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Dr RAGHAVENDRA PRASANNA KUMAR

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Technology acceptance model and customer engagement: mediating role of customer satisfaction Journal of Financial Services Marketing 24-Oct-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RAGHAVENDRA PRASANNA KUMAR,DR. ZAHRAN AL SALTI,DR. ANANDA S,DR. ARINDAM BANERJEE
Title of Article Technology acceptance model and customer engagement: mediating role of customer satisfaction
Name of Journal Journal of Financial Services Marketing
Volume No
Issue No
Page No -
URL https://link.springer.com/article/10.1057/s41264-023-00256-2
Date of Publication 24-Oct-2023

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair International Conference on Reforms in Business Practices and Redefined Role of Banks-Contemporary Issues, Challenges and Remedies 08/12/2023 JNNCE, Shivamogga International

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Perceived service quality and customer engagement: Moderated mediation model of customer satisfaction and loyalty behaviors RAGHAVENDRA PRASANNA KUMAR, RASHMI B H,SHRINIVAS Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Master Class and FDP on Discover Design Thinking 'Functional Innovation Way' For Growth Kirloskar Institute of Management National 06/07/2024

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