| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Cognitive technology in human capital management: a decision analysis model in the banking sector duringCOVID-19 scenario | International Journal of Applied Decision Sciences | 03-Sep-2024 | 17 / 5 / 657-680 | ||||||||||||||||||||
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| 2 | Is ESG the Key to Stimulate Financial Performance? An Empirical Investigation | Studies in System, Decision and Control | 28-Mar-2024 | 223 / / 297-306 | ||||||||||||||||||||
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| 3 | Unpacking the Psychology of Investment Intention: The Role of Emotional Intelligence, Personality Traits, and Risk Behaviour | International Research Journal of Multidisciplinary Scope | 30-Jan-2024 | 5 / 1 / 198-206 | ||||||||||||||||||||
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| 4 | Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective | Universal Journal of Agricultural Research | 24-May-2022 | 10 / 3 / 213-227 | ||||||||||||||||||||
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| 5 | Perception of Climate Finance: An Empirical Approach | Environment and Ecology Research | 15-Mar-2022 | 10 / 2 / 284-293 | ||||||||||||||||||||
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| 6 | E- Wallet ? a Technological Revolution in Digital India | International Journal of Innovative Technology and Exploring Engineering | 03-Sep-2019 | 8 / 11 / 3870-3877 | ||||||||||||||||||||
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| 7 | Extended Value chain for customer?s delight through Out-bound retail logistics | International Journal of Innovative Technology and Exploring Engineering | 16-Jul-2019 | 8 / 9 / 3160-3165 | ||||||||||||||||||||
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| 8 | Experiencing the effect of demonetization on service sectors in India | Management Science Letters | 18-Dec-2018 | 9 / / 389-398 | ||||||||||||||||||||
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| 9 | Experiencing the AI emergence in Indian retail - Early adopters approach | Management Science Letters | 01-Nov-2018 | 9 / / 33-42 | ||||||||||||||||||||
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| 10 | Youngsters opinion on Personal Data Security | International Journal of Mechanical and Production Engineering Research and Development | 22-Jun-2018 | / / 479-490 | ||||||||||||||||||||
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| 11 | Demonetization Effect on Indian Retail Sector | International Journal of Mechanical and Production Engineering Research and Development | 04-Jun-2018 | / / 383-390 | ||||||||||||||||||||
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| 12 | Women Attitude towards Purchase of Mobile phone | International Journal Of Applied Business And Economic Research | 05-Apr-2016 | 14 / 8 / 5627-5641 | ||||||||||||||||||||
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| 13 | An Empirical Study on Quality of Internet Banking Services in India | European Journal of Economics, Finance and Administrative Sciences | 05-Sep-2012 | - / 52 / 68-79 | ||||||||||||||||||||
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| 14 | Technology @ Indian Banking Sector | European Journal of Social Sciences | 05-Mar-2012 | 29 / 4 / 472-478 | ||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Moderator/Chair | The International Conference on Circular Economy and AI for sustainable future | 02/12/2024 | Jain University with Cape Peninsula University of Technology, South Africa | International | |
| 2 | Conference | Presenter | The International Conference on Business and Digital Technology (ICBDT2024) | Role of circular economy principles in enhancing Sustainable Supply Chain Management | 27/11/2024 | Kingdom University, Bahrain & EuroMid Academy, Türkiye | International |
| 3 | Conference | Presenter | The International Conference on Business and Technology | The Future of Banking: Leveraging AI for Business Transformation | 21/11/2024 | Oxford University, London | International |
| 4 | Conference | Presenter | 3rd International Conference on Optimization Techniques in the Field of Engineering | Leveraging Adaptive Supply Chain Management with incremental learning and Anomaly Detection | 22/10/2024 | K.S.R. College of Engineering | International |
| 5 | Conference | Presenter | 3rd International Conference on Optimization Techniques in the Field of Engineering | Advanced-Data Science techniques for Dynamic optimization of Digital Marketing Campaign: Leveraging Reinforcement Learning, NLP, and Gradient Boosting | 22/10/2024 | K.S.R. College of Engineering | International |
