Faculty Details

faculty-image

Dr SENTHILMURUGAN P

Speciliazation : Management

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2021

Name of Journal: Natural Volatiles & Essential Oils

Date Of Publication: 25-Oct-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 8/4/287 - 296

Sole Authored /Co Authored: Co-Author

Author Name (s): SENTHILMURUGAN P,M. KRISHNAMOORTHI,P. VENKATESH,C.R. SENTHILNATHAN

URL: https://www.nveo.org/index.php/journal/article/view/168

Indexing Agency: Scopus

2014

Name of Journal: International Journal on Applied Engineering Research

Date Of Publication: 15-Apr-2014

Category: Article in Research Journal

Volume No/Issue No/Page No: 22/Special issue/7448 - 7456

Sole Authored /Co Authored: Co-Author

Author Name (s): SENTHILMURUGAN P,J PAVITHRA

URL: https://www.ripublication.com/ijaer.htm

Indexing Agency: Scopus

Name of Journal: International Journal on Applied Engineering Research

Date Of Publication: 14-Apr-2014

Category: Article in Research Journal

Volume No/Issue No/Page No: 22/Special issue/4722 - 4733

Sole Authored /Co Authored: Co-Author

Author Name (s): SENTHILMURUGAN P,J PAVITHRA

URL: https://www.ripublication.com/ijaer.htm

Indexing Agency: Scopus

Name of Journal: International Journal on Applied Engineering Research

Date Of Publication: 14-Apr-2014

Category: Article in Research Journal

Volume No/Issue No/Page No: 22/Special issue/7572 - 7578

Sole Authored /Co Authored: Co-Author

Author Name (s): SENTHILMURUGAN P,J PAVITHRA

URL: https://www.ripublication.com/ijaer.htm

Indexing Agency: Scopus

Name of Journal: International Journal on Applied Engineering Research

Date Of Publication: 11-Apr-2014

Category: Article in Research Journal

Volume No/Issue No/Page No: 22/Special issue/4722 - 4733

Sole Authored /Co Authored: Co-Author

Author Name (s): SENTHILMURUGAN P,R BALAJI

URL: https://www.ripublication.com/ijaer.htm

Indexing Agency: Scopus

Name of Journal: International Journal on Applied Engineering Research

Date Of Publication: 11-Apr-2014

Category: Article in Research Journal

Volume No/Issue No/Page No: 22/Special issue/7367 - 7375

Sole Authored /Co Authored: Co-Author

Author Name (s): SENTHILMURUGAN P,R BALAJI

URL: https://www.ripublication.com/ijaer.htm

Indexing Agency: Scopus

2019

Name of Journal: International Journal of Innovative Technology and Exploring Engineering (IJITEE)

Date Of Publication: 01-Nov-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 9/1/3309 - 3313

Sole Authored /Co Authored: Co-Author

Author Name (s): SENTHILMURUGAN P,P. VENKATESH,A. KRISHNA SUDHEER,D.SATHYA PRASAD KUMAR

URL: https://www.ijitee.org/download/volume-9-issue-1/

Indexing Agency: Scopus

2023

Name of Journal: Journal of Coastal life Medicine

Date Of Publication: 01-May-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: /939 - 956

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY

URL: https://www.jclmm.com/index.php/journal

Indexing Agency: Web of Science

Blog

Invited Talks

2025

Name of the Program: Workshop for Consumer Rights Day

Date: 2025-03-12 00:00:00

Name of the Institutions: Reva University

Name of the Program: Guest Lecture

Date: 2025-03-10 00:00:00

Name of the Institutions: St. Claret Autonomous College

2023

Name of the Program: "One day National Seminar on "Lean Startup: Innovation and Agility from the Beginning"

Date: 2023-08-21 00:00:00

Name of the Institutions: Sri S Ramasamy Naidu Memorial College

2020

Name of the Program: AICTE Sponsored Short Term Training Program on Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students

Date: 2020-12-17 00:00:00

Name of the Institutions: Tagore Engineering College

Name of the Program: Webinar

Date: 2020-07-20 00:00:00

Name of the Institutions: SA Engineering College, Chennai

Name of the Program: Emerging Trends in Industry - Webinar series

Date: 2020-07-12 00:00:00

Name of the Institutions: Tagore Engineering College

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: AI in Education: Leveraging ChatGPT for Teaching

Name of the Organiser: University of Pennsylvania

Level: International

Role: Participant

Date: 2025-04-12

Name of the Workshop/FDP/Training Programme: Innovative Teaching with ChatGPT

Name of the Organiser: Vanderbilt University

Level: International

Role: Participant

Date: 2025-04-04

Name of the Workshop/FDP/Training Programme: Transforming pathways: Strategies for Managing Gen Z

Name of the Organiser: New Horizon College

Level: Institutional

Role: Participant

Date: 2025-02-18

2024

Name of the Workshop/FDP/Training Programme: "Empowering Research Skills with Technology"

Name of the Organiser: Presidency College

Level: International

Role: Participant

Date: 2024-09-16

Name of the Workshop/FDP/Training Programme: Training program on ?Scaffolding Adult Learning Through Learner-Centered Approach? held on March 1 and 2, 2024,

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2024-03-01

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach?

