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Dr RUTURAJ BABER

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users Journal of Applied Structural Equation Modeling 05-Jan-2025 9 / 1 / 1-24

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,ASHISH ASHOK UIKEY,ZERICHO MARAK
Title of Article Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users
Name of Journal Journal of Applied Structural Equation Modeling
Volume No 9
Issue No 1
Page No 1-24
URL https://jasemjournal.com/
Date of Publication 05-Jan-2025
2 Investigating the role of UTAUT2 in the user satisfaction and continued usage of mobile fitness apps: evidences from India Journal of Content, Community and Communication 04-Jan-2025 21 / 10 / 110-119

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,PRERANA BABER
Title of Article Investigating the role of UTAUT2 in the user satisfaction and continued usage of mobile fitness apps: evidences from India
Name of Journal Journal of Content, Community and Communication
Volume No 21
Issue No 10
Page No 110-119
URL https://www.amity.edu/gwalior/jccc/index.html
Date of Publication 04-Jan-2025
3 Decoding Intentions To Purchase Organic Food Products In An Emerging Economy Via Artificial Neural Networks Agricultural and Resource Economics 31-Dec-2024 10 / 4 / 301-328

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,ZERICHO MARAK,ASHISH UIKEY,ALSASEH DHOHA
Title of Article Decoding Intentions To Purchase Organic Food Products In An Emerging Economy Via Artificial Neural Networks
Name of Journal Agricultural and Resource Economics
Volume No 10
Issue No 4
Page No 301-328
URL https://www.scopus.com/record/display.uri?eid=2-s2.0-85215934194&origin=resultslist&sort=plf-f&src=s&sot=anl&sdt=aut&s=AU-ID%28%22Baber%2C+Ruturaj%22+57202849663%29&relpos=1
Date of Publication 31-Dec-2024
4 Does brand association, brand attachment, and brand identification mediate the relationship between consumer?s willingness to pay premium prices and social media marketing efforts? International Journal of Electronic Marketing and Retailing 30-Oct-2024 15 / 6 / 662-686

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,PRERANA BABER,SUMIT NARULA,RAHUL PRATAP SINGH KAURAV
Title of Article Does brand association, brand attachment, and brand identification mediate the relationship between consumer?s willingness to pay premium prices and social media marketing efforts?
Name of Journal International Journal of Electronic Marketing and Retailing
Volume No 15
Issue No 6
Page No 662-686
URL https://www.inderscienceonline.com/journal/ijemr
Date of Publication 30-Oct-2024
5 The Impact of Artificial Intelligence on Digital Employee Engagement Prabandhan: Indian Journal of Management 18-Oct-2024 17 / 9 / 24-43

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,ABHILASHA DIXIT,PRERANA BABER,RIMJIM JHA
Title of Article The Impact of Artificial Intelligence on Digital Employee Engagement
Name of Journal Prabandhan: Indian Journal of Management
Volume No 17
Issue No 9
Page No 24-43
URL https://indianjournalofmanagement.com/index.php/pijom/index
Date of Publication 18-Oct-2024
6 Assessing Global Perceptions of India: Policy Implications Drawn from Foreign Tourism Narratives turyzm/tourism 27-Jun-2024 34 / 1 / 57-66

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,R P S KAURAV,SNIGDHA KAINTHOLA,PINAZTIWARI
Title of Article Assessing Global Perceptions of India: Policy Implications Drawn from Foreign Tourism Narratives
Name of Journal turyzm/tourism
Volume No 34
Issue No 1
Page No 57-66
URL https://czasopisma.uni.lodz.pl/tourism
Date of Publication 27-Jun-2024
7 Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach International Journal of Information Management & Data Insights 18-Apr-2024 4 / 4 / 1-14

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,PRERANA BABER,SUMIT NARULA
Title of Article Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach
Name of Journal International Journal of Information Management & Data Insights
Volume No 4
Issue No 4
Page No 1-14
URL https://www.sciencedirect.com/journal/international-journal-of-information-management-data-insights
Date of Publication 18-Apr-2024
8 How is the World Looking at India? Story from International Tourists Pacific business Review international 18-Mar-2024 16 / 7 / 97-109

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,DR. R.P.S KAURAV,DR. S KAINTHOLA,DR. P TIWARI
Title of Article How is the World Looking at India? Story from International Tourists
Name of Journal Pacific business Review international
Volume No 16
Issue No 7
Page No 97-109
URL https://www.webofscience.com/wos/woscc/full-record/WOS:001184602500007
Date of Publication 18-Mar-2024
9 Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review Cogent Business & Management 19-Feb-2024 11 / 1 / 1-26

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,PRERANA BABER,SHILPA SANKPAL,CHANDA GULATI
Title of Article Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review
Name of Journal Cogent Business & Management
Volume No 11
Issue No 1
Page No 1-26
URL https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2321800
Date of Publication 19-Feb-2024
10 New Education Policy: Qualitative (Contents) Analysis And Twitter Mining (Sentiment Analysis) Journal of Content, Community & Communication 20-Jun-2020 12 / 6 / 2-13

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUTURAJ BABER,RAHUL KAURAV,PROF. K.G. SURESH,DR. SUMIT NARULA
Title of Article New Education Policy: Qualitative (Contents) Analysis And Twitter Mining (Sentiment Analysis)
Name of Journal Journal of Content, Community & Communication
Volume No 12
Issue No 6
Page No 2-13
URL https://www.amity.edu/gwalior/jccc/index.html
Date of Publication 20-Jun-2020


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