| 1 |
The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention |
International Journal of Business and Emerging Markets |
30-Nov-2023 |
16 / 1 / 89-106 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
SUNITA KUMAR,SRIDHARAN A |
| Title of Article |
The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention |
| Name of Journal |
International Journal of Business and Emerging Markets |
| Volume No |
16 |
| Issue No |
1 |
| Page No |
89-106 |
| URL |
https://www.inderscience.com/jhome.php?jcode=ijbem |
| Date of Publication |
30-Nov-2023 |
|
| 2 |
From the local to the global: the journey of Suguna Foods |
Emerald Insight |
24-Nov-2023 |
13 / 4 / 1-23 |
Additional information
| Category |
Case Studies |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
SRIDHARAN A,SUNITA KUMAR,SHIVI KHANNA |
| Title of Article |
From the local to the global: the journey of Suguna Foods |
| Name of Journal |
Emerald Insight |
| Volume No |
13 |
| Issue No |
4 |
| Page No |
1-23 |
| URL |
https://www.emeraldgrouppublishing.com/ |
| Date of Publication |
24-Nov-2023 |
|
| 3 |
Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers |
Prabandhan : Indian Journal of Management |
14-Sep-2023 |
16 / 9 / 43-60 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
SUNITA KUMAR,SHIVI KHANNA,ANJU KALLUVELIL JANARDHANAN,RINI MARY WILLIAM,SAYANI SAHA |
| Title of Article |
Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers |
| Name of Journal |
Prabandhan : Indian Journal of Management |
| Volume No |
16 |
| Issue No |
9 |
| Page No |
43-60 |
| URL |
https://www.indianjournalofmanagement.com/index.php/pijom/index |
| Date of Publication |
14-Sep-2023 |
|
| 4 |
Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews |
International Journal of Management and Sustainability |
01-Feb-2023 |
12 / 1 / - |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
SUNITA KUMAR |
| Title of Article |
Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews |
| Name of Journal |
International Journal of Management and Sustainability |
| Volume No |
12 |
| Issue No |
1 |
| Page No |
- |
| URL |
http://www.conscientiabeam.com/journal/11 |
| Date of Publication |
01-Feb-2023 |
|
| 5 |
The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising |
Media Literacy and Academic Research |
20-Dec-2022 |
5 / 2 / - |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
SUNITA KUMAR,SHIVI KHANNA |
| Title of Article |
The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising |
| Name of Journal |
Media Literacy and Academic Research |
| Volume No |
5 |
| Issue No |
2 |
| Page No |
- |
| URL |
https://www.mlar.sk/ |
| Date of Publication |
20-Dec-2022 |
|
| 6 |
A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type |
Academic Journal of Interdisciplinary Studies |
05-Nov-2022 |
11 / 6 / 313-323 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
SUNITA KUMAR |
| Title of Article |
A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type |
| Name of Journal |
Academic Journal of Interdisciplinary Studies |
| Volume No |
11 |
| Issue No |
6 |
| Page No |
313-323 |
| URL |
https://www.richtmann.org/journal/index.php/ajis/issue/view/320 |
| Date of Publication |
05-Nov-2022 |
|
| 7 |
Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India |
Indian Journal of Marketing |
01-Jul-2019 |
49 / 7 / - |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Sole |
| Author Name (s) |
SUNITA KUMAR |
| Title of Article |
Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India |
| Name of Journal |
Indian Journal of Marketing |
| Volume No |
49 |
| Issue No |
7 |
| Page No |
- |
| URL |
http://indianjournalofmarketing.com/index.php/ijom/article/view/145404 |
| Date of Publication |
01-Jul-2019 |
|
