts and Science College, National
36 Seminar Presenter National Seminar on Rising of Indian Brands, Brand Resonance 08/09/2011 SRM University, Chennai. National
37 Conference Presenter National Conference on The role of Green Banks in India, Role Of Green Marketing 24/09/2010 Maharaja Arts And Science College, Coimbatore. National
38 Seminar Presenter National Seminar on changing Dimensions of Human Resources in the Globalised Scenario, Issues Of Employment In Unorganized Sector 20/02/2009 Gobi Arts &Science College, Gobichettipalayam, Erode. National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Social Entrepreneurship Guest Lecture 13/03/2021 Sri Krishna Arts and Science college

Films/Videos/Documentaries

Sl.No. Title Genre Producer Copyrights
1 Audit Programme

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A Study on the Mind of Nouveau Shoppers of Pandora?s Box in Indian Shopping Malls. DR.P. BABA GNANAKUMAR Bharathiar University
2 A Study on consumer awareness and preferences towards standardized food products. Mr.VEERABATHARAN Bharathiar University

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 Analyzing fight for customer attention via interruption method of Marketing as a platform for advertising, and its effectiveness on consumer purchase behavior with special reference to what motivates and annoys customers in FMCG sector concentrating on Karnataka NEELAM SHARMA Christ University July 2021
2 Marketing MONICA JANET CLIFFORD Christ University January 2021
3 INVESTIGATING THE ROLE OF INFLUENCER MARKETING ON CUSTOMER ENGAGEMENT AND PRE-PURCHASE COGNITIVE DISSONANCE MRINMOYEE GHOSH Christ University June 2022
4 . SNEHA V Christ University June 2022

Patents

Sl.No. Title of Invention Inventor(s) Filing Date
1 AI AND BLOCKCHAIN-BASED CONTENT MARKETING SYSTEM TO INFLUENCE CONSUMER PURCHASE INTENTIONS KAVITHA R 01-Nov-2024

Additional information

Title of Invention AI AND BLOCKCHAIN-BASED CONTENT MARKETING SYSTEM TO INFLUENCE CONSUMER PURCHASE INTENTIONS
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA R
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 01-Nov-2024
Application/Filing Date 01-Nov-2024
IPC Number
Publication Number 202441083685 A
Patent Number 202441083685 A
Field of Invention MARKETING

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Exploring the best practices of mentoring in HEI's:Towards enhancing its effectiveness SMITA KAVATEKAR, VIJAYALAYA SRINIVAS T,VIJAYA R ,KAVITHA R Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Case Studies, Simulation, and Gamification Teaching Learning Enhancement cell (TLEC) Institutional 21/02/2025
2 Enhancing research paper and case study writing for top tier publications K.S.Rangasamy College of Technology- National 21/05/2024
3 ?Empowering Management Scholars: Fostering Research Competencies? Assam downtown University National 19/09/2023
4 Curriculum Design and Revision with specific focus on OBE Staff Development College Institutional 05/12/2022
5 OUTCOME BASED EDUCATION SHRI KRISHNASWAMY COLLEGE FOR WOMEN National 08/08/2022
6 Faculty Development Programme The Center for Education Beyond Curriculum (CEDBEC) and Internal Quality Assurance (IQAC) Institutional 06/07/2022
7 30M Training on Mail Merge Using Word Processor Media Studies & IT Services Institutional 17/02/2022
8 Analyzing Market Attractiveness Using Creately Coursera International 29/07/2021
9 Data Analysis using SPSS for Research Projects Research Shiksha International 05/07/2021
10 Learning to Teach Online Coursera International 19/04/2021
11 Quality Improvement Program Staff Development College 02/03/2021
12 ?Meta Analysis and Multiple Correspondence Analysis? Research Shiksha National 01/08/2020
13 ?Statistical Analysis using SPSS? Research Shiksha National 24/07/2020
14 30M Training on Microsoft Teams, Media Studies & IT Services Institutional 10/07/2020
15 ?Structural Equation Modelling using AMOS and SMART PLS? from Research Shiksha. National 01/07/2020
16 Digital Media and Marketing Principles Coursera International 07/06/2020
17 Finding Purpose and Meaning In Life: Living for What Matters Most Coursera International 01/06/2020
18 Moralities of Everyday Life Coursera International 16/05/2020
19 Quality Improvement Program Academic Staff College 22/04/2020
20 Digital Media and Marketing Principles. Coursera (University of Illinois at Urbana-Champaign) International 15/04/2020
21 Marketing in a Digital World Coursera International 14/04/2020
22 LaTeX for Research and Document Preparation 30M Training, and powered by Media Studies & IT Services Institutional 03/09/2019
23 Innovative Pedagogic Practices ACADEMIC STAFF COLLEGE 20/05/2019
24 Orientation Program Academic Staff College 14/01/2019
25 Rubric integration in Google Classroom, 30M Training, and powered by Media Studies & IT Services Institutional 12/12/2018
26 SPSS : Examining Data, Missing Data and Outliers Center for Advanced Research & Training Institutional 18/07/2018
27 Basic Introduction to SPSS Center for Advanced Research & Training Institutional 20/06/2018
28 Frontier areas in commerce and curriculum updation ACADEMIC STAFF COLLEGE 21/05/2018
29 GOAL SETTING SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional 23/01/2016
30 ETHICAL HACKING WEGILANT SINI IIT BOMBAY Institutional 11/07/2014
31 TRAIN THE TRAINERS Infosys BPO Ltd National 03/01/2013
32 OFFICE AUTOMATION & NET ACCESS SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional 20/10/2009
33 TRAVERSING AND FINE - TUNING OF RESEARCH PROCESS PSG College of Arts and Science Regional 12/02/2009

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BOS Member Sri Krishna Arts and Science College 06 May 2017
2 Life member Indian Commerce Association 27 December 2017
3 Conference Coordinator National conference on Viral Marketing of Financial services Sri Krishna Arts and Science College 05 January 2017
4 Staff Sports and Games Second Place in Throw ball Department of Physical Education,Christ. 20 December 2018
5 BOS EXTERNAL EXPERT Syllabus Reviewer for MBA Programme (8 Papers in Operations Management and Strategic Management Specializations) Bannari Amman Institute of Technology (BIT) 16 February 2019
6 BOS EXTERNAL EXPERT Syllabus Reviewer for MBA Programme (9 Papers in Human Resource Management Specializations) Bannari Amman Institute of Technology (BIT) 12 February 2020
7 BOS External Expert Syllabus reviewer for MBA Programme (revising the syllabus of Advertising and Sales Promotion) Bannari Amman Institute of Technology (BIT) 09 September 2020
8 Best Paper Award 'Building Resilience for Sustainable Industry 4.0: A Sociological, Economic, Technological and Managerial Integration' JAIN (Deemed to be University) 06 May 2022
9 Best Paper Award Business, lnnovation and Sustainability in Digital Era Alliance Ascent College, Alliance University, 27 May 2023

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