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2024-03-01

Name of the Workshop/FDP/Training Programme: Webinar on Research Intern's Guide: Navigating Academic Journey with Precision

Name of the Organiser: Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-02-21

2022

Name of the Workshop/FDP/Training Programme: Faculty Development Program on Curriculum Design and Revision with specific focus on OBE

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2022-12-05

Name of the Workshop/FDP/Training Programme: One Week FDP on Mentoring and Teaching Pedagogy For Classroom Delivery Enhancement

Name of the Organiser: Sri Sai Ram Institute of Management Studies

Level: International

Role: Participant

Date: 2022-08-23

Name of the Workshop/FDP/Training Programme: Faculty Development Program - 1

Name of the Organiser: Centre for Education Beyond Curriculum

Level: Institutional

Role: Participant

Date: 2022-07-06

2021

Name of the Workshop/FDP/Training Programme: 30M Training

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2021-06-21

Name of the Workshop/FDP/Training Programme: Online Faculty Development Program on Security Analysis and Portfolio Management

Name of the Organiser: SRM Valliammai Engineering College, Chennai

Level: National

Role: Participant

Date: 2021-06-07

Name of the Workshop/FDP/Training Programme: "Five Days Online Quality Improvement Programme on Professional Development in the New Normal"

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2021-05-03

Name of the Workshop/FDP/Training Programme: Quality Improvement Program on Hybrid Teaching

Name of the Organiser: Staff Development College

Level:

Role: Participant

Date: 2021-03-02

2020

Name of the Workshop/FDP/Training Programme: 5 Days FDP on Emerging Technologies in Transforming Business Models

Name of the Organiser: SJB Institute of Technology

Level: Regional

Role: Participant

Date: 2020-11-24

Name of the Workshop/FDP/Training Programme: Being a Supper Teacher

Name of the Organiser: Bannari Amman Institute of Technology

Level: National

Role: Participant

Date: 2020-07-06

Name of the Workshop/FDP/Training Programme: Teachers' Leadership Quality in Higher Education

Name of the Organiser: Sri Sairam Institute of Management

Level: International

Role: Participant

Date: 2020-06-24

2019

Name of the Workshop/FDP/Training Programme: Orientation Program

Name of the Organiser: Christ Demeed to be University

Level:

Role: Participant

Date: 2019-08-05

Name of the Workshop/FDP/Training Programme: Enhancing Pedagogic Practices, Research and Consultancy

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2019-05-20

2014

Name of the Workshop/FDP/Training Programme: Creative Pedagogy: Fostering student Creativity and Innovation

Name of the Organiser: Indian Institute of Technology, Madras

Level: Institutional

Role: Participant

Date: 2014-11-27

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Global Immersion Program, Dubai

Description: BBA Finance and International Business students were taken to the Global Immersion Program in Dubai under the supervision of me. This program was planned and scheduled by me in association with the Ureka Global Innovation Hub. There were workshops on innovations, industrial visits, and hands-on assignments given to the students.

Organisation: Ureka Global Innovation Hub

Month/Year: 02 December 2024

Books

Book Chapters

2024

Type of Book: Chapter

Title : Driving Green Marketing in Fashion and Retail

ISBN: ISBN13: 9798369330494

Month/Year: May 2024

2023

Type of Book: Chapter

Title : Green Blockchain Technology for Sustainable Smart Cities

ISBN: 978-0-323-95407-5

Month/Year: May 2023

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis


Date: 2025-01-24


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis


Date: 2025-01-24


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Human Perspective of Towards AI-BOT Chat GPT: A Twitter Based Analysis


Date: 2025-01-24


Organising Institution: Christ University


Level: International


2024

Type of the Program: Conference


Role: Presenter


Title: Level Of Willingness Among Consumers To Adopt Ondc Over Platform Centric Apps A Conceptual Framework


Date: 2024-03-23


Organising Institution: International School of Management Excellence (ISME)


Level: International


Type of the Program: Seminar


Role: Keynote Speaker


Title: Webinar on Research Intern's Guide: Navigating Your Academic Journey with Precision.


Date: 2024-03-21


Organising Institution: Christ University


Level: Institutional


2023

Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-10-05


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector.


Date: 2023-04-03


Organising Institution: Rajagiri College of Social Science and Rajagiri Business School


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework


Date: 2022-12-16


Organising Institution: Sai Ram Institute of Management studies


Level: International


Type of the Program: Conference


Role: Presenter


Title: A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework


Date: 2022-12-16


Organising Institution: Sri Sairam Institute of Management Studies


Level: International


Type of the Program: Conference


Role: Presenter


Title: Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption


Date: 2022-12-06


Organising Institution: Sai Ram Institute of Management Studies


Level: International


Type of the Program: Conference


Role: Presenter


Title: Blockchain Technology in Indian Banking Sector: A conceptual overview


Date: 2022-02-25


Organising Institution: ISME Bangalore


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2022-01-27


Organising Institution: Christ University


Level: Institutional


2021

Type of the Program: Conference


Role: Presenter


Title: A study on the Weak Form Efficiency of Metals and Mining sector in BSE


Date: 2021-06-18


Organising Institution: Malla Reddy College of Engineering and Technology


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: Impact on Transformational Leadership on Followers Development on the Basis their Hierarchy in Service Industry


Date: 2020-03-05


Organising Institution: Tagore Engineering College


Level: National


2019

Type of the Program: Seminar


Role: Participant


Title:


Date: 2019-01-19


Organising Institution: Vidya Sagar Women's College


Level: National


Type of the Program: Conference


Role: Presenter


Title: Self- Concept and Self-Care through physical fitness


Date: 2019-01-03


Organising Institution: SIMS Pune


Level: International


Own MPhil / PhD Thesis

1970

Guide Name: Dr. N. Mohan

Institution: Bharathiar University

Month Year: January 1970

Consultancy

Collaborative

Faculties: SENTHILMURUGAN P,SREERAMAN NANDHI

Theme of Consultancy: Product Review and Taste Testing

Type: Paid

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2025 | Privacy Policy