| 6 | Conference | Presenter | Two days International conference on "Vision Viksit 2047: Digital Transformation for Sustainable Deelopment - Shaping the future of Commerce and Management" | Consumer Behaviour towards Digital Banking in the Bangalore | 04/10/2024 | Hindu College | International |
| 7 | Conference | Presenter | International Conference on Challenges in Information, Communication and Commuting Technology | Analyzing the model performance in human resources predictive algorithms through machine learning | 26/04/2024 | KSR College of Engineering | International |
| 8 | Conference | Presenter | International Conference on Challenges in Information, Communication and Commuting Technology | An Integrated mobile solution for Smart Irrigation Management and Monitoring with IoT Technology | 26/04/2024 | KSR College of Engineering | International |
| 9 | Conference | Organizer | International Conference on Sustainable Finance and Accountancy - 2024 | 29/02/2024 | Christ University | International | |
| 10 | Conference | Presenter | International Conference with the theme Global Progress, Local Actions : Aligning Business and Management Practices with SDG Agendas | Peer Dynamics in Management Education: Nurturing Leadership Qualities through Peer Group Pressure - A Way Forward towards Quality Education (SDG-4) | 19/02/2024 | Christ University | International |
| 11 | Conference | Moderator/Chair | Deriving Innovation for India 2030 | 18/01/2024 | Jain University | National | |
| 12 | Conference | Presenter | International Conference - Digital Transformation - Navigating the new Frontier | Rural Consumer Literacy towards Mobile Banking Apps - A Conceptual Framework | 13/10/2023 | Mount Carmel College Autonomous, Bangalore | International |
| 13 | Conference | Presenter | International Conference: Digital Transformation: Navigating the new frontier | Integrating ESG factors in the investment decision making process of Institutional Investors | 13/10/2023 | Mount Carmel College, Autonomous | International |
| 14 | Conference | Presenter | The Future of Work: Redefining Business Management in the age of Automation and Artificial Intelligence | Credit Economy - Pulse of Gen Z | 06/10/2023 | Adarsh Institute of Management and Technology | International |
| 15 | Conference | Presenter | International Conference on Advanced Managerial Decisions for Sustainable Business Performances 2023 | Effect of Human Capital Management on Employee Performance in Banking Sector | 11/08/2023 | JJ College of Engineering and Technology | International |
| 16 | Conference | Presenter | International Conference on Advanced Managerial Decisions for Sustainable Business Performance 2023 | Household Finance - Unexplored Bottom of Finance | 11/08/2023 | JJ College of Engineering and Technology, Trichy | International |
| 17 | Conference | Participant | Sustainable Development: Challenges and Strategies for Indian Economy and Business | 28/07/2023 | Academy of Higher Learning | National | |
| 18 | Conference | Presenter | Contemporary Trends in Commerce and Management | Effectiveness in Usage of UPI Payments by the Unorganised Retailers | 30/06/2023 | St. Francis College, Bangalore | International |
| 19 | Conference | Presenter | International Conference on Environmental Social & Governance | An Empirical Investigation of Financial Performance : A Comparative Analysis of Nifty 100 ESG Index and Nifty 100 Index in India | 27/06/2023 | M.S.Ramaiah Institute of Management | International |
| 20 | Conference | Presenter | International Conference on Engineering, Social Sciences and Management (ICESSM-2023) | Effect of Digital Detoxification in Gen Z | 22/06/2023 | Sri Balaji College of Engineering and Technology, Jaipur | International |
| 21 | Conference | Presenter | National Conference on Digital Transformation: Challenges & Opportunities in Commerce and Management | Green SCM Practices - Lead towards SDG 2030 | 09/05/2023 | Marudhar Kesari Jain College for Women | National |
| 22 | Seminar | Keynote Speaker | Webinar | Academic Projects and Life Changing Experience | 17/04/2023 | J.J. College of Engineering and Technology, Trichy | Regional |
| 23 | Conference | Presenter | International Virtual Conferece on AI for sustainable development - Challenges & Opportunities | Currency Forecasting in relation to Theories of Foreign Exchange Rate | 25/11/2022 | VET Institute of Arts and Science | International |
