Faculty Details

faculty-image

Dr DHANALAKSHMI K

Specialization : Marketing

Qualification : MBA, MPhil, PhD

Department : BUSINESS AND MANAGEMENT (YESHWANTHPUR)

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

2025

Name of Journal: Edelweiss Applied Science and Technology

Date Of Publication: 21-Jun-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 9/6/521 - 536

Sole Authored /Co Authored: Co-Author

Author Name (s): SRINIVASAN M B,DHANALAKSHMI K,SAGAR RAMESH RANE

URL: https://learning-gate.com/index.php/2576-8484/index

Indexing Agency: Scopus

Name of Journal: Edelweiss Applied Science and Technology

Date Of Publication: 15-May-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 9/5/1204 - 1220

Sole Authored /Co Authored: Co-Author

Author Name (s): DHANALAKSHMI K,SUNDARI DADHABAI

URL: https://learning-gate.com/index.php/2576-8484/issue/view/87

Indexing Agency: Scopus

Name of Journal: Journal of Machine and Computing

Date Of Publication: 05-Jul-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 5/3/1852 - 1863

Sole Authored /Co Authored: Co-Author

Author Name (s): DHANALAKSHMI K,SUNDARI DADHABAL

URL: https://anapub.co.ke/journals/jmc/jmc.html

Indexing Agency: Scopus

Name of Journal: GRADIVA

Date Of Publication: 01-Jun-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 64/6

Sole Authored /Co Authored: Co-Author

Author Name (s): KAVITHA B V,DHANALAKSHMI K,OSHMA ROSETTE PINTO,PRADEEP KUMAR S V

URL: https://gradiva.it/june-2025/

Indexing Agency: Web of Science

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Analytics in Marketing

Name of the Organiser: Great Learning

Level:

Role: Participant

Date: 2025-09-20

Name of the Workshop/FDP/Training Programme: Generative AI

Name of the Organiser: Goms Guru Academy

Level: National

Role: Participant

Date: 2025-09-08

Name of the Workshop/FDP/Training Programme: lnnovative Pedagogical Methods and Student Engagement Strategies for novative Pedagogical Methods and Student Engagement Strategies for novative Pedagogical Methods and Student Engagement Strategies for Next-Gen Learners

Name of the Organiser: Presidency college

Level: National

Role: Participant

Date: 2025-07-22

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: Christ University

Level: Regional

Role: Participant

Date: 2025-05-14

Name of the Workshop/FDP/Training Programme: FDP on Participatory Action Research

Name of the Organiser: Thanthai Periyar Government Arts and Science College

Level: National

Role: Invited Resource Person/Trainer

Date: 2025-04-12

2024

Name of the Workshop/FDP/Training Programme: Transformative Innovations in Science, Technology, Nursing and Medical Sciences

Name of the Organiser: Eudoxia Research University

Level: Institutional

Role: Participant

Date: 2024-12-02

Name of the Workshop/FDP/Training Programme: Education in New Age Scenario

Name of the Organiser: DJ Academy of Research and Innovations

Level: Institutional

Role: Participant

Date: 2024-10-28

Name of the Workshop/FDP/Training Programme: Data Analytics using R studio

Name of the Organiser: Goms Guru Acadamy

Level: International

Role: Participant

Date: 2024-10-14

Name of the Workshop/FDP/Training Programme: Decoding Storytelling

Name of the Organiser: Sanatan Dharma College

Level: National

Role: Participant

Date: 2024-08-26

Awards / Achievements /Others

Books

Book Chapters

2025

Type of Book: CHAPTER

Title : Combating Evolving Threats: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions

ISBN: 9798369370414

Month/Year: Jan 2025

Type of Book: CHAPTER

Title : Impact of AI and the Evolution of Future Ghost Kitchens

ISBN: 979-833730434-2, 979-833730432-8

Month/Year: Jun 2025

Type of Book: CHAPTER

Title : Addressing B5G and 6G Network Connectivity Issues in Rural Regions

ISBN: 979-836937790-1, 979-836937788-8

Month/Year: Jun 2025

Type of Book: CHAPTER

Title : Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions

ISBN: 979-836937043-8, 979-836937041-4

Month/Year: Jun 2025

Type of Book: CHAPTER

Title : IEEE XPLORE

ISBN: 979-8-3315-0845-6

Month/Year: Apr 2025

Type of Book: CHAPTER

Title : Revolutionizing AI and Robotics in the Oil and Gas Industry

ISBN: 9798369381564

Month/Year: May 2025

Case Study

Patents

2024

Inventors: AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K, GARIKIPARTHI NAGA PHANI VEERABHADRA BABU, JOJI CHANDRAN O, PRADEEP KUMAR S V , RAHUL R KURUP, SANDHYA D

Type of Specification: GRANTED

Granted/Awarded Date: 30-Nov-2024

Publication/Application Date: 30-Nov-2024

Application/Filing Date: 21-Nov-2024

Publication Number: 6406115

Patent Number: 6406115

Field of Invention: 14 RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT , 02 DATA PROCESSING EQUIPMENT

2025

Inventors: AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DHANALAKSHMI K, MANJU SHREE RAMAN, MELVIN VICTOR , MERCY TOM, PRADEEP KUMAR S V , PRIYA VINOD, RAHUL R KURUP

Type of Specification: GRANTED

Granted/Awarded Date: 30-Dec-2025

Publication/Application Date: 31-Dec-2025

Application/Filing Date: 25-Nov-2025

Publication Number: 6488071

Patent Number: 6488071

Field of Invention: 10 - CLOCKS AND WATCHES AND OTHER MEASURING INSTRUMENTS, CHECKING AND SIGNALLING INSTRUMENTS

Participation in Seminars/Conferences/Symposium

2026

Type of the Program: CONFERENCES


Role: PARTICIPANT


Title: International Conference on Emerging Trends on Technology, Science and Multidisciplinary Innovation (TechNova 2.0/2026)


Date: 2026-05-28


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: SYMPOSIUM


Role: PRESENTER


Title: A study on the role of reverse logistics in Environmental Sustainability


Date: 2026-04-17


Organising Institution: Presidency College


Level:


2025

Type of the Program: CONFERENCES


Role: PARTICIPANT


Title: IRTEC 4.0


Date: 2025-10-30


Organising Institution: Eduoxia Research Centre, USA


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Enhancing Human Resource Management Practices in Marketing Companies using Dual Graph Attention Networks


Date: 2025-02-21


Organising Institution: Sri M Visvesvaraya College of Engineering


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2025-02-21


Organising Institution: Eduoxia Research Centre, USA


Level: INTERNATIONAL


2024

Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2024-12-27


Organising Institution: Eduoxia Research Centre, USA


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2024-11-27


Organising Institution: Eduoxia Research Centre, USA


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2024-08-30


Organising Institution: Eduxia Research University


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2024-07-23


Organising Institution: Eduoxia Research University, USA


Level: INTERNATIONAL


Own MPhil / PhD Thesis

Consultancy

COLLABORATIVE

Faculties: DHANALAKSHMI K,,VICHITRA R

Theme of Consultancy: Seminar on Indian Knowledge System - A way Forward

Type:

SOLE

Faculties: DHANALAKSHMI K

Theme of Consultancy: Professional Advisory for Papers Presented in International Conference.

Type: RESEARCH_CONSULTANCY

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 80 4012 9100 / 9600

Fax: +91 80 4012 9000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2025 | Privacy Policy