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Dr AARTHY C

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka Community Practitioner 25-May-2024 21 / 5 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SANGEETHA R,KAVITHA R
Title of Article Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka
Name of Journal Community Practitioner
Volume No 21
Issue No 5
Page No -
URL https://commprac.com/may-2024/
Date of Publication 25-May-2024
2 Growth of Indian cement industry, its environment impact and emerging alternatives Indian Journal of Engineering and Materials Sciences 12-Feb-2024 31 / 1 / 38-50

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VEDANSH MUDGAL
Title of Article Growth of Indian cement industry, its environment impact and emerging alternatives
Name of Journal Indian Journal of Engineering and Materials Sciences
Volume No 31
Issue No 1
Page No 38-50
URL https://or.niscpr.res.in/index.php/IJEMS/index
Date of Publication 12-Feb-2024
3 Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market JIMS8M The Journal of Indian Management & Strategy 03-Aug-2023 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market
Name of Journal JIMS8M The Journal of Indian Management & Strategy
Volume No 28
Issue No 2
Page No -
URL https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Date of Publication 03-Aug-2023
4 Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19 International Journal of Information and Education Technology 01-Apr-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAKASHA G S,SANGEETHA R,SHAERIL MICHAEL ALMEIDA,AARTHY C
Title of Article Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19
Name of Journal International Journal of Information and Education Technology
Volume No
Issue No
Page No -
URL http://www.ijiet.org/
Date of Publication 01-Apr-2023
5 Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research 01-May-2022 5 / 1 / 230-252

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
Title of Article Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 1
Page No 230-252
URL https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Date of Publication 01-May-2022
6 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Date of Publication 27-Mar-2021
7 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No -
URL Https://cibg.org.au/
Date of Publication 13-Mar-2021
8 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 / 1-5

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No 1-5
URL http://www.irphouse.com/volume/ijertv12n12.htm
Date of Publication 28-Jan-2020
9 Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context Journal of Asia Business Studies 16-Oct-2019 13 / 1 / 1-25

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,JESSY NAIR,BALAJI SINGH
Title of Article Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context
Name of Journal Journal of Asia Business Studies
Volume No 13
Issue No 1
Page No 1-25
URL https://www.emerald.com/insAight/publication/issn/1558-7894/vol/13/iss/4
Date of Publication 16-Oct-2019
10 Noise Pollution: An Impact on Emerging Industries and Transport Facilities Pollution Research 27-Jan-2014 33 / 1 / 195-196

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,AARTHY CHELLASAMY
Title of Article Noise Pollution: An Impact on Emerging Industries and Transport Facilities
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 195-196
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5024&iid=170&jid=4
Date of Publication 27-Jan-2014
11 Environment Threat: Impact On Acid Rain Formation On Soil Pollution Research 23-Jan-2014 33 / 1 / 191-193

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
Title of Article Environment Threat: Impact On Acid Rain Formation On Soil
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 191-193
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5023&iid=170&jid=4
Date of Publication 23-Jan-2014
12 Root Zone Technology For Sewage Treatment Pollution Research 21-Jan-2014 33 / 1 / 197-199

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,SARAVANAN D,J.KAVITHA
Title of Article Root Zone Technology For Sewage Treatment
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 197-199
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5025&iid=170&jid=4
Date of Publication 21-Jan-2014
13 Consequences of air pollution in environment and its preventive methods Pollution Research 13-Jan-2014 33 / 1 / 187-189

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
Title of Article Consequences of air pollution in environment and its preventive methods
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 187-189
URL http://www.envirobiotechjournals.com/index.php
Date of Publication 13-Jan-2014
14 Assessment and evaluation of production efficiencies in textile industry through quality of work life AUTEX RESEARCH JOURNAL 13-Dec-2013 13 / 4 / 118-121

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VENKATESH J
Title of Article Assessment and evaluation of production efficiencies in textile industry through quality of work life
Name of Journal AUTEX RESEARCH JOURNAL
Volume No 13
Issue No 4
Page No 118-121
URL https://www.degruyter.com/document/doi/10.2478/v10304-012-0042-4/html
Date of Publication 13-Dec-2013
15 Operation of Enterprise Resource Planning System Implementation Compatibility Towards Technical Advancement Journal of Computer Science 01-Apr-2013 9 / 2 / 169-175

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VENKATESH J,THENMOZHI S,BALASUBRAMIE.P
Title of Article Operation of Enterprise Resource Planning System Implementation Compatibility Towards Technical Advancement
Name of Journal Journal of Computer Science
Volume No 9
Issue No 2
Page No 169-175
URL https://thescipub.com/abstract/jcssp.2013.169.175
Date of Publication 01-Apr-2013

