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Dr MELVIN VICTOR

MBA, PG Diploma, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Using a Structural Equation Modelling Approach to Figure out How Personality Types Affect Happiness at Work Pacific Business Review International 25-Jan-2025 / / 157-172

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Using a Structural Equation Modelling Approach to Figure out How Personality Types Affect Happiness at Work
Name of Journal Pacific Business Review International
Volume No
Issue No
Page No 157-172
URL http://www.pbr.co.in/
Date of Publication 25-Jan-2025
2 Cryptography: Advances in Secure Communication and Data Protection E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Cryptography: Advances in Secure Communication and Data Protection
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Date of Publication 10-Sep-2023
3 Exploring Explainable Artificial Intelligence for Transparent Decision Making E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Exploring Explainable Artificial Intelligence for Transparent Decision Making
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Date of Publication 10-Sep-2023
4 Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review 25-Apr-2023 20 / / 477-491

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY
Title of Article Implications of Lovemark Theory: A Study on Discreet Brands
Name of Journal International Journal of Professional Business Review
Volume No 20
Issue No
Page No 477-491
URL https://doi.org/10.47059/ml.v20i3.2932
Date of Publication 25-Apr-2023
5 Impact of a pandemic on the entrepreneurial ecosystem International Journal of E-Entrepreneurship and Innovation 05-Jul-2022 12 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,ELANGOVAN N
Title of Article Impact of a pandemic on the entrepreneurial ecosystem
Name of Journal International Journal of E-Entrepreneurship and Innovation
Volume No 12
Issue No
Page No -
URL https://www.igi-global.com/journal/international-journal-entrepreneurship-innovation/1130
Date of Publication 05-Jul-2022

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Exploring Media, Law & Al in the Post-Truth Era: An Evolving Ecosystem organized by the SOLH & SOL, Woxsen University, Hyderabad, India in Collaboration with Ahram Canadian Adoption Of Block Chain Technology In Indian Banking Sector 12/03/2024 SOLH & SOL, Woxsen University, Ahram Canadian University, Egypt & University of Sinop, Türkiye International
2 Conference Presenter International Conference on Artificial intelligence in Banking and Insurance Exploring Agro-Tech Feminism: Empowering Rural Women Entrepreneurship through sustainable agricultural technologies 25/08/2023 Sri Ramakrishna college of arts and science International
3 Conference Presenter International Conference on Artificial Intelligence in Banking and Insurance Empowering ural women entrepreneurs through AI-driven solutions: Opportunity, Challenges, and Socioeconomic impacts. 25/08/2023 Sri Ramakrishna college of arts and science International
4 Seminar Presenter Indian Council Of Social Science Research (ICSSR) sponsored Nourishing Indian Economy through banking sector Adoption of blockchain technology in Indian Banking sector 01/03/2023 Dr. Zakir Husain college National
5 Seminar Presenter Indian Council Of Social Science Research (ICSSR) sponsored Nourishing Indian Economy through banking sector How The Indian Banking Sector Can Promote Rural Women Entrepreneurship: A study of Economy Policies and Financial Inclusion Strategies. 01/03/2023 Dr. Zakir Husain College National
6 Conference Presenter International conference on creativity and innovation enhance business growth and success Ramification of purchase intention between Indian and foreign consumers towards road cycling bikes. A study of sales pattern of cycle companies 23/02/2023 Sri Vasari college, Erode International
7 Conference Presenter International conference on creativity and innovation enhance business growth and success Adoption of blockchain technology in Indian banking sector 23/02/2023 Sri Vasavi college, Erode International
8 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Ramification Of Safe Digital Learning Experience When Moving From Digitalisation To Digital Transformation Of Education In Schools 08/02/2023 Nallamuthu Gounder Mahalingam College National
9 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Upholding Perma Philosophy And Its Impact On Emergency Saving Behaviour 08/02/2023 Nallamuthu Gounder Mahalingam College National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Innovative Beginnings: Exploring Opportunities at CHRIST Incubation cell NOVUS 16/07/2024 CHRIST University BYC
2 Innovative beginnings: Exploring opportunities at the CHRIST incubation cell Department of Mathematics 08/07/2024 CHRIST University BYC

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP on data analytics and data visualization Christ University Institutional 02/12/2024
2 POWER OF AI FOR ENHANCING DECISION MAKING IN FINANCIAL MANAGEMENT ST XAVIER'S CATHOLIC COLLEGE OF ENGINEERING International 01/04/2024
3 FACULTY DEVELOPMENT PROGRAMME FOR YOUNG FACULTY OF COLLEGES AND UNIVERSITIES UNITED BOARD AND ST CHRISTOPHER'S COLLEGE OF EDUCATION International 11/04/2023
4 International faculty development programme Department of commerce, Hindusthan college of arts and science International 27/03/2023
5 LOOKING FORWARD FOR ENLIGHTENED HIGHER EDUCATION DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATION, HINDUSTHAN COLLEGE OF ARTS AND SCIENCE National 15/02/2023
6 Curriculum Design and Revision with specific focus on OBE Christ University Institutional 05/12/2022

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