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Dr SENTHILMURUGAN P

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption Journal of Coastal life Medicine 01-May-2023 / / 939-956

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY
Title of Article Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption
Name of Journal Journal of Coastal life Medicine
Volume No
Issue No
Page No 939-956
URL https://www.jclmm.com/index.php/journal
Date of Publication 01-May-2023
2 A study on the weak form of Efficiency of Metal & Mining sector in BSE Natural Volatiles & Essential Oils 25-Oct-2021 8 / 4 / 287-296

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,M. KRISHNAMOORTHI,P. VENKATESH,C.R. SENTHILNATHAN
Title of Article A study on the weak form of Efficiency of Metal & Mining sector in BSE
Name of Journal Natural Volatiles & Essential Oils
Volume No 8
Issue No 4
Page No 287-296
URL https://www.nveo.org/index.php/journal/article/view/168
Date of Publication 25-Oct-2021
3 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Date of Publication 27-Mar-2021
4 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No -
URL Https://cibg.org.au/
Date of Publication 13-Mar-2021
5 A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Nov-2019 9 / 1 / 3309-3313

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,P. VENKATESH,A. KRISHNA SUDHEER,D.SATHYA PRASAD KUMAR
Title of Article A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 1
Page No 3309-3313
URL https://www.ijitee.org/download/volume-9-issue-1/
Date of Publication 01-Nov-2019

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 12th International Conference on Contemporary Issues in Management Level Of Willingness Among Consumers To Adopt Ondc Over Platform Centric Apps A Conceptual Framework 23/03/2024 International School of Management Excellence (ISME) International
2 Seminar Keynote Speaker Webinar on Research Intern's Guide Webinar on Research Intern's Guide: Navigating Your Academic Journey with Precision. 21/03/2024 Christ University Institutional
3 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sri Sairam Institute of Management Studies International
4 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 06/12/2022 Sai Ram Institute of Management Studies International
5 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
6 Seminar Participant Webinar on National Education Policy (NEP-2020) - A Road Ahead 27/01/2022 Christ University Institutional
7 Conference Presenter Contemporary issues in Advanced Business Management A study on the Weak Form Efficiency of Metals and Mining sector in BSE 18/06/2021 Malla Reddy College of Engineering and Technology International
8 Conference Presenter National Conferences on Recent Advances in Science, Engineering and Management Impact on Transformational Leadership on Followers Development on the Basis their Hierarchy in Service Industry 05/03/2020 Tagore Engineering College National
9 Seminar Participant Step-Up in Quality Higher Education 19/01/2019 Vidya Sagar Women's College National
10 Conference Presenter AIMS International Conference on Management Self- Concept and Self-Care through physical fitness 03/01/2019 SIMS Pune International

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Leveraging Digital Media for Business Success "One day National Seminar on "Lean Startup: Innovation and Agility from the Beginning" 21/08/2023 Sri S Ramasamy Naidu Memorial College
2 Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students AICTE Sponsored Short Term Training Program on Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students 17/12/2020 Tagore Engineering College
3 Marketing Strategies in the Turbulent times Webinar 20/07/2020 SA Engineering College, Chennai
4 Emerging Trends in Industry - Marketing strategies in COVID Emerging Trends in Industry - Webinar series 12/07/2020 Tagore Engineering College

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A Study on Buyers' Purchase Decision of Residential Houses with Reference to Chennai Real Estate Market Dr. N. Mohan Bharathiar University

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Christ University Institutional 05/12/2022
2 One Week FDP on Mentoring and Teaching Pedagogy For Classroom Delivery Enhancement Sri Sai Ram Institute of Management Studies International 23/08/2022
3 Faculty Development Program - 1 Centre for Education Beyond Curriculum Institutional 06/07/2022
4 30M Training Christ University Institutional 21/06/2021
5 Online Faculty Development Program on Security Analysis and Portfolio Management SRM Valliammai Engineering College, Chennai National 07/06/2021
6 "Five Days Online Quality Improvement Programme on Professional Development in the New Normal" Christ University 03/05/2021
7 Quality Improvement Program on Hybrid Teaching Staff Development College 02/03/2021
8 5 Days FDP on Emerging Technologies in Transforming Business Models SJB Institute of Technology Regional 24/11/2020
9 Being a Supper Teacher Bannari Amman Institute of Technology National 06/07/2020
10 Teachers' Leadership Quality in Higher Education Sri Sairam Institute of Management International 24/06/2020
11 Orientation Program Christ Demeed to be University 05/08/2019
12 Enhancing Pedagogic Practices, Research and Consultancy Christ University 20/05/2019
13 Creative Pedagogy: Fostering student Creativity and Innovation Indian Institute of Technology, Madras Institutional 27/11/2014

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