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Dr DHANALAKSHMI K

MBA, MPhil, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Evaluating social media content's effect on consumer engagement in the context of digital marketing Edelweiss Applied Science and Technology 21-Jun-2025 9 / 6 / 521-536

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SRINIVASAN M B,RUPMA ROY,SAGAR RAMESH RANE,RAMESH BABU SONTINENI,DHANALAKSHMI K,RAVI KUMAR BOMISETTI
Title of Article Evaluating social media content's effect on consumer engagement in the context of digital marketing
Name of Journal Edelweiss Applied Science and Technology
Volume No 9
Issue No 6
Page No 521-536
URL https://learning-gate.com/index.php/2576-8484/index
Date of Publication 21-Jun-2025
2 Evaluating social media contents effect on consumer engagement in the context of digital marketing Edelweiss Applied Science and Technology 04-Jun-2025 9 / 6 / 521-536

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DHANALAKSHMI K,RUMPA ROY,SAGAR RAMESH RANE,RAMESH BABU SONTINENI,SRINIVASAN MOHARKONDA BALAKRISHNA,RAVI KUMAR BOMMISETTI
Title of Article Evaluating social media contents effect on consumer engagement in the context of digital marketing
Name of Journal Edelweiss Applied Science and Technology
Volume No 9
Issue No 6
Page No 521-536
URL https://learning-gate.com/index.php/2576-8484/issue/view/87
Date of Publication 04-Jun-2025
3 Data privacy in blockchain management scheme with Nudge Theory for banking sector Edelweiss Applied Science and Technology 15-May-2025 9 / 5 / 1204-1220

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DHANALAKSHMI K,PADMAPRIYA KOTA,DEEPIKA KRISHNAN,ANDALU KONGARI,SUNDARI DADHABAI,RAVI KUMAR BOMMISETTI
Title of Article Data privacy in blockchain management scheme with Nudge Theory for banking sector
Name of Journal Edelweiss Applied Science and Technology
Volume No 9
Issue No 5
Page No 1204-1220
URL https://learning-gate.com/index.php/2576-8484/issue/view/87
Date of Publication 15-May-2025

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Participant Global Nexus 2025 21/02/2025 Eduoxia Research Centre, USA International
2 Conference Participant Next Gen Tech 27/12/2024 Eduoxia Research Centre, USA International
3 Conference Participant CASH 3.0 27/11/2024 Eduoxia Research Centre, USA International
4 Conference Participant International Conference on New Frontiers in Enginerring, Law, Managament and Social Science (INFES 6.0) 30/08/2024 Eduxia Research University International
5 Conference Participant Conference on Recent Advances in Social Sciences, Humanities, Management and Scientific Research 2024 (RAMAS) 23/07/2024 Eduoxia Research University, USA International

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP Christ University Regional 14/05/2025
2 FDP on Participatory Action Research Thanthai Periyar Government Arts and Science College National 12/04/2025
3 Transformative Innovations in Science, Technology, Nursing and Medical Sciences Eudoxia Research University Institutional 02/12/2024
4 Education in New Age Scenario DJ Academy of Research and Innovations Institutional 28/10/2024
5 Data Analytics using R studio Goms Guru Acadamy International 14/10/2024
6 Decoding Storytelling Sanatan Dharma College National 26/08/2024

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