Dr. Pooja Jain is an Associate Professor in Commerce and Management. She is associated with the School of Commerce, Finance, and Accountancy. She holds M.Com, PGDBA, M.Phil, and PhD qualifications. Her research focuses on marketing and sustainability domains. She actively participates in national and international academic conferences. She has served as presenter and organizer in various academic forums. She guides M.Phil and PhD research scholars in specialized areas. Her research includes green marketing, meme marketing, and augmented reality. She has attended workshops and faculty development programs regularly. Her training enhances research methodology and academic teaching practices. She has received Best Paper Awards in academic conferences. She has completed MOOC certifications in business strategy and writing. She has been associated with Christ University since the year 2009. She currently serves as Programme Coordinator for B.Com Honours program. Her profile reflects strong commitment to research, teaching, and academic leadership.
Name of Journal: Brazilian Business Review
Date Of Publication: 22-Dec-2025
Category:
Volume No/Issue No/Page No: 22/1 - 19
Sole Authored /Co Authored: Co-Author
Author Name (s): POOJA JAIN,NAVRANG RATHI
URL: https://www.scielo.br/j/bbr/
Indexing Agency: Scopus
Name of Journal: E-MENTOR
Date Of Publication: 22-Jun-2024
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 104/2/14 - 22
Sole Authored /Co Authored: Co-Author
Author Name (s): POOJA JAIN,NAVRANG RATHI
URL: https://www.e-mentor.edu.pl/eng/
Indexing Agency: Web of Science
Name of Journal: Innovative marketing
Date Of Publication: 26-Dec-2023
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 20/1/1 - 16
Sole Authored /Co Authored: Co-Author
Author Name (s): POOJA JAIN,NAVRANG RATHI
Indexing Agency: Scopus
Name of Journal: Journal of Dharma
Date Of Publication: 12-Dec-2023
Category: NATIONAL_REFEREED
Volume No/Issue No/Page No: 48/4/531 - 548
Sole Authored /Co Authored: Co-Author
Author Name (s): POOJA JAIN,NAVRANG RATHI
URL: https://dvk.in/jme/journal-details/NA==#
Indexing Agency: Web of Science
Name of Journal: South Asian Journal of Business & Management Cases
Date Of Publication: 28-Dec-2020
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 9/3/445 - 456
Sole Authored /Co Authored: Co-Author
Author Name (s): DEEPIKA UPADHYAY,GEETANJALI PURSWANI,POOJA JAIN
URL: https://www.scopus.com/sourceid/21100847471
Indexing Agency: Scopus
Name of the Program: Research Problem Formulation
Date: 2020-11-07 00:00:00
Name of the Institutions: Vidyalankar School of Information Technology
Name of Student: NAVRANG RATHI
Institutions: Christ University
Month & Year: May 2025
Name of Student: SNEHA SUKUMAR
Institutions: Christ University
Month & Year: July 2025
Name of Student: DINESH KUMAR R
Institutions: Christ University
Month & Year: October 2022
Name of Student: VANLALHLIMPUII
Institutions: Christ University
Month & Year: January 2022
Name of Student: Reynal Lavita Fernandes
Institutions: Christ University
Month & Year: June 2021
Name of Student: Tony Eappen
Institutions: Christ University
Month & Year: September 2019
Name of Student: Reynal
Institutions: Christ University
Month & Year: August 2019
Investigator(s): POOJA JAIN
Sponsors:
Name of the Workshop/FDP/Training Programme: Faculty Development Programme
Name of the Organiser: Human ressource Development centre
Level: Institutional
Role: Participant
Date: 2025-05-19
Name of the Workshop/FDP/Training Programme: ?Scaffolding Adult Learning Through Learner-Centered Approach
Name of the Organiser: Teaching Learning Enhancement Cell (TLEC)
Level: Institutional
Role: Participant
Date: 2024-03-01
Name of the Workshop/FDP/Training Programme: Scale development and validation
Name of the Organiser: CHRIST (Deemed to be University)
Level: International
Role: Participant
Date: 2024-02-19
Name of the Workshop/FDP/Training Programme: ?Ten Days National Level Online Workshop on Research Methodology
Name of the Organiser: Research & Development Committee
Level: National
Role: Presenter
Date: 2023-12-11
Name of the Workshop/FDP/Training Programme: Faculty Development programme
Name of the Organiser: CEDBEC and SDC
Level: Institutional
Role: Participant
Date: 2023-06-26
