Name of Journal: Journal of Strategy and Management
Date Of Publication: 24-Jun-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: 4/17/1 - 34
Sole Authored /Co Authored: Co-Author
Author Name (s): KAVITHA R,SNEHA V
URL: https://www.emerald.com/insight/publication/issn/1755-425x/vol/17/iss/4
Indexing Agency: Scopus
Name of Journal: Webology
Date Of Publication: 19-Jun-2020
Category: Article in Research Journal
Volume No/Issue No/Page No: 17/1/280 - 296
Sole Authored /Co Authored: Sole Author
Author Name (s): KAVITHA R
Indexing Agency: Scopus
Name of the Program: Guest Lecture
Date: 2021-03-13 00:00:00
Name of the Institutions: Sri Krishna Arts and Science college
gender:
Producer:
Copyrights:
Name of Student: MRINMOYEE GHOSH
Institutions: Christ University
Month & Year: June 2022
Name of Student: SNEHA V
Institutions: Christ University
Month & Year: June 2022
Name of Student: NEELAM SHARMA
Institutions: Christ University
Month & Year: July 2021
Name of Student: MONICA JANET CLIFFORD
Institutions: Christ University
Month & Year: January 2021
Investigator(s): SMITA KAVATEKAR, VIJAYALAYA SRINIVAS T,VIJAYA R ,KAVITHA R
Sponsors:
Name of the Workshop/FDP/Training Programme: Case Studies, Simulation, and Gamification
Name of the Organiser: Teaching Learning Enhancement cell (TLEC)
Level: Institutional
Role: Participant
Date: 2025-02-21
Name of the Workshop/FDP/Training Programme: Enhancing research paper and case study writing for top tier publications
Name of the Organiser: K.S.Rangasamy College of Technology-
Level: National
Role: Participant
Date: 2024-05-21
Name of the Workshop/FDP/Training Programme: ?Empowering Management Scholars: Fostering Research Competencies?
Name of the Organiser: Assam downtown University
Level: National
Role: Participant
Date: 2023-09-19
Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE
Name of the Organiser: Staff Development College
Level: Institutional
Role: Participant
Date: 2022-12-05
Name of the Workshop/FDP/Training Programme: OUTCOME BASED EDUCATION
Name of the Organiser: SHRI KRISHNASWAMY COLLEGE FOR WOMEN
Level: National
Role: Participant
Date: 2022-08-08
Name of the Workshop/FDP/Training Programme: Faculty Development Programme
Name of the Organiser: The Center for Education Beyond Curriculum (CEDBEC) and Internal Quality Assurance (IQAC)
Level: Institutional
Role: Participant
Date: 2022-07-06
Name of the Workshop/FDP/Training Programme: 30M Training on Mail Merge Using Word Processor
Name of the Organiser: Media Studies & IT Services
Level: Institutional
Role: Participant
Date: 2022-02-17
Name of the Workshop/FDP/Training Programme: Analyzing Market Attractiveness Using Creately
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2021-07-29
Name of the Workshop/FDP/Training Programme: Data Analysis using SPSS for Research Projects
Name of the Organiser: Research Shiksha
Level: International
Role: Participant
Date: 2021-07-05
Name of the Workshop/FDP/Training Programme: Learning to Teach Online
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2021-04-19
Name of the Workshop/FDP/Training Programme: Quality Improvement Program
Name of the Organiser: Staff Development College
Level:
Role: Participant
Date: 2021-03-02
Name of the Workshop/FDP/Training Programme: ?Meta Analysis and Multiple Correspondence Analysis?
Name of the Organiser: Research Shiksha
Level: National
Role: Participant
Date: 2020-08-01
Name of the Workshop/FDP/Training Programme: ?Statistical Analysis using SPSS?
Name of the Organiser: Research Shiksha
Level: National
Role: Participant
Date: 2020-07-24
Name of the Workshop/FDP/Training Programme: 30M Training on Microsoft Teams,
Name of the Organiser: Media Studies & IT Services
Level: Institutional
Role: Participant
Date: 2020-07-10
Name of the Workshop/FDP/Training Programme: ?Structural Equation Modelling using AMOS and SMART PLS? from
Name of the Organiser: Research Shiksha.
Level: National
Role: Participant
Date: 2020-07-01
Name of the Workshop/FDP/Training Programme: Digital Media and Marketing Principles
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-06-07
Name of the Workshop/FDP/Training Programme: Finding Purpose and Meaning In Life: Living for What Matters Most
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-06-01
Name of the Workshop/FDP/Training Programme: Moralities of Everyday Life
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-05-16
Name of the Workshop/FDP/Training Programme: Quality Improvement Program
Name of the Organiser: Academic Staff College
Level:
Role: Participant
Date: 2020-04-22
Name of the Workshop/FDP/Training Programme: Digital Media and Marketing Principles.
