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Dr PRIYANKA GUPTA

MTech, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Periodicals

Sl.No. Title Name of Periodical Periodicity Date
1 Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers Bimonthly 10/07/2024
2 Impact of Video product presenation and scarcity claim on mobile based impulse buying behaviour Dr Priyanka Gupta, Prof Sanjeev Prashar, Dr Chandan Parsad, Dr T Sai Vijay Quarterly 30/08/2023

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter NTSMD Brand Familiarity and Erotic appeal of luxury Fashion Brands: A Study on Visual Complexity 26/08/2024 Christ University International
2 Conference Presenter NASMEI Visual Complexity: Brand Familiarity and Erotic appeal of luxury Fashion Brands on Social Media 18/12/2023 Great Lakes Institute of Management International

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 NASMEI Greatlakes Institute of Management Chennai International 15/12/2023
2 FDP on Qualitative Research using NVIVO ISME Bangalore National 06/10/2023

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