| 24 | Conference | Presenter | International conference on AI for Sustainable Development - Challenges and Opportunities | Accounting Students and Professionals view on Double Materiality Under ESG | 25/11/2022 | VET Institute of Arts and Science | International |
| 25 | Conference | Presenter | Sustainable Business Growth Challenges Measures and Solutions in Global Scnario | Sustainability through Green Supply Chain Practices - An Initiative towards SDG 2030 | 19/11/2022 | Global Research Conference Forum | International |
| 26 | Conference | Moderator/Chair | Sustainable Entrepreneurship ? Rethink, Redesign & Redefine | 10/10/2022 | Jain University, Bangalore | International | |
| 27 | Conference | Moderator/Chair | International Conference on Emerging Trends in Commerce, Management and Computer Science | 13/08/2022 | Brindavan University | International | |
| 28 | Conference | Keynote Speaker | National Conference on Innovative Business Trends in Rising India | Innovative Marketing Trends | 04/06/2022 | DB Jain College, Chennai | National |
| 29 | Conference | Moderator/Chair | International Conference on ?Digital Disruption and Business Transformation" | 29/03/2022 | Jain University, Bangalore | International | |
| 30 | Conference | Presenter | New Populism and Responses of the 21st Century | MUDRA Scheme - A populism initiative towards funding the non-funded sector | 24/09/2021 | Christ University | International |
| 31 | Conference | Presenter | Emerging Multidisciplinary Trends in Education Research | Experiencing the Virtual Reality in Education ? TAM Approach | 16/09/2021 | TJohn Group of Institutions | Institutional |
| 32 | Conference | Presenter | International E-Conference on Recent Trends in HRM & Future Perspectives | Examining The Most Common Factors for Employees? Performance On Review of 20 Articles | 24/07/2021 | Sree Vidyanikethan Institute of Management | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Research - Learn to lead the future | Faculty Development Program | 25/11/2024 | Selvam Arts and Science College, Namakkal |
| 2 | Five Days Multivariate Analysis using SPSS | Workshop | 09/09/2024 | GomsGuru Academy, Bangalore |
| 3 | Artificial Intelligence -Impact on Digital Marketing | Workshop | 05/02/2024 | Selvam Arts and Science College, Namakkal |
| 4 | Case Analysis and Presentation | Workshop | 09/11/2023 | Erode Sengunthar Engineering College |
| 5 | Multivariate Analysis using SPSS - 5 Days | Faculty Development Program | 03/11/2023 | GomsGuru Academy, Bangalore |
| 6 | Multivariate Analysis using SPSS - 5 days | Webinar | 17/07/2023 | GomsGuru Academy, Bangalore |
| 7 | Transformation in Social Media marketing | Club Inuaguration | 14/02/2023 | Ebenezer Group of Institutions |
| 8 | Data Analysis using SPSS | Faculty Development Program | 10/02/2023 | GomsGuru Academy, Bangalore |
| 9 | An Orientation on SPSS | Faculty Enrichment Program | 27/01/2022 | St Francis De Sales College |
| 10 | Consumer Paradigm Shift in Digital Marketing Era | Guest Lecture | 17/11/2021 | Kongu Arts and Science College (Autonomous), Erode |
| 11 | Digital Marketing | Online Webinar | 27/10/2021 | Arul Anandhar (Autonomous) College, Madurai |
| 12 | Social Media - Etiquettes and Ethics | Webinar | 27/09/2021 | Sona College of Arts and Science, Salem |
| 13 | Technology Enabled Business World | Webinar | 11/09/2021 | Vivekanandha Institute of Information and Management Studies |
| 14 | Emerging Technology Trends in Business | Two Day National Level virtual Conference on Emerging Trends in Commerce | 27/08/2021 | Angappa Arts and Science college |
| 15 | Digital marketing | Webinar on Digital marketing | 14/08/2021 | Sree Saraswathi Thyagaraja College |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | A study on impact of IT Enabled Services in banking sector with special reference to Tamil Nadu | Dr.Saravanaraj.M.G. | K.S. Rangasamy College of Technology / Anna | |
| 2 | A study on the Performance of Self Help Group with reference to Tiruchengode Taluk | Dr.Shanmugasundaram.S | Madurai Kamaraj University |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | A Study on Impact of Buying Behaviour on Customer Satisfaction and Loyalty in Apparel Retail Stores in Chennai City | Mr.U.Vijayshankar | Vel Tech Deemed to be University | |
| 2 | A Study on the impact of Organizational citizenship behavious towards Organizational Commitment and Job Satisfaction in Private Sector Banks with Special Reference to Chennai. Coimbatore, Madurai and Tiruchirappalli | Ms.Karthika.V | Vel Tech Deemed to be University | |
| 3 | IMPACT OF BRAND SATISFACTION AND BRAND TRUST ON BRAND LOYALTY: MODERATING ROLE OF PERSONALITY TRAITS | GAJALAKSHMI N S | Christ University | February 2020 |
