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Dr MALLIKA SANKAR M

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Periodicals

Sl.No. Title Name of Periodical Periodicity Date
1 The impact of Price Sensitivity on Purchase Intention: Signals from Gen Z Marketing Mastermind- IUP Publications Bimonthly 01/08/2021

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. Theoretical and Practical Research in Economic Fields 29-Mar-2024 15 / 1 / 17-30

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI,MALLIKA SANKAR M
Title of Article Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy.
Name of Journal Theoretical and Practical Research in Economic Fields
Volume No 15
Issue No 1
Page No 17-30
URL https://journals.aserspublishing.eu/tpref/index
Date of Publication 29-Mar-2024
2 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Date of Publication 27-Mar-2021

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter Annual Conference of IAMCR 10/07/2023 International Association for Media and Communication Research (IAMCR) International
2 Conference Co-presenter Annual Conference of IAMCR 10/07/2023 International Association for Media and Communication Research (IAMCR) International
3 Conference Co-presenter Annual Conference of IAMCR 10/07/2023 International Association for Media and Communication Research (IAMCR) International
4 Conference Presenter Conference on Excellence in Research and Education (CERE) Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru 09/06/2023 Indian Institute of Management, Indore International
5 Conference Presenter Conference on Excellence in Research and Education (CERE) Audio Branding in the Digital Era: Mediating Effect of Sonic Logo on Willingness to Pay 09/06/2023 Indian Institute of Management, Indore International
6 Conference Presenter Conference on Excellence in Research and Education (CERE) Exploring the Antecedents and Motivations of Impulsive Fast Fashion Buying Behaviour among Indian Consumers: The Role of Online Fashion Consciousness, Materialism, and Age as Moderator 09/06/2023 Indian Institute of Management, Indore International
7 Conference Presenter Conference on Excellence in Research and Education (CERE) The Effects of Hedonism, Materialism, and Sustainability Orientation on Indian Luxury Buyers' Post-Purchase Guilt 09/06/2023 Indian Institute of Management, Indore International
8 Conference Presenter Conference on Excellence in Research and Education (CERE) A Study on Color Psychology Branding: Evidence from Body Care Products 09/06/2023 Indian Institute of Management, Indore International
9 Conference Presenter International Conference of Marketing on Consumer Experience in Digital Era Exploring the role of Digital Content Marketing in Marketing Practices 14/04/2023 IIM Bodh Gaya and School of Business, Economics, and Law, Gothenburg University, Sweden International
10 Conference Moderator/Chair 4th International Rajagiri Management Conference 04/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
11 Conference Presenter 4th International Rajagiri Management Conference Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
12 Conference Presenter 4th International Rajagiri Management Conference The Impact of Sustainability Orientation, Materialism, and Hedonism on Post-Purchase Guilt in Indian Luxury Consumers 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
13 Conference Presenter 4th International Rajagiri Management Conference Sustainability v/s. Brand Appeal in the Indian Luxury Apparel Market 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
14 Conference Presenter 4th International Rajagiri Management Conference Evaluating the Significance of Brand Heritage among Fashion-Based Luxury Brands with respect to Perceived Customer Value in Urban Bangalore 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
15 Conference Presenter 4th International Rajagiri Management Conference The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector. 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
16 Conference Presenter The 6th Equal Opportunities Conference ?Sustainable Leadership and Technology Innovation Management? Redefining Organisational Sustainability Through Revamping Digital Capital 06/02/2023 Ahlia University, Manama - Bahrain International
17 Conference Presenter International conference on Developing Resilient and Sustainable Business Affinity Towards Positive and Negative News: A Critique View 10/09/2022 SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH International
18 Seminar Keynote Speaker Tycoon 2022- Student National Seminar Leading beyond Pandemic - Developing Resilience, Realignment and Reinvention in Business 25/06/2022 ST. FRANCIS DE SALES COLLEGE National
19 Conference Presenter International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 International School of Management Excellence International
20 Conference Presenter International Conference Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning 08/10/2021 Binary University International
21 Conference Presenter National level conference on Gender Equality and Women Empowerment Goals of Feminism over the Decades ? A Theoretical Impression 30/09/2021 The Oxford College of Business Management National
22 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era A Post Pandemic Outlook on Technology Induced Travel 06/08/2021 Christ University International
23 Conference Presenter Standing up to the post pandemic challenges in the global scenario Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values 31/07/2021 Apolo Arts and Science College, Chennai International
24 Conference Presenter International Conference on ?Applied Management Trends and Perspective in Business Growth Trajectory? Ambush Marketing in Sports Events: A Conceptual Overview 08/05/2021 Presidency University International
25 Conference Presenter National conference on Transformation of Technology in Higher Education Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices 27/04/2021 Central University of Tamil Nadu National
26 Conference Presenter National Conference on Emerging Trends in Management Science and Technology Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z 22/04/2021 Adhiyamaan College of Engineering (Autonomous) National
27 Conference Presenter International Conference on Global Emerging Trends in Transformation of Education Online education during COVID-19 pandemic - challenges and best practices for online teaching 20/04/2021 Dr. D.Y. Patil College of Education International
28 Conference Moderator/Chair International Virtual Conference 19/04/2021 Loyola College (Autonomous) International
29 Conference Presenter International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector 19/04/2021 Loyola College (Autonomous) International
30 Seminar Keynote Speaker International SEminar on Disruptive Technology and Business: Emerging Challenges and Model HR in the age of Disruptions 26/03/2021 Mar Ivanios College International
31 Conference Presenter International Conference on Emerging trends in Management A conceptual study on changing goals of feminism over the decades 23/01/2020 Marian International Institute of Management International
32 Conference Participant Management Facets: Quest and Fortuity 10/01/2013 Berchmans Institute of Management Studies, S B College, Changanassery National
33 Seminar Participant One Day Seminar on Environmental Management 20/12/2010 Saintgits Institute of Management National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 How to do a Research Project National Webinar 13/11/2021 Carmel College
2 Confidence Building Expert Session 09/11/2021 Allama Iqbal Institute of Management
3 Digital Transformation in HR Webinar 14/08/2021 International School of Management Excellence
4 Practical insights on Business Analytics Webinar 27/02/2021 Karpagam Academy of higher education (Deemed to be University)
5 Research and Analysis of Business Case-Studies for Successful Entrepreneurship INFINITY 2021 12/01/2021 St. Francis De Sales College
6 Practical insights to Business Analytics Workshop on Practical Insights to Business Analytics 15/10/2020 Kochi Business School
7 Business Analytics and its applications Expert Session 14/10/2019 Mangalam College of Engineering
8 Scope of Business Analytics One day seminar 30/11/2018 Ettumanoorappan College
9 Time Management Induction and orientation program 29/08/2018 Saintgits College of Applied Sciences
10 Motivation and positive thinking Induction and orientation program 26/06/2018 Saintgits College of Applied Sciences
11 Effective ways to clear Group Discussion and Interview Expert Session 05/07/2017 Saintgits College of Applied Sciences

