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Dr PRAVEEN BABU P

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Self-congruity and brand loyalty - An innovation of diffusion approach International Journal of Electronic Marketing and Retailing 26-Oct-2020 11 / 4 / 343-351

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAVEEN BABU P,S. PRABAKAR
Title of Article Self-congruity and brand loyalty - An innovation of diffusion approach
Name of Journal International Journal of Electronic Marketing and Retailing
Volume No 11
Issue No 4
Page No 343-351
URL https://www.inderscience.com/jhome.php?jcode=ijemr
Date of Publication 26-Oct-2020

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A Study on the reasons for selling at maximum retail pricing (MRP) Vs discounted pricing by FMCG retailers in Bangalore City PRAVEEN BABU P Internal

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