About Us

Faculty List

Faculty

Profile

Dr AARTHY C

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Idiosyncratic Deals: Understanding Effect of Intrinsic and Extrinsic Motivation I-Deals on Innovative Work Behaviour International Research Journal of Multidisciplinary Scope 30-Jul-2024 5 / 3 / 398-406

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C
Title of Article Idiosyncratic Deals: Understanding Effect of Intrinsic and Extrinsic Motivation I-Deals on Innovative Work Behaviour
Name of Journal International Research Journal of Multidisciplinary Scope
Volume No 5
Issue No 3
Page No 398-406
URL https://www.irjms.com/current-issues/
Date of Publication 30-Jul-2024
2 Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka Community Practitioner 25-May-2024 21 / 5 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SANGEETHA R,KAVITHA R
Title of Article Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka
Name of Journal Community Practitioner
Volume No 21
Issue No 5
Page No -
URL https://commprac.com/may-2024/
Date of Publication 25-May-2024
3 Growth of Indian cement industry, its environment impact and emerging alternatives Indian Journal of Engineering and Materials Sciences 12-Feb-2024 31 / 1 / 38-50

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VEDANSH MUDGAL
Title of Article Growth of Indian cement industry, its environment impact and emerging alternatives
Name of Journal Indian Journal of Engineering and Materials Sciences
Volume No 31
Issue No 1
Page No 38-50
URL https://or.niscpr.res.in/index.php/IJEMS/index
Date of Publication 12-Feb-2024
4 Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market JIMS8M The Journal of Indian Management & Strategy 03-Aug-2023 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market
Name of Journal JIMS8M The Journal of Indian Management & Strategy
Volume No 28
Issue No 2
Page No -
URL https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Date of Publication 03-Aug-2023
5 Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19 International Journal of Information and Education Technology 01-Apr-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAKASHA G S,SANGEETHA R,SHAERIL MICHAEL ALMEIDA,AARTHY C
Title of Article Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19
Name of Journal International Journal of Information and Education Technology
Volume No
Issue No
Page No -
URL http://www.ijiet.org/
Date of Publication 01-Apr-2023
6 Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research 01-May-2022 5 / 1 / 230-252

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
Title of Article Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 1
Page No 230-252
URL https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Date of Publication 01-May-2022
7 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 / 1-5

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No 1-5
URL http://www.irphouse.com/volume/ijertv12n12.htm
Date of Publication 28-Jan-2020
8 Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context Journal of Asia Business Studies 16-Oct-2019 13 / 1 / 1-25

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,JESSY NAIR,BALAJI SINGH
Title of Article Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context
Name of Journal Journal of Asia Business Studies
Volume No 13
Issue No 1
Page No 1-25
URL https://www.emerald.com/insAight/publication/issn/1558-7894/vol/13/iss/4
Date of Publication 16-Oct-2019
9 Noise Pollution: An Impact on Emerging Industries and Transport Facilities Pollution Research 27-Jan-2014 33 / 1 / 195-196

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,AARTHY CHELLASAMY
Title of Article Noise Pollution: An Impact on Emerging Industries and Transport Facilities
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 195-196
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5024&iid=170&jid=4
Date of Publication 27-Jan-2014
10 Environment Threat: Impact On Acid Rain Formation On Soil Pollution Research 23-Jan-2014 33 / 1 / 191-193

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
Title of Article Environment Threat: Impact On Acid Rain Formation On Soil
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 191-193
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5023&iid=170&jid=4
Date of Publication 23-Jan-2014
11 Root Zone Technology For Sewage Treatment Pollution Research 21-Jan-2014 33 / 1 / 197-199

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,SARAVANAN D,J.KAVITHA
Title of Article Root Zone Technology For Sewage Treatment
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 197-199
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5025&iid=170&jid=4
Date of Publication 21-Jan-2014
12 Consequences of air pollution in environment and its preventive methods Pollution Research 13-Jan-2014 33 / 1 / 187-189

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
Title of Article Consequences of air pollution in environment and its preventive methods
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 187-189
URL http://www.envirobiotechjournals.com/index.php
Date of Publication 13-Jan-2014
13 Assessment and evaluation of production efficiencies in textile industry through quality of work life AUTEX RESEARCH JOURNAL 13-Dec-2013 13 / 4 / 118-121

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VENKATESH J
Title of Article Assessment and evaluation of production efficiencies in textile industry through quality of work life
Name of Journal AUTEX RESEARCH JOURNAL
Volume No 13
Issue No 4
Page No 118-121
URL https://www.degruyter.com/document/doi/10.2478/v10304-012-0042-4/html
Date of Publication 13-Dec-2013
14 Operation of Enterprise Resource Planning System Implementation Compatibility Towards Technical Advancement Journal of Computer Science 01-Apr-2013 9 / 2 / 169-175

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VENKATESH J,THENMOZHI S,BALASUBRAMIE.P
Title of Article Operation of Enterprise Resource Planning System Implementation Compatibility Towards Technical Advancement
Name of Journal Journal of Computer Science
Volume No 9
Issue No 2
Page No 169-175
URL https://thescipub.com/abstract/jcssp.2013.169.175
Date of Publication 01-Apr-2013

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C Internal

CHRIST UNIVERSITY

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.



Copyright © CHRIST (Deemed to be University) 2020