Name of the Workshop/FDP/Training Programme: Uses of Tools & Techniques for Research Writing
Name of the Organiser: Department oÿ Accounting & Finance and Commerce
Level: International
Role: Participant
Date: 2023-06-20
Name of the Workshop/FDP/Training Programme: Contemporary research methods in Finance
Name of the Organiser: ALLIANCEschool of Business
Level: National
Role: Participant
Date: 2023-06-12
Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE
Name of the Organiser: CHRIST (Deemed to be University)
Level: Institutional
Role: Participant
Date: 2022-12-05
Name of the Workshop/FDP/Training Programme: Faculty development Programme- 1- 2022
Name of the Organiser: CHRIST (Deemed to be University)
Level: Institutional
Role: Participant
Date: 2022-07-06
Name of the Workshop/FDP/Training Programme: Qualitative Research Study and Data Analysis using NVivo
Name of the Organiser: School of Business and Management
Level: National
Role: Participant
Date: 2022-03-22
Name of the Workshop/FDP/Training Programme: SEM for Beginners
Name of the Organiser: Research Shiksha
Level: National
Role: Participant
Date: 2020-06-08
Name of the Workshop/FDP/Training Programme: Systematic Review and Meta-Analysis
Name of the Organiser: Research Shiksha
Level: National
Role: Participant
Date: 2020-06-01
Name of the Workshop/FDP/Training Programme: Innovative Pedagogic Practices, Research and consultancy
Name of the Organiser: Department of Commerce
Level:
Role: Participant
Date: 2020-05-20
Name of the Workshop/FDP/Training Programme: Work Smarter, Not Harder: Time Management for Personal & Professional Productivity.
Name of the Organiser: University of california
Level: International
Role: Participant
Date: 2020-05-13
Name of the Workshop/FDP/Training Programme: PLS analysis using SMART PLS
Name of the Organiser: Research Shiksha
Level: National
Role: Participant
Date: 2020-05-06
Name of the Workshop/FDP/Training Programme: Qualitative research using NVivo
Name of the Organiser: Research Shiksha
Level: National
Role: Participant
Date: 2020-04-25
Name of the Workshop/FDP/Training Programme: Online Teaching
Name of the Organiser: Academic staff College
Level:
Role: Participant
Date: 2020-04-22
Name of the Workshop/FDP/Training Programme: Learning to Teach Online
Name of the Organiser: The University of New South Wales
Level: International
Role: Participant
Date: 2020-04-20
Name of the Workshop/FDP/Training Programme: An Introduction to Consumer Neuroscience & Neuromarketing
Name of the Organiser: Copenhagen Business School
Level: International
Role: Participant
Date: 2020-03-17
Name of the Workshop/FDP/Training Programme: Basic Digital Marketing course
Name of the Organiser: Udemy
Level: International
Role: Participant
Date: 2020-03-01
Name of the Workshop/FDP/Training Programme: Upskill to Upscale
Name of the Organiser: Department of Commerce
Level: Institutional
Role: Organiser & Presenter
Date: 2020-02-28
Name of the Workshop/FDP/Training Programme: Content marketing
Name of the Organiser:
Level: International
Role: Participant
Date: 2020-01-22
Name of the Workshop/FDP/Training Programme: COGNOSCO 2019
Name of the Organiser: Institute of Management
Level: National
Role: Participant
Date: 2019-08-16
Name of the Workshop/FDP/Training Programme: 30M Training
Name of the Organiser: Media Studies & IT Services
Level: Institutional
Role: Participant
Date: 2019-02-07
Name of the Workshop/FDP/Training Programme: 30M Training
Name of the Organiser: Media Studies & IT Services
Level: Institutional
Role: Participant
Date: 2019-02-05
Name of the Workshop/FDP/Training Programme: 30M Training
Name of the Organiser: Media Studies & IT Services
Level: Institutional
Role: Participant
Date: 2018-12-12
Name of the Workshop/FDP/Training Programme: Structural equation modeling using AMOS
Name of the Organiser: Centre for advanced research and training
Level: Institutional
Role: Participant
Date: 2018-09-10
Name of the Workshop/FDP/Training Programme: Frontier areas in commerce and curriculum updation
Name of the Organiser: Academic staff college
Level: Institutional
Role: Participant
Date: 2018-05-21
Name of the Workshop/FDP/Training Programme: Teaching, learning and evaluation
Name of the Organiser: CU- Academic staff college
Level:
Role: Participant
Date: 2017-05-17
Name of the Workshop/FDP/Training Programme: Story based learning
Name of the Organiser: CEDBEC
Level: Institutional
Role: Participant
Date: 2017-03-17
Name of the Workshop/FDP/Training Programme: Research and Publication
Name of the Organiser: Christ University
Level:
Role: Participant & Presenter
Date: 2016-09-23
Name of the Workshop/FDP/Training Programme: Paradigms in Research
Name of the Organiser: CU -Academic Staff College
Level:
Role:
Date: 2015-09-30
Name of the Workshop/FDP/Training Programme: Energy-The key to transform teaching dynamics
Name of the Organiser: Jyoti Niwas college
Level: National
Role:
Date: 2014-11-15
Name of the Workshop/FDP/Training Programme: Pedagogy of teaching skills at UG level and A Roadmap to research techniques
Name of the Organiser: New Horizon College
Level: National
Role:
Date: 2014-10-30
Name of the Workshop/FDP/Training Programme: Routledge Editorial Workshop
Name of the Organiser: Taylor and Francis
Level: Institutional
Role:
Date: 2014-09-25
Name of the Workshop/FDP/Training Programme: Research and development :creating value
Name of the Organiser: Jyoti Niwas college
Level: National
Role:
Date: 2013-11-23
Name of the Workshop/FDP/Training Programme: Faculty development programme
Name of the Organiser: Deanery of Commerce and Management
Level: Institutional
Role:
Date: 2013-10-01
Name of the Workshop/FDP/Training Programme: e-content development for higher education
Name of the Organiser: Centre for education beyond curriculum
Level: National
Role:
Date: 2012-03-29
Name of the Awards/Achievements/Others: Felicitation ceremony
Description: Felicitation by the Alumni Association
Organisation: Commerce Alumni Association- CHRIST University
Month/Year: 26 January 2024
Name of the Awards/Achievements/Others: International Introduction to Investment Award
Description: The award is given in lieu of clearing the Ist module of CISI
Organisation: Chartered institute of securities and investment
Month/Year: 03 August 2022
Name of the Awards/Achievements/Others: Second Best Paper Award
Description: National seminar on Higher education transformation in India:Changing context and institutional responses
Organisation: Indian Academy Degree College
Month/Year: 06 March 2015
Name of the Awards/Achievements/Others: MOOC (online course)
Description: Crafting an Effective Writer: Tools of the Trade
Organisation: MT. SAN JACINTO COLLEGE
Month/Year: 30 September 2014
Name of the Awards/Achievements/Others: MOOC (online course)
Description: Foundations of Business Strategy
Organisation: UNIVERSITY OF VIRGINIA through COURSERA ONLINE COURSE
Month/Year: 25 March 2014
Type of Book: CHAPTER
Title : Empowering Business Through Technology: Innovations Shaping Our Future (Studies in Systems, Decision and Control)
ISBN: 978-3-032-02056-7
Month/Year: Jan 2026
Type of Book: CHAPTER
Title : Green Economy and Renewable Energy Transitions for Sustainable Development
ISBN: 9798369312971
Month/Year: Jan 2024
Type of Book: CHAPTER
Title : Female Entrepreneurship as a Driving Force of Economic Growth and Social Change
ISBN: 9781668476697|
Month/Year: Apr 2023
Type of Book: CHAPTER
Title : Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth
ISBN:
Month/Year: Oct 2020
Inventors: DINESH KUMAR R, POOJA JAIN
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 27-Mar-2026
Application/Filing Date: 02-Feb-2026
Publication Number: 27/2026
Patent Number: 202641010676 A
Field of Invention: COMPUTER SCIENCE
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Integrating Commerce Education with Community Welfare: A Case Study of Service Learning at AKPDS Gaushala
Date: 2026-03-27
Organising Institution: CHRIST (Deemed to be University)
Level: —
Type of the Program: CONFERENCES
Role: CO_PRESENTER
Title: 5 International Marketing Conference (iMarC-V)
Date: 2026-01-21
Organising Institution: Indian Institute of Management
Level: —
Type of the Program: CONFERENCES
Role: CO_PRESENTER
Title: Knowing is Using: The Influence of PM SVANidhi Scheme Awareness on its Utilization
Date: 2025-07-23
Organising Institution: CHRIST (Deemed to be University)
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: From Distance to Engagement: Effective Communication in Virtual Learning
Date: 2025-04-03
Organising Institution: Acharya Institute of Technology Bangalore, India.
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Metaverse In Banking: Awareness, Perception And Adaptability
Date: 2025-02-21
Organising Institution: Kristu Jayanti College
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: ecological and fear driven drivers of clean energy investments from investors' perspectives:An empirical analysis of their implications on sustainable and circular economy
Date: 2024-12-13
Organising Institution: Jain (Deemed to be Uiversity)
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: MODERATOR
Title:
Date: 2024-03-20
Organising Institution: Acharya Institute of Technology
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: MEMES AND ASSOCIATED THEORIES: A SCOPING REVIEW
Date: 2023-03-23
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role:
Title:
Date: 2023-03-09
Organising Institution:
Level: INTERNATIONAL
Type of the Program:
Role: PRESENTER
Title: Effectiveness Of Pradhan Mantri Kisan Samman Nidhi Scheme On Small Scale Farmers ? With Reference To Kottayam District (Kerala)
Date: 2022-04-21
Organising Institution: IMS Ghaziabad
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Efficiency Of The Modern Models In Predicting The Financial Distress Using Machine Learning Approach
Date: 2022-03-23
Organising Institution:
Level: INTERNATIONAL
Type of the Program: SEMINARS
Role: PARTICIPANT
Title:
Date: 2022-02-15
Organising Institution:
Level: INSTITUTIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Financial factors predicting the financial distress with reference to Indian manufacturing companies
Date: 2020-12-22
Organising Institution: Jain University
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PARTICIPANT
Title:
Date: 2020-12-22
Organising Institution: Jain University
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Data Visualisation Using Tableau: A case from Auto Insurance Sector
Date: 2019-12-28
Organising Institution: Prestige Institute of Management, Gwalior
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role:
Title:
Date: 2019-02-09
Organising Institution: SVKM'S NMIMS Bengaluru & The Indian Econometric Society
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Financial analytics and its application in Banking, Financial services and Insurance industry
Date: 2019-02-09
Organising Institution: NMIMS
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PANELIST
Title:
Date: 2019-02-06
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Impact of Inflation on Stocks Performance: An empirical study of Cement Companies listed in Bombay Stock Exchange
Date: 2017-03-10
Organising Institution:
Level: NATIONAL
Type of the Program: CONFERENCES
Role:
Title:
Date: 2017-03-10
Organising Institution:
Level: NATIONAL
Type of the Program: SEMINARS
Role: PRESENTER
Title: Building employability skills through the use of Information and Communication Technology
Date: 2015-11-03
Organising Institution:
Level: NATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2015-11-03
Organising Institution: Sindhi College of Commerce
Level: NATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2015-11-03
Organising Institution: New Horizon College
Level: REGIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: TRANSFORMATION OF HIGHER EDUCATION: INTEGRATION OF DISRUPTIVE INNOVATIVE MODEL IN CONVENTIONAL UNIVERSITY SYSTEM FOR SUSTAINABILITY
Date: 2015-03-06
Organising Institution:
Level: INTERNATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2015-03-06
Organising Institution: Department of tourism studies Christ university,Bangalore
Level: INTERNATIONAL
Type of the Program: SEMINARS
Role: PRESENTER
Title: Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies
Date: 2015-03-06
Organising Institution:
Level: INTERNATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2015-03-06
Organising Institution: Presidency College, Bangalore
Level: INTERNATIONAL
Type of the Program: SEMINARS
Role: PRESENTER
Title: Disruptive innovation in higher education :challenges in application of e-learning in conventional university system
Date: 2014-09-30
Organising Institution:
Level: NATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2014-09-30
Organising Institution: Indian Academy Degree College
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A study on the moderating effect of switching cost on interrelationship of e-service enciesquality ,e satisfaction and e loyalty towards online travel agencies
Date: 2014-03-25
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Identifying the uses of ICT tools to enhance learning in higher education
Date: 2014-03-25
Organising Institution:
Level: INTERNATIONAL
Type of the Program:
Role: PARTICIPANT
Title:
Date: 2013-09-25
Organising Institution: centre for research and CEDBC
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Integrating information and communication technology in higher education for sustainable development
Date: 2013-09-25
Organising Institution:
Level: INTERNATIONAL
Guide Name: Dr Anil Kumar K
Institution:
Month Year: May 2018
Applicants: POOJA JAIN,REYNAL LAVITA FERNANDES
Registration No: L-112476/2022
Date Published: 28/02/2022
Applicants: POOJA JAIN,NAVRANG RATHI
Registration No: L-118883/2022
Date Published: 21/11/2022
Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India
Tel: +91 80 4012 9100 / 9600
Fax: +91 80 4012 9000
Email: mail@christuniversity.in
Web: https://www.christuniversity.in
EXCELLENCE AND SERVICE
CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.