Name of the Organiser: Coursera (University of Illinois at Urbana-Champaign)
Level: International
Role: Participant
Date: 2020-04-15
Name of the Workshop/FDP/Training Programme: Marketing in a Digital World
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-04-14
Name of the Workshop/FDP/Training Programme: LaTeX for Research and Document Preparation
Name of the Organiser: 30M Training, and powered by Media Studies & IT Services
Level: Institutional
Role: Participant
Date: 2019-09-03
Name of the Workshop/FDP/Training Programme: Innovative Pedagogic Practices
Name of the Organiser: ACADEMIC STAFF COLLEGE
Level:
Role: Participant
Date: 2019-05-20
Name of the Workshop/FDP/Training Programme: Orientation Program
Name of the Organiser: Academic Staff College
Level:
Role: Participant
Date: 2019-01-14
Name of the Workshop/FDP/Training Programme: Rubric integration in Google Classroom,
Name of the Organiser: 30M Training, and powered by Media Studies & IT Services
Level: Institutional
Role: Participant
Date: 2018-12-12
Name of the Workshop/FDP/Training Programme: SPSS : Examining Data, Missing Data and Outliers
Name of the Organiser: Center for Advanced Research & Training
Level: Institutional
Role: Participant
Date: 2018-07-18
Name of the Workshop/FDP/Training Programme: Basic Introduction to SPSS
Name of the Organiser: Center for Advanced Research & Training
Level: Institutional
Role: Participant
Date: 2018-06-20
Name of the Workshop/FDP/Training Programme: Frontier areas in commerce and curriculum updation
Name of the Organiser: ACADEMIC STAFF COLLEGE
Level:
Role: Participant
Date: 2018-05-21
Name of the Workshop/FDP/Training Programme: GOAL SETTING
Name of the Organiser: SRI KRISHNA ARTS AND SCIENCE COLLEGE
Level: Institutional
Role: Participant
Date: 2016-01-23
Name of the Workshop/FDP/Training Programme: ETHICAL HACKING
Name of the Organiser: WEGILANT SINI IIT BOMBAY
Level: Institutional
Role: Participant
Date: 2014-07-11
Name of the Workshop/FDP/Training Programme: TRAIN THE TRAINERS
Name of the Organiser: Infosys BPO Ltd
Level: National
Role: Participant
Date: 2013-01-03
Name of the Workshop/FDP/Training Programme: OFFICE AUTOMATION & NET ACCESS
Name of the Organiser: SRI KRISHNA ARTS AND SCIENCE COLLEGE
Level: Institutional
Role: Participant
Date: 2009-10-20
Name of the Workshop/FDP/Training Programme: TRAVERSING AND FINE - TUNING OF RESEARCH PROCESS
Name of the Organiser: PSG College of Arts and Science
Level: Regional
Role: Participant
Date: 2009-02-12
Name of the Awards/Achievements/Others: Best Paper Award
Description: Business, lnnovation and Sustainability in Digital Era
Organisation: Alliance Ascent College, Alliance University,
Month/Year: 27 May 2023
Name of the Awards/Achievements/Others: Life member
Description:
Organisation: Indian Commerce Association
Month/Year: 27 December 2017
Name of the Awards/Achievements/Others: BOS Member
Description:
Organisation: Sri Krishna Arts and Science College
Month/Year: 06 May 2017
Name of the Awards/Achievements/Others: Conference Coordinator
Description: National conference on Viral Marketing of Financial services
Organisation: Sri Krishna Arts and Science College
Month/Year: 05 January 2017
Name of the Awards/Achievements/Others: Staff Sports and Games
Description: Second Place in Throw ball
Organisation: Department of Physical Education,Christ.
