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Dr REKHA HITHA ARANHA

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Periodicals

Sl.No. Title Name of Periodical Periodicity Date
1 Re: Global covid-19 vaccine rollout and safety surveillance?how to keep pace thebmj Monthly 23/06/2021

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Mass layoffs at BYJU?S ? founder?s dilemma Emerald Emerging Markets Case Studies 13-Nov-2024 14 / 4 / 1-12

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Mass layoffs at BYJU?S ? founder?s dilemma
Name of Journal Emerald Emerging Markets Case Studies
Volume No 14
Issue No 4
Page No 1-12
URL https://www.emeraldgrouppublishing.com/journal/emcs
Date of Publication 13-Nov-2024
2 Desiri Naturals: sustainable agriculture and eco-friendly business Emerald Emerging Markets Case Studies 01-Aug-2024 14 / 3 / 1-18

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,OLVIN VEIGAS
Title of Article Desiri Naturals: sustainable agriculture and eco-friendly business
Name of Journal Emerald Emerging Markets Case Studies
Volume No 14
Issue No 3
Page No 1-18
URL https://www.emeraldgrouppublishing.com/journal/emcs
Date of Publication 01-Aug-2024
3 Moderating role of location autonomy on technostress and subjective wellbeing in information technology companies Problems and Perspectives in Management 20-Jun-2024 22 / 2 / 615-626

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SRIDEVI NAIR,SATHIYA SEELAN B,REKHA HITHA ARANHA
Title of Article Moderating role of location autonomy on technostress and subjective wellbeing in information technology companies
Name of Journal Problems and Perspectives in Management
Volume No 22
Issue No 2
Page No 615-626
URL https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management#indexed-abstracted
Date of Publication 20-Jun-2024
4 Getting Rid of Organizational Complacency in a Dynamic Environment Asian Journal of Management Cases 06-May-2024 Onlinefirst / Onlinefirst / -

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) ANIL REYNOLD DSOUZA,REKHA HITHA ARANHA,AVIL SALDANHA2,SATHIYA SEELAN B,SANTOSH BASAVARAJ
Title of Article Getting Rid of Organizational Complacency in a Dynamic Environment
Name of Journal Asian Journal of Management Cases
Volume No Onlinefirst
Issue No Onlinefirst
Page No -
URL https://journals.sagepub.com/home/AJC
Date of Publication 06-May-2024
5 CABiT Cabs - Radhika?s Dilemma Asian Case Research Journal 19-Apr-2024 / / -

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) ANIL REYNOLD DSOUZA,REKHA HITHA ARANHA,DR AVIL ARANHA
Title of Article CABiT Cabs - Radhika?s Dilemma
Name of Journal Asian Case Research Journal
Volume No
Issue No
Page No -
URL https://www.worldscientific.com/worldscinet/acrj
Date of Publication 19-Apr-2024
6 Labor unrest at Wistron Corporation India plant ? What went wrong? Emerald Emerging Markets Case Studies 19-Feb-2024 14 / 1 / 1-13

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Labor unrest at Wistron Corporation India plant ? What went wrong?
Name of Journal Emerald Emerging Markets Case Studies
Volume No 14
Issue No 1
Page No 1-13
URL https://www.emeraldgrouppublishing.com/journal/emcs
Date of Publication 19-Feb-2024
7 Netflix's growth in India on a slippery turf Case Journal 02-Jan-2024 20 / 1 / 81-86

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Netflix's growth in India on a slippery turf
Name of Journal Case Journal
Volume No 20
Issue No 1
Page No 81-86
URL https://www.emeraldgrouppublishing.com/journal/tcj
Date of Publication 02-Jan-2024
8 The paradox of workplace flexibility: navigating through the case of Career Pandit Emerald Emerging Markets Case Studies 24-Aug-2023 13 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,SATHIYA SEELAN B
Title of Article The paradox of workplace flexibility: navigating through the case of Career Pandit
Name of Journal Emerald Emerging Markets Case Studies
Volume No 13
Issue No 2
Page No -
URL https://www.emeraldgrouppublishing.com/journal/emcs
Date of Publication 24-Aug-2023
9 The Paradox of Workplace Flexibility: Navigating Through the Case of Career Pandit Emerald Emerging Markets Case Studies 30-Jul-2023 / / -

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) SATHIYA SEELAN B,REKHA HITHA ARANHA,VIJAYA CHANDRAN AR
Title of Article The Paradox of Workplace Flexibility: Navigating Through the Case of Career Pandit
Name of Journal Emerald Emerging Markets Case Studies
Volume No
Issue No
Page No -
URL https://www.emeraldgrouppublishing.com/journal/emcs
Date of Publication 30-Jul-2023
10 Coca-Cola product placement strategy backfires ? a case of celebrity activism The Case Journal 11-Jul-2023 19 / 5 / 737-745

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Coca-Cola product placement strategy backfires ? a case of celebrity activism
Name of Journal The Case Journal
Volume No 19
Issue No 5
Page No 737-745
URL https://www.emeraldgrouppublishing.com/journal/tcj
Date of Publication 11-Jul-2023
11 Zomato Instant - "10-Minute Delivery Plan" Controversy Asian Case Research Journal 21-Feb-2023 27 / 1 / 1-16

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Zomato Instant - "10-Minute Delivery Plan" Controversy
Name of Journal Asian Case Research Journal
Volume No 27
Issue No 1
Page No 1-16
URL https://www.worldscientific.com/worldscinet/acrj
Date of Publication 21-Feb-2023
12 Zomato?s dilemma - a case of disgruntled delivery partners at Zomato Emerald Emerging Markets Case Studies 16-Dec-2022 12 / 4 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,SATHIYA SEELAN B
Title of Article Zomato?s dilemma - a case of disgruntled delivery partners at Zomato
Name of Journal Emerald Emerging Markets Case Studies
Volume No 12
Issue No 4
Page No -
URL https://www.emeraldgrouppublishing.com/journal/emcs
Date of Publication 16-Dec-2022
13 Pricing and content ? Netflix?s dilemma in India Emerald Emerging Markets Case Studies 21-Nov-2022 12 / 4 / 1-14

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Pricing and content ? Netflix?s dilemma in India
Name of Journal Emerald Emerging Markets Case Studies
Volume No 12
Issue No 4
Page No 1-14
URL https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2021-0411/full/html#:~:text=The%20standard%20Netflix%20plan%20was,%2C%202021%2C%20December%2016).
Date of Publication 21-Nov-2022
14 Frontline medical professionals in distress - "Doctor heal thyself" Journal of Affective Disorders Reports 20-Nov-2022 10 / 100444 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,SOUMYA ARANHA
Title of Article Frontline medical professionals in distress - "Doctor heal thyself"
Name of Journal Journal of Affective Disorders Reports
Volume No 10
Issue No 100444
Page No -
URL https://www.sciencedirect.com/journal/journal-of-affective-disorders-reports
Date of Publication 20-Nov-2022
15 Influence of Consumers? Self Perception on Devaluation of Ugly Produce ? Marketing Strategies to Reduce Food Waste in the Indian Context Indian Journal of Marketing 16-Aug-2022 52 / 8 / 41-50

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Influence of Consumers? Self Perception on Devaluation of Ugly Produce ? Marketing Strategies to Reduce Food Waste in the Indian Context
Name of Journal Indian Journal of Marketing
Volume No 52
Issue No 8
Page No 41-50
URL http://indianjournalofmarketing.com/
Date of Publication 16-Aug-2022
16 Fortitude and Sense of Coherence in Achieving Financial Resilience and Financial Health of Micro and Small Entrepreneurs ECS Transactions 30-Apr-2022 107 / 1 / 405-420

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RAVIKUMAR T,JAIN MATHEW,REKHA HITHA ARANHA
Title of Article Fortitude and Sense of Coherence in Achieving Financial Resilience and Financial Health of Micro and Small Entrepreneurs
Name of Journal ECS Transactions
Volume No 107
Issue No 1
Page No 405-420
URL https://iopscience.iop.org/journal/1938-5862
Date of Publication 30-Apr-2022
17 Prediction Of Share Of Visual Inventory Using Store Display, Channel, And Product Variables International Journal of Management Studies 23-Dec-2021 / / 163-183

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,RAJENDRA DESAI
Title of Article Prediction Of Share Of Visual Inventory Using Store Display, Channel, And Product Variables
Name of Journal International Journal of Management Studies
Volume No
Issue No
Page No 163-183
URL http://e-journal.uum.edu.my/index.php/ijms/issue/view/630
Date of Publication 23-Dec-2021
18 Good-looking step in bad direction? ? RBI Internal Working Group proposal Emerald Emerging Markets Case Studies 16-Aug-2021 11 / 3 / 1-14

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Good-looking step in bad direction? ? RBI Internal Working Group proposal
Name of Journal Emerald Emerging Markets Case Studies
Volume No 11
Issue No 3
Page No 1-14
URL https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2020-0434/full/html
Date of Publication 16-Aug-2021
19 Workplace ostracism, complacency and career plateau ? impediment in the career path of a dignified clerk Emerald Emerging Markets Case Studies 16-Feb-2021 11 / 1 / 1-22

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,SANTOSH BASAVARAJ
Title of Article Workplace ostracism, complacency and career plateau ? impediment in the career path of a dignified clerk
Name of Journal Emerald Emerging Markets Case Studies
Volume No 11
Issue No 1
Page No 1-22
URL https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2019-0340/full/html
Date of Publication 16-Feb-2021
20 The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector Global Business Review 15-Apr-2020 / / 1-19

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUBBURAJ A,SANGEETA MEHROLIA,REKHA HITHA ARANHA
Title of Article The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector
Name of Journal Global Business Review
Volume No
Issue No
Page No 1-19
URL https://journals.sagepub.com/doi/abs/10.1177/0972150920915315
Date of Publication 15-Apr-2020
21 Impact of Transformational Leadership on the Affective Commitment of Employees in the Service Sector International Journal of Recent Technology and Engineering 20-Nov-2019 8 / 4 / 1388-1393

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,MARIA THOMAS,AVIL SALDANHA
Title of Article Impact of Transformational Leadership on the Affective Commitment of Employees in the Service Sector
Name of Journal International Journal of Recent Technology and Engineering
Volume No 8
Issue No 4
Page No 1388-1393
URL file:///S:/Research/Leadership/D7345118419.pdf
Date of Publication 20-Nov-2019
22 Television Viewing Preferences of Kannada Speaking Population of Bangalore- A Special Emphasis on Kannada Sports Channel International Journal of Recent Technology and Engineering 20-Nov-2019 8 / 4 / 2231-2235

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,KESHINI SAGGAR
Title of Article Television Viewing Preferences of Kannada Speaking Population of Bangalore- A Special Emphasis on Kannada Sports Channel
Name of Journal International Journal of Recent Technology and Engineering
Volume No 8
Issue No 4
Page No 2231-2235
URL https://www.ijrte.org/download/volume-8-issue-4/
Date of Publication 20-Nov-2019

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Symposium Convenor HR Conclave 15/03/2024 Christ University National
2 Conference Presenter Young Scholar Forum 2024 Impact of D& I on New product development and firm performance 07/03/2024 Jyoti Nivas College Autonomous National
3 Conference Presenter RUPT- New Approaches Towards Development of Business & the Economy The Impact of Employee Diversity & Inclusion on New Product Development & Firm Performance 07/03/2024 Jyoti Nivas Autonomous College, Bangalore National
4 Conference Presenter Agamya- 12th National Conference Adapting to change: Exploring the dynamics of work modes and their influence on Stress, wellbeing and Job performance 23/02/2024 St.Josephs Commerce college,Bangalore National
5 Conference Presenter Agamya-2024 The Role of Gamification in Motivating IT Professionals: A Study on its Impact on Work Performance 23/02/2024 St. Joseph's college of commerce National
6 Conference Presenter Agamya-2024 Addressing the Talent Gap ? A Detailed Insight into the Factors Leading to Talent Fluctuation in the Indian Semiconductor Industry 23/02/2024 St. Joseph's college of Commerce National
7 Conference Presenter Agamya-2024 Adapting to Change: Exploring the Dynamics of work mode and their influence on Stress, EWB and Job performance 23/02/2024 St Josephs Commerce College National
8 Conference Presenter UTKARSH - 6th International Conference Employee Perspectives on Beliefs, Anxiety and Readiness to change in the Adoption of AI in the IT & Manufacturing Sectors 16/02/2024 St Josephs Institute of Management International
9 Conference Presenter Utkarsh -2024 EI & Self Leadership Insights from the service sector 16/02/2024 St.Josephs Institute of Management International
10 Conference Presenter Utkarsh-2024 Perceptions & Acceptance of AI in Training Programs 16/02/2024 St Joseph's Institute of management International
11 Conference Presenter Utkarsh-2024 Mediating role of EI & Gaslighting on Employee Productivity 16/02/2024 St Josephs Institute of Management International
12 Conference Participant 7th Equal opportunities conference 06/02/2024 Ahlia University,Bahrain International
13 Conference Presenter International Conference on Advanced IT and Management Embracing Neurodiversity: Unraveling the Nexus between Employees' Neurodiversity and Team Effectiveness 10/01/2024 St Aloysius Institute of Information Technology and Management International
14 Conference Organizer ICAP 2023 07/12/2023 Christ University International
15 Conference Presenter BBR ? Brazilian Business Review Conference The impact of human and network resources on export performance of Indian manufacturing SMEs- the mediating effect of financial capability 19/07/2023 Fucape Business School International
16 Conference Presenter Students Research Conference Impact of Leader- Member Exchange on the Turnover Intention with Psychological Empowerment as Mediating Variable 29/03/2023 SIES College of Management Studies & SIES School of Business Studies National
17 Symposium Convenor HR Conclave 2023 10/03/2023 Christ University Regional
18 Conference Organizer International Conference on Advancements in People Management (ICAP 2022) 01/12/2022 Christ University International
19 Conference Presenter 5th i-CoME International Conference on Sustainable Development in Business: Striving for a New Paradigm STARA Implementation in VUCA World- Theoretical Dimensions and Conceptual Framework 21/07/2022 Christ university & Petra Christian University International
20 Conference Presenter International Conference on 'DIGITAL TRANSFORMATION OF BUSINESS' Employee Creativity and Job Performance Of Employees in the Service sector 25/03/2022 Manel Srinivas Nayak Institute of Management & LIMKOKWING UNIVERSITY, MALAYSIA International
21 Conference Presenter 9th International e-conference on Talent management and Leadership challenges in the new normal business? Tecno-stress in the workplace 16/12/2021 SDM Mysore International
22 Conference Presenter International Conference on Technologies for Smart Green Connected Societies 2021 Fortitude, and Sense of coherence in achieving Financial Resilience and Financial Health of Micro and Small Entrepreneurs 29/11/2021 SPAT Foundation International
23 Conference Presenter 14th International Conference KRISYM 2021 Impact of Working from Home(WFH) on the job performance of employees in service sector during COVID-19 Pandemic 07/01/2021 Kristu Jayanti College International
24 Conference Presenter International E-Conference on Adapting to the New Business Normal The Way Ahead Positive Organizational Behavior & its impact on happiness and commitment of Employees at Workplace during the COVID-19 Pandemic 03/12/2020 Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru International
25 Conference Presenter International E-Conference on Adapting to the New Business Normal The Way Ahead Effect of Employee Demographics on the Employee Burnout due to COVID-19 03/12/2020 Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru International
26 Symposium Participant Winning with HR Analytics 28/11/2020 St Joseph Engineering college, Mangalore National
27 Conference Presenter KRUPACON2019 Effect of Pedagogy for Infusing effectiveness in Hospitality Sector 08/11/2020 Krupanidhi Group of Institution- Institute of Management International
28 Seminar Participant Equip yourself to lead Change: Lessons in Leadership". 16/07/2020 St Joseph Engineering College National
29 Seminar Participant Webinar on Data Science 30/06/2020 Christ University National
30 Seminar Participant Strategic HRM framework: Ideologies, Opportunities and Challenges 13/06/2020 Nitte Meenakshi Institute of Technology National
31 Seminar Participant Gyanidhi ? National level webinar series 05/06/2020 CMS, Jain (Deemed-to-be University) National
32 Seminar Participant Professional Excellence and Politics in Institutions & Organisations 28/05/2020 Christ University National
33 Conference Co-presenter Managing Human Resources at the Workplace 06/12/2019 SDM ,Mysore National
34 Conference Co-presenter Managing Human Resources at the Workplace 06/12/2019 SDM ,Mysore National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Applications of HR analytics Hands-on training using SPSS 04/03/2023 JSS Academy
2 Fundamentals of HR Analytics Webinar on Fundamentals of HR Analytics 03/07/2020 International School Of Management Excellence(ISME)
3 Research Design and Validation Research orientation 28/11/2019 JSS Academy of Technical Education

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 Achieving sustainable HRM through AI and Robotic process SAMPATH R SUVARNA Christ University December 2021

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Demystifying AI and Case Study writing for Business Educators School of Business & Management, Christ University Institutional 01/06/2024
2 HR Analytics Tools & Techniques in Management Research AWB-IIIT Gwalior National 28/01/2024
3 Style Analysis-DISC & Driving forces School of Business & Management, Christ University Institutional 25/11/2023
4 Business Intelligence using Power BI Skill Nation International 15/07/2023
5 "innovative Teaching and Learning Methods School of Business & Management Institutional 19/06/2023
6 FDP on HR analytics JSS Academy of Technical Education Regional 04/03/2023
7 Human Resources Analytics University of California, Irvine International 01/03/2023
8 Management Development on HR Analytics School of Business & Management National 13/10/2022
9 Faculty Development Programme (FDP I) Centre for Education Beyond Curriculum (CEDBEC) Institutional 06/07/2022
10 Management Development on HR Analytics School of Business & Management National 27/10/2021
11 Faculty Development Programme (FDP I) Centre for Education Beyond Curriculum (CEDBEC) Institutional 16/06/2021
12 STTP on Innovative Approaches in Teaching Pedagogy AICTE National 31/05/2021
13 HR Metrics & Dashboarding Cerification Academy to Innovate HR (AIHR) International 20/05/2021
14 HR Analytics Using R and Tableau School of Business & Management Institutional 19/10/2020
15 Management Development Program on HR Analytics School of Business & Management National 14/10/2020
16 PLS-SEM Data Analysis Approach using SMARTPLS CARES, Bengaluru National 14/08/2020
17 Case Study Learning School of Business and Management & Centre of Case Research and Development Institutional 27/07/2020
18 An Introduction to Human Experience Management (HXM) Open SAP International 26/05/2020
19 Business Analytics for Decision Making Coursera International 13/04/2020
20 Introduction to People Analytics Coursera International 06/04/2020
21 Data analytics and visualization using Tableau School of Business and Management Institutional 28/02/2020
22 HR Analytics using R and Tableau Institute of Management Institutional 16/09/2019
23 FDP on HR analytics Institute of Management National 13/09/2019
24 QIP Christ Institute of Management 20/05/2019
25 Staff Orientation Academic Staff College 25/03/2019
26 People Analytics and Evidence based Management Open SAP International 19/03/2019
27 National workshop on Data Analysis CART National 25/10/2018
28 E-learning module on Basics of Research writing CAPS 10/09/2018

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Best Paper Award SIES College of Management Studies& SIES School of Business studies 29 March 2023
2 Manuscript Reviewer How Does Female Representation Lead to Long-term Firm Performance A Time-series Qualitative Comparative Analysis" EMERALD GROUP PUBLISHING LTD 29 December 2023
3 Manuscript Reviewer Sustainable leadership: An empirical evidence of its effect on the sustainable performance of an organization SAGE 23 February 2024
4 Best Paper The Role of Gamification in Motivating IT Professionals: A Study on its Impact on Work Performance St.Joseph's College of Commerce 23 February 2024

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Email: mail@christuniversity.in

Web: http://www. christuniversity.in

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