Dr. Sandeep Kumar Singh joined CHRIST University in October 2019. He serves as an Assistant Professor in the Department of Commerce. He previously worked as a Doctoral Fellow at Tezpur University. He completed his PhD from Tezpur University successfully. He earned his Master's degree in Commerce from University of Delhi. He qualified NET-LS and NET-JRF in Management and Commerce. His research interests include marketing communication and inclusive marketing strategies. He also focuses on influencer marketing within digital business environments. His doctoral research examined electronic word-of-mouth and consumer behavior. He compared online and offline referrals influencing purchase decisions. His research lies at the intersection of marketing and technology. He has taught undergraduate courses in marketing and business analytics. His subjects include digital marketing, statistics, and research methodology. He has also taught International Business at the postgraduate level. His teaching approach emphasizes skill development and student mentorship. He won a photography competition during the early 2010s. He is skilled in cooking and exploring diverse cuisines. He enjoys reading fiction and exploring global cinema. He also engages in backpacking across mountainous regions.