Month/Year: 20 December 2018
Name of the Awards/Achievements/Others: BOS EXTERNAL EXPERT
Description: Syllabus Reviewer for MBA Programme (8 Papers in Operations Management and Strategic Management Specializations)
Organisation: Bannari Amman Institute of Technology (BIT)
Month/Year: 16 February 2019
Name of the Awards/Achievements/Others: BOS EXTERNAL EXPERT
Description: Syllabus Reviewer for MBA Programme (9 Papers in Human Resource Management Specializations)
Organisation: Bannari Amman Institute of Technology (BIT)
Month/Year: 12 February 2020
Name of the Awards/Achievements/Others: BOS External Expert
Description: Syllabus reviewer for MBA Programme (revising the syllabus of Advertising and Sales Promotion)
Organisation: Bannari Amman Institute of Technology (BIT)
Month/Year: 09 September 2020
Name of the Awards/Achievements/Others: Best Paper Award
Description: 'Building Resilience for Sustainable Industry 4.0: A Sociological, Economic, Technological and Managerial Integration'
Organisation: JAIN (Deemed to be University)
Month/Year: 06 May 2022
Type of Book: Chapter
Title : Contributions to Finance and Accounting
ISBN: 27306038
Month/Year: Dec 2024
Type of Book: Chapter
Title : Intersecting Human Resource Management and Organizational Culture for Environmental Sustainability
ISBN: 979-836932700-5, 979-836932699-2
Month/Year: Jul 2024
Type of Book: Chapter
Title : Womens Empowerment Within the Tourism Industry
ISBN: 978-166848419-7, 978-166848417-3
Month/Year: Jul 2023
Type of Book: Chapter
Title : Digital Teaching, Learning and Assessment The Way Forward
ISBN: 978-0-323-95500-3
Month/Year: Jun 2023
Type of Book: Chapter
Title : Advances in Intelligent Systems and Computing
ISBN: 978-981-15-5678-4
Month/Year: Aug 2020
Inventors: KAVITHA R
Type of Specification: Provisional
Granted/Awarded Date: -
Publication/Application Date: 01-Nov-2024
Application/Filing Date: 01-Nov-2024
Publication Number: 202441083685 A
Patent Number: 202441083685 A
Field of Invention: MARKETING
Type of the Program: Conference
Role: Presenter
Title: Developing a Model of Content Marketing in Creative Economy Marketing Strategies to influence Consumer Purchase Intentions
Date: 2024-03-29
Organising Institution: university college of bahrain
Level: International
Type of the Program: Conference
Role: Presenter
Title: Activated retargeting ads through device id and cookies: a strategic approach to generate leads from niche audiences in the creative economy
Date: 2023-05-26
Organising Institution: Alliance Ascent College, Alliance University, Bangalore, India.
Level: International
Type of the Program: Conference
Role: Presenter
Title: Strategic content marketing as a Reinforcement tool to boost higher Resilience in the creative economy - A conceptual Study.
Date: 2023-03-01
Organising Institution: Loyola College (Autonomous), Chennaibrrr 2023
Level: International
Type of the Program: Conference
Role: Presenter
Title: The Role Of Electric Shared Mobility Service In Being Enablers To Employment Pportunities In The Food Delivery Sector Bengaluru
Date: 2022-05-06
Organising Institution: JAIN (Deemed to be University)
Level: International
Type of the Program: Conference
Role: Presenter
Title: GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT
Date: 2021-04-20
Organising Institution: Motilal Nehru National Institute of Technology Allahabad, Prayagraj School of Management Studies
Level: International
Type of the Program: Conference
Role: Presenter
Title: GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT
Date: 2021-04-09
Organising Institution: RAJAGIRI BUSINESS SCHOOL
Level: International
Type of the Program: Conference
Role: Presenter
Title: A conceptual study on the impact of UPI technology on payment systems.
Date: 2021-03-12
Organising Institution: Valluvar college of Science and Management
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-06-28
Organising Institution: St.Mary's College- thootukudi
Level: National
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-06-17
Organising Institution: Nehru Institute of Management Studies (NIMS)
Level: National
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-04-30
Organising Institution: PRACTICO (Educational Management)
Level: National
Type of the Program: Conference
Role: Presenter
Title: Factors Influencing the Youth's Inclination towards Agricultural Entrepreneurship
Date: 2020-03-11
Organising Institution: PG Centre, Kadur
Level: National
Type of the Program: Conference
Role: Presenter
Title: Using The Capability Approach In Social Enterprise Practice
Date: 2020-03-06
Organising Institution: School of management, bannari amman institute of technology.
Level: National
Type of the Program: Conference
Role: Presenter
Title: Impact of brand equity of fast food chains on purchase intention among Generation Z
Date: 2020-02-28
Organising Institution: School of Commerce, JAIN (Deemed To Be University)
Level: International
Type of the Program: Conference
Role: Presenter
Title: Flash Sale Strategy: A Sustaining Technique of ChineseSmartphones In The Indian Market
Date: 2019-01-10
Organising Institution: Salem Sowdeswari College
Level: National
Type of the Program: Conference
Role: Presenter
Title: E-Business Virtual Worldwide
Date: 2018-02-01
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Trends of Foreign Direct Investment in India
Date: 2018-01-24
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Trends of Foreign Direct Investment in India
Date: 2018-01-24
Organising Institution: Vivekanandha College of Arts and Science for Women
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Growth of SMEs: Driving the Growth of Indian Economy
Date: 2018-01-06
Organising Institution: Bharathidasan University, Tiruchirapalli.