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact 01/11/2023 EuroMid Academy of Business and Technology International
2 Conference Presenter International Conference Exploring the relationship between Ideals,Work place dignity and work to family enrichment in an Indian context. 05/10/2023 Christ University International
3 Conference Presenter International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism From Linear to Circular: Transforming Industries through Sustainable Practices and Circular Economy Drivers 05/10/2023 Christ University International
4 Conference Coordinator International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism 05/10/2023 Christ University International
5 Conference Presenter ICTO CONFERENCE-future of research in IS in the MENA region ETHICAL & RESPONSIBLE ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE SOCIETIES Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s 07/07/2023 ICTO International
6 Conference Presenter ICTO 2023 PLS-SEM Analysis of Technology Adoption of E-Learning Platforms post COVID-19 03/07/2023 ICTO International
7 Conference Presenter International Conference Consumer Decision Making: The Cultural aspect of Gen Z 28/02/2023 Kamaraj College International
8 Conference Presenter International Conference Impact of AI on consumer behaviour in Ecommerce Industry in India 28/02/2023 Kamaraj College International
9 Conference Presenter Emerging Research in Business, Technology, Entreprenurship and Economy for Sustainable Development Influence Of Meme Marketing On Consumers Brand Association And Purchase Behavior 16/12/2022 Sairam Institute International
10 Conference Presenter 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022) Modelling the intenion to use AI Healtch Care Chatbots in Indian Context 02/09/2022 ICETIS International
11 Symposium Participant Science and Technology Symposium 21/06/2022 Springer Nature International
12 Symposium Keynote Speaker Research Mehtodology and Data Analysis Using Excel Descriptive Statistics in Excel 17/03/2022 Kamaraj College National
13 Conference Presenter ICCBI An overview of Augmenting AI application in Health Care 08/12/2021 CARE Engineering College International
14 Seminar Keynote Speaker Women's Forum Women in New Normal 11/11/2021 Dr.NGP Arts and Science College National
15 Symposium Keynote Speaker Skills for Research Ethics of Research 14/08/2021 Christ College Mysury India National
16 Conference Presenter How Disruptive Chains can Shape Sustainable Business Models Dark Humour and it's perception on the Interpersonal Relations in Indian Organisations 29/07/2021 FISAT Business School International
17 Conference Presenter Hoe Disruptive Chains can Shape Sustainable Business Models Pop-Up Retail: A study of Factors Influencing the Patronage of Young Consumers 29/07/2021 FISAT Business School International
18 Conference Presenter Hoe Disruptive chains can shape sustainable Business Models Impact of CSR undertaken by ITC Ltd, during COVID-19: Consumer perception of Brand Image in Indian Context 29/07/2021 FISAT Business School International
19 Seminar Participant Seminar on Research Methodology 01/06/2021 AMET University National
20 Conference Presenter Metamorphosis of Modern Management and Research?(IC 3MR-2020) Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects 13/08/2020 Bannari Amman Institute International
21 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
22 Conference Presenter National Conference on Metamorphosis of Modern Management and Research-3MR 2020 The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine 06/03/2020 Bannari Amman Institute of Technology National
23 Conference Presenter Strategy, Innovation and Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning 25/12/2018 IIM TRICHY National
24 Conference Presenter Strategy, Innovation, & Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning Experience 25/12/2018 IIM Trichy National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 AI Powered Marketing: Opportunities and Challenges Panel Discussion 23/03/2024 Edex Educom, Presidency College
2 AI in Teaching Learning and Research Seminar 14/03/2024 AMC Engineering College
3 Workshop Workshop on Predictive Analytics 01/12/2023 CIT COIMBATORE
4 MS Excel And Presentation Skills Soft Skills Training Workshop 16/09/2023 Salem Periyar University
5 MS Excel and Descriptive Statistics 3 Day National Workshop on Research Methodology and Data Analysis Using Excel 18/03/2022 Kamaraj College- Deparment of Business Administration
6 Ethics In Research Six Days National Level Fdp On Skills Of Research 14/08/2021 Christ College Mysuru
7 Women in New Normal Women Forum 11/06/2021 Dr.N.G.P.ARTSANDSCIENCECOLLEGE

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 . VANI MENON Christ University July 2023

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Business Intelligence Using Power BI Skill Nation National 20/04/2024
2 Five Day Online Faculty Development Program NL DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH National 21/02/2024
3 Trends in Digital Marketing McGrawHill International 04/10/2022
4 RESEARCH MENTORING PROGRAMME: 2022 Emerald Publications International 29/09/2022
5 RESEARCH MENTORING PROGRAMME: 2022 Emerald Publications International 08/09/2022
6 Foundation of Data Science and its Application ATAL ACADEMY National 26/07/2021
7 Technology in Management ATAL ACADEMY National 12/07/2021
8 National workshop on Research writing, Introduction to Econometric and SPSS Jain University National 15/06/2021
9 EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS SJB Institute National 24/11/2020
10 ACADEMIC WRITING IN QUALITY JOURNALS UNIVERSITY of MADRAS-DoMS International 29/09/2020
11 NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS ESTEEMZ FOUNDATIONS National 25/09/2020
12 INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS AMITY UNIVERSITY International 15/09/2020
13 BEING A SUPER TEACHER SCHOOL OF MANAGEMENT STUDIES National 06/07/2020
14 Techniques of Writing Research Paper and its Publications Silicon city College of Management and Commerce National 01/07/2020
15 NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS RJS INSTITUTE OF MANAGEMENT STUDIES National 25/06/2020
16 Teacher's Leadership Quality in Higher Education SAI RAM INSTITUTE OF MANAGEMENT STUDIES International 24/06/2020
17 Digital Transformations COURSE ERA International 21/04/2020
18 STATISTICAL ANALYSIS USING R & PYTHON RNS COLLEGE Institutional 25/10/2019

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Course Completion GREAT LEARNING 18 January 2024

CHRIST UNIVERSITY

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

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