| 4 | An Empirical study on Faculty Engagement Practices with special reference to select Higher Educational Institutions in Erode District | Mr.S.Piradeep | Bharathiyar University | |
| 5 | Measuring Services Quality Dimensions and Brand Image Relationships towards franchises restaurants with special reference in Chennai | Ms.Maheswari.P | Bharathiyar University | |
| 6 | DIGITAL TRANSITIONS AND ITS IMPLICATIONS ON INTERNAL AUDIT PROCEDURES IN INDIA | AKHIL MANUEL | Christ University | March 2023 |
| 7 | A Study on Impact of TQM Implementation on Organizational Performance through Mediating Effect of Organizational Culture with respect to select Wind Companies in India | Jeyasingh Raj.I | VELS Institute of Science, Technology and Advanced | |
| 8 | ESG and its Impact on Economic Sustainability: A Study Based on BRICS and G7 Nations | SELAS CHERIAN | Christ University | March 2022 |
| 9 | The Influence of Finfluencers on Financial Literacy and Financial Behaviour among Generational Cohorts: A Comparative Analysis of Gen Z, Millennials and Gen X | ANNIE ISSAC | Christ University | June 2023 |
| 10 | A study on Accessibility of Credit to Farmers in Erode District - an analysis from Borrowers perspective | Mr. Arulananth P | Bharathiyar University | |
| 11 | . | DOROTHY DEEPA | Christ University | August 2023 |
| 12 | . | ARUN JAMES | Christ University | August 2023 |
| 13 | Consumer?s Perception, Expectation and Satisfaction towards Organic Food Products in Chennai | Mr. Ravikumar B | Bharathiyar University | |
| 14 | Efficiency Analysis On Sentiment Classification With Financial Tweets For Stock Market Prediction Among Lstm, Bilstm, And Finbert Models | Mr. Sathyanarayana K | Presidency University | |
| 15 | A Study on Work-Life Balance among IT Professionals in Ernakulam District | Ms. Manju Malathy | Alagappa University | |
| 16 | Influence of Care Leadership in Employee Engagement and Productivity of Organisation with special reference to PMRDA (Pune Metropolitan Region Development Authority) based IT /ITES and IT Service Industry | Ms. Sonali Banerjee | Sri Balaji University | |
| 17 | A Study on Work Life Balance of Women Police in Kerala | Ms Lakshmi NS | Christ University |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Civic view on Synergy and Trade -off effect of Sustainable Development Goals in Bangalore | SERANMADEVI R | Internal |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | Effective use of AI for Research | CHRIST University | 04/11/2024 | |
| 2 | Leveraging AI for Effective Educational Work | A3 Minds | National | 19/10/2024 |
| 3 | Three Days International Online Workshop on Research Methodology | Global Research and Training Centre | International | 05/10/2024 |
| 4 | Academic Writing: Ethical Issues | Institute for Statistics and Analytical Research | International | 17/08/2024 |
| 5 | National level PDP on Effective and Quality Research Writing | Patrician college of Arts and Science | National | 06/06/2024 |
| 6 | FDP on Research Methodology | Dr. MGR Educational and Research Institute | National | 26/09/2023 |
| 7 | Seven Day Professional Development programme for Higher Education Teachers | Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai | National | 21/08/2023 |
| 8 | Faculty Development Programme - I | CHRIST University | Institutional | 26/06/2023 |
| 9 | E-Quiz on Intellectual Property Rights | Vinayaka Mission's Kirupananda Variyar Engineering college, Salem | National | 26/04/2023 |
| 10 | Value Added Course on "Object Oriented Programming in JAVA" | JJ College of Engineering and Technology, Trichy | National | 11/01/2023 |
| 11 | Consumer Behaviour | Swayam NPTEL sponsored by MHRD | National | 06/01/2023 |
| 12 | Consumer Behaviour | Swayam NPTEL sponsored by MHRD | National | 06/01/2023 |
| 13 | Faculty Development Program on Curriculum Design and Revision with specific focus on OBE | Staff Development college, CHRIST university | Institutional | 05/12/2022 |
| 14 | Implementation of NEP?2020 for University and College Teachers | SWAYAM IGNOU | National | 07/10/2022 |
| 15 | Customer Relationship Management | Swayam NPTEL sponsored by MHRD | National | 03/08/2022 |
| 16 | Services marketing: Integrating People, Technology, Strategy | Swayam NPTEL sponsored by MHRD | National | 03/08/2022 |
| 17 | Services marketing: Integrating People, Technology, Strategy | NPTEL AICTE - IIT MADRAS | National | 03/08/2022 |
| 18 | Customer Relationship Management | NPTEL AICTE - IIT MADRAS | National | 03/08/2022 |
| 19 | Sales and Distribution Management | NPTEL - AICTE sponsored by MHRD | National | 14/02/2022 |