Level: International
Type of the Program: Conference
Role: Presenter
Title: Corporate Governance and Tech Innovation
Date: 2017-09-27
Organising Institution: Sri Ramakrishna College of Arts and Science College, Coimbatore
Level: National
Type of the Program: Conference
Role: Presenter
Title: Corporate governance and Technology Innovation
Date: 2017-09-26
Organising Institution: SRM University, Kattankulathur.
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Pros and Cons of Currency Eradication in Banking and Real Estate
Date: 2017-02-10
Organising Institution: Nandha Arts and Science College, Erode.
Level: National
Type of the Program: Conference
Role: Presenter
Title: Sustainable Banking Strategies Adopted by Indian Banks
Date: 2016-09-28
Organising Institution: Jamal Mohamed College(Autonomous),Thirichirapalli
Level: National
Type of the Program: Conference
Role: Presenter
Title: Supply Chain Management in Electronic Environment
Date: 2016-09-21
Organising Institution: Hindusthan College of Arts and Science, Coimbatore.
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Women Entrepreneurship In Micro, Small & Medium Scale Enterprises
Date: 2016-03-11
Organising Institution: Bharathidasan university constituent Arts & Science College, Navalurkuttapattu, Srirangam, Tiruchirappalli
Level: National
Type of the Program: Conference
Role: Presenter
Title: The perception of Customer Towards E-Commerce and E-Payment
Date: 2016-02-18
Organising Institution: MAEER?s MIT School of Management, Pune,
Level: National
Type of the Program: Conference
Role: Presenter
Title: Digital Marketing
Date: 2016-02-04
Organising Institution: GRD Institute of Management, Dr. G R Damodaran College of Science, Coimbatore.
Level: National
Type of the Program: Conference
Role: Presenter
Title: Tax Evasion and Black Money
Date: 2015-07-24
Organising Institution: Sri Kaliswari college (Autonomous).Sivakasi.
Level: National
Type of the Program: Conference
Role: Presenter
Title: International and Domestic Finance Market
Date: 2015-02-20
Organising Institution: SNR Sons College, Coimbatore.
Level: International
Type of the Program: Conference
Role: Presenter
Title: Strategies of sustainable Development practices in Green productivity
Date: 2015-02-17
Organising Institution: Sri Kaliswari college. Sivakasi.
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Problems of Banking in Rural Areas
Date: 2014-12-18
Organising Institution: Dr. NGP Arts and Science College. Coimbatore.
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Academic Leadership
Date: 2014-09-18
Organising Institution: St Joseph college of Commerce, Bangalore.
Level: National
Type of the Program: Conference
Role: Presenter
Title: International accounting standards
Date: 2013-02-22
Organising Institution: Sri Ganesh School of Business Management,Salem
Level: International
Type of the Program: Conference
Role: Presenter
Title: Medical Tourism
Date: 2012-09-15
Organising Institution: RVS Institute of Management Studies, Coimbatore.
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Financial Market: Its Types And Roles
Date: 2012-01-07
Organising Institution: Bharathidasan University,Department of commerce and financial studies
Level: International
Type of the Program: Conference
Role: Presenter
Title: Mobile Marketing
Date: 2011-12-15
Organising Institution: Institute of Public Enterprise & EGADE Business school, Mexico City, Mexico
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Farm Loan Facilities &Its Issues To Farmers
Date: 2011-09-23
Organising Institution: Dr.NGP Arts and Science College,
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Brand Resonance
Date: 2011-09-08
Organising Institution: SRM University, Chennai.
Level: National
Type of the Program: Conference
Role: Presenter
Title: Role Of Green Marketing
Date: 2010-09-24
Organising Institution: Maharaja Arts And Science College, Coimbatore.
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Issues Of Employment In Unorganized Sector
Date: 2009-02-20
Organising Institution: Gobi Arts &Science College, Gobichettipalayam, Erode.
Level: National
Guide Name: DR.P. BABA GNANAKUMAR
Institution: Bharathiar University
Month Year: January 1970
Guide Name: Mr.VEERABATHARAN
Institution: Bharathiar University
Month Year: January 1970
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