Dr. Naresh Rao H is a Professor in the Department of Media Studies at CHRIST (Deemed to be University). He holds a PhD in Communication and an MS in Communication from Bangalore University. Dr. Rao began his academic career in 1993 as a lecturer in Journalism at Christ College. His research interests include social media, political communication, branding, media ethics, and film studies. He has authored thirteen research papers, two book chapters, and two books on journalism and media laws. Currently, Dr. Rao is completing a Major Research Project on the role of social media in the 2024 Indian General Election. He is also working as a section editor for the book project "New Populism and Responses in the 21st Century". Dr. Rao is passionate about politics and films, frequently sharing his thoughts through blogs. His hobbies include collecting stamps, postcards, matchbox covers, and newspapers from across the globe.