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A study on organisational culture among business schools in Kerala State Dr. M H Salim Bharathiar University

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 Digital Content Marketing of Edtech Firms: A Study on the Effect of Uses and Gratification Motives on Purchase Intention. LAKSHMI RAJ Christ University May 2022
2 Deciphering the Role of the Digital Divide Among Allopathic Healthcare Professionals in the Private Hospitals in Kerala JAIS V THOMAS Christ University January 2022
3 ROLE OF DIGITAL LEADERSHIP IN REMOTE WORK MODEL ON OPERATIONAL EFFICIENCY FOR FINANCIAL SERVICES INDUSTRY SOUMITRA SINGHA Christ University July 2023

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Empowering the Unorganized Sector: Assessing the Impact of Pradhan Mantri Mudra Yojana on Financial Inclusion and Economic Growth in the North East Region of India MALLIKA SANKAR M, JAIS MERLIN P AUGUSTINE,BHARATH SURESH KUMAR ICSSR External

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Faculty Development Programme Presidency College, Bangalore National 25/04/2022
2 FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" - ALL INDIA COUNCIL FOR TECHNICAL EDUCATION National 02/12/2021
3 Structural Equation Model using AMOS S S Jain College for Women National 30/08/2021
4 Faculty Development Programme I - 2021 Centre for Education Beyond Curriculum Institutional 16/06/2021
5 Data Analytics in Business Decesions St. Joseph's College of Engineering National 16/06/2021
6 Foundations of Everyday Leadership University of Illinois at Urbana-Champaign Institutional 10/05/2021
7 International Faculty Development Program on Research Methodology and Scientific Tools B K Birla Institute of Engineering & Technology International 13/04/2021
8 Hypothesis Testing Using Non-Parametric Tests in SPSS Christ University Institutional 17/03/2021
9 Workshop on Qualitative Data Analysis using NVivo12 Christ (Deemed to be University) National 27/02/2021
10 Statistical Analysis Using R Christ University Institutional 13/07/2020
11 FDP on "Being a Super Teacher" Bannari Amman Institute of Technology National 06/07/2020
12 International Faculty Development Program on "Teachers Leadership Quality in Higher Education" Sairam Institute of Management Studies International 24/06/2020
13 Introduction to Business Analytics: Communicating with Data University of Illinois at Urbana-Champaign Institutional 01/05/2020
14 Innovative Methods in Teaching & Research Orientation for Beginners Marian International Institute of Management, Kuttikkanam National 07/02/2019
15 Recalibrating the Management Education Eco System of Kerala Xavier Institute of Management & Entrepreneurship, Kochi National 09/06/2017
16 Structural Equation Modeling (SEM) BASELIUS COLLEGE, KOTTAYAM National 30/05/2016
17 Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II) CHRIST UNIVERSITY National 13/05/2016
18 Statistical Tools for Research Sree Narayana Gurukulam College of Engineering Regional 26/03/2015
19 QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS CHRIST UNIVERSITY National 26/01/2015
20 RESEARCH METHODS AND DATA ANALYSIS USING SPSS MUSALIAR INSTITUTE OF MANAGEMENT National 16/08/2012
21 Management Teacher-2015 - New Age Teacher Association of Indian Management Schools National 12/07/2012
22 Research Methodology and Data Analysis Institute for Competency Advancement of Teachers National 27/04/2011

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