| 20 | Marketing Management - II | Swayam NPTEL sponsored by MHRD | National | 14/02/2022 |
| 21 | Marketing Management - II | Swayam NPTEL sponsored by MHRD | National | 14/02/2022 |
| 22 | Sales and Distribution Management | Swayam NPTEL sponsored by MHRD | National | 14/02/2022 |
| 23 | Orientation Programme | Staff Development College, Christ University | 03/12/2021 | |
| 24 | Induction Programme | Staff Development College, Christ University | 07/10/2021 | |
| 25 | 5 Day Online National Level QIP on Upskilling Security Marketing Operations | Christ University - SCFA - DPS - BGR | 26/08/2021 | |
| 26 | Pre-Conference Faculty Development Programme | Amity University, Uttar Pradesh | Institutional | 23/08/2021 |
| 27 | 2 Day workshop on "LinkedIn Profile Building" | Christ University - CAPS - BGR | Regional | 07/08/2021 |
| 28 | Managing services | Swayam NPTEL sponsored by MHRD | National | 02/08/2021 |
| 29 | Development Research Methods | Swayam NPTEL sponsored by MHRD | National | 02/08/2021 |
| 30 | Development Research Methods | Swayam NPTEL sponsored by MHRD | National | 02/08/2021 |
| 31 | Managing services | Swayam NPTEL sponsored by MHRD | National | 02/08/2021 |
| 32 | Marketing Management - I | Swayam NPTEL sponsored by MHRD | National | 02/08/2021 |
| 33 | Marketing Management - I | Swayam NPTEL sponsored by MHRD | National | 02/08/2021 |
| 34 | 3 Days Virtual FDP on Business Analytics | Acharya Institute of Technology | National | 29/07/2021 |
| 35 | National Level five days FDP on Strategies for Investing in Stock Market | Jain Deemed to be University | National | 26/07/2021 |
| 36 | Supply Chain Management | Swayam CEC sponsored by MHRD | National | 01/04/2021 |
| 37 | Supply Chain Analytics | NPTEL AICTE - IIT MADRAS | National | 01/02/2021 |
| 38 | enhancing Soft Skills and Personality | NPTEL AICTE - IIT MADRAS | National | 01/02/2021 |
| 39 | Supply Chain Analytics | NPTEL AICTE - IIT MADRAS | National | 01/02/2021 |
| 40 | Enhancing Soft Skills and Personality | NPTEL AICTE - IIT Kanpur | National | 01/02/2021 |
| 41 | Modelling and Analytics for Supply Chain Management | NPTEL AICTE - IIT MADRAS | National | 03/01/2021 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | SWAYAM - NPTEL - IIT Kharagpur | Won Silver medal from the SWAYAM NPTEL, approved by Ministry of Human Resource Development, India for the subject Modelling and Analytics for Supply Chain Management through the Certificate Examination held on August 2021 | SWAYAM - NPTEL - IIT Kharagpur | 22 September 2021 |
| 2 | Elite + Silver medal | Won the Silver Medal for the course Development Research Methods | SWAYAM - NPTEL - IIT Guwahati, sponsored by MHRD | 09 November 2021 |
| 3 | Elite + Silver medal | Won the Elite + Silver Medal for the course Managing services | SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD | 03 November 2021 |
| 4 | Elite + Gold Medal and Topper | Won the Elite plus Gold medal with Topper position from the Mooc course Marketing Management -I offered by IIT, Kanpur, through Swayam NPTEL empowered by MHRD, India | SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD | 12 November 2021 |
| 5 | NPTEL BELIEVERS | Awarded NPTEL Believer (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry of Human Resource Development, India | SWAYAM - NPTEL - IIT Madras, sponsored by MHRD | 02 December 2021 |
| 6 | NPTEL ENTHUSIASTS | Awarded NPTEL Enthusiasts (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry | SWAYAM - NPTEL - IIT Madras, sponsored by MHRD | 02 December 2021 |
| 7 | Elite + Silver medal | Sales and Distribution Management | SWAYAM - NPTEL - IIT Kharagpur, sponsored by MHRD | 07 May 2022 |
| 8 | Elite + Silver medal | Marketing Management - II | SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD | 11 May 2022 |
| 9 | Best Paper Award | Won the Best Paper Award in International Conference paper presentation held at SRM University, Chennai | SRM University, Chennai | 30 September 2022 |
| 10 | Elite + Silver medal | Won the Silver Medal in SWAYAM NPTEL Exam | SWAYAM - NPTEL - IIT Kharagpur | 30 October 2022 |
| 11 | Domain Star - Marketing | Domain Star - Marketing | MHRD - SWAYAM - NPTEL | 09 June 2023 |
| 12 | Best Paper Award | Won the award for the paper - A Study on the Influence of Emotional Bias on Demographic Factors in Crypto World at the International Conference on Contemporary Trends in Commerce and Management on 30.06.2023 | St.Francis College, Bangalore | 30 June 2023 |
| 13 | NPTEL Discipline Star | NPTEL SWAYAM | 10 December 2024 |
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