CHRIST (Deemed to be University) | Central Campus

Faculty Details

faculty-image

Dr RASHMI B H

Specialization : Marketing

Qualification : MCom, PhD

Department : BUSINESS AND MANAGEMENT (YESHWANTHPUR)

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

2022

Name of Journal: Materials today Proceedings

Date Of Publication: 09-Jun-2022

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 51/Part 1/528 - 531

Sole Authored /Co Authored: Co-Author

Author Name (s): RASHMI B H,VIPIN JAIN

URL: https://www.materialstoday.com/

Indexing Agency: Scopus

Blog

Invited Talks

2024

Name of the Program: Guest Lecture

Date: 2024-05-27 00:00:00

Name of the Institutions: Dr. N.S.A.M. First Grade College

2022

Name of the Program: Student Orientation

Date: 2022-12-12 00:00:00

Name of the Institutions: Ebenezer College

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2025

Name of Student: BINDIYA B H P

Institutions: Christ University

Month & Year: September 2025

Research Project

1

Investigator(s): ROOPA M B,MALLIKA B K,RASHMI B H

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: EXPLORE-Leadership Development Programme for Mid-career roles in Academia

Name of the Organiser: CHRIST UNIVERSITY HIGHER EDUCATION LEADERSHIP INSTITUTE AND UNITED BOARD

Level: Institutional

Role: Participant

Date: 2025-11-06

Name of the Workshop/FDP/Training Programme: FDP 2025

Name of the Organiser: Christ University HRDC & SBM

Level: Institutional

Role: Participant

Date: 2025-05-19

Name of the Workshop/FDP/Training Programme: Elevating Academic Excellence: Global Perspectives on API, Research Impact, and Innovation

Name of the Organiser: St. Joseph?s College of Engineering, OMR, Chennai

Level: International

Role: Participant

Date: 2025-02-17

2024

Name of the Workshop/FDP/Training Programme: Research Methodology for social sciences

Name of the Organiser: SMVEC School of Arts & Science, Puducherry

Level: National

Role: Participant

Date: 2024-12-03

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: NSB

Level: Institutional

Role: Participant

Date: 2024-02-26

2023

Name of the Workshop/FDP/Training Programme: online FDP

Name of the Organiser: Association of Muslim Professionals

Level: National

Role: Participant

Date: 2023-12-11

Name of the Workshop/FDP/Training Programme: International conference

Name of the Organiser: JNN College of Engineering, Shivamogga

Level: International

Role: Presenter

Date: 2023-12-08

Name of the Workshop/FDP/Training Programme: International conference

Name of the Organiser: MP Nachimuthu M Jaganath Engineeing College

Level: International

Role: Presenter

Date: 2023-10-18

Name of the Workshop/FDP/Training Programme: Virtual FDP on funded research project

Name of the Organiser: ATLAS SKILLTech University

Level: National

Role: Participant

Date: 2023-10-16

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: CEDBEC & SDC

Level: Institutional

Role: Participant

Date: 2023-06-26

Name of the Workshop/FDP/Training Programme: Contemporary issues in taxation, Investment, Banking and Analytics

Name of the Organiser: Milagres College

Level: National

Role: Participant

Date: 2023-04-10

Name of the Workshop/FDP/Training Programme: Orientation Program

Name of the Organiser: Staff Development College Christ University

Level: Institutional

Role: Participant

Date: 2023-03-13

2022

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: Staff Development College Christ University

Level: Institutional

Role: Participant

Date: 2022-12-05

Name of the Workshop/FDP/Training Programme: Induction Programme

Name of the Organiser: Staff Development College Christ University

Level: Institutional

Role: Participant

Date: 2022-12-01

Awards / Achievements /Others

2025

Name of the Awards/Achievements/Others: Certificate of Reviewing (Elsevier Reviewer Recognition)-Rashmi BH (SBM)

Description: Awarded for 2 reviews between September 2025 to November 2025

Organisation: Elsevier

Month/Year: 11 December 2025

Books

Book Chapters

2026

Type of Book: CHAPTER

Title : Computational Modelling Approaches to FinTech Innovation

ISBN:

Month/Year: Jan 2026

Type of Book: CHAPTER

Title : Promoting Sustainable Consumption in Fashion With AI

ISBN: 9798337355252

Month/Year: Mar 2026

Case Study

Patents

2025

Inventors: DARA VIJAYA LAXMI, RAJALAKSHMI V, RASHMI B H

Type of Specification: PUBLISHED

Granted/Awarded Date: -

Publication/Application Date: 31-Oct-2025

Application/Filing Date: 28-Sep-2025

Publication Number: 202541093131 A

Patent Number: 202541093131 A

Field of Invention: AI

Participation in Seminars/Conferences/Symposium

2026

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Behavioural Biases, Market conditions and Investment decisions: An integrated study of Retail Investors


Date: 2026-03-06


Organising Institution: Seshadripuram College, Bangalore


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Modelling conversion elasticity in marketing funnels: A behavioural probability framework for performance optimization


Date: 2026-02-25


Organising Institution: CHRIST (Deemed to be University)


Level:


2025

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Reliability of Generative Artificial Intelligence for stock market price prediction over Technical indicators: A comparative analysis


Date: 2025-09-12


Organising Institution: DAYANANDA SAGAR BUSINESS SCHOOL


Level:


2024

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Predictive Analysis of Academic Performance Among Students using A-CNN-BiLSTM Approach


Date: 2024-07-12


Organising Institution: IEEE in association with Kalinga University


Level: INTERNATIONAL


2023

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Does psychological capital moderate the relationship between financial attitude and investment decision making?


Date: 2023-12-08


Organising Institution: JNN college of engineering


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Does Psychological capital moderate the relationship between financial attitude and investement decision making?


Date: 2023-12-08


Organising Institution: JNNC Engineering


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Effect of VR Technological Development in the Age of AI on Business Human Resource Management


Date: 2023-03-02


Organising Institution: St. Mother Theresa Engineering College


Level: INTERNATIONAL


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 80 4012 9100 / 9600

Fax: +91 80 4012 9000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2025 | Privacy Policy