Dr. Sonia Mathew is a distinguished faculty member at CHRIST (Deemed to be University). She brings over 22 years of experience in academia, banking, and the pharmaceutical industry. Dr. Mathew holds a PhD in Management and specializes in marketing and strategic business insights. Her research focuses on transformative service research and service recovery, enhancing customer satisfaction and loyalty. Her work is featured in high-ranking academic journals. Dr. Mathew is also a regular participant in academic conferences and serves as a reviewer for esteemed publications. In addition to her academic role, she offers consulting in strategic management, marketing optimization, and leadership development. Her contributions make her an invaluable resource for advancing academic and professional excellence